Mawson Collins

What Mawson Collins does

Mawson Collins, now operating as Cherry Godfrey Property following its February 2026 acquisition by Cherry Godfrey Group, is a Guernsey-based estate agency and property management firm serving residential and commercial clients on the island. Its core offerings include residential sales, lettings, full property management (including block management), commercial property sales and rentals, and a Signature Collection sub-brand for discreet marketing of high-value properties. The company operates from a single headquarters at Lifestyle House, St Sampson, Guernsey, employing between 11 and 50 staff, with senior leadership including Mike Collins (Group Director of Property) and Stuart Leslie (Head of Residential Sales, appointed June 2026).

The underlying technology is a conventional property listing website (cherrygodfreyproperty.com) featuring virtual tour capabilities, What3Words location integration, digital enquiry and valuation request forms, and email property alerts. There is no proprietary AI, machine learning, or data product; the technology layer functions as a marketing and lead-capture channel rather than a differentiator. The firm holds RICS and The Property Ombudsman memberships, which serve as baseline professional accreditations in the market.

The business model is service-led and commission-based. Revenue is generated through property sales commissions on transactions ranging from approximately £450,000 to £1,395,000 for residential properties, ongoing property management fees for residential and commercial landlords (including tenant sourcing, rent collection, maintenance coordination, and 24-hour emergency response), and ancillary commercial rental income (e.g., £10,000 per annum for a listed office suite). Customer acquisition relies on direct office engagement, website enquiries, phone and email contact, and referrals driven by positive customer testimonials. The acquisition by Cherry Godfrey Group enables cross-selling of mortgages, insurance, and loans alongside property transactions, creating a one-stop-shop proposition within the Guernsey market only.

Name

Mawson Collins

Legal name

Cherry Godfrey Group

Website

https://www.mawsoncollins.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mawson Collins, now branded Cherry Godfrey Property, is a Guernsey estate agency offering residential sales, lettings, property management, and commercial property services to individual buyers, sellers, landlords, and tenants on the island.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Residential estate agency
• Property lettings
• Property management
• Commercial property services
• Property valuations

Headquarters

HQ city

St Sampson

HQ country

Guernsey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees on residential and commercial property sales, typically a percentage of the sale price.
2. Lettings and Property Management: Ongoing management fees for residential and commercial properties, including tenant sourcing, rent collection, and property maintenance coordination.
3. Commercial Rental: Rental income from commercial properties, such as office suites like Suite 8 at La Tourgand House at £10,000 per annum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mawson Collins (now operating as Cherry Godfrey Property) provides estate agency, lettings, property management and property advisory services in Guernsey. Core offerings include residential sales with valuations and marketing support, lettings with tenant sourcing and rent collection, full property management for residential and commercial properties, and commercial property sales and rentals. The business is integrated with Cherry Godfrey Group's mortgage, insurance, and loan services to provide a one-stop property and finance offering.

Product overview

Mawson Collins (now operating as Cherry Godfrey Property) is a comprehensive property services platform offering residential sales, lettings, property management, and commercial property services in Guernsey. The company operates as a unified property services offering, integrating with the broader Cherry Godfrey Group to provide mortgages, insurance, and loans as complementary services. The core products include Residential Sales, Lettings/Property Management, Commercial Property, and the Signature Collection (discreet marketing service).

Differentiator

Problem solved

Functional benefit

Brands

• Signature Collection: A discreet marketing service for clients who prefer privacy when selling their property, offering confidential, tailored approach ensuring properties are marketed with care and only shared with trusted buyers.

Products and services

• Residential Sales Estate agency service helping homeowners buy and sell residential properties in Guernsey, including property valuations, marketing, viewings, and negotiation support.
• Lettings
• Property Management
• Commercial Property
• Signature Collection
• Property Valuations

Quantifiable outcome

• Properties sold within days of listing when priced correctly and presented well
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cherry Godfrey GroupcoreStrategic or Co-development Partner · 12 February 2026Cherry Godfrey Group acquired Mawson Collins in February 2026, launching Cherry Godfrey Property. This strategic acquisition brought together Mawson Collins' established local property expertise with Cherry Godfrey Group's financial services (mortgages, insurance, loans). Mike Collins, Managing Director of Mawson Collins, became Group Director of Property at Cherry Godfrey. The acquisition provides additional backing and support while maintaining the same team and level of service.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Savills: Global real estate services firm with a Guernsey office offering residential sales, lettings, and property management. Comparable because it operates in the same Guernsey market with the same core service lines, but at materially larger scale and as part of a broad international portfolio.
• Knight Frank: International real estate consultancy with presence across the Channel Islands. Directly comparable on residential sales, lettings, and property advisory in Guernsey, with the added brand cachet of a global prime-residential network.
• Belvoir Lettings: UK-wide property management and lettings franchise network. Comparable on the property management and lettings side of the business, though operating at much larger scale and without Guernsey-specific market depth.
• Martin & Co: UK franchised lettings and property management network. Comparable on the residential lettings and management product line that Cherry Godfrey Property provides in Guernsey.
• Connells Group: Large UK residential sales and lettings group. Comparable on residential estate agency and lettings operations, illustrating the kind of scaled, multi-branch platform that could eventually compete in Guernsey.

Direct peers

• Cooper Brouard: Long-established Guernsey estate agency offering residential sales, lettings, and property management. The closest direct local peer, competing head-to-head with Cherry Godfrey Property for the same buyer, seller, and landlord segments.
• Swoffers Estate Agents: Guernsey-based estate agency providing residential sales, lettings, and block management services. Comparable as a Channel Islands specialist agency serving the same local market with a similar product mix.
• Gaudion & Co: Independent Guernsey estate agent offering sales, lettings, and management. Directly comparable as a local competitor pursuing the same residential and landlord segments.

Regional players

• HR Group Property (Herm): Channel Islands property group with Guernsey-facing residential and rental operations. Comparable as a regional player in the broader Channel Islands property services market.
• Channel Islands Property Solutions: Channel Islands-focused property management and consultancy firm. Comparable on cross-jurisdictional property management services in the Channel Islands region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mawson Collins