Movement Medicine Performance And Sports Medicine

What Movement Medicine Performance And Sports Medicine does

Movement Medicine Performance And Sports Medicine (MMPT) is a privately held, Atlanta-based sports medicine physical therapy and athlete performance practice operating under the legal entity Movement Medicine Physical Therapy, LLC. The company delivers clinical care, objective biomechanical testing, and platform-guided programming targeted at competitive athletes — with particular emphasis on baseball players, pitchers, and overhead athletes — as well as at families and coaches in the Atlanta metro. Services span sports PT visits, comprehensive athlete assessments, baseball-specific arm capacity testing, precision arm care, coached strength and conditioning, remote programming, and team assessments.

MMPT's core technical offering is an integrated testing and analytics stack that combines 2D/3D motion capture, force plate testing, isometric strength measurement, and mobility testing. The output of these inputs is processed through a proprietary scoring methodology and surfaced in the MMPT Performance Platform, a web and mobile dashboard that delivers movement scores, arm capacity scores, benchmarked percentile rankings, assigned training programs, and progress tracking to athletes, parents, and coaches. The system is shaped by a database of more than 500 athletes, which underpins peer benchmarking and algorithm-generated readiness classifications. A multimodal AI-adjacent posture (video, structured data, predictive analytics, process automation) is described, though the underlying methods appear to be rule-based and statistical rather than deep learning.

Commercially, MMPT operates as an out-of-network practice using direct-to-consumer online booking (Jane platform), in-person service delivery at two Atlanta partner facilities (Maven Baseball Lab and The Hill), and a hybrid virtual/in-person model. Pricing combines one-time fees (PT at $180/visit, athlete assessment at $250, arm capacity assessment at $180) with subscription products (Precision Arm Care at $49/month, Instructed Strength and Conditioning at $560–$700/month over three months, Remote Support + Programming at $150–$200/month). The company is founder-led by Dr. Eric Nichols and employs a five-person clinical team that includes former Atlanta Braves physical therapist Lloyd Van Pamelen; no institutional funding or parent ownership has been disclosed.

Name

Movement Medicine Performance And Sports Medicine

Legal name

Movement Medicine Physical Therapy, LLC

Website

https://www.mmptperformance.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Physical Therapy

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

akta.pro secondary industry

SaMD – Digital Biomarkers & Algorithmic Endpoints (HLACANAF)

Keywords

• Sports physical therapy
• Athlete performance assessment
• Biomechanical testing
• Baseball arm care
• Return to sport rehab

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Physical Therapy Services: One-time per-visit physical therapy sessions for injury rehab, return-to-sport, and pain management. Individual sessions at $180/visit.
2. Athlete Assessment Services: One-time comprehensive movement and force-based assessment at $250, including force plate, motion capture, and baseball-specific profiling.
3. Instructed Strength and Conditioning Training: 3-month coached training program with 1x/week ($560/month) or 2x/week ($700/month) in-person sessions, built from assessment findings.
4. Remote Support + Programming: App-based follow-up programming for athletes needing structure between sessions. 1 month at $200 or 3 months at $150/month.
5. Precision Arm Care Program: Monthly arm-care programming at $49/month, assessment-driven and built from Baseball Arm Capacity Assessment results.
6. Baseball Arm Capacity Assessment: One-time baseball-specific arm assessment at $180 to determine current arm capacity and throwing durability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MMPT delivers sports medicine physical therapy, objective athlete assessments using force plate and motion capture testing, baseball-specific arm capacity assessments, and coached strength and conditioning in Atlanta. Services are delivered in person at Maven Baseball Lab and The Hill partner facilities, with hybrid and remote programming supported through the proprietary MMPT Performance Platform and mobile app. The integrated system combines clinical care, biomechanical testing, and platform-guided programming for competitive athletes, with a particular focus on baseball and overhead sports.

Product overview

Movement Medicine Performance & PT is a sports medicine physical therapy and athlete performance company operating as a unified system combining clinical care, objective biomechanical testing, and a proprietary data-driven platform. The portfolio spans seven core offerings: Sports Medicine Physical Therapy (hands-on injury rehab and return-to-sport care), Baseball Athlete Assessment (force plate and motion capture testing with benchmarking), Baseball Arm Capacity Assessment (throwing durability testing), Precision Arm Care Program (monthly subscription arm-care built from assessment data), Instructed Strength and Conditioning Training (3-month coached training program), Remote Support + Programming (app-based hybrid follow-through), and Team Assessments (at-scale roster testing with coach dashboard access). All services are anchored by the MMPT Performance Platform (Player/Coach Dashboard), a proprietary scoring and analytics system that consolidates assessment results, movement/arm scores, training programs, and progress tracking. Services are delivered in-person at Maven Baseball Lab and The Hill partner facilities in Atlanta, with virtual and hybrid support through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine Physical Therapy Hands-on sports medicine physical therapy for athletes recovering from pain, injury, or post-operative rehab, with return-to-play planning and sport-specific progression. Priced at $180 per visit as an out-of-network service.
• Baseball Athlete Assessment A one-time comprehensive movement and force-based assessment at $250 using motion capture, force plates, and baseball-specific profiling to benchmark athletes against peers at their level and identify priorities for performance, arm care, and next-step programming.
• Baseball Arm Capacity Assessment One-time baseball-specific arm assessment at $180 that measures current throwing tolerance and durability, providing recommendations for recovery, workload management, and long-term arm health.
• Precision Arm Care Program Monthly arm-care subscription at $49/month built from Arm Capacity Assessment results, delivering targeted injury-prevention exercises, recovery structure, and durability support matched to individual test findings.
• Instructed Strength and Conditioning Training A coached 3-month strength and conditioning program combining an Athlete Movement Assessment with in-person training sessions (1x/week at $560/month or 2x/week at $700/month) to build sport-specific strength, rotational power, and durability.
• Remote Support + Programming Hybrid support model delivering app-based training plans, programming updates, and accountability between in-person visits, designed for travel athletes and ongoing development. Priced at $200/month (1 month) or $150/month on a 3-month plan.
• Team Assessments Team-based baseball movement assessments at roster scale with coach platform access, individual athlete reports, and development tracking across the team, with team pricing options.
• MMPT Performance Platform (Player/Coach Dashboard) Proprietary data-driven athlete performance intelligence platform delivering assessment results, movement scores, arm capacity scores, assigned training programs, progress tracking, and biomechanical analytics to athletes, parents, and coaches via web and mobile app.

Quantifiable outcome

• Mobility, strength, and power metrics benchmarked against athletes at the athlete's level

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Maven Baseball LabcoreStrategic or Co-development PartnerMaven Baseball Lab is a collaborating organization where MMPT conducts assessments and provides in-person care. Performance data may be shared with Maven for athlete development purposes. Located at 1825 MacArthur Blvd NW, Atlanta GA 30318.
• The HillcoreStrategic or Co-development PartnerThe Hill is a collaborating organization where MMPT conducts assessments and provides in-person care. Performance data may be shared with The Hill for athlete development purposes. Located at 2650 Pleasantdale Rd, Suite 9, Atlanta GA 30340.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Driveline Baseball: Baseball-specific performance training and biomechanical assessment company. Closest direct peer — both combine force-plate/motion-capture testing, individualized programming, and a data platform targeting competitive baseball athletes.
• Cressey Sports Performance: Baseball-focused physical therapy and athletic performance facility. Highly comparable as a baseball-specialty PT and performance brand with assessment-driven programming and elite-athlete reputation.
• Therapydia: Boutique sports and orthopedic physical therapy brand with multiple U.S. clinics. Comparable as a DTC, premium-priced PT brand emphasizing personalized care and direct access (no-referral) booking.
• COR Physical Therapy: Sports and orthopedic physical therapy practice with movement assessment and performance training. Comparable as a sports-PT brand integrating objective testing with rehab and return-to-sport programming.
• Velocity Sports Performance: Athletic performance training franchise serving youth and competitive athletes. Comparable as a sport-specific performance brand combining assessment, training programs, and digital programming.
• Champion Sports Medicine: Sports physical therapy and athletic training provider. Comparable as an outpatient sports-PT practice delivering injury rehab, return-to-sport, and performance services to competitive athletes.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy chain. Comparable as a sports and orthopedic PT provider, but operates at much greater scale across in-network clinics and serves a broader patient mix.
• Athletico Physical Therapy: Large multi-site physical therapy provider with sports medicine and athlete services. Comparable as a sports-PT brand but with a much broader geographic footprint and in-network insurance model.
• EXOS: Athletic performance, physical therapy, and human-performance services company. Comparable as an elite-athlete performance and rehab provider with technology-enabled programming, but with broader human-performance portfolio.

Emerging players

• Kinetisense: Movement-assessment technology vendor using markerless motion capture and AI. Comparable as an enabling technology provider that powers objective biomechanical assessment and readiness scoring in clinical and sports settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Medicine Performance And Sports Medicine