Negrilbk, Negril Village Inc

What Negrilbk, Negril Village Inc does

Negril Village Inc (operating as Negrilbk) is a single-location full-service Caribbean restaurant based at 70 West 3rd Street in Manhattan's SOHO neighborhood, founded and operated under Marva Layne. The venue serves authentic Caribbean cuisine to dine-in guests and extends into late-night operations through the Rhum Lounge, a Caribbean cocktail concept that broadens the daypart mix. The company also operates a catering line targeting private events and group occasions, and has built a multi-channel ordering stack through partnerships with Resy (reservations), order.online (direct online ordering), and SpotHopper (website and restaurant marketing).

The business model is multi-revenue-stream within a single physical site: dine-in food and beverage, the Rhum Lounge bar business, off-premise online ordering, and event catering. Channel distribution combines walk-in foot traffic from the SOHO/Washington Square Park corridor with digital acquisition through Resy and the company's own ordering infrastructure, reducing dependence on third-party delivery marketplaces. Headcount is reported in the 11–50 employee range, consistent with a mid-size full-service operation plus bar lounge.

The company is privately held, has not disclosed any external funding rounds, and shows no evidence of AI/ML capability beyond standard restaurant SaaS tooling. The technology layer is conventional — reservations, ordering, and marketing platforms — rather than proprietary systems. Operational leverage comes from a high-traffic Manhattan address, recipe heritage, and the addition of the Rhum Lounge and catering as incremental revenue lines within the existing footprint.

Name

Negrilbk, Negril Village Inc

Legal name

Negril Village Inc.

Website

https://negrilvillage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Negril Village Inc is a single-location authentic Caribbean restaurant in Manhattan's SOHO, serving dine-in guests, the Rhum Lounge bar concept, catering for private events, and direct online ordering through restaurant-tech partners.

Ownership category

akta.pro rank

Product category

Caribbean Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Bars & Pubs (Non-Music) (MPAGAIAC), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Caribbean restaurant dining
• Jamaican cuisine catering
• Private event hosting
• Late night lounge
• Brunch restaurant service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Full-service restaurant offering dinner and brunch with a Caribbean/Jamaican menu. Customers pay per item for food and beverages consumed on premises.
2. Catering Services: Event catering services providing Caribbean cuisine for private events. Menu features tray-based servings (1 tray serves 10 people) with items ranging from $32 to $225 per tray.
3. Online Ordering: Food ordering through third-party delivery platforms for pickup and delivery. Customers order online for takeout or delivery service.
4. Rhum Lounge: Late-night lounge operating Fridays and Saturdays until 2 AM, featuring Caribbean cocktails, live DJs, and island-inspired dishes. Generates revenue from food, cocktails, and venue rental for private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Negril Village operates a single-location authentic Jamaican and Caribbean restaurant in NYC's SOHO neighborhood, serving dinner, brunch, and a weekend late-night Rhum Lounge with Caribbean cocktails and live DJs. The business also offers full-service off-premise event catering with a tray-based menu (serves 10) and private party hosting in the dining room or lounge. The restaurant sources its own recipes, prepares food on-premises, and distributes through on-premise dining, third-party online ordering, and direct catering sales.

Product overview

Negril Village operates as a single-location authentic Caribbean restaurant in NYC's SOHO neighborhood, founded by Marva Layne. The business comprises a main dining room offering traditional Jamaican and Caribbean cuisine, a weekend Rhum Lounge with late-night hours and live entertainment, and comprehensive catering services for private events. Menu offerings span dinner and brunch service, featuring signature dishes like oxtail, curry goat, jerk chicken, and seafood, with beverage programs including specialty cocktails and Caribbean-inspired drinks. Online ordering and reservation systems are available through third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Rhum Lounge: A late-night Caribbean social venue open on Fridays and Saturdays until 2 AM, featuring live DJs, handcrafted cocktails, and island-inspired dishes. The space is also available for private events, large groups, birthday celebrations, mixers, corporate gatherings, and holiday parties.

Products and services

• Negril Village Restaurant (Dine-in Dinner and Brunch Service) Full-service Caribbean/Jamaican restaurant at 70 West 3rd Street, SOHO, serving dinner and weekend brunch to individual diners and small groups in the Manhattan market. Open Wed-Sun with reservations accepted via Resy.
• The Rhum Lounge Weekend late-night Caribbean lounge and private event venue (Fri-Sat 6pm-2am) offering live DJs, specialty cocktails, and island-inspired dishes for walk-in guests and private event bookings.
• Catering Services Off-premise full-service Caribbean catering for corporate events, private parties, birthday celebrations, and holiday gatherings, with bespoke menus, tray-based serving (1 tray = 10 people), and direct sales via [email protected] and (212)-477-2804.
• Private Events and Parties Hosted group reservations and private party services in the main dining room or Rhum Lounge, available for special events, celebrations, and gatherings.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• ResycoreChannel Partner/ Reseller/ DistributorResy is the restaurant reservation platform used by Negril Village for booking tables. Customers can book reservations through the Resy website or app, providing an integrated booking experience for diners.
• order.onlinecoreChannel Partner/ Reseller/ DistributorThird-party food ordering and delivery platform enabling Negril Village customers to place pickup and delivery orders online.

Recent moves5 records

Expansion highlights3 records

Others

• SpotHopper: Restaurant-marketing technology platform that provides Negril Village's website, SEO, and email-marketing infrastructure. Included as an ecosystem enabler rather than a competitive peer.

Broad incumbents

• TAO Group Hospitality: Multi-unit NYC operator of upscale restaurant-lounge concepts (TAO, Lavo, Avenue, Marquee) that combine full-service dining with late-night lounge and nightlife revenue. Comparable on the restaurant-plus-lounge daypart-stacking model, though at much larger scale.
• Buddakan: Stephen Starr-operated high-volume Asian restaurant in NYC's Meatpacking District with private-event spaces and a lounge layer. Comparable as a single-location, high-AUV Manhattan operator that monetizes private events alongside dining.
• Catch NYC: Multi-location upscale seafood restaurant group with a NYC flagship combining a dining room, lounge, and nightlife programming. Comparable on the premium-pricing, multi-daypart, event-friendly operator model.

Direct peers

• Kokomo: Caribbean-inspired restaurant in Williamsburg, Brooklyn, with a similar casual-but-polished dining room, brunch service, and event hosting. Comparable on cuisine, dayparts, and NYC-metro independent-operator profile.
• Justine: NYC French-Caribbean fusion restaurant and bar with a strong cocktail and late-night lounge program. Closely mirrors Negril Village's combination of full-service Caribbean dining, premium cocktails, and nightlife positioning.
• Café Habana: Iconic NYC Cuban-Mexican restaurant in SoHo/NoLita with a single Manhattan location, walk-in traffic, and a casual Caribbean-adjacent menu. Comparable as a long-running Caribbean/Latin single-location operator in lower Manhattan.
• Miss Lily's: NYC-based Caribbean restaurant and bar with locations in the East Village and 7th Avenue, offering Jamaican and Caribbean cuisine alongside a vibrant cocktail program. Directly comparable as a single-concept Caribbean operator in Manhattan with a nightlife-adjacent bar layer.
• The Door Restaurant: Caribbean restaurant in the Flatbush area of Brooklyn serving Jamaican and Caribbean fare with a similar community-anchored, multi-daypart operating model. Comparable as an independent Caribbean operator serving a dense local customer base.

Emerging players

• Pearl & Ash: Lower East Side restaurant known for creative small plates, brunch, and a craft cocktail program. Comparable on the late-night dining and craft-beverage dimensions of Negril's Rhum Lounge, though its cuisine is not Caribbean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/negrilvillagenyc
• LinkedInlinkedin.com/company/negril-village-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negrilbk, Negril Village Inc