Pieces D'auto G.g.m. Inc

What Pieces D'auto G.g.m. Inc does

Pièces d'auto G.G.M. Inc. is a privately-held Quebec-based NAPA Auto Parts franchisee that distributes automotive and equipment parts, accessories, tools, and supplies to mechanical and bodywork repair shops, professional mechanics, commercial fleet managers, municipalities, and DIY vehicle owners. The company operates 13 NAPA-branded retail storefronts across Quebec (Lac-Etchemin, Montmagny, Lévis, Baie-Saint-Paul, La Pocatière, La Malbaie, Armagh, Plessisville, Victoriaville, Drummondville, Magog, Sherbrooke Est, Sherbrooke Ouest, Windsor), each stocking more than 500,000 SKUs spanning North American vehicles from 1910 to present, imported vehicles, heavy vehicles, recreational vehicles, agricultural, and industrial applications. Beyond parts retail, selected locations offer NAPA/CMAX paint services using Axalta's ChromaVision and AcquireRX color-matching systems, Messer industrial gases, Gates hydraulic products, DEWALT power tools, WeatherTech accessories, and NAPA AUTOPRO roadside assistance programs.

The company monetizes primarily through one-time retail sales of parts and accessories, with supplementary revenue from paint mixing and color-matching services rendered as paid add-ons. Pricing is quote-based and not publicly disclosed; free home delivery is offered on online orders above $75, with a $9.99 shipping fee below that threshold, and CAA members receive a 10% discount at participating stores. Distribution is hybrid: physical storefronts serve walk-in retail and trade customers directly, while the napacanada.com national e-commerce platform supports online ordering with same-day in-store pickup or home delivery across Canada. Marketing relies on NAPA's national brand, monthly circulars, email newsletters, a YouTube video series, and local Google reviews.

The business has grown programmatically through three acquisition events — sole ownership of three Accessoires d'auto Illimité (AAI) stores in October 2020, a five-store acquisition and unification merger in March 2021, and the Windsor (Pièces d'auto Bilodeau) acquisition in October 2024 — bringing the network to 13 branches under president Frédéric Gosselin. The underlying platform technology is the NAPA inventory management and distribution system; no proprietary software, AI/ML systems, APIs, or mobile applications are disclosed.

Name

Pieces D'auto G.g.m. Inc

Legal name

Pièces d'auto GGM inc.

Website

https://paggm.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Pièces d'auto G.G.M. is a Quebec-based NAPA Auto Parts franchisee operating 13 retail stores that distribute 500,000+ automotive parts, accessories, tools, and supplies, plus select paint, industrial gas, and hydraulic services, to repair shops, fleet managers, municipalities, and DIY consumers across Quebec.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Auto parts retail
• Automotive parts distribution
• NAPA franchise stores
• Vehicle repair supplies
• Automotive paint services

Headquarters

HQ city

Lac Etchemin

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Auto Parts Retail Sales: One-time retail sales of automotive parts, accessories, tools, equipment, and supplies to professional mechanics, repair shops, fleet managers, and individual vehicle owners. Revenue generated through in-store purchases and online orders with delivery or pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pièces d'auto G.G.M. distributes automotive and equipment parts, accessories, tools, and supplies for vehicles and repair professionals through 13 NAPA-branded retail stores across Quebec, Canada. The company offers over 500,000 parts and accessories under the NAPA, UltraPro, BodyPro, and UltraCraft brands, and provides NAPA/CMAX paint services with Axalta-backed color-matching technology at selected locations.

Product overview

Pièces d'auto GGM operates 13 NAPA Pièces d'auto retail stores across Quebec, Canada, offering over 500,000 auto parts, accessories, tools, and equipment. The company provides a comprehensive range of automotive products through multiple private brands (UltraPro, BodyPro, UltraCraft) alongside the NAPA national brand. Additional services include NAPA/CMAX paint services with advanced color-matching technology (ChromaVision®, AcquireRX®), industrial gas supplies (Messer), hydraulic products (Gates), and distributes major tool brands (DEWALT, WeatherTech). The chain serves mechanical and body shops, commercial fleet managers, professional mechanics, businesses, municipalities, and individual vehicle owners.

Differentiator

Problem solved

Functional benefit

Brands

• NAPA: NAPA (North American Automotive Parts Association) is the franchise banner under which Pièces d'auto GGM operates its retail stores. NAPA offers over 500,000 auto parts, accessories, tools, and equipment products.
• UltraPro
• BodyPro

Products and services

• NAPA Pièces d'auto Retail Core retail offering of more than 500,000 automotive parts, accessories, tools, equipment, and supplies across 13 NAPA-branded stores in Quebec, covering braking, batteries, suspension and steering, oil and chemicals, lighting, wipers, filters, starters/alternators, automotive aesthetics, and heavy/recreational/agricultural/industrial vehicles.
• NAPA/CMAX Painting Services Automotive and industrial painting service featuring paint preparation, mixing, and aerosol paint technology using Axalta's ChromaVision® and AcquireRX® color-matching systems for precise body shop and industrial paint applications.
• NAPA AUTOPRO Roadside Assistance Emergency roadside assistance service program provided through the NAPA AUTOPRO banner, offering peace-of-mind coverage for drivers served by GGM's Quebec locations.
• DEWALT Power Tools DEWALT-branded power tools and equipment (drills, reciprocating saws, grinders, impact wrenches, and related accessories) distributed through NAPA Pièces d'auto G.G.M. retail stores.
• Messer Industrial Gases Industrial gas supplies including welding products and safety equipment available at the NAPA Armagh location for automotive and industrial applications.
• Gates Hydraulic Products Hydraulic hose products and solutions available at the NAPA Armagh location.

Quantifiable outcome

• Same-day in-store pickup available
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• NAPA Auto Parts / NAPA CanadacoreChannel Partner/ Reseller/ DistributorPièces d'auto GGM operates as a NAPA franchisee, operating 13 NAPA Pièces d'auto stores in Quebec. The partnership provides access to NAPA's national brand, inventory network of 600+ stores across Canada, proprietary paint technology (NAPA/CMAX), and co-branded marketing materials. NAPA traces its origins to United Auto Parts (UAP) founded in Montreal in 1926.
• Axalta (ChromaVision®, AcquireRX®)coreTechnology or IntegrationAxalta's ChromaVision® and AcquireRX® color matching systems are used in NAPA/CMAX paint services across GGM stores for precise automotive and industrial paint color matching.
• NAPA/CMAX Paint ServicecoreTechnology or IntegrationNAPA/CMAX provides paint, equipment, and supplies for automotive body repair, including preparation, mixing, and aerosol paint technology. Available at Sherbrooke Est, Sherbrooke Ouest, Magog, and La Malbaie locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Canadian Tire Corporation: Canada's largest multi-category retailer with a substantial automotive parts business across its store network and dedicated PartSource specialty banner. Direct competitor across B2C DIY and light B2B segments, with comparable geographic focus on Quebec.
• PartSource: Canadian Tire Corporation's specialty auto parts retail banner focused on the DIY and professional installer segments. Operates stores with comparable parts assortment and counter-service model targeting the same customer profile as NAPA Pièces d'auto.
• Auto Value: Aftermarket Auto Parts Alliance member banner operating a North American network of independent distributors and jobbers. Comparable multi-store independent operator model with similar B2B mechanic and DIY customer focus.
• Carquest Canada: Canadian automotive parts distribution network operating through independent jobbers and corporate stores, owned by Advance Auto Parts. Competes directly with NAPA franchisees for independent garage and DIY customers with similar counter-service and inventory model.
• Lordco Parts Ltd. Largest independent auto parts retailer in Western Canada with a comparable multi-store franchise-style model. While regionally focused on BC, Lordco represents the closest analogue to GGM's roll-up playbook and customer segment mix of DIY consumers and professional mechanics.
• Uni-Select Inc. Quebec-headquartered auto parts distributor operating the Bumper to Bumper network across Canada, recently acquired by AutoZone. Direct competitor in GGM's home market with similar B2B distribution focus and independent jobber network structure.

Broad incumbents

• O'Reilly Automotive, Inc. Major US auto parts retailer with ~6,000 stores across the United States and Mexico. Comparable in business model and product breadth, though not currently operating in GGM's Quebec market. Represents a potential large-scale competitive entrant to Canada.
• Advance Auto Parts, Inc. US-headquartered auto parts retailer and parent of the Carquest network in North America. Overlapping category focus across DIY and professional segments with much larger corporate scale than GGM's regional franchise operations.
• AutoZone, Inc. Largest US-based specialty auto parts retailer with growing Canadian presence following the 2023 Uni-Select acquisition. Represents a broader incumbent with much larger scale, comparable DIY focus, and similar category coverage.

Others

• NAPA Canada (UAP Inc.): Franchisor and corporate operator of the NAPA network across Canada (600+ stores, 6,000+ North American). GGM is a franchisee within this network, making NAPA Canada the parent brand and primary commercial relationship rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/p-a-ggm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pieces D'auto G.g.m. Inc