P.e.i. School Food Program Inc.

What P.e.i. School Food Program Inc. does

P.e.i. School Food Program Inc. is a Canadian not-for-profit organization founded in 2021 and headquartered at 14 Kinlock Rd., Unit 12, Stratford, Prince Edward Island. It operates the provincial school lunch program serving all K-12 students across PEI Public Schools Branch (PSB) schools and Commission de Langue Française (CSLF) schools. The program delivers nutritious, dietitian- and Red Seal chef-designed meals on a three-week rotating menu with daily vegetarian and gluten-friendly options, distributed through three channels: 8 internal school-based food hubs, 6 external food service providers, and on-site preparation at 5 CSLF schools.

The company's core technology asset is the BON APPÉTIT web and mobile ordering platform, developed in-house to let parents and students order and pay online with meals prepared centrally, labeled per student, and delivered to schools. BON APPÉTIT is now adopted by school lunch programs in two Canadian provinces, and the platform uses Stripe for payment processing. Pricing follows a pay-what-you-can (PWYC) model with a suggested meal price of CAD $5.75; families may pay full, partial, or no amount.

Revenue is not publicly disclosed. The organization is funded through a blend of government support (Government of PEI, Agriculture and Agri-Food Canada), institutional sponsors (Breakfast Club of Canada), local business sponsorships (Eric C. Robinson Inc., PEI Agromart, Island Lime, Atlantic Credit Unions), voluntary family contributions via the PWYC mechanism, and a dedicated donation portal. Administrative leadership comprises General Manager Katelyn MacLean (BSc RD) and Interim Executive Director Samantha Dougay, with operational heads for food service, vendor relations/quality, operations, and administration, and board governance from six community representatives spanning health, legal, and finance.

Name

P.e.i. School Food Program Inc.

Legal name

PEI School Food Program Inc.

Website

https://peischoolfood.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

P.e.i. School Food Program Inc. is a PEI-based not-for-profit that operates the provincial K-12 school lunch program across PSB and CSLF schools using a pay-what-you-can model and its BON APPÉTIT online ordering platform, now adopted in two Canadian provinces.

Ownership category

akta.pro rank

Product category

School Meal Programs

NAICS

Special Food Services (7223), Caterers (722320), Community Food Services (624210)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ)

akta.pro secondary industries

School Feeding & Child Nutrition Programs (BPADAJAD), Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving) (EDAEAEAG), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• School lunch program
• Student meal services
• Online meal ordering
• Food service management
• School nutrition programs

Headquarters

HQ city

Stratford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Meal Sales (Pay-What-You-Can): Program operates on a pay-what-you-can model where suggested meal price is $5.75, with families choosing to pay full amount, partial amount, or nothing. This provides equitable access while generating revenue from those who can pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PEI School Food Program Inc. operates a not-for-profit provincial school lunch program providing nutritious, balanced lunches each school day to all K-12 students attending PEI Public Schools Branch and Commission de Langue Française schools. Meals are ordered online via the proprietary BON APPÉTIT app and prepared by local food service professionals, certified dietitians, and Red Seal chefs using a three-week rotating menu with daily vegetarian and gluten-friendly options. The program operates on a pay-what-you-can model with a suggested price of $5.75 per meal.

Product overview

PEI School Food Program Inc. operates as a not-for-profit organization offering a single unified product—the provincial school lunch program. The core offering is the BON APPÉTIT ordering platform/app, which enables online meal ordering for all Island students K-12 across PEI Public Schools Branch and Commission de Langue Française schools. The program provides nutritious, balanced meals on a three-week rotation with vegetarian and gluten-friendly options daily, using a pay-what-you-can (PWYC) payment model at $5.75 per meal.

Differentiator

Problem solved

Functional benefit

Brands

• BON APPÉTIT App: Online ordering platform developed for the PEI School Food Program, enabling families to order school meals online. The software has been adopted by regional and provincial school lunch programs across Canada.

Products and services

• PEI School Lunch Program Provincial school lunch program offering a nutritious, affordable lunch each school day to all K-12 students in PEI Public Schools Branch and Commission de Langue Française schools, distributed via internal food hubs, external food service providers, and CSLF school kitchens, using a pay-what-you-can pricing model with a suggested meal price of $5.75.
• BON APPÉTIT Online Ordering App Proprietary web-based and mobile meal ordering application that allows parents and students to order and pay for school lunches online, with meals prepared and delivered labeled by student name to schools. Available on iOS and Android; payments processed via Stripe.

Quantifiable outcome

• Equitable access to nutritious meals for all K-12 students across Prince Edward Island

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Government of Prince Edward IslandcoreStrategic or Co-development PartnerPrimary government sponsor providing support and funding for the provincial school food program. Part of the Thanks to Our Sponsors section on the website.
• Breakfast Club of CanadacoreStrategic or Co-development PartnerNational organization supporting school breakfast and meal programs. Listed as sponsor in Thanks to Our Sponsors section.
• Agriculture and Agri-Food CanadacoreStrategic or Co-development PartnerFederal government department supporting agricultural programs. Listed as sponsor in Thanks to Our Sponsors section.
• Eric C. Robinson Inc.minorOthersLocal business sponsor listed in Thanks to Our Sponsors section.
• PEI AgromartminorOthersLocal agricultural supplier/retailer sponsor. Listed in Thanks to Our Sponsors section.
• Island LimeminorOthersLocal business sponsor listed in Thanks to Our Sponsors section.
• Atlantic Credit UnionsminorOthersFinancial services partner sponsor listed in Thanks to Our Sponsors section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PEIschoolfood
• LinkedInlinkedin.com/company/pei-school-food-program-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.e.i. School Food Program Inc.