Plateforme 10
Plateforme 10 is a public-law foundation operating a 25,000 m² arts district in Lausanne comprising three cantonal museums (MCBA, mudac, Photo Elysée), two foundations, restaurants, shops, and event venues, funded by the Canton of Vaud, the City of Lausanne, and private patrons, serving the general public, tourists, families, and corporate clients.
- Company typePrivate
- Founded2022
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Plateforme 10 does
Plateforme 10 is a public-law foundation (fondation de droit public) established in 2022 in Lausanne, Switzerland, that operates an integrated 25,000 m² arts district adjacent to the city's main railway station. It consolidates three cantonal museums — MCBA (fine arts), mudac (design and contemporary applied arts), and Photo Elysée (photography) — alongside two foundations, Fondation Toms Pauli (tapestries and textile art) and Fondation Félix Vallotton (artist archives and research). The institution serves a broad consumer base spanning general public, tourists, families, annual pass holders, art professionals, and corporate clients seeking event venues. The business model is hybrid: direct ticket revenue (single museum CHF 12-15; 3-museum combined CHF 19-25; CHF 100 annual pass) and ancillary streams from venue rentals, restaurants (Le Nabi, Café Lumen), gift shops, workshops, and guided tours are supplemented by ongoing public subsidies from the Canton of Vaud and the City of Lausanne, as well as private patronage from foundations and corporates including Banque Cantonale Vaudoise, Audemars Piguet, Nestlé, Philip Morris International, Fondation Leenaards, and Fondation Gandur. The foundation has no proprietary technology platform and operates SecuTix-powered online ticketing alongside standard payment rails (Twint, Visa, Mastercard, Maestro). Its competitive position rests on irreplaceable collections (including UNESCO Memory of the World-registered Ella Maillart photography archives since 2025), prime transit-adjacent real estate, and a programming slate that includes the annual Open Air Locarno Film Festival and recurring international co-curatorial partnerships.
Plateforme 10 firmographics
Firmographics- Name
- Plateforme 10
- Legal name
- Fondation Plateforme 10
- Website
- https://plateforme10.ch
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plateforme 10 is a public-law foundation operating a 25,000 m² arts district in Lausanne comprising three cantonal museums (MCBA, mudac, Photo Elysée), two foundations, restaurants, shops, and event venues, funded by the Canton of Vaud, the City of Lausanne, and private patrons, serving the general public, tourists, families, and corporate clients.
- Ownership category
- akta.pro rank
Plateforme 10 industry classification
Industry- Product category
- Art Museums
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
- akta.pro secondary industries
- Art Museums (THAJADAA), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Plateforme 10 is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Plateforme 10 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Museum Admission and Ticket Sales: Revenue from ticket sales for museum admissions including individual museum tickets (CHF 15), 3-museum combined tickets (CHF 19-25), guided tours, and workshops. Tickets are valid for 3 months and are transferable.
- Annual Memberships: Personalized annual pass (CHF 100) granting unlimited access to all three museums for one year. Non-transferable membership program.
- Venue Rental and Private Events: Rental of museum spaces for private events, corporate functions, and cultural gatherings. Spaces can be privatized for events of varying sizes and formats.
- Food and Beverage Operations: On-site restaurants and cafés including Le Nabi (at MCBA) and Café Lumen (at mudac-Photo Elysée building), plus seasonal outdoor bars.
- Gift Shop and Bookstore: Boutique-librairie (gift shop and bookstore) operated as part of services at the site.
- Corporate Sponsorship and Patronage: Partnership and sponsorship arrangements with private companies and foundations that contributed to construction and ongoing programming support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 3-Museum Combined Ticket - Full Price |
| One time/ perpetual license | Pay-as-you-go | 3-Museum Combined Ticket - Reduced Price |
| One time/ perpetual license | Pay-as-you-go | Single Museum Ticket - Full Price |
| One time/ perpetual license | Pay-as-you-go | Single Museum Ticket - Reduced Price |
| One time/ perpetual license | Pay-as-you-go | Duo Ticket - 3 Museums |
| Subscription | Annual | Annual Pass |
| Other | Other | Free Admission |
| Unit Pricing | Pay-as-you-go | Workshop Fees |
| Unit Pricing | Pay-as-you-go | Guided Tour Pricing |
| Other | Multi-year contract | Gift Cards (Bons Cadeaux) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Plateforme 10 product offering
Product offeringCore offering
Plateforme 10 operates a unified arts district in Lausanne that hosts three cantonal museums — MCBA (fine arts), mudac (contemporary design and applied arts), and Photo Elysée (photography) — along with two foundations managing textile art (Toms Pauli) and artist archives (Félix Vallotton). The site sells museum admission tickets, annual memberships, guided tours, workshops, gift vouchers, food and beverage services through on-site restaurants, gift shop and bookstore merchandise, and private/corporate event venue rentals.
Product overview
Plateforme 10 is a unified arts district platform in Lausanne comprising three cantonal museums (MCBA for fine arts, mudac for design and applied arts, and Photo Elysée for photography), two foundations (Toms Pauli for tapestries and Félix Vallotton for art scholarship), plus supporting facilities including restaurants (Le Nabi, Café Lumen), event spaces (Les Arcades, Le Signal L), the Caran d'Ache Creative Space, and private event rental services. The core offering centers on the 3-museum combined ticket (CHF 19-25) providing access to temporary exhibitions across all three institutions, supplemented by individual museum tickets, annual passes, guided tours, workshops, and venue rental services. Additional offerings include gift vouchers, cultural events like the annual Open Air Locarno Film Festival, and accessibility services under the Culture Inclusive label.
Differentiator
Problem solved
Functional benefit
Brands
- 3 Museums Ticket: Combined ticket for all three museums (MCBA, mudac, Photo Elysée) priced at CHF 19-25
- Piazza Piccola
Products and services
- MCBA - Musée cantonal des Beaux-Arts de Lausanne Fine arts museum featuring ancient, modern, and contemporary art with international and local artists. Includes events, restaurant, boutique, mediation workshop, and library. Located at Plateforme 10 in Lausanne.
- mudac - Musée cantonal de design et d'arts appliqués contemporains Cantonal museum of design and contemporary applied arts, the only museum entirely dedicated to design in French-speaking Switzerland. Covers design, graphic arts, contemporary jewelry, glass art, and ceramics.
- Photo Elysée One of the most important museums entirely devoted to photography, with unique collections spanning the entire field of photographic media. Houses UNESCO-recognized Ella Maillart photographic archives.
- Fondation Toms Pauli Foundation managing an important cantonal collection of antique tapestries (Mary Toms donation) and 20th-century textile works from Lausanne International Tapestry Biennials 1962-1995.
- Fondation Félix Vallotton Center of excellence devoted to studying the life and work of Félix Vallotton, drawing on artist archives and acquired knowledge for scholarly projects.
- Annual Membership Pass
- Guided Tours (Visites commentées)
- Workshops
- Space Rental (Louer nos espaces)
- Le Nabi Restaurant
- Café Lumen
- Gift Vouchers (Bons cadeaux)
- Le Signal L Outdoor exhibition space on the north wall featuring light installations by artists quarterly, supported by Fondation Leenaards. Active from 2022 to 2025, hosting nine artists in rotating quarterly exhibitions.
- Espace créatif Caran d'Ache
- Boutique-Librairie (Museum Gift Shop and Bookstore)
Quantifiable outcome
- UNESCO Memory of the World registration for Ella Maillart's photographic archives (2025)
Companies that use Plateforme 10
Customer profileSegments5 records
Ideal customer profiles4 records
Plateforme 10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Plateforme 10 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and supporting.
- Canton of Vaud (État de Vaud)corePrimary public funding authority and governing body. Established the Fondation Plateforme 10 as a public foundation and provides ongoing operational support. Contributed to construction of all museum buildings.
- City of LausannecoreMunicipal partner contributing to construction and urban development of the Plateforme 10 arts district.
- ECAL/École cantonale d'art de LausannecoreAnnual Prix Plateforme 10 partnership with ECAL's Media & Interaction Design department. Awards a graduating student for prospective and poetic use of new technologies. Winner Gary Sandoz exhibited in 2025.
- Théâtre Vidy-LausannemajorCollaborated on Signal L exhibitions (Jonas Staal, Taiwanese artists programming). Cross-promotional relationship between Lausanne's major theater and Plateforme 10.
- Naturéum – Muséum cantonal des sciences naturellesmajorCollaborated on Signal L exhibitions (Olga Cafiero, Isabelle Tanner) exploring connections between natural sciences and art.
- RTS (Radio Télévision Suisse)majorCollaborated on Camille Scherrer's Oniroscope project at Signal L. RTS supports Swiss cultural production and provided platform for the immersive dream-recording experience.
- Arsenic (Centre d'art)supportingContemporary dance and performance art center. Collaborated on Jagoda Wisniewska's exhibition at Signal L.
- La Muette – Espaces littérairessupportingLiterary museum dedicated to C.F. Ramuz. Collaborated on Mathieu Bernard-Reymond's D'après Ramuz exhibition combining photography with AI-generated imagery.
- Orchestre de Chambre de Lausanne (OCL)supportingFounded 1942, led by Artistic Director Renaud Capuçon since 2021. Collaborated on Florence Jung's Post-Music Award exhibition.
- Cinémathèque SuissemajorOne of world's 10 largest film archives (500,000+ posters). Collaborated with Ian Party on typographic immersion exhibition at Signal L, utilizing their Swiss film poster collection.
- Musée d'Art Moderne de ParismajorCollaborated with MCBA on the Otobong Nkanga major exhibition, bringing international partnership to Lausanne.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Plateforme 10 competitors and assessment
Company assessmentDirect peers
- Kunsthaus Zürich: Zürich's flagship art museum with major collections spanning medieval to contemporary, public-private partnership with the City of Zürich, and major corporate sponsors (Credit Suisse, UBS). Direct comparable as a major Swiss cantonal art museum hosting masterworks.
- Kunstmuseum Basel: Basel's public art museum holding one of Switzerland's oldest public art collections. Comparable to Plateforme 10's MCBA as a publicly supported Swiss art museum with historic and modern collections, ticketed exhibitions, and corporate/foundation sponsorship.
- FoMu Fotomuseum Antwerpen: Antwerp's photography museum, one of Europe's leading photography institutions with collection, exhibitions, and educational programming. Direct comparable to Photo Elysée as a publicly supported museum dedicated entirely to photography as a medium.
- Musée d'Art Moderne de la Ville de Paris: Paris municipal museum of modern art that co-developed the Otobong Nkanga exhibition with MCBA at Plateforme 10. Comparable as a municipal/publicly supported modern and contemporary art museum with similar programmatic ambitions and exhibition partnerships.
- Fondation Beyeler: Major Swiss private art museum near Basel, founded by art dealer Ernst Beyeler with corporate and foundation backing. Comparable to Plateforme 10 as a Swiss multi-arts destination combining ticketed museum access, temporary exhibitions of masterworks, restaurants, and event rental.
Broad incumbents
- Centre Pompidou: Paris's leading multi-disciplinary modern art museum combining Musée National d'Art Moderne, library, and music research center. Comparable to Plateforme 10 as a unified arts district hosting multiple museum disciplines (modern art, design, photography) under a single institutional brand.
- Reina Sofía Museum (Museo Nacional Centro de Arte Reina Sofía): Madrid's national museum of 20th-century art housed in a former hospital with multiple connected buildings. Comparable to Plateforme 10 as a multi-building arts complex combining permanent collection, temporary exhibitions, and event programming in a publicly funded institution.
- Tate Modern: London's flagship modern and contemporary art museum, part of the Tate network. Comparable to Plateforme 10 as a destination arts institution combining permanent collections, temporary exhibitions, restaurants, retail, and event venues on a unified campus near a major transport hub.
Emerging players
- Musée du Louvre-Lens: Lens's satellite of the Louvre, opened in 2012 as a decentralized arts destination in a former mining region, with ticketed combined-entry and event programming. Comparable to Plateforme 10 as a relatively new multi-museum arts district combining masterwork collections, dining, and event spaces.
Regional players
- Musée d'Art et d'Histoire (Geneva): Geneva's major public art and history museum, operated by the City of Geneva. Comparable to Plateforme 10 as a Swiss Romandie publicly supported arts institution of similar institutional scale, though not organized as a multi-museum arts district.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Plateforme 10 social profiles
Digital presencePlateforme 10 compliance and trust
Trust signalCompliance1 record
Plateforme 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plateforme 10 leadership team
Management profileNumber of profiles
Profiles8 records
Plateforme 10 subsidiaries and ownership
Company hierarchySubsidiaries5 records
Plateforme 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plateforme 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plateforme 10
What does Plateforme 10 do?
Plateforme 10 operates a unified arts district in Lausanne that hosts three cantonal museums — MCBA (fine arts), mudac (contemporary design and applied arts), and Photo Elysée (photography) — along with two foundations managing textile art (Toms Pauli) and artist archives (Félix Vallotton). The site sells museum admission tickets, annual memberships, guided tours, workshops, gift vouchers, food and beverage services through on-site restaurants, gift shop and bookstore merchandise, and private/corporate event venue rentals.
Is Plateforme 10 a public or private company?
Plateforme 10 is a private company. It is classified as state government owned and is currently operating.
When was Plateforme 10 founded?
Plateforme 10 was founded in 2022. It employs 1 to 10 people.
Where is Plateforme 10 based?
Plateforme 10 is headquartered in Lausanne, Switzerland, in the Europe region.
How does Plateforme 10 make money?
Six revenue lines are on record. Museum Admission and Ticket Sales are the primary driver. The others are annual Memberships, venue Rental and Private Events, food and Beverage Operations, gift Shop and Bookstore and corporate Sponsorship and Patronage.
Who are Plateforme 10's main competitors?
Direct peers on record are Kunsthaus Zürich, Kunstmuseum Basel, FoMu Fotomuseum Antwerpen, Musée d'Art Moderne de la Ville de Paris and Fondation Beyeler. Broad incumbents are Centre Pompidou, Reina Sofía Museum (Museo Nacional Centro de Arte Reina Sofía) and Tate Modern. Musée du Louvre-Lens is listed as an emerging player. Musée d'Art et d'Histoire (Geneva) is listed as a regional player.
Does Plateforme 10 have an API?
No public API is recorded for Plateforme 10.
What industry is Plateforme 10 in?
Plateforme 10's product category is Art Museums. Its primary akta.pro industry code is BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty), with a secondary code of THAJADAA, Art Museums. Its NAICS code is 712110 and its SIC code is 7330.