What Pegasus Homes does

Pegasus Homes Limited is a UK private limited company (registered in England & Wales, company number 08221003) headquartered in Cheltenham, Gloucestershire, that develops, sells, and rents retirement living communities exclusively for people aged 60 and over. The company was founded over 40 years ago, restructured in 2012, and acquired by Oaktree Capital Management in 2013. It operates 42 retirement communities across England spanning coastal locations (Falmouth, Bude, Poole), historic cities (Bath, Bristol, Winchester, Lichfield), London suburbs (Hampstead, Purley, Harpenden), and regional market towns, with a portfolio of approximately 516 homes at the time of data capture. Communities carry either the Pegasus Homes or the Renaissance sub-brand and range from boutique 22-home developments (Wharf Lane, Holmwood) through mid-sized estates of 50–75 apartments to larger 100+ home portfolios (Renaissance Sandbanks Road).

The core product is purpose-built later-living housing including one, two, and three-bedroom apartments equipped with high-specification kitchens and bathrooms, accessibility features, and energy-efficient specification. Each community provides shared amenities such as communal lounges, landscaped gardens, guest suites, wellness facilities (spas, hydrotherapy pools, gyms), and on-site restaurants. On-site management teams deliver practical and lifestyle support services, while partnerships with external lifestyle support providers offer additional services including housekeeping, companionship, shopping assistance, and administrative help. Architectural partners such as Allford Hall Monaghan Morris support the design of premium stock such as The Vincent in Bristol.

The company operates a dual revenue model: one-time property sales at prices ranging from approximately £128,000 (entry-level Renaissance) to £1,950,000 (premium Fitzjohn's Hampstead), plus recurring monthly rentals ranging from £1,600 to £3,950 per calendar month. Service charges are billed separately and reviewed annually. Go-to-market is sales-led via on-site sales offices at each community, with supporting digital channels (website, Facebook, Instagram, LinkedIn, YouTube) and inbound enquiry handling through a central phone line (0800 975 0170) and email. The company holds multiple consumer protection accreditations including Trading Standards Institute, Property Ombudsman, and Consumer Code for Homebuilders membership.

Name

Pegasus Homes

Legal name

Pegasus Homes Limited

Website

https://pegasushomes.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Pegasus Homes Limited is a UK retirement living developer and operator (owned by Oaktree Capital Management) that builds, sells, and rents purpose-built homes and communities exclusively for over-60s downsizers across 42 communities in England.

Ownership category

akta.pro rank

Product category

Retirement Living Real Estate

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Retirement living communities
• Later living homes
• Retirement property development
• Over 60s housing
• Independent living apartments

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales: One-time purchase of apartments or houses in retirement communities. Purchase prices range from approximately £128,000 to £1,950,000 depending on location and property type. Service charge is additional and reviewed annually.
2. Property Rental: Monthly rental payments incorporating rent plus all relevant costs to maintain, manage and staff the community. Rental fees reviewed annually. Rent ranges from approximately £1,600 to £3,950 per calendar month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pegasus Homes develops, sells, and rents high-quality retirement living apartments and houses exclusively for the over-sixties across 42 communities in England. Homes are available for one-time purchase (ranging from approximately £128,000 to £1,950,000) or monthly rental (£1,600 to £3,950 pcm), with shared amenities such as wellness facilities, communal lounges, on-site restaurants, and guest suites, along with on-site teams providing discreet support.

Product overview

Pegasus Homes operates as a unified retirement living platform offering high-quality homes exclusively for the over sixties across 42+ communities throughout England. The portfolio comprises diverse named retirement communities (including The Vincent, The Fitzroy, The Regal, Steepleton, Belle Vue, Chapelwood, and the Renaissance brand sub-collection) alongside shared amenities and support services. Communities range from coastal locations like Falmouth and Bude to city settings like London and Bristol, offering apartments for purchase or rent with communal facilities including wellness spas, gyms, lounges, restaurants, and guest suites. The company was founded over forty years ago, restructured in 2012, and acquired by Oaktree Capital Management in 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Renaissance: A sub-brand of retirement living communities operated by Pegasus Homes, with multiple locations across England.

Products and services

• Pegasus Homes Retirement Communities High-quality retirement homes within friendly communities exclusively for the over-sixties, located across England in desirable locations from Bath to Hampstead, Newcastle and Falmouth. Available for purchase or rent.
• The Vincent (Bristol) Collection of 64 one, two and three-bedroom apartments in Bristol's Redland district, distributed between the restored 1886 Queen Victoria House and two new contemporary Regency-style terraces. Designed by award-winning architects Allford Hall Monaghan Morris.
• The Fitzroy (Falmouth) Luxury retirement apartments in Falmouth with panoramic views of Falmouth Bay and Pendennis Castle, featuring contemporary architecture inspired by traditional grand hotels.
• The Regal (Newbury) Revamped and reinvigorated later-living community in Newbury offering one and two-bedroom apartments with communal facilities including on-site restaurant and guest suite.
• Steepleton (Tetbury) 68 independent later living apartments in Tetbury, one of the most desirable towns in the Cotswolds, spread across six buildings connected by garden walkways.
• Belle Vue (London) Innovative apartments in London near Hampstead Heath by world-leading architects with views and contemporary architecture. Prices from £625,000 to £1,450,000.
• Chapelwood (Wilmslow) Collection of one, two and three-bedroom homes in Wilmslow, Cheshire with first-class facilities including a spa, gym, restaurant and communal lounge.
• Cobham Bowers (Cobham) Stylish collection of 53 one, two and three-bedroom apartments for those aged 60 and over in the heart of Cobham.
• Highfields (West Byfleet) Stylish collection of 75 one, two and three-bedroom apartments for those aged 60 and over in West Byfleet. Example 2-bed priced at £615,000.
• Fitzjohn's (Hampstead) Boutique development of 29 homes defining luxury living exclusively for those over 55 in Hampstead Village. Prices from £1,950,000.
• Taylor Place (Dorking) Collection of 22 one and two-bedroom homes for those over 60 in Dorking, Surrey Hills, featuring communal lounge, social kitchen and guest suite.
• Latheram House (Cheltenham) One, two and three-bedroom homes to rent in the heart of Cheltenham with rent from £1,600 per calendar month.
• Lichfield Bonds (Staffordshire) Collection of 62 independent living apartments for people over 60 in Staffordshire with views across Lichfield Cathedral.
• Holmwood (Brockenhurst) Collection of 22 homes and two cottages in the heart of the New Forest on the edge of historic woodland.
• Jesmond Assembly (Newcastle) Stylish collection of 1 and 2-bedroom apartments in Jesmond, Newcastle, just 350 yards to the Metro station.
• Hortsley (Seaford) Collection of 38 innovatively designed homes in Seaford, moments from the sea with views.
• Moor's Nook (Woking) Charming collection of 34 one and two-bedroom homes just a short walk from the historic town of Woking.
• One Bayshill Road (Cheltenham) Later living apartments in Montpellier, Cheltenham with light and spacious living areas and sociable spaces.
• Bath Leat (Bath) Riverside retirement community just a short walk from Bath city centre with landscaped gardens.
• Atlantic Rise (Bude) Thriving community in Bude with stunning views of the ocean and proximity to local independent shops and restaurants.
• Woodlands (Canford Cliffs) Luxury later living homes in Canford Cliffs near Dorset pine forests and sandy beaches with shared lounge, coastal garden and private terraces.
• Leyton Road (Harpenden) Collection of 38 open-plan apartments overlooking Rothamsted Park in Harpenden Village with direct links to London.
• Chapter House (Lichfield) One, two and three-bedroom homes set close to the heart of the cathedral city of Lichfield.
• Lymington Gate Unique collection of 44 one and two-bedroom apartments at the 'Gateway to Lymington' near the harbour town centre.
• Wooburn Bales (Buckinghamshire) Later living homes located close to the heart of the Buckinghamshire village of Wooburn Green, featuring a lounge and beautifully landscaped gardens. Available for rent up to £3,950 pcm for a 2-bedroom property.
• Winchester Holts Later living homes within walking distance of historic Winchester city centre, featuring parquet flooring, floor-to-ceiling windows, marble countertops and most with outdoor space.
• Wharf Lane (Bourne End) Collection of 21 luxury later living homes for the over 60s in Bourne End, designed in sympathy with the village aesthetic with steep gable ends and landscaped garden.
• Cranleigh Coves Spacious one and two-bedroom apartments offering a sociable and independent lifestyle in the heart of Cranleigh.
• Carriages (Purley) Award-winning light and spacious homes in Purley with exposed brickwork and bronze features inspired by the old Surrey Iron Railway.
• Renaissance Abingdon Welcoming community of stylish homes in Oxfordshire market town set on the banks of the Thames. (Renaissance sub-brand)
• Renaissance Christchurch Later living homes in Christchurch next to the rivers Stour and Avon on the shores of its natural harbour. (Renaissance sub-brand)
• Renaissance Crowthorne Friendly and sociable community of 32 homes in Crowthorne with landscaped gardens and shared facilities. (Renaissance sub-brand)
• Renaissance Hartley Wintney Later living homes in the heart of the idyllic rural village of Hartley Wintney. (Renaissance sub-brand)
• Renaissance Haywards Heath Community built on the former Magistrates' Court on Bolnore Road with excellent location five minutes from town centre. (Renaissance sub-brand)
• Renaissance Marlborough Beautiful homes in the heart of Marlborough town with easy reach of country walks. (Renaissance sub-brand)
• Renaissance Paignton Stylish community in the English Riviera built on the site of the old library with views over landscaped gardens and Victoria Park. (Renaissance sub-brand)
• Renaissance Romsey Later living homes in a quiet residential area close to the heart of the Hampshire town of Romsey. (Renaissance sub-brand)
• Renaissance Sandbanks Road (Poole) Stunning community abutting Poole Park with over 100 acres of parkland, salt water lagoon and beautiful lakes. (Renaissance sub-brand)
• Renaissance Sandhurst Spacious homes with shared facilities and landscaped gardens on Yorktown Road within walking distance of local shops. (Renaissance sub-brand)
• Renaissance Wantage Spacious apartments in the heart of historic Wantage designed in sympathy with heritage surroundings. (Renaissance sub-brand)
• Renaissance Wareham Beautifully appointed apartments designed to look like terraced houses near Wareham's historic town centre. Properties starting from £128,000. (Renaissance sub-brand)
• Renaissance Wimborne Later-living homes a short walk from Wimborne's vibrant high street offering countryside and convenience. (Renaissance sub-brand)
• Renaissance Wokingham Later living homes ideally located close to Wokingham high street's shops, restaurants, pubs and cafes. (Renaissance sub-brand)
• Lifestyle Support Services Range of additional support services including cleaning, housekeeping, companionship, assistance with shopping, admin help, and refuse collection, provided by lifestyle support partners at retirement communities.

Quantifiable outcome

• 516 homes across 42 communities demonstrating scale and market presence

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Consumer Code for HomebuilderscoreOthersPegasus Homes is a member of the Consumer Code for Homebuilders, which provides independent dispute resolution for home buyers and ensures compliance with consumer protection standards.
• The Property Ombudsman (TPO)coreOthersPegasus Homes is a member of The Property Ombudsman scheme, providing consumers with access to independent dispute resolution if complaints cannot be resolved directly.
• Trading Standards Institute (TSI)minorOthersPegasus Homes operates under the TSI approved code, demonstrating commitment to fair trading practices and consumer protection standards.
• Allford Hall Monaghan MorriscoreStrategic or Co-development PartnerAward-winning architects who designed The Vincent in Bristol, involving the restoration of the 1886 Queen Victoria House and addition of contemporary terraces. This partnership demonstrates Pegasus's commitment to quality architecture.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pegasushomesuk
• Facebookfacebook.com/pegasusuk
• LinkedInlinkedin.com/company/pegasushomesuk
• Instagraminstagram.com/pegasushomesuk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Homes