What Picollo does

Picollo, operating commercially as 'PICOLLO|events' (legal name: Gaststätte Picollo), is a family-owned German Gaststätte and event venue located at Friedensstraße 15a, 37308 Geismar in the Eichsfeld region of Thuringia. The business runs the Kulturhaus Geismar, a culture house offering modular event spaces: a main hall (Saal) accommodating 20 to 300 persons, an extension (Anbau) for up to 39 persons with built-in bar and barrier-free access, a restaurant (Gaststätte) for 25 to 45 persons, an adjacent beer garden, and a fully equipped kitchen with available staff. Owner Norbert Wohlfeld manages operations directly, with customers engaging the venue via phone (0170 6645442) and email ([email protected]).

The core product is venue rental bundled with modular audiovisual add-ons: a multi-projector rear-projection system spanning room dividers, the gallery, and the stage for immersive environments; an LED lighting design system configurable from seasonal ambient palettes to vibrant club colors; and digital display screens for welcome messages, drink menus, seating charts, and personalized honoree content, all updatable mid-event. Service offerings bookended around the spaces include birthday parties (20–150 guests), weddings (up to 120 guests with chandeliers, dance floors, and decorative chair covers), class and school reunions with privacy-protected registration, club and association events (from casual meetings to formal balls), community festivals (e.g., Kirmes), and full party/catering services via the in-house kitchen.

The business model is direct-to-customer, regional, and unpriced publicly. Picollo serves a horizontal segment mix — private celebrations, corporate events, clubs/associations, and community organizations — all within the Geismar/Eichsfeld micro-market. There is no outside investment, no parent entity, no subsidiary structure, and no disclosed financial data; the company operates as a sole proprietorship with owner-managed bookings. Marketing is essentially limited to the picollo.de website. The company's competitive posture is anchored to its installed AV hardware base, modular physical infrastructure, and local reputation rather than to technology, brand at scale, or geographic reach.

Name

Picollo

Legal name

Gaststätte Picollo

Website

https://picollo.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Picollo is a family-owned German Gaststätte and event venue operating the Kulturhaus Geismar in Eichsfeld, Thuringia. It rents modular halls and rooms for weddings, birthdays, reunions, corporate events, and community festivals, supplemented by in-house catering, LED lighting, multi-projector systems, and digital screens.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

akta.pro secondary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event venue rental
• Wedding venue services
• Party catering services
• Audiovisual event staging
• Community celebration hosting

Headquarters

HQ city

Geismar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Picollo rents out event spaces at the Kulturhaus Geismar (Saal main hall, Anbau extension, Gaststätte restaurant) and provides bundled event services including catering, staffing, and customizable audiovisual staging (LED lighting, multi-projector rear projection, digital signage) for private celebrations, weddings, birthdays, reunions, club events, and community festivals for 20 to 300 guests.

Product overview

Picollo Events operates as a venue and event services business at the Kulturhaus in Geismar, Germany. The offering consists of multiple event spaces (Saal main hall up to 300 persons, Anbau extension for up to 39 persons, Gaststätte restaurant for 25-45 persons) combined with add-on visual technology modules (LED lighting, digital screens, multi-projector systems). The core product is venue rental supplemented by event services including birthday celebrations, weddings, class reunions, school reunions, club events, community celebrations, and catering. The modular approach allows customers to combine venue space with customizable lighting, projection, and screen services.

Differentiator

Problem solved

Functional benefit

Products and services

• Saal (Main Hall) The Kulturhaus Geismar main hall offering event space for up to 300 persons, with adjustable table arrangements, LED lighting, and multi-projector capabilities for customized event staging. Used as the central venue for weddings, parties, and corporate events.
• Anbau (Extension) Extension space accommodating up to 39 persons, accessible from Hintergasse, featuring a built-in bar for direct drink service and connecting to the main hall for combined use. Includes barrier-free entrance and accessible restroom facilities.
• Gaststätte (Restaurant) Former restaurant space suitable for smaller gatherings of 25-45 persons, with an adjacent beer garden providing additional outdoor seating.
• Birthday Celebrations (Geburtstage) Birthday party hosting services for 20-150 guests in either the hall or extension space, with options for bands, DJs, or solo entertainers.
• Weddings (Hochzeiten) Wedding celebration services for up to 120 guests, featuring round tables, decorative chair covers, chandeliers, and stage or parquet dance floor options.
• Class and School Reunions (Klassentreffen & Schultreffen) Reunion event services including participant list management with privacy-protected registration through encrypted email links, offered for smaller gatherings in the former restaurant or annex, or larger settings in the hall.
• Club and Association Events (Vereinsveranstaltungen) Event hosting for clubs and associations, ranging from meetings with refreshments to formal balls.
• Community Celebrations (Gemeindefeste) Community festival hosting including events such as Kirmes (church fair) and carnival celebrations.
• Party and Catering Service Full catering and party service for events with a fully equipped kitchen and available staff.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Party Service Huber: Regional German party and event service provider offering catering, equipment and venue support to private and corporate clients. Comparable as a regional bundled event-services competitor.

Broad incumbents

• Event Hotels (Gennadi GmbH): German hotel group explicitly positioned around event and conference guests, with meeting rooms and event halls. Direct thematic overlap with Picollo's event hosting focus, scaled at chain level.
• Dorint Hotels & Resorts: German hotel group operating hotels with conference and event facilities across multiple cities. Comparable in bundling venue space with catering and AV for celebrations and corporate events.
• Maritim Hotelgesellschaft mbH: German hotel group operating large conference, congress and event hotels with integrated catering and AV. Comparable to Picollo as a German event-venue operator, but at much larger scale and with lodging bundled in.
• Best Western Hotels Deutschland: Large franchised hotel network in Germany with many properties offering event spaces, weddings and party services. Comparable in hosting private celebrations alongside room rentals.
• Lindner Hotels & Resorts: Mid-size German hotel chain with extensive MICE and event-venue infrastructure including ballrooms, conference halls and on-site catering. Comparable in event-venue function though diversified across multiple lodging properties.
• Steigenberger Hotels GmbH: Established German hotel group (now part of HR Group) with event, ball and congress venues alongside accommodation. Overlaps with Picollo as a German operator of professional event spaces with on-site F&B.

Others

• Frankfurt Catering & Service GmbH: German event catering service provider supplying kitchens, staff and infrastructure for off-premise events. Adjacent to Picollo's catering-service module and one of the bundled solutions it competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/picollo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picollo