aruna GmbH

What aruna GmbH does

aruna GmbH is a Berlin-headquartered, owner-managed insurance brokerage pool (Maklerpool) that has operated in the German market since 1987 and under the aruna brand since 1995. The company serves approximately 2,600 affiliated insurance intermediaries (Vertriebspartner:innen) distributed across Germany, providing them with a consolidated platform that bundles sales support, contract administration, comparison tooling, training, and key account management. The company employs 51 staff at its Berlin headquarters on Kalckreuthstraße and maintains regional representative coverage at six locations across Germany.

The core platform combines web-based comparison calculators (Vergleichsrechner) for health insurance (PKV), occupational disability (BU), and retirement planning; a contract management department handling application processing, portfolio transfers, and broker takeovers via web, mail, or connected MVPs; the aruna-Akademie at the Schlüßhof in Lychen, certified under the 'gut beraten' industry initiative; an aruna-Schutzpaket that includes extended professional liability (VSH) coverage; and Key Account Management for strategic partners with complex needs. Technology is broker-facing rather than consumer-facing, with no disclosed AI/ML capabilities, no public API or SDK, and limited integrations listed in source material.

Revenue is generated entirely through commission (Courtage) on insurance policies placed by affiliated brokers with insurance providers. Disclosed 2023 Courtageumsatz was 48.8 million EUR at the aruna Group level (43.4 million EUR at the aruna GmbH entity), with 2024 projections of over 46 million EUR for aruna GmbH and 50 million EUR at the group level. Go-to-market is relationship-driven: direct sales supported by regional representatives, in-person events (DKM, aruna Fachmesse), an academy for continuing education, and the website hallo.aruna.de for partner acquisition and login. The operating footprint is exclusively Germany, with no disclosed international expansion or external institutional ownership.

Name

aruna GmbH

Legal name

aruna GmbH

Website

https://aruna.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

aruna GmbH is a Berlin-based, owner-managed German insurance brokerage pool (Maklerpool) serving approximately 2,600 affiliated insurance intermediaries nationwide, providing sales support, comparison tools, contract administration, and certified training since 1987.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage/Commission Revenue (Courtage): aruna generates revenue through commissions (Courtage) from insurance companies. The company achieved a brokerage turnover (Courtageumsatz) of approximately 48.8 million EUR in 2023 with the aruna group, with aruna GmbH contributing 43.4 million EUR. For 2024, projections indicate over 46 million EUR for aruna GmbH and 50 million EUR total.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

aruna GmbH operates a Maklerpool (broker pool) that provides insurance and financial intermediaries in Germany with administrative services, contract management, sales support, comparison tools, training programs, and commission payouts. The company serves approximately 2,600 affiliated brokers through a digital platform and a network of regional offices across Germany, earning revenue primarily through commissions (Courtage) on insurance contracts placed by its broker network.

Product overview

aruna GmbH operates as a broker pool (Maklerpool) offering a unified platform for insurance sales partners in Germany. The core offering consists of the aruna Maklerpool platform supported by interconnected service modules: the aruna Akademie for professional training, Vertragsverwaltung for contract administration, Key Account Management for strategic partners, and the aruna Vertriebsteam for sales support. The ecosystem connects approximately 2,600 sales partners with insurance providers, facilitating brokerage operations through personal consulting, digital tools, and networking.

Differentiator

Problem solved

Functional benefit

Products and services

• aruna Maklerpool The aruna Maklerpool is a comprehensive broker pool service for independent insurance and financial intermediaries in Germany, providing administrative contract management, comparison calculators, commission payouts (Courtageauszahlung), sales support, and key account management to approximately 2,600 affiliated brokers.
• aruna Akademie The aruna Akademie is a training and continuing education program for affiliated insurance brokers, offering professional development courses to enhance product knowledge, regulatory compliance, and sales effectiveness within the German insurance distribution market.

Quantifiable outcome

• 2023 Courtageumsatz of 48.8 million EUR with aruna group, 43.4 million EUR with aruna GmbH
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• bessergrün GmbHminorStrategic or Co-development Partner · 20 November 2025Joint environmental initiative where aruna and bessergrün GmbH collaborated to plant 30 fruit trees (apple, pear, cherry) at the Obstbaumallee Sähle in Lychen. The action was part of aruna's 30th anniversary celebration under the motto '30 Jahre – 30 Bäume'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• blau direkt GmbH: Digital-first German Maklerpool providing technology-driven broker support and product access. Comparable to aruna in serving independent insurance brokers but with a more platform-led, less relationship-led approach.
• Jung, DMS & Cie. AG: Publicly listed German financial services and broker-pool platform offering sales infrastructure to intermediaries. Overlaps directly with aruna in insurance broker pooling, with a comparable but broader fintech-style platform.
• MAXPOOL Servicegesellschaft für Finanzdienstleister mbH: German Maklerpool supporting independent insurance brokers with administrative services, product access, and consulting. Operates a similar broker-pool business model to aruna with comparable mid-market positioning.
• BCA AG: German broker pool serving insurance and financial intermediaries with platform, back-office, and product access. Closely comparable to aruna's offering for independent brokers across Germany.
• Netfonds AG: Hamburg-based financial services network and Maklerpool serving independent brokers and financial advisors with platform, product, and back-office services. Comparable in business model and target customer to aruna's broker pool.
• VEMA Versicherungs-Makler-Genossenschaft eG: Cooperative Maklerpool serving independent insurance brokers in Germany with product, support, and consulting services. Direct competitor to aruna with a cooperative ownership structure.
• Fonds Finanz Finanzdienstleistungen und Vermittlungsberatung: One of the largest Maklerpools in Germany, providing sales support, IT, and product access to insurance brokers. Directly comparable to aruna's broker-pool model with a substantially larger partner network.
• PMA Versicherungsmaklerpool: German Maklerpool offering independent insurance brokers product access, sales support, and administrative services. Closely mirrors aruna's positioning as a mid-sized broker pool serving affiliated intermediaries.

Broad incumbents

• Verivox: Established German price-comparison portal for insurance and financial products. Represents the broader incumbent comparator model that competes indirectly with aruna's affiliated brokers for end-customer conversion.
• CHECK24 Vergleichsportal: Large German comparison platform operating across insurance and financial services. While not a Maklerpool, it competes for the same end-customer acquisition motion and disrupts the traditional broker-channel economics aruna depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aruna-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aruna GmbH