OFFICE PRODUCTS ONLINE LIMITED

What OFFICE PRODUCTS ONLINE LIMITED does

Office Products Online Limited (trading as Office Products Online) is a UK-incorporated private e-commerce retailer that sells office furniture, seating, tables, storage, and accessories through a Shopify-powered online storefront at officeproductsonline.co.uk. The company is headquartered in Northamptonshire (11 Fletcher Gardens, NN14 4UJ) and serves a UK-only domestic market, offering free delivery, 14-day free returns, and a 5-year product guarantee. The product range spans value-tier self-assembly desks and chairs through to premium lines, combining proprietary sub-brands (Evolve Plus, Oslo, Impulse, Italia) with third-party brands (HON, Bush Furniture, Mayline).

The technology stack is standard off-the-shelf e-commerce infrastructure: Shopify handles storefront, checkout, payment processing, PCI compliance, inventory, and order tracking; Google Analytics provides site and customer behavior analytics; and Klarna provides buy-now-pay-later financing for higher-value baskets. The storefront supports product customization (size, color, configuration) and integrates Shopify Audiences for cross-site retargeting. No proprietary technology, AI/ML capabilities, or public APIs are disclosed. Distribution is single-channel direct-to-consumer, with no wholesale, marketplace, or international shipping footprint.

The revenue model is one-time unit sales of physical furniture with no recurring or subscription component. Customers are a horizontal mix of UK businesses procuring office furniture and home-office workers buying for residential setups, served through a product-led growth motion without a disclosed sales team. Pricing is per-unit with promotional discounts (e.g., 5% off orders above £300 with code JUNE5). The company is bootstrapped/founder-owned with no disclosed external equity, no parent company, and no identified M&A activity.

Name

OFFICE PRODUCTS ONLINE LIMITED

Legal name

Office Products Online Limited

Website

https://officeproductsonline.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Office Products Online Limited is a UK-based private e-commerce retailer selling office chairs, desks, tables, storage, and accessories through a Shopify storefront, serving UK businesses and home-office consumers with free delivery and Klarna financing.

Ownership category

akta.pro rank

Product category

Office Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Office furniture retail
• Office seating
• Office desks
• Office storage solutions
• Workplace furniture

Headquarters

HQ city

Northamptonshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Office Furniture Product Sales: One-time product sales of office furniture including desks, chairs, storage, and accessories. Customers purchase individual items at fixed prices. Revenue is generated from product margin on hardware sales with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Office Products Online operates a UK-focused e-commerce store selling office furniture including desks, chairs, storage solutions, tables, and accessories. The company sells both its own branded lines (Evolve Plus, Oslo, Impulse, Italia) and third-party brands (HON, Bush Furniture, Mayline) directly to consumers and businesses through a Shopify-powered online storefront with free UK delivery, 14-day returns, and Klarna finance options.

Product overview

Office Products Online is a UK-based e-commerce retailer offering a comprehensive range of office furniture through a Shopify-powered online store. The product portfolio centers on physical office furniture rather than software, organized into core categories: Office Chairs (including task, executive, ergonomic, leather, mesh, and heavy-duty seating), Office Desks (rectangular, height-adjustable, corner, bench, and computer desks), Tables (coffee, bistro, folding, and meeting room), Office Storage (filing cabinets, cupboards, pedestals, bookcases), and Accessories (monitor arms, cable management, castors). Major branded product lines include Evolve Plus and Oslo B2B bench desks, Impulse desks/tables/storage, and Italia premium tables. The company sells third-party furniture brands including HON, Bush Furniture, and Mayline. Services include free UK delivery, 14-day returns, finance options, and Klarna payment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Chairs Comprehensive range of office seating including task chairs, executive chairs, ergonomic chairs, leather chairs, mesh chairs, heavy-duty chairs, visitor chairs, and draughtsman chairs for UK businesses and home office workers.
• Office Desks Extensive collection of office desks including rectangular desks, height-adjustable desks, L-shaped corner desks, computer desks, bench desks, and workstations in various sizes and finishes.
• Tables General table collection including coffee tables, bistro tables, folding tables, and meeting room tables in various shapes and sizes for office break-out and meeting areas.
• Office Storage Storage solutions including filing cabinets, cupboards, pedestals, bookcases, and steel storage units with lockable options and adjustable shelving for office organization.
• Office Accessories Supplementary office products including castors, monitor arms, cable management solutions, and desk screens to complement desk and chair purchases.
• Evolve Plus B2B Bench Desks Bench desk system including 2-person, 4-person, and 6-person configurations with MFC tops, self-assembly, 5-year guarantee, and box frame legs, available in Beech, Grey Oak, Maple, Oak, Walnut, and White finishes.
• Oslo B2B Bench Desks Bench desk collection with wooden legs and a natural wood frame, self-assembly, 5-year guarantee, and multiple sizes from 1200-4800mm width.
• Impulse Desks and Tables Comprehensive desk and table range including straight desks, post leg tables, folding tables, and boardroom tables with MFC construction, multiple frame colors, and 5-year guarantee.
• Italia Desks and Tables Premium Italian-inspired furniture including poseur tables, high gloss boardroom tables, and bistro tables with bistro legs, featuring MFC material with sleek modern aesthetics.
• Impulse Storage Furniture Storage furniture line including high cupboards, filing cabinets, MFC cupboards, mobile pedestals, under-desk pedestals, bookcases, and side filers, with MFC material and 5-year guarantee.
• Ergo Click Plus Posture Chair Featured ergonomic posture chair from the Ergo family, designed for extended use with ergonomic features for users requiring all-day seating support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Provides payment processing, inventory management, order tracking, customer accounts, and storefront functionality. Shopify handles PCI compliance and checkout infrastructure.
• KlarnacoreTechnology or IntegrationPayment and finance provider enabling customers to spread payments over time for larger purchases. Provides buy now pay later options for orders on the Shopify-powered store.
• HONminorOthersBrand of office furniture products sold through the store. Mentioned as one of the brands offering bench desks and office furniture.
• Bush FurnitureminorOthersBrand of office furniture products sold through the store. Mentioned as one of the brands offering office furniture.
• MaylineminorOthersBrand of office furniture products sold through the store. Mentioned as one of the brands offering office furniture.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BiGDUG: UK online retailer of shelving, storage, and workspace furniture including desks and seating; competing on the same online-furniture category and Shopify-led acquisition motion.
• The Office Furniture Company: UK specialist retailer of desks, chairs, storage and boardroom tables sold to UK businesses and home-office buyers, operating a very similar product taxonomy and online-led distribution model.
• Furniture123: UK online home and office furniture retailer covering desks, chairs, and storage; addresses the same prosumer and SMB buyer with a comparable self-assembly value proposition.
• Office Furniture Online (UK): UK e-commerce specialist selling office desks, chairs, and storage to businesses; near-identical Shopify-style online storefront model and target buyer (UK SMB and corporate).
• Viking Direct: UK-based direct-to-business office supplies and furniture retailer; competes head-to-head with Office Products Online in office desks, chairs, and storage sold online to UK businesses.

Broad incumbents

• Office Depot UK: Multinational office supplies retailer with a UK web presence selling desks, seating, storage, and accessories; broader catalogue and stronger B2B procurement features compete with OPO at the upper end of its range.
• IKEA UK: Global flat-pack furniture giant with significant UK market share in home-office desks and chairs; competes on price and breadth but does not specialise in B2B office furniture specifications.
• Staples UK: UK arm of the global office-products retailer offering desks, chairs, storage, and accessories online and via catalogue; overlaps directly with OPO's core categories but with a broader product portfolio and larger marketing budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OfficeProductsOnline
• Instagraminstagram.com/officeproductsonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OFFICE PRODUCTS ONLINE LIMITED