The Rock And Roll Playhouse

What The Rock And Roll Playhouse does

The Rock and Roll Playhouse is a privately held live entertainment company that produces family-oriented concerts adapted from iconic rock music (Beatles, Grateful Dead, Red Hot Chili Peppers, Taylor Swift, and others) for children ages 1-7 and their parents. Founded in 2014 by concert promoter Peter Shapiro and educator Amy Striem, the company operates an event-driven model hosting roughly 1,000+ cumulative shows across 100+ partner music venues in 35+ states since inception. Shows are ticketed through individual venue box offices and third-party platforms (Ticketmaster, Eventbrite, Dice.fm, Ticketweb, Prekindle, VenuePilot), with children under one admitted free and prices set by partner venues rather than the company.

The core product is a structured live concert experience lasting approximately one hour, featuring live musicians (not recorded tracks), reduced volume levels for child safety, and interactive activities (hello songs, freeze dance, rainbow streamers, giant parachute, call-and-response). The company has extended into adjacent offerings including an original streaming album ('Friends Rock!', March 2024), the annual Kidstock Festival at Bethel Woods Center for the Arts, free downloadable activity printables, and merchandise sold through Relix Marketplace. The company is part of the Dayglo Presents family of music businesses, which shares common corporate ownership with Brooklyn Bowl, LOCKN' Festival, The Capitol Theatre, Relix Media Group, and Fans.com.

Revenue is generated primarily through ticket sales at partner venues and merchandise, with no direct ticketing on the company's own platform. Distribution and marketing occur through a multi-channel mix spanning organic social (Facebook, Instagram, TikTok, YouTube, X), email newsletters, and direct venue partnerships. The company is bootstrapped or founder-owned with no disclosed institutional funding, and no financial figures are publicly available. Headcount is reported at 501-1,000 (likely inclusive of touring musicians and part-time performers), and the company continues active operations with shows scheduled through late 2026.

Name

The Rock And Roll Playhouse

Legal name

The Rock and Roll Playhouse LLC

Website

https://www.therockandrollplayhouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Rock and Roll Playhouse is a private live entertainment company that produces kid-friendly concerts featuring live musicians performing classic and contemporary rock music for families with children ages 1-7, distributed across 100+ partner venues in 35+ US states.

Ownership category

akta.pro rank

Product category

Family Live Entertainment

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Family live concerts
• Kids music entertainment
• Rock and roll for kids
• Interactive children's concerts
• Family music events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for live concerts at partner venues. Tickets are sold through venue box offices and third-party ticketing platforms. Children aged one and under are admitted free.
2. Merchandise Sales: Sale of branded merchandise including apparel and other items through the Relix Marketplace online storefront

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Rock and Roll Playhouse produces and tours a live concert series for families, featuring house bands performing kid-friendly adaptations of iconic rock and roll songs by artists such as The Beatles, Grateful Dead, Red Hot Chili Peppers, Taylor Swift, and David Bowie. Each approximately one-hour show combines live music with interactive activities—hello songs, rock and roll jumps, rainbow streamers, a giant parachute, call-and-response songs, and freeze dance—at reduced volume levels suitable for young ears. The company distributes these concerts exclusively through partnerships with 100+ independent music venues across 35+ U.S. states.

Product overview

The Rock and Roll Playhouse operates as a single unified product offering: a live concert series for families with children aged 1-7, featuring live musicians performing adaptations of iconic rock music. The core product consists of live kids' concerts at venues across 35+ US cities, supplemented by the original 'Friends Rock!' album and free downloadable activity printables. The company also produces the annual Kidstock Festival as a sub-brand event. The company connects families with live music experiences, offering interactive activities (games, movement, stories, parachute play) alongside performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Kids' Concerts

Quantifiable outcome

• Over 1,000 shows performed since 2014
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LOCKN' FestivalminorStrategic or Co-development PartnerAffiliated company under common corporate ownership with The Rock and Roll Playhouse, part of the Dayglo Presents family of music companies
• Brooklyn BowlcoreStrategic or Co-development PartnerMulti-location partnership with Brooklyn Bowl venues in New York, Las Vegas, Nashville, and Philadelphia. Brooklyn Bowl is a key venue host and affiliated company under common corporate ownership
• The Capitol TheatreminorStrategic or Co-development PartnerAffiliated company under common corporate ownership, operating as Garcia's at The Capitol Theatre venue
• Relix Media GroupminorStrategic or Co-development PartnerAffiliated company under common corporate ownership. Relix Marketplace handles merchandise sales for The Rock and Roll Playhouse
• Fans.comminorStrategic or Co-development PartnerAffiliated company under common corporate ownership, part of the Dayglo Presents family of music companies
• Dayglo PresentscoreStrategic or Co-development PartnerParent company and common corporate ownership entity for The Rock and Roll Playhouse and related music companies including LOCKN', Brooklyn Bowl, The Capitol Theatre, Relix Media Group, and Fans.com
• 100+ Music Venues NationwidecoreChannel Partner/ Reseller/ DistributorVenue partnership network spanning 35+ states including First Avenue (Minneapolis), Chase Center (San Francisco), Levitt Pavilion Denver, Bethel Woods, and many regional music venues that host Rock and Roll Playhouse shows

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RRPHKIDS
• YouTubeyoutube.com/channel/UC42Vh6UR7Tjq3vYU2RcQU7Q
• Facebookfacebook.com/rockandrollplayhouse
• Instagraminstagram.com/therockandrollplayhouse
• TikToktiktok.com/@therockandrollplayhouse
• LinkedInlinkedin.com/company/the-rock-and-roll-playhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rock And Roll Playhouse