This Is How We Care
This Is How We Care is a bootstrapped, host-operated podcast and online community business run by Emily Race-Newmark, producing multi-season interview content on parenting, caregiving, and community building for parents, caregivers, and educators, monetized via paid coaching services and a subscription community.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What This Is How We Care does
This Is How We Care is an independently operated podcast and content media business hosted by Emily Race-Newmark. The company produces long-form interview-style episodes exploring how parents, caregivers, and educators can raise children, build community, and shape the world for future generations amid overlapping crises (climate, political polarization, economic instability, mental health). The core product is a multi-season audio podcast (currently in Season 3, with episodes dated through July 2026) distributed via SimpleCast hosting to major podcast directories, with companion distribution on YouTube and a Substack newsletter.
The underlying technology stack is conventional content-publishing infrastructure: SimpleCast for podcast distribution, Squarespace for the primary website, Substack for email publishing, and YouTube for video. No proprietary technology, AI components, or software products are developed in-house. Content production relies on Emily Race-Newmark's interviewing and editorial work, with nearly 100 guest experts featured across the catalog covering topics including disaster-resilient communities, child body safety, attention economy, and suburban community design.
The business operates a freemium model. Free audio and video content serves as the top-of-funnel demand-generation channel, with monetization flowing through two paid layers: (i) professional coaching and mentorship services (the 'Revillage Your Life' 4-month program and related offerings) delivered through the separate Revillaging Mama brand at revillagingmama.com, and (ii) a subscription-based online community called The Third Space, offering monthly group practice sessions for paying 'revillagers.' Pricing for these paid services is not publicly disclosed. The company is bootstrapped with no disclosed institutional funding, no employees beyond the host, and operates primarily in the US with global content distribution via podcast platforms.
This Is How We Care firmographics
Firmographics- Name
- This Is How We Care
- Legal name
- This Is How We Care
- Website
- https://thisishowwecare.com
- Company type
- Private
- Operating status
- Operating
- Short description
- This Is How We Care is a bootstrapped, host-operated podcast and online community business run by Emily Race-Newmark, producing multi-season interview content on parenting, caregiving, and community building for parents, caregivers, and educators, monetized via paid coaching services and a subscription community.
- Ownership category
- akta.pro rank
This Is How We Care industry classification
Industry- Product category
- Podcasting and Digital Media
- NAICS
- Other Sound Recording Industries (512290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Podcast Syndication, Cross-Promotion & Growth Networks (MPACADAG)
Keywords
This Is How We Care business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Podcast Content (Free): Free podcast content distributed across major platforms to build audience and brand awareness for monetization through related services
- Coaching and Mentorship Services: Emily Race-Newmark offers 1:1 mentorship programs (Revillage Your Life - 4-month program) and coaching services for parents seeking support in building community
- Online Community Membership: The Third Space - an online community of 'revillagers' who practice bringing community-building ideas to life together, with monthly group sessions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free podcast access |
| Subscription | Monthly | The Third Space - Online Community |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
This Is How We Care product offering
Product offeringCore offering
This Is How We Care produces and distributes a multi-season parenting and community-building podcast featuring nearly 100 expert interviews, monetized through paid 1:1 coaching/mentorship programs and an online subscription community called The Third Space. The podcast is hosted by Emily Race-Newmark and distributed free across major podcast platforms, YouTube, and a companion Substack, while paid services are sold through the related Revillaging Mama brand.
Product overview
This Is How We Care is a podcast media company offering a multi-season podcast series (Seasons 1, 2, and 3) available through Simplecast hosting and YouTube. The podcast features interviews with visionaries and leaders exploring topics such as parenting, community building, health, education, economies, and environment. Content is distributed via a companion Substack newsletter, with episodes covering themes like disaster-resilient communities, body safety, attention economy, and restoring American village culture. The company also offers an online community called The Third Space and connects listeners to guest experts' resources and courses.
Differentiator
Problem solved
Functional benefit
Products and services
- This Is How We Care Podcast A multi-season podcast exploring how we raise children, build community, and shape the world our future generations will inherit, featuring interviews with visionaries and leaders across topics including health, parenting, education, economies, and environment. It is aimed at parents, caregivers, educators, and culture-shapers and is distributed free via SimpleCast to major podcast platforms and YouTube.
- The Third Space Online Community A subscription online community for 'revillagers' who practice bringing community-building ideas to life together, including monthly group sessions. Membership is sold through the Revillaging Mama website and serves parents and caregivers seeking ongoing peer practice and host-led facilitation.
- Revillage Your Life Mentorship Program A 4-month 1:1 mentorship program offered by host Emily Race-Newmark under the Revillaging Mama brand, designed to help parents and parents-to-be create sustainable strategies to rebuild the villages they were meant to parent within.
- Revillaging Mama Coaching and Facilitation Coaching, facilitation, and mentorship services provided by host Emily Race-Newmark under the Revillaging Mama brand, helping parents and parents-to-be create sustainable strategies to rebuild the villages they were meant to parent within.
Quantifiable outcome
- Near 100 guests interviewed across podcast seasons
Companies that use This Is How We Care
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
This Is How We Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
This Is How We Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Jenny OdellminorAuthor and artist who appeared as guest on podcast episodes discussing attention economy and her books 'How to Do Nothing' and 'Saving Time'. Listed as recommended resource for listeners interested in related topics.
- Diane AlisaminorAuthor who appeared as guest to discuss her book 'A Love Letter to Suburbia: How to Restore the American Village'. Her work on walkability and community design was featured in a dedicated episode.
- Victoria Barendsen / Safe Kids ProjectminorPsychologist specializing in child sexual abuse prevention who appeared as guest to discuss body safety education. Her resources including books, affirmation cards, and Foundations of Body Safety course were mentioned as free and paid resources for listeners.
- Kailea Loften / Summer StarrminorAuthors of 'Compassion in Crisis: Building Disaster Resilient Communities' who appeared as guests to discuss community-based disaster preparedness. Their book was promoted as a resource for listeners.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
This Is How We Care competitors and assessment
Company assessmentOthers
- Substack: Substack is the newsletter and subscription publishing platform This Is How We Care uses for its companion publication. Comparable as the enabling platform infrastructure on which the company's written-content and community monetization layer depends.
Direct peers
- Good Inside (Dr. Becky Kennedy): Good Inside is a parenting platform built around Dr. Becky Kennedy's podcast and book, offering courses, a parent community, and paid programs. Directly comparable as a host-driven parenting media brand converting podcast audiences into paid offerings.
- Motherly: Motherly is a digital media brand and membership community for mothers, offering podcasts, articles, and an online community around modern parenting — directly comparable as a content-led, parent-focused brand with freemium content and a subscription community layer.
- The Longest Shortest Time: The Longest Shortest Time is a long-running parenting podcast exploring the experience of raising children, with deep interview-driven episodes. Comparable as an interview-format parenting podcast serving a similar caregiver audience.
- Happier (Gretchen Rubin): Gretchen Rubin operates a top-ranked podcast, bestselling books, and a paid membership/community for habit and happiness content. Directly comparable as a host-led media brand with podcast, online community, and direct-to-consumer paid offerings.
Broad incumbents
- Acast: Acast is a global podcast hosting and monetization platform serving thousands of independent shows. Comparable as the infrastructure-layer incumbent operating in the same podcast hosting and distribution space, though at vastly larger scale.
- iHeartMedia (Podcasts): iHeartMedia operates one of the largest US podcast networks and audio platforms, aggregating and monetizing thousands of shows. Comparable as a broad incumbent in the same podcast publishing and distribution space.
- Spotify (Podcasts): Spotify is a leading global audio streaming platform and one of the largest podcast distributors and exclusive-content investors. Comparable as the broad incumbent controlling major podcast discovery and distribution channels that this company depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
This Is How We Care social profiles
Digital presenceThis Is How We Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Is How We Care leadership team
Management profileNumber of profiles
Profiles1 record
This Is How We Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Is How We Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Is How We Care
What does This Is How We Care do?
This Is How We Care produces and distributes a multi-season parenting and community-building podcast featuring nearly 100 expert interviews, monetized through paid 1:1 coaching/mentorship programs and an online subscription community called The Third Space. The podcast is hosted by Emily Race-Newmark and distributed free across major podcast platforms, YouTube, and a companion Substack, while paid services are sold through the related Revillaging Mama brand.
Is This Is How We Care a public or private company?
This Is How We Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Is How We Care founded?
This Is How We Care was founded in -1.
How does This Is How We Care make money?
Three revenue lines are on record. Podcast Content (Free) is the primary driver. The others are coaching and Mentorship Services and online Community Membership.
Who are This Is How We Care's main competitors?
Substack is listed as an others. Direct peers are Good Inside (Dr. Becky Kennedy), Motherly, The Longest Shortest Time and Happier (Gretchen Rubin). Broad incumbents are Acast, iHeartMedia (Podcasts) and Spotify (Podcasts).
Does This Is How We Care have an API?
No public API is recorded for This Is How We Care.
What industry is This Is How We Care in?
This Is How We Care's product category is Podcasting and Digital Media. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512290 and its SIC code is 8742.