Walleyes Unlimited Usa

What Walleyes Unlimited Usa does

Walleyes Unlimited USA is a 501(c)(3) public charity organized in 1969 as a multi-species fishing club headquartered in Grayslake, Illinois (PO Box 890). The organization serves recreational anglers across the Midwest, with a primary geographic footprint in Illinois and Wisconsin. Its stated mission is to educate anglers in multi-species fishing techniques, maintain records of fish habits and growth, disseminate species information, and promote fellowship and sportsmanship among men, women, and youth.

The club's core products are its membership tiers (Club Member at $55-$65, Student at $30-$40, and Premier Sponsor at $150-$200, all billed annually), delivered alongside an events portfolio including bimonthly Illinois and Wisconsin meetings, an annual Awards Banquet, a Jamboree/Meat Raffle, Free Fishing Weekend & Clinics, Kids Ice and Spring Clinics (Wisconsin), scholarships, and stocking programs. The technology footprint is minimal: a content website (walleyesunlimitedusa.org), an online member services portal with PayPal-based payment processing, password reset functionality, and a Facebook page. No mobile app, API, or proprietary technology platform exists.

Revenue is generated primarily through recurring annual membership dues and sponsor fees, supplemented by donations. The go-to-market model is community-led, relying on local in-person meetings, club events, sport show appearances, word-of-mouth referrals (explicitly tracked via a 'Member Told Me' option on the membership form), and web search. Distribution is direct-to-consumer through an online application portal and downloadable mail-in paper applications. The organization operates with 1-10 employees, has no parent company, no subsidiaries, no funding rounds, and no disclosed M&A or leadership changes.

Name

Walleyes Unlimited Usa

Legal name

Walleyes Unlimited USA

Website

https://walleyesunlimitedusa.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Walleyes Unlimited USA is a 501(c)(3) multi-species fishing club founded in 1969, serving recreational anglers in Illinois and Wisconsin through tiered annual memberships, monthly meetings, youth clinics, and community events.

Ownership category

akta.pro rank

Headquarters

HQ city

Waukegan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues: The organization generates revenue primarily through annual membership dues at various tiers including Club Member ($55-$65), Student ($30-$40), and Sponsor ($150-$200) levels. Additional revenue comes from premier sponsor fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Walleyes Unlimited USA is a 501(c)(3) public charity and multi-species fishing club that sells annual memberships at tiered price points ($30–$200) and delivers angler education through monthly meetings, club events, youth fishing clinics, scholarships, and stocking programs. Members gain access to shared fishing knowledge for walleyes, bass, northern pike, muskie, panfish, and salmon, plus an online newsletter (Mid-Week Online) and an online member portal.

Product overview

Walleyes Unlimited USA is a multi-species fishing club organized as a 501(c)(3) public charity, offering membership programs with tiered options (Club Member, Student, and Premier Sponsor levels). The organization provides a unified club experience through monthly meetings in Illinois and Wisconsin, member services with online portal access, and various club events and activities including awards banquets, fishing clinics, scholarships, and stocking programs. The club's core products are its membership tiers (Option C with online newsletter and Option D without newsletter) supplemented by member services, events, and contact/office services.

Differentiator

Problem solved

Functional benefit

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• M-W Marine, Inc.minorGTM or Marketing PartnerM-W Marine, Inc. is a marine dealer located at 11901 W. Janesville Road, Hales Corners, WI 53130 (414-425-2790). They sponsor club events including Boat Night & Fish Fry and host Wisconsin meeting events at their location.
• Hideaway Pub & EateryminorGTM or Marketing PartnerHideaway Pub & Eatery located at 9643 S 76th St, Franklin, WI 53132 hosts the Wisconsin meetings on the last Tuesday of January, March, May, July, September, and November at 6:00 PM.
• Gurnee American LegionminorGTM or Marketing PartnerGurnee American Legion at 749 Milwaukee Ave, Gurnee, IL 60031 hosts the Illinois meetings on the last Wednesday of February, April, June, August, October, and December at 6:00 PM.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trout Unlimited: Coldwater-fishing conservation 501(c)(3) with national chapter network, membership dues, youth programs, and habitat work. Directly comparable as a fishing-mission nonprofit built on membership dues and chapter meetings.
• Ducks Unlimited: Large waterfowl/habitat conservation 501(c)(3) with membership dues, local chapter events, youth programs, and corporate sponsorships. Operates on the same nonprofit membership-club model as Walleyes Unlimited USA, with fishing-adjacent conservation mission.
• Muskies Inc. International muskie-focused fishing club operating through local chapters with membership dues, meetings, tournaments, and youth programs. Closely mirrors Walleyes Unlimited USA's chapter-based, species-focused membership-club structure.
• B.A.S.S. (Bass Anglers Sportsman Society): National membership-based bass fishing organization with tournaments, publications, and conservation programs. Directly comparable to Walleyes Unlimited USA as a species-focused angler membership club with tiered dues and event-based community engagement.
• Coastal Conservation Association: Saltwater-angler membership organization with state chapters, membership dues, youth education, and conservation advocacy. Directly comparable in chapter-based membership structure, mission-driven 501(c)(3) status, and angler education programming.
• North American Fishing Club: Paid fishing membership club providing member benefits, content, and community. Closely comparable business model to Walleyes Unlimited USA as a dues-based fishing club delivering content and community value to recreational anglers.

Others

• American Sportfishing Association: Trade association representing the recreational fishing industry. Comparable as a fishing-sector membership organization but operates as an industry trade body rather than a consumer-facing angler club.

Broad incumbents

• Bass Pro Shops: National outdoor retailer that runs the Bass Pro Shops and Cabela's Club (free loyalty program) and supports conservation. Comparable as an angler-community organizer with multi-species reach, though retail-led rather than membership-club-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/walleyesunlimitedusa
• LinkedInlinkedin.com/company/walleyes-unlimited-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walleyes Unlimited Usa