Hearty Pet Inc.

Name

Hearty Pet Inc.

Legal name

Hearty Pet Inc.

Website

https://www.heartypet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Food & Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet Food & Treats Retail (CRALAHAB)

Keywords

• Pet food retail
• Pet supplies ecommerce
• Premium pet nutrition
• Pet accessories retail
• Online pet store

Headquarters

HQ city

Hagerstown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue is generated through direct sales of pet food, treats, and supplies to consumers. The company operates as a retailer, offering products from various third-party brands including premium and natural pet food options. Sales occur through their e-commerce platform with unit pricing displayed (per oz, per lb). Promotional bundles such as 'Pick 3, get 20% off' and 'Bundle + Save' incentives are used to drive order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hearty Pet Inc. is a family-owned e-commerce pet supply retailer founded in 2006 that sells premium pet food (dry, wet, dehydrated, freeze-dried, frozen), treats (crunchy, natural chews, training, jerky, dental, freeze-dried), and supplies (toys, bowls/feeders, collars/leashes, vitamins/supplements, grooming) for dogs, cats, birds, small pets, livestock, and zoo animals. The catalog spans 100+ partner brands (e.g., ACANA, Fromm, RAWZ, Stella & Chewy's, Orijen, Zignature, Primal, Oma's Pride) alongside the company's own Hearty Pet house brand, sold via Shopify with free shipping and bundle promotions.

Product overview

Hearty Pet Inc. is a family-owned pet supply e-commerce platform and retailer founded in 2006. The company operates as a multi-brand marketplace offering premium nutrition and accessories for multiple pet categories including dogs, cats, birds, small animals, livestock, and zoo animals. Their product portfolio spans food (dry, wet, dehydrated, freeze-dried, frozen varieties), treats (crunchy, natural chews, training, jerky, dental, freeze-dried), and supplies (toys, bowls/feeders, collars/leashes, vitamins/supplements, grooming). The platform features dozens of partner brands including ACANA, Fromm, RAWZ, Stella & Chewy's, Orijen, Zignature, and others. Hearty Pet also carries their own house brand products alongside their partner brand offerings, with a focus on carefully selected products that are safe and effective for pets.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucy Pet Products Featured partner brand of pet food launched on the Hearty Pet marketplace, dedicated to dogs and cats and aimed at consumers seeking premium, specialty nutrition from vetted third-party brands.
• Baydog Adventure Gear Adventure gear product line for pets (dogs) offered via the Hearty Pet retailer, marketed to active pet owners and outdoor enthusiasts looking for durable pet accessories.
• Hearty Pet House Brand products The Hearty Pet-owned product line comprising carefully selected premium nutrition and accessories for pets, sold alongside partner brands and targeted at pet owners who prefer the retailer's vetted private-label offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chewy: Chewy is the largest pure-play online pet food and supplies retailer in the US, offering a comparable multi-brand assortment, free shipping, and broad pet category coverage. It is the most direct competitor to Hearty Pet's e-commerce model, though at vastly greater scale, with autoship subscriptions and a vertically integrated pharmacy.
• Only Natural Pet: Only Natural Pet is an independent online retailer specializing in natural and holistic pet food, treats, and supplements. It is a closely comparable direct peer to Hearty Pet's premium, natural positioning, with a similar focus on curated, health-oriented pet products.
• Pet Supplies Plus: Pet Supplies Plus is a US franchise-based neighborhood pet supply chain with stores plus online ordering. It competes with Hearty Pet across both brick-and-mortar and e-commerce, particularly in the mid-premium natural pet food segment.
• PetCareRx: PetCareRx is an online retailer of pet medications, supplies, and food, offering prescription and OTC products alongside general pet supplies. Its mix of pharmacy-adjacent retail and consumables overlaps with Hearty Pet's supplement and supply categories.
• Kriser's: Kriser's is an independent pet retailer specializing in natural pet food and supplies, operating both physical stores and e-commerce. It is a closely comparable direct peer to Hearty Pet, sharing a similar premium, curation-driven, omnichannel go-to-market.

Broad incumbents

• PetSmart: PetSmart is the largest specialty pet retailer in North America with national physical stores plus a strong e-commerce site. It competes with Hearty Pet across both retail channels and brand assortment, but at much larger scale and with in-store services like grooming and training.
• Petco: Petco is a major omnichannel pet retailer offering food, supplies, and services through physical stores and online. Its mix of premium owned brands (e.g., WholeHearted) and third-party brands overlaps directly with Hearty Pet's assortment, though Petco operates at significantly larger scale.
• Amazon (Pet Supplies): Amazon's Pet Supplies category competes directly with Hearty Pet on convenience, selection, and price for pet food, treats, and supplies. While Amazon operates across all categories, its pet supply offering, including Subscribe & Save, represents a dominant alternative for online pet purchases.

Emerging players

• BarkBox: BarkBox is a leading subscription-based pet product company offering toys, treats, and chews delivered monthly. It is emerging in the pet retail space and competes with Hearty Pet for discretionary pet spending, particularly through its broader Bark Super Chewer and Bark Bright lines.

Regional players

• Mud Bay: Mud Bay is a regional pet retailer based in the Pacific Northwest with a strong chain of physical stores plus online ordering, focused on natural and holistic pet nutrition. Its regional scale and premium positioning make it a useful comparable for Hearty Pet's omnichannel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@heartypetinc.7725
• Facebookfacebook.com/heartypet
• Instagraminstagram.com/heartypet
• TikToktiktok.com/@heartypet
• LinkedInlinkedin.com/company/hearty-pet-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearty Pet Inc.