What LOVE Group does

LOVE Group is a Scottish social enterprise founded in 2014 that operates as a holding company for LOVE Corporate and LOVE Care. The organization runs an integrated platform combining education, social care, training, recruitment, and consumer wellbeing services under one umbrella, with all commercial profits channelled to fund its charitable arm. It serves vulnerable children and adults across Scotland through a wraparound model that integrates social work, education, and health services, primarily targeting individuals facing educational under-attainment, behavioural or mental health challenges, unemployment, homelessness, substance misuse, or involvement in the care or criminal justice systems.

The group operates through six branded divisions: LOVE Learning (charitable education and social care services), LOVE Training (an e-learning platform at love-elearning.org.uk offering accredited courses across early years, health and safety, health and wellbeing, social care, and business and IT), LOVE Recruitment (a consultancy serving approximately 150 clients across South Lanarkshire, Stirling, Glasgow, and Edinburgh, covering approximately 3,000 hours), LOVE Care (residential and home care services across Scotland, including a four-bed children's home in Airdrie), LOVE Sport (sports-based education and athlete employability programmes), and Self Love (a consumer wellbeing line that launched in December 2024 with the NAD+ AT HOME injectable supplement kit sold via Stripe checkout). Core technology is the LOVE eLearning portal and a direct-to-consumer e-commerce front-end; the care and recruitment operations are field-based and people-intensive.

Revenue is generated through multiple streams: managed-service fees for residential and home care, course fees and subscriptions for e-learning, transaction-based recruitment fees for placement and HR services, and direct-to-consumer product sales. The customer base spans government and local authority contracts (Scottish Attainment Challenge, Pupil Equity Fund, Skills Development Scotland, Department of Work and Pensions), corporate clients in the care and recruitment sector (including Brightwork, Influx, and Euthenia recruitment agencies), and individual learners, care clients, and consumer product buyers. The organization holds multiple accreditations — SQA, City & Guilds, ILM, IOSH, RoSPA, SYFA, and Living Wage Foundation employer status — and is regulated by the Care Inspectorate and Scottish Social Services Council.

Name

LOVE Group

Legal name

LOVE Corporate LTD

Website

https://l-o-v-e.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

LOVE Group is a Scottish social enterprise operating a holding structure with subsidiaries providing social care, education, e-learning, recruitment, and consumer wellbeing products to vulnerable populations and care-sector clients across Scotland.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), School Counseling Services (Individual & Group) (EDAKAMAB), Disability Services & Independent Living Support (BPAGACAG), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Social care services
• E-learning training
• Recruitment consultancy
• Residential home care
• Wellbeing products

Headquarters

HQ city

Bellshill

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. LOVE Training (E-Learning): LOVE Training delivers professional e-learning courses and accredited training programmes across health, education, social care, business, and sport sectors. Revenue is generated through course fees, with profits channelled to fund LOVE Learning charitable services.
2. LOVE Recruitment: Complete recruitment consultancy services for external agencies and corporate clients, including advertising, sourcing candidates, arranging interviews and reference checks. Currently provides services to around 150 clients covering approximately 3000 hours in South Lanarkshire, Stirling, Glasgow, and Edinburgh. All profits are channelled to charitable services.
3. LOVE Care (Residential and Home Care): Socially conscious provider of residential and home care services across Scotland. Delivers bespoke home care packages and support services, including residential care for up to four children in Airdrie. Revenue generated through care service fees.
4. Self Love (Wellbeing Products): Health, beauty, and wellbeing products sold directly to consumers, including NAD+ AT HOME injectable supplement kits sold via Stripe checkout at buy.stripe.com.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LOVE Group is a Scottish social enterprise providing residential and home care services, e-learning training, recruitment consultancy, and charitable education and social care support for vulnerable children and adults. Its commercial subsidiaries (LOVE Training, LOVE Recruitment, LOVE Care) generate profits that fund the charitable operations of LOVE Learning, with an integrated model combining social work, education, and health services delivered across Scotland.

Product overview

LOVE Group is a social business operating as a holding company comprising LOVE Corporate and LOVE Care divisions. The organization operates a platform model where commercial services (LOVE Training, LOVE Recruitment, LOVE Care) generate profits that fund charitable services through LOVE Learning. LOVE Training delivers e-learning for social care professionals across multiple sectors. LOVE Recruitment provides external recruitment consultancy services and HR solutions. LOVE Care offers residential and home care services. LOVE Learning provides education and social care to vulnerable individuals including children and adults with additional support needs. The Self Love product line launched in late 2024 with NAD+ AT HOME injectable supplement kits. LOVE Sport uses sports as an engagement tool for education and employability. The company also offers Self Directed Support services in Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• LOVE Care A socially conscious and compassionate provider of residential and home care services across Scotland, catering to individuals of all ages with varying needs. Delivers enhanced care packages including 24/7 tailored care services for children with social, emotional and behavioural needs.
• LOVE Training E-learning platform providing comprehensive training for social care professionals with expert-led courses, flexible learning access, and a comprehensive curriculum covering safeguarding, mental health, leadership and management. Offers training across Early Years, Health and Safety, Health and Wellbeing, Social Care, and Business and IT sectors, accredited by SQA, City & Guilds, ILM, IOSH, and ROSPA.
• LOVE Recruitment Complete recruitment consultancy services offering advertising, candidate sourcing, interview arrangement, and reference checks. Provides services across South Lanarkshire, Stirling, Glasgow, and Edinburgh, serving approximately 150 clients and covering approximately 3,000 hours. Also offers HR services including grievance/disciplinary support and contract services.
• LOVE Learning Charitable division providing education and social care services to vulnerable individuals in Scotland. Offers unique evidence and trauma-led approaches to working with marginalised young people and adults, including education, community programs, Intensive Support Monitoring (ISMs), and Additional Support Needs services. Regulated by the Care Inspectorate and Scottish Social Services Council.
• Self Love (NAD+ AT HOME) Wellbeing product line featuring NAD+ AT HOME, an injectable supplement kit containing 1000mg Nicotinamide Adenine Dinucleotide for boosting cellular health, energy, skin enhancement, mental clarity, and anti-ageing benefits. Includes self-administration equipment for subcutaneous injection, sold directly to consumers via Stripe checkout.
• LOVE Sport Sports engagement program using sport as a vehicle for education and change. Works with children, low-activity individuals, and athletes to enhance health, education, and employability prospects. Provides education and formal qualifications for athletes including SQA certifications and food handling hygiene certification.
• Self Directed Support (SDS) Scotland-based service offering individuals control over their social care through four options: direct payments, provider-managed services, a combination of both, or local authority-arranged care. Aims to enhance independence, dignity, and community participation.

Quantifiable outcome

• Nearly 500 individuals supported to achieve positive outcomes in Lanarkshire over three years
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Skills Development ScotlandcoreStrategic or Co-development PartnerLOVE Learning delivers funded training programmes for people from designated communities to support their inclusion and attainment in close partnership with Skills Development Scotland.
• Department of Work and PensionscoreStrategic or Co-development PartnerPartnership with DWP to deliver funded training programmes supporting employability and inclusion for vulnerable individuals.
• Scottish Attainment ChallengecoreStrategic or Co-development PartnerLOVE Learning delivers contracts to schools through the Scottish Attainment Challenge to bring economic and social benefits to communities.
• Pupil Equity FundcoreStrategic or Co-development PartnerFunding partnership delivering services to schools through Pupil Equity Fund to increase capacity and resilience in communities.
• Brightwork RecruitmentminorChannel Partner/ Reseller/ DistributorLOVE Recruitment provides training packages for Brightwork Recruitment campaigns as part of their core recruitment services.
• Influx RecruitmentminorChannel Partner/ Reseller/ DistributorLOVE Recruitment provides training packages for Influx Recruitment campaigns.
• Euthenia RecruitmentminorChannel Partner/ Reseller/ DistributorLOVE Recruitment provides training packages for Euthenia Recruitment campaigns.
• Voluntary Action North LanarkshirecoreStrategic or Co-development PartnerPartnership with Voluntary Action North Lanarkshire for volunteer recruitment and community engagement in the Criminal Justice Project.
• Volunteer ScotlandminorStrategic or Co-development PartnerPartnership with Volunteer Scotland for social media campaigns to recruit volunteers and ensure diverse peer mentor support.
• Hearts of Midlothian FCcoreStrategic or Co-development PartnerLOVE Sport partnered with Hearts of Midlothian FC to deliver a 10-week Master Chef educational course covering nutrition, independent living skills, CV writing, and food safety, resulting in SQA Employability Award Level 4 certification.
• Care InspectoratecoreStrategic or Co-development PartnerRegulatory body that regulates and inspects LOVE Learning's educational and social care services, ensuring compliance with care standards in Scotland.
• Scottish Social Services CouncilcoreStrategic or Co-development PartnerRegulatory body for the social services workforce in Scotland, partnering with LOVE Learning for compliance and professional standards.
• Self Directed Support ScotlandcoreStrategic or Co-development PartnerPartnership with SDS Scotland to support individuals in Scotland to access Self-Directed Support options for their social care needs.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Capability Scotland: Scotland-wide disability charity delivering residential, education, and employability services. Comparable to LOVE Group's wraparound support for vulnerable children and adults with additional support needs.
• Penumbra: Scottish mental health and social care charity providing person-centred support across Edinburgh and beyond. Highly comparable to LOVE Learning's trauma-led, community-based delivery model and Scottish geographic focus.
• Quarriers: Scottish social care charity offering supported living, residential care, and learning disability services with a strong accredited training function. Comparable to LOVE Group's integrated care, learning, and employability mix.
• Cornerstone (Key Housing/Enable Scotland Group): Scottish social care provider supporting people with disabilities and additional support needs through residential and community services. Directly comparable to LOVE Care's ASN/residential offering and Scottish focus.

Broad incumbents

• HC-One: UK's largest care home operator, providing residential, nursing, and dementia care across multiple regions. Comparable to LOVE Care's residential care ambitions but at institutional scale.
• Turning Point: UK social enterprise providing learning disability, mental health, and substance misuse services. Comparable to LOVE Learning's vulnerable-population focus and trauma-led practice, though operating at national scale.
• Cera Care: One of the UK's largest tech-enabled home care providers, operating across Scotland. Comparable to LOVE Care's home care arm but at vastly greater scale, with stronger digital infrastructure and capital backing.
• Mears Group: UK-listed provider of home care, supported living, and social housing services. Compares to LOVE Care and LOVE Recruitment on care worker placement and live-in care, though much larger and geographically broader.

Emerging players

• The Skills Network: UK e-learning platform offering accredited CPD and vocational training, including in health and social care. Comparable to LOVE Training's subscription-based e-learning model across regulated sectors.
• Virtual College by Netex: UK e-learning provider for health, social care, and regulated workforce training. Directly comparable to LOVE Training's accredited health and social care course catalogue, with much broader reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LoveLearningFam
• Facebookfacebook.com/LoveLearningFam
• LinkedInlinkedin.com/company/lovelearningfam
• Instagraminstagram.com/lovelearningfam

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOVE Group