What Home-start does

Home-Start Danmark is a Danish non-profit voluntary organization, affiliated with the international Home-Start federation, that delivers volunteer-based family support to families with young children aged 0-6 experiencing stress, isolation, postpartum depression, divorce, single parenthood, or other vulnerable life circumstances. The core service model matches each referred family with a trained volunteer "family friend" who visits the home for approximately two hours per week over a 6-9 month engagement period, with the service provided at no cost to the family. Delivery is decentralized through a network of local branches across Denmark, each typically staffed by part-time coordinators, with a national secretariat headquartered in Odense providing oversight, training, methodology, and fundraising.

The organization is funded through a blended model combining multi-year municipal co-funding agreements (with a 3-year minimum term, under which municipalities typically cover at least 50% of coordinator salaries), state allocations, philanthropic grants, and private donations. Families do not pay for the service. Home-Start Danmark has historically relied on the international Home-Start methodology, training framework, and brand reputation to legitimize and standardize its local delivery, and has recently invested in external evaluation (e.g., the Home-Start Aarhus impact study) and public-affairs activity (including its first participation at Folkemødet 2026). The organization is currently undergoing a leadership transition at the national level with a new Generalsekretær appointed effective August 2026, and is expanding its branch footprint with additions such as Home-Start Mors reaching full operational status.

Name

Home-start

Legal name

Home-Start Danmark

Website

https://home-start.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Home-Start Danmark is a Danish non-profit volunteer-based family support organization that matches families with young children (0-6 years) experiencing stress or vulnerability with trained volunteer "family friends" for weekly home visits, funded by municipalities, the state, grants, and donations.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Other Individual and Family Services (62419), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

akta.pro secondary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Family support services
• Volunteer mentoring
• Early childhood support
• Nonprofit social services
• Parent support programs

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Funding: Home-Start branches are primarily funded by municipalities that contribute at least 50% of coordinator salaries and operational costs for a minimum of three years. Municipalities can drive branches in municipal regi or in partnership with non-profit organizations.
2. State Funding and Grants: Home-Start Denmark receives funding through state budgets allocated to the national organization, which can be distributed to local branches. Additional funding comes from state pools and foundations.
3. Donations: Private donations from individuals support Home-Start's work, including at events like Folkemødet where visitors could make donations.
4. Local Revenue Generation: Some local branches generate revenue through volunteer-run thrift shops (genbrugsbutik), such as Home-Start Mors, where surplus from the shop directly funds local family support activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Home-Start Danmark delivers early-preventive family support through a structured volunteer "familieven" (family friend) program. Trained volunteers visit families with children aged 0-6 in their homes for two hours per week over a 6-9 month period, providing practical help, emotional companionship, and respite at eye level. The service is delivered free of charge to families through locally funded branches coordinated with Danish municipalities.

Product overview

Home-Start Danmark is a charitable voluntary organization that provides support services to small family households with young children. The organization does not offer a technology product or SaaS platform. Its core offering consists of volunteer-based family support through 'familieven' (family friend) volunteers who visit families in their homes for approximately 2 hours per week over a period of typically 6-9 months. Services are coordinated through local branches across Denmark, with support from municipal partners and coordinators who recruit, train, and match volunteers with families.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Friend (familieven) Support Program

Quantifiable outcome

• Aarhus evaluation shows marked positive effect

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Odense Municipality (Odense Kommune)coreStrategic or Co-development PartnerHome-Start has an established partnership with Odense Municipality. Mayor Peter Rahbæk Juhl publicly recommends Home-Start to other municipalities and has provided testimonials about the collaboration.
• Aarhus Municipality (Aarhus Kommune)coreStrategic or Co-development PartnerHome-Start Aarhus is a well-established branch with documented positive outcomes from evaluation research. The municipality is listed as a partner on the national website.
• Danish Municipalities (Generelt)coreStrategic or Co-development PartnerMunicipalities across Denmark can start Home-Start branches by funding at least 50% of coordinator positions and operational costs for minimum three years. Branches can be operated in municipal regi or in partnership with non-profit organizations.
• Folkemødet (Political Festival)minorGTM or Marketing PartnerHome-Start participated with their own stand 'Pusterummet' at Folkemødet 2026, Denmark's largest political festival, to raise awareness about their work with small children families.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Red Barnet (Save the Children Denmark): Large Danish children's rights and welfare organization with programs across child protection, family support, and parenting. Comparable to Home-Start Danmark in serving vulnerable families with young children, but operates a much broader mandate.
• Børns Vilkår: Danish children's welfare organization operating a national helpline and family support programs. Shares Home-Start Danmark's family support mission and partly its target population, though it focuses on child welfare more broadly.

Direct peers

• Mødrehjælpen: Danish NGO offering counseling, support, and community programs to families with young children, including new parents experiencing vulnerability. Closely comparable to Home-Start Danmark in target population and free social support delivery model.
• Forældre og Fødsel: Danish NGO supporting expectant and new parents, including vulnerable families, through peer support, courses, and counseling. Comparable to Home-Start Danmark in early intervention family support, particularly around postpartum and early parenthood challenges.
• Home-Start Worldwide: Parent organization of the global Home-Start network, operating in 22+ countries. Directly comparable to Home-Start Danmark as the umbrella federation running the same volunteer home-visiting model for families with young children.

Regional players

• Family Lives (UK): UK charity providing helpline, online, and in-person family support, including targeted programs for parents of young children. Comparable to Home-Start Danmark in mission and family support model, but operating in the UK.

Emerging players

• ParentChild+: US early childhood home visiting program supporting families with young children through literacy and school readiness interventions. Comparable to Home-Start Danmark in home visiting model for vulnerable families with young children, though with a different programmatic focus.
• Healthy Families America: US-based home visiting program for new and expectant parents, focused on child abuse prevention and family strengthening. Closely comparable to Home-Start Danmark's home visiting model for vulnerable families, though it uses paid staff/home visitors rather than volunteers.

Others

• Socialstyrelsen (Danish Social Agency): Danish national agency administering social services policy and funding for vulnerable families and children. Adjacent to Home-Start Danmark as a key funder and regulator of the family support ecosystem in which Home-Start operates.
• Center for Frivilligt Socialt Arbejde: Danish national center for voluntary social work, supporting and developing the volunteer sector. Connected to Home-Start Danmark as the new Generalsekretær previously served here, and as a broader ecosystem partner for volunteer-based social services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@home-startdanmark
• Facebookfacebook.com/HomeStartDanmark
• LinkedInlinkedin.com/company/home-start-aarhus
• Instagraminstagram.com/homestart_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home-start