Hardi International A/s
- Company typePrivate
- Founded1957
- HeadquartersNørre Alslev, Denmark
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Hardi International A/s firmographics
Firmographics- Name
- Hardi International A/s
- Legal name
- HARDI INTERNATIONAL A/S
- Website
- https://hardi.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Hardi International A/s industry classification
Industry- Product category
- Agricultural Spraying Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industries
- Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)
Keywords
Where Hardi International A/s is headquartered
LocationHeadquarters
- HQ city
- Nørre Alslev
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Hardi International A/s business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Agricultural Sprayer Equipment Sales: Sale of self-propelled, trailed, mounted, and mistblower sprayers ranging from 1.5 litre hand-held units to 10,000 litre self-propelled machines with application options from handguns to 54.5 metre booms.
- Original Spare Parts and Kits: Original spare parts, OEM components, and maintenance kits for HARDI equipment. Parts availability guaranteed for minimum 10 years after product phase-out.
- Precision Farming Technology: Sale of precision farming solutions including GeoSelect spot spraying, H-Select droplet control, AutoSectionControl, and boom management systems as add-ons or retrofits.
- Professional Services: Training services through HARDI ACADEMY, remote live support, financing services, and used equipment programs.
- Financing and Used Equipment: Agricultural financing services and resale/used equipment programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Agricultural financing available through dealer network |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Hardi International A/s product offering
Product offeringCore offering
HARDI International A/S designs, manufactures, and distributes crop protection spraying equipment for global agricultural markets. The product range spans from 1.5-litre hand-held units to 10,000-litre self-propelled sprayers with booms up to 54.5 metres, including trailed, mounted, mistblower, and hand-operated configurations. The portfolio incorporates proprietary precision farming technologies such as GeoSelect spot spraying, H-Select droplet control, TWIN FORCE air-assisted drift reduction, AutoNozzleControl, and AutoSectionControl.
Product overview
Hardi International A/s is a Danish agricultural sprayer manufacturer (founded 1957, part of Exel Industries S.A.) offering a comprehensive portfolio of crop protection equipment and precision farming solutions. The product range spans from compact 1.5-litre hand-held sprayers to large self-propelled sprayers with up to 10,000-litre tanks and 54.5-metre booms. Core products include multiple sprayer types: self-propelled (ALPHA TITANIUM line, RUBICON, SARITOR, AREX), trailed (AEON, NAVIGATOR, COMMANDER), mounted (MEGA, MASTER, N-SERIES), mistblowers (ZENIT, ZATURN COMPACT, ZATURN PLUS, JUPITER), and hand-operated (Backpacks, Handheld, CADET). The portfolio is organized around enabling technologies including boom systems (DELTA FORCE, TWIN FORCE, PRO FORCE, ALU, HYS), boom management (AutoTerrain, AutoTerrainPro, AutoFold), precision farming features (GeoSelect spot spraying, H-Select droplet control, AutoNozzleControl, AutoSectionControl, PulseSystem, ActiveAir), fluid systems (DynamicFluid4, SmartValve, TurboFiller, Diaphragm Pumps), and electronics (Controllers, FluidBox, SmartCom). The ecosystem is supported by services including HARDI ACADEMY training, MyHARDI mobile app, RemoteEye remote support, and comprehensive parts availability.
Differentiator
Problem solved
Functional benefit
Brands
- GeoSelect: Precision spot spraying platform for selective weed targeting with up to 90% chemical usage reduction
- H-Select
- RemoteEye
- MyHARDI
Products and services
- ALPHA TITANIUM line Self-propelled sprayer with intelligent capacity features, Tier IV stage V engine, and modern design for high-performance field application.
- RUBICON Self-propelled sprayer known for hectare-eating performance with excellent operator view.
- SARITOR Self-propelled sprayer featuring integrated intelligence with comfort, convenience and efficiency.
- AREX Self-propelled sprayer offering precision, uptime, and control for professional crop protection.
- AEON Trailed sprayer representing the future of crop care with advanced suspension and higher travel speeds, available in 4200 to 7000 litre capacities.
- NAVIGATOR Trailed sprayer known as the obvious choice for reliability and proven performance.
- COMMANDER Trailed sprayer with maximum capacity, available with 6500, 8500 or 10000 litre tank options.
- MEGA Mounted sprayer offering more capacity and intelligence with front tank options.
- MASTER Mounted sprayer with proven technology for reliable field performance.
- ZENIT Mistblower sprayer that is robust and simple for orchard and vineyard applications.
- ZATURN COMPACT Mistblower sprayer compact design for orchard applications.
- ZATURN PLUS Mistblower sprayer with enhanced features for orchard and vineyard use.
- JUPITER Mistblower sprayer for specialized orchard applications.
- Backpacks Hand-operated backpack sprayers supreme for larger areas, starting from 1.5 litre capacity.
- Handheld Hand-operated portable sprayers for smaller spraying jobs.
- CADET Small sprayer with 300 litre capacity for turf care and small pastures.
- GeoSelect Spot spraying platform using camera technology to identify and target weeds with up to 90% chemical usage reduction and 99.7% accuracy at speeds up to 30km/h.
- HARDI ACADEMY Training and education program for operators and technicians on HARDI equipment.
- RemoteEye Digital remote service solution using augmented reality smart glasses for real-time technical support without physical travel.
- Original Spare Parts Genuine spare parts and kits available since 1957, with minimum 10-year availability after product phase-out.
- OEM Components Original equipment manufacturer components for replacement and maintenance.
Quantifiable outcome
- TWIN FORCE reduces spray drift by up to 80%
- +6 more outcomes
Companies that use Hardi International A/s
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Hardi International A/s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature10 records
Hardi International A/s partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, minor and core.
- Lantmännen MaskinstrategicSwedish service partner providing advanced service training to Lantmännen Maskin technicians. Long-standing cooperation relationship with ongoing service education programs at HARDI facilities.
- Precision Control AustraliaminorNew distributorship arrangement in Huntly, Victoria, Australia for HARDI products.
- Growers ServicesminorNew distributorship arrangement in Echuca, Australia for HARDI agricultural spraying equipment.
- Aarhus University (Research Centre Flakkebjerg)coreIndependent scientific research partner conducting field trials on HARDI TWIN sprayer performance. Study confirmed TWIN can reduce spray drift by up to 80% and chemical usage by up to 30%.
- Danish Environmental Protection Agency (Partnership for Precision Spraying)strategicCollaboration with Danish Environmental Protection Agency's Partnership for Precision Spraying including peer-to-peer Erfa group for field trials on spot spraying technology.
- Danish Technological InstituteminorResearch partner in spot spraying field trials conducted at Nørager Estate in Denmark.
- DLF Seeds and ScienceminorAgricultural research partner participating in spot spraying field trials for high-value grass seed crops.
Scale indicators13 records
Recent moves1 record
Hardi International A/s competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hardi International A/s social profiles
Digital presenceHardi International A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hardi International A/s leadership team
Management profileNumber of profiles
Profiles2 records
Hardi International A/s subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hardi International A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hardi International A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hardi International A/s
What does Hardi International A/s do?
HARDI International A/S designs, manufactures, and distributes crop protection spraying equipment for global agricultural markets. The product range spans from 1.5-litre hand-held units to 10,000-litre self-propelled sprayers with booms up to 54.5 metres, including trailed, mounted, mistblower, and hand-operated configurations. The portfolio incorporates proprietary precision farming technologies such as GeoSelect spot spraying, H-Select droplet control, TWIN FORCE air-assisted drift reduction, AutoNozzleControl, and AutoSectionControl.
Is Hardi International A/s a public or private company?
Hardi International A/s is a private company. It is classified as corporate owned and is currently operating.
When was Hardi International A/s founded?
Hardi International A/s was founded in 1957. It employs 1,001 to 5,000 people.
Where is Hardi International A/s based?
Hardi International A/s is headquartered in Nørre Alslev, Denmark, in the Europe region.
How does Hardi International A/s make money?
Five revenue lines are on record. Agricultural Sprayer Equipment Sales are the primary driver. The others are original Spare Parts and Kits, precision Farming Technology, professional Services and financing and Used Equipment.
Does Hardi International A/s have an API?
No public API is recorded for Hardi International A/s.
What industry is Hardi International A/s in?
Hardi International A/s's product category is Agricultural Spraying Equipment. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFAGALAD, Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders). Its NAICS code is 333111 and its SIC code is 3523.