Keeping Up LLC

What Keeping Up LLC does

Keeping Up LLC is a privately held, founder-operated bookkeeping and financial services firm headquartered in the San Francisco Bay Area. The company provides day-to-day bookkeeping services — including bill pay, deposits, bank and credit card reconciliation, invoicing, and payroll — to small businesses, non-profits, worker cooperatives, social justice organizations, retail shops, alternative healthcare practitioners, start-ups, and green/sustainable businesses. Beyond core bookkeeping, the firm offers 990 tax preparation, business consultation, company-specific reporting and budgets, procedural manual development, and staff training on financial operations.

The firm's technical capability is centered on multi-platform accounting software fluency rather than proprietary technology. Keeping Up creates or maintains client environments on QuickBooks, FreshBooks, Xero, NationBuilder, and PayPal, and manages both paper-based and digital office systems. There is no proprietary product, no app, no API, and no AI component; the offering is services-based and human-delivered.

The business model is straightforward professional services billed at $125-150 per hour on a pay-as-you-go basis. Go-to-market is community-led and referral-driven within Bay Area mission-driven and cooperative networks, supported by a basic website (keepingup.info) and direct email outreach. The firm is operated by founder Sarah Snider, with no disclosed employees, no institutional funding, and no parent company. No revenue, headcount, or client count figures are publicly disclosed.

Name

Keeping Up LLC

Legal name

Keeping Up, LLC

Website

https://keepingup.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Keeping Up LLC is a Bay Area-based bookkeeping firm offering hourly ($125-$150/hr) day-to-day bookkeeping, 990 preparation, and financial consultation to small businesses, non-profits, worker cooperatives, and social justice organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Bookkeeping Services: Hourly-based professional services billing for day-to-day bookkeeping including bill pay, deposits, bank reconciliation, invoicing, and payroll management. Services also include consultation, 990 preparation, budgeting, and staff training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Keeping Up LLC is a Bay Area financial services firm that provides day-to-day bookkeeping services to small businesses, non-profits, worker cooperatives, and mission-driven organizations. Core services include bill pay, deposits, bank and credit card reconciliation, invoicing, payroll management, 990 tax preparation for non-profits, budgeting, and staff training. The firm supports multiple accounting platforms including QuickBooks, FreshBooks, NationBuilder, PayPal, and Xero, and bills clients on an hourly basis at $125–150 per hour.

Product overview

Keeping Up LLC is a financial services firm offering a unified suite of bookkeeping services for small businesses and non-profits in the Bay Area. The core offering centers on day-to-day bookkeeping services (bill pay, deposits, reconciliation, invoicing, payroll) combined with accounting software setup and maintenance across multiple platforms (QuickBooks, FreshBooks, Xero). Additional services include non-profit specialized offerings (990 prep, donation site management via NationBuilder), e-commerce management (PayPal), and business consultation with staff training. The company supports both for-profit and non-profit clients across sectors including worker cooperatives, alternative healthcare, retail, and social justice organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Day-to-Day Bookkeeping Services Core bookkeeping services including bill pay, deposits, bank and credit card reconciliation, invoicing, and payroll management for small businesses and non-profits.
• Accounting Software Setup and Maintenance Creating or maintaining desktop or online accounting software across platforms (QuickBooks, FreshBooks, Xero) and managing both paper files and digital office systems for clients.
• Non-Profit Services Specialized services for non-profits including 990 tax preparation, managing online donation sites, and services tailored for social justice organizations.
• Business Consultation and Training Consultation for new and existing businesses, development of company-specific reporting, budgets, procedural manuals, and staff training on financial operations.
• E-commerce and Donation Site Management Managing online donation and e-commerce sites including PayPal and NationBuilder platforms for retail shops and non-profit organizations.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Others

• Xero: Cloud accounting platform that Keeping Up supports for clients; not a direct service competitor but an ecosystem participant whose automation features directly affect demand for human bookkeepers.

Direct peers

• Bench: Tech-enabled bookkeeping service for small businesses and startups, providing monthly bookkeeping, financial statements, and dedicated bookkeepers — directly comparable service model to Keeping Up, but at larger scale and tech-platform-led.
• Bookkeeper360: Virtual bookkeeping and accounting services for small businesses and non-profits, with Xero/QuickBooks expertise — closely matches Keeping Up's multi-platform, small-business-plus-non-profit focus.
• Pilot: Outsourced bookkeeping, accounting, and CFO services primarily for startups and small businesses; comparable in delivering ongoing bookkeeping with software-driven workflows and dedicated bookkeepers.

Broad incumbents

• QuickBooks Live: Intuit's bundled bookkeeping service that connects QuickBooks customers with human bookkeepers — provides the same day-to-day bookkeeping services as Keeping Up, but at platform scale and with strong software lock-in.
• 1-800Accountant: National accounting and bookkeeping firm serving small businesses with ongoing bookkeeping, tax, and advisory services — broader in scope and geography but addresses the same SMB pain points.

Emerging players

• Botkeeper: AI-augmented bookkeeping service combining automated data processing with human accountants; overlaps with Keeping Up's core offering but represents the technology-driven disruption path that could pressure traditional bookkeepers.
• Wave Accounting: Small-business accounting platform with built-in bookkeeping, invoicing, and payroll; competes with Keeping Up by offering a software-first alternative to hiring a bookkeeper for very small businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keeping-up-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keeping Up LLC