Keating, O'gara, Nedved & Peter, P.c., L.l.o.

What Keating, O'gara, Nedved & Peter, P.c., L.l.o. does

Keating, O'Gara, Nedved & Peter, P.C., L.L.O. is a Lincoln, Nebraska-based law firm founded in 1948 operating four core practice areas: personal injury, divorce and family law, labor law (with a particular focus on public-sector employees and law enforcement), and business law and estate planning. The firm serves individuals, families, business owners, and public-sector unions across Nebraska, with documented case outcomes including multi-million-dollar verdicts and settlements in personal injury matters (e.g., $1.6M semi-truck collision, $2.2M auto accident settlement, $5M trucking case). Revenue is generated through three primary billing models: contingency fees for personal injury work, hourly billing for family and general legal services, and a subscription-based "Brown & Blue Plan" distributed through Fraternal Order of Police (FOP) lodges that provides law enforcement officers with pre-paid legal defense and labor services for a recurring monthly fee.

The firm operates from a single Lincoln headquarters at 301 South 13th Street, Suite 400, with a disclosed headcount of 11-50 employees including named partners, associates, and of-counsel attorneys. Technology infrastructure is limited to standard client communication and back-office tools — LawPay online payment processing (with a 2.5% credit card surcharge scheduled for March 1, 2026), SMS text-update notifications for case status, and a basic informational website — with no proprietary software platform or differentiated technology stack disclosed. The firm carries significant intangible pedigree stemming from former partners who went on to serve as Lincoln mayor (Edward Foote), Nebraska Attorney General and U.S. Attorney (Tom Riley), Chief Justice of the Nebraska Supreme Court (Mike Heavican), and federal judge, which underwrites its brand position in the Nebraska legal market.

Name

Keating, O'gara, Nedved & Peter, P.c., L.l.o.

Legal name

Keating, O'Gara, Nedved & Peter, PC, LLO

Website

https://www.keatinglaw.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Keating, O'Gara, Nedved & Peter is a Lincoln, Nebraska-based law firm founded in 1948 providing personal injury, family law, labor law, and business/estate planning services to individuals, families, businesses, and law enforcement across Nebraska.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

akta.pro secondary industry

Labor Relations & Employment Practice Advisory (BPAHAGAK)

Keywords

• Personal injury law
• Family law services
• Labor law representation
• Business legal counsel
• Estate planning services

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee - Personal Injury: Personal injury cases are handled on a contingency fee basis where the firm receives a percentage of the settlement or verdict. No fees are charged unless the client receives compensation.
2. Hourly Billing - General Legal Services: Standard hourly billing for family law, business law, estate planning, and general litigation matters. Attorneys bill at hourly rates for legal services rendered.
3. Brown & Blue Plan - Monthly Subscription: Monthly subscription plan for law enforcement professionals providing legal defense and labor services. Members pay a monthly fee as part of their union dues to receive legal support for covered events including criminal defense, administrative investigations, and labor negotiations.
4. Estate Planning Services: Flat fee or hourly arrangements for estate planning documents including wills, trusts, powers of attorney, and probate administration services.
5. Credit Card Processing Fee: Effective March 1, 2026, a 2.5% processing fee is applied to online credit card payments for invoice payments. E-check payments are free of this fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Keating, O'Gara, Nedved & Peter, P.c., L.l.o. is a full-service Nebraska law firm that has represented clients across personal injury, family law, labor law, and business law matters since 1948. The firm represents individuals, families, public-sector employees (including union members), and business owners in Lincoln and Omaha. It also offers the Brown & Blue Plan, a subscription-style legal benefits program for police, firefighters, and union members.

Product overview

Keating, O'Gara, Nedved & Peter, PC, LLO is a full-service Nebraska law firm established in 1948 offering legal services through four core practice areas: Personal Injury Law, Divorce & Family Law, Labor Law, and Business Law & Estate Planning. The firm also operates a subscription-based Brown & Blue Legal Representation Plan for law enforcement professionals and provides online payment processing through LawPay. The firm's services are delivered by a team of attorneys specializing in their respective practice areas, with a team approach allowing collaboration when cases cross areas of focus.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Representation Legal representation for individuals injured due to negligence, including automobile accidents, wrongful death, and product liability claims; handled on a contingency fee basis.
• Divorce and Family Law Services Legal services for individuals and families navigating divorce, custody disputes, adoptions, and other domestic matters.
• Labor Law Representation Representation of public-sector employees and union members in labor disputes, grievances, and employment matters.
• Business Law Services Counsel for business owners on formation, contracts, commercial disputes, and ongoing corporate legal needs.
• Estate Planning Wills, trusts, probate administration, and estate planning services for individuals and families.
• Brown & Blue Legal Representation Plan Subscription-based legal services plan offered to police, firefighters, and union members for ongoing legal protection and representation.

Quantifiable outcome

• Settled complex auto accident case with over $800,000 in medical expenses for ten-year-old client
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LegalZoom: Technology-enabled consumer legal services platform handling basic estate planning, business formation, and family law forms. Indirect competitor for lower-end transactional work.
• Cullan & Cullan LLC: Smaller Nebraska-based personal injury firm competing for similar plaintiff-side injury cases. Comparable contingency-fee model and regional focus.

Regional players

• Waite, Rinehart & Salyer PC LLO: Lincoln-based Nebraska firm with focus on workers' compensation and personal injury, overlapping with Keating O'Gara's personal injury and workers' compensation practices.
• Mattson Ricketts Law Firm: Lincoln, Nebraska-based firm with similar general practice focus including personal injury, estate planning, and business law. Comparable regional competitor in the Lincoln market.

Direct peers

• Baird Holm LLP: Omaha-based multi-practice law firm serving Nebraska businesses and individuals with comparable breadth in business law, litigation, labor, and estate planning. Closest geographic and structural competitor.
• Cline Williams Wright Johnson & Oldfather, P.C., L.L.O. Lincoln-headquartered Nebraska law firm with similar LLO structure and full-service offering including labor, business, and litigation. Direct peer for Lincoln-area corporate and individual clients.
• McGrath North Mullin & Kratz, PC LLO: Omaha-based full-service law firm with comparable business, labor, and litigation practices. Direct competitor for Nebraska-based corporate and individual clients.
• Fraser Stryker PC LLO: Nebraska-based full-service law firm in Omaha with comparable multi-practice offering (business, litigation, labor, estates) and similar LLO professional corporation structure. Directly comparable in size, geography, and practice breadth.
• Koley Jessen P.C., L.L.O. Omaha-based business-focused law firm with strong labor and employment practice and similar LLO structure. Comparable in serving Nebraska-based businesses with employment-related matters.

Broad incumbents

• Stinson LLP: Large multi-state law firm with strong Omaha/Nebraska presence offering overlapping business, labor, and litigation capabilities. Wider geographic footprint but overlapping practice areas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/keatingogaralaw
• LinkedInlinkedin.com/company/keatingo'garanedvedandpeterp.c.l.l.o./about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keating, O'gara, Nedved & Peter, P.c., L.l.o.