Keep Rockland Beautiful Inc

What Keep Rockland Beautiful Inc does

Keep Rockland Beautiful Inc (KRB) is a 501(c)(3) nonprofit organization founded in 1997-1998 and headquartered in New City, New York, that operates community-based environmental cleanup and education programs exclusively within Rockland County. The organization coordinates two seasonal flagship campaigns each year — the Great American Cleanup in spring and the Clean Sweep for Clean Streams in fall — and supports year-round independent cleanups, the Clean Communities Partnership Program (a library-based distribution model), and the Adopt-A-Road/Spot program, which has secured more than 26 miles of adopted roadway. In 2024, KRB mobilized over 3,000 volunteers who collectively removed 27 tons of trash and debris from local streets, parks, and waterways.

KRB's product portfolio is programmatic rather than technological. Core programs include the Eco-Ambassador student program (delivered via Google Classroom), Bag-A-Thon fundraising cleanups, Scout Badge pathways, Report-A-Litterbug and Report-A-Littered-Site tools, and a Sustainable Living Hub covering composting, locavore eating, sustainable landscaping, sustainable fashion, and earth-friendly entertainment. The technology stack is entirely off-the-shelf SaaS — Google Workspace, Constant Contact, Cognito Forms, Stripe, PayPal, Venmo, and Canva — with no proprietary systems or AI components. Day-to-day operations are run by 3 paid staff led by Executive Director Marisa Marrone, supported by a 13-member volunteer board and a network of 40+ corporate and community sponsors plus strategic partners including Veolia, Orange & Rockland Utilities, and Cornell Cooperative Extension.

The revenue model is a diversified nonprofit mix: tiered recurring memberships ($5-$15/month individual tiers plus a $225/year Green Business tier), one-time donations at seven levels from $100 to $5,000, gift donations, corporate sponsorships at multiple levels (campaign, t-shirt logo, safety vest, tote bag, digital marketing), and grassroots fundraising such as the Bottle & Can Drive. KRB holds the Keep America Beautiful Three-Star Affiliate Rating, Candid (GuideStar) Seal, and Presidents Circle recognition, and operates as an official KAB affiliate. Customer/supporter concentration is deliberately diffuse — thousands of individual volunteers and 40+ small-to-mid sponsors — with no public revenue disclosure.

Name

Keep Rockland Beautiful Inc

Legal name

Keep Rockland Beautiful Inc

Website

https://keeprocklandbeautiful.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Rockland Beautiful is a 501(c)(3) nonprofit in New City, NY that runs community cleanup campaigns, youth environmental programs, and education initiatives across Rockland County, mobilizing 3,000+ volunteers annually to remove litter from local waterways and public spaces.

Ownership category

akta.pro rank

Product category

Environmental Community Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Waste Collection (56211), Administration of Conservation Programs (92412)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Facilities Maintenance & Environmental Services (Waste, Water, Trail Maintenance, Restrooms) (THAAAGAI)

Keywords

• Community cleanup programs
• Environmental education resources
• Volunteer coordination services
• Waste reduction campaigns
• Watershed conservation programs

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and monthly sustaining memberships at various tiers providing voice in the organization and exclusive benefits. Includes Tree Hugger (annual donation of choice), Eco Guardian ($5/month), Climate Champion ($10/month), Enviro Ambassador ($15/month), and Green Business Membership ($225/year).
2. Donations: General donations at various levels (Steward $100, Friend's Circle $250, Environmental Protector $500, Trailblazer $750, Conservation Defender $1,000, Cornerstone Donor $2,500, Community Leader $5,000), plus gift donations in someone's name with personalized poems.
3. Sponsorships: Corporate and community sponsorships for cleanup campaigns at various levels, including campaign sponsors, community cleanup sponsors, t-shirt logo and name sponsors, safety vest sponsors, tote bag sponsors, and digital marketing sponsors.
4. Bottle & Can Drive Fundraising: Schools and organizations host bottle and can drives to raise funds for their programs and support KRB's environmental education and cleanup efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Keep Rockland Beautiful organizes and coordinates community volunteer cleanup campaigns across Rockland County, NY, including the spring Great American Cleanup and fall Clean Sweep for Clean Streams, along with year-round Independent Cleanups. It also provides environmental education resources, student programs (Eco-Ambassador), stewardship programs (Adopt-A-Road/Spot), and reporting tools for litter violations, all delivered free to community participants.

Product overview

Keep Rockland Beautiful operates as a community-focused nonprofit with a portfolio of interconnected environmental programs. The core offerings center on seasonal cleanup campaigns (Great American Cleanup in spring and Clean Sweep for Clean Streams in fall) supported by year-round Independent Cleanups. Student and youth engagement is facilitated through the Eco-Ambassador Program and Clean Communities Partnership Program, while community leadership is developed via the Cleanup Leader Program and Adopt-A-Road/Spot Program. The organization provides environmental education through a Sustainable Living Hub containing resources on composting, locavore eating, sustainable landscaping, sustainable fashion, and earth-friendly entertainment, plus an Educator Hub with lesson plans and a Scout Badge Program. Additional programs include membership tiers, Bottle & Can Drive fundraising, and reporting tools for litter violations. All programs connect to operational platforms including Cognito Forms for registrations, Google Classroom for the Eco-Ambassador program, and Stripe/PayPal/Venmo for donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Great American Cleanup Annual spring cleanup campaign running April through June where volunteers remove litter and debris from streets, parks, and public spaces across Rockland County; open to Rockland County residents and community volunteers.
• Clean Sweep for Clean Streams Annual fall waterways cleanup campaign running September through November focused on protecting and beautifying local waterways, storm drains, streams, and water bodies in Rockland County; open to volunteers.
• Independent Cleanups Year-round cleanup option allowing residents and groups to schedule and conduct their own cleanup projects with KRB-supplied materials and support.
• Clean Communities Partnership Program Partnership with local public libraries enabling students, scouts, and residents to conduct independent cleanups and earn community service hours with library-based supply pickup locations.
• Eco-Ambassador Program Student program allowing middle and high school participants to promote KRB's mission in schools, lead environmental initiatives, attend cleanups, assist with outreach, and earn community service hours, acknowledgement letters, and certificates through Google Classroom.
• Bag-A-Thon Fundraising cleanup event where volunteers collect pledges per bag or time unit to raise funds for their school, club, or organization while participating in environmental cleanup activities.
• Adopt-A-Road/Spot Program Stewardship program allowing businesses, organizations, and individuals to adopt specific roadways or public spots for 1-2 years with commitment to regular cleanup efforts and recognition through signage.
• Report-A-Litterbug Program Public reporting tool enabling citizens to report individuals observed littering from vehicles, with reports forwarded to the Rockland County Sheriff's Department for warning letters.
• Report-A-Littered-Site Public reporting tool allowing citizens to report sites with significant litter or dumping for KRB to address or schedule cleanup efforts.
• Community Cleanup Leader Program Volunteer leader program recruiting dedicated individuals to organize and lead community cleanup events, receive training and resources, and coordinate volunteer efforts.
• Membership Programs Tiered membership options including Tree Hugger (annual donation), Eco Guardian ($5/month), Climate Champion ($10/month), Enviro Ambassador ($15/month), and Green Business Membership ($225/year) with varying benefits and recognition.
• Scout Badge Programs Programs enabling scouts to earn KRB patches (Volunteer Patch, Protecting Pollinators Patch, Protecting Waterways Patch) through participation in cleanups and environmental projects.
• Environmental Education Lessons Free teacher and student-led project guides including Bag-A-Thon, pollinator gardens, rain gardens, sustainable closets, cleanup planning, seed starters, storm drain marking, Terracycle installation, and bottle drives.
• Bottle & Can Drive Fundraising program enabling schools and organizations to collect bottles and cans for recycling while raising funds for their programs and supporting KRB's environmental education and cleanup efforts.
• Gift Donation Program Program allowing donors to make donations in someone's name, with personalized poem or letter selections sent to honorees as gifts.
• Board Membership Program Opportunity for community members to join KRB's Board of Directors with monthly meeting attendance, committee participation, and fundraising responsibilities.

Quantifiable outcome

• 2,500+ volunteers engaged annually, removing tons of debris from community spaces
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

19 partnerships are on record, tiered core, key benefactor, partner, sponsor, t-shirt logo sponsor, campaign sponsor, community cleanup sponsor and minor.

• Keep America BeautifulcoreStrategic or Co-development PartnerKRB is an official affiliate of Keep America Beautiful, receiving national program support, resources, training, and the Three-Star Affiliate Rating. This affiliation provides credibility, access to national campaigns like the Great American Cleanup, and organizational best practices.
• Veoliakey benefactorGTM or Marketing PartnerMajor benefactor providing high-quality water services to 500,000 customers in Rockland, Westchester, and Putnam counties. Their charitable contributions program funds environmental initiatives, helping KRB transition to digital methods, reach wider audiences, and participate in special environmental events.
• Orange & Rockland (O&R)key benefactorGTM or Marketing PartnerElectric and gas utility serving 300,000+ households in six counties in New York and northern New Jersey. Through their own green initiatives, they supply discounted energy-efficient products and have been instrumental in supporting KRB's mission to keep streets, waterways, and green spaces clean.
• Rockland County Governmentkey benefactorGTM or Marketing PartnerLong-time supporter committed to protecting Rockland's environment and providing residents with recreational opportunities. County develops programs offering open green spaces, protects local wildlife, and manages invasive plant species.
• Local Public LibrariescoreChannel Partner/ Reseller/ DistributorPartners in the Clean Communities Partnership Program, providing convenient pickup locations for cleanup supplies closer to residents' homes. Libraries include facilities in Clarkstown, Orangetown, and other communities, enabling broader geographic reach.
• Cornell Cooperative Extension of Rockland CountypartnerStrategic or Co-development PartnerProvides environmental education workshops ranging from organic gardening to stormwater management. Offers free or low-cost educational programs supporting KRB's sustainability goals.
• Rockland Conservation & Service CorpspartnerStrategic or Co-development PartnerYouth program dedicated to inspiring Rockland County youth to make a better world through volunteer programs managing hiking trails, cleaning streams, and educating residents about local history.
• Hackensack RiverkeeperpartnerStrategic or Co-development PartnerEnvironmental organization working to protect, preserve, and restore the Hackensack River and watershed through environmental action, advocacy, education, and litigation.
• Groundwork Hudson ValleypartnerStrategic or Co-development PartnerEnvironmental justice nonprofit creating sustainable environmental change in urban neighborhoods, promoting equity, youth leadership, and economic opportunity.
• Lamont-Doherty Earth ObservatorypartnerStrategic or Co-development PartnerColumbia University research institution studying the planet from its deepest interior to the outer atmosphere, providing scientific knowledge basis for environmental education.
• Rockland GreenpartnerStrategic or Co-development PartnerCounty solid waste management authority providing recycling services and educational materials on waste reduction, partnering on composting programs and sustainability initiatives.
• Minisceongo Creek Watershed AlliancepartnerStrategic or Co-development PartnerCoalition dedicated to restoring the health of the Minisceongo Creek through community engagement, beautification, and discovery of key concerns. KRB is a member organization.
• MT Bank (M&T Bank)sponsorGTM or Marketing PartnerCampaign sponsor and supporter of the Clean Communities Partnership Program, providing funding and resources for cleanup initiatives.
• Walmartt-shirt logo sponsorGTM or Marketing PartnerT-shirt logo sponsor for cleanup campaigns, providing financial support in exchange for brand visibility on volunteer apparel.
• Tilcon New Yorkt-shirt logo sponsorGTM or Marketing PartnerT-shirt logo sponsor supporting cleanup campaigns through corporate giving.
• Inserra ShopRite Supermarketst-shirt logo sponsorGTM or Marketing PartnerT-shirt logo sponsor and community partner providing support for cleanup events.
• Hudson Valley Town Newscampaign sponsorGTM or Marketing PartnerMedia sponsor providing campaign sponsorship and promotional support for cleanup initiatives.
• Montefiore Nyack Hospitalcommunity cleanup sponsorGTM or Marketing PartnerCommunity cleanup sponsor supporting environmental initiatives in Rockland County.
• 40+ Additional SponsorsminorGTM or Marketing PartnerVarious sponsors including DocuWare, Momentive, Atlantic, Rockland County Business Journal, Town of Clarkstown, Town of Orangetown, Town of Ramapo, Town of Haverstraw, Village of Haverstraw, Village of West Haverstraw, and others supporting campaigns at different sponsorship levels.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Rivers: National river conservation organization with overlapping waterway-protection mission, advocacy, and volunteer components. Operates at a much larger scale but shares the river-health and clean-water focus relevant to KRB's Clean Sweep program.
• Surfrider Foundation: National nonprofit focused on beach and waterway protection through volunteer cleanups and advocacy. Comparable volunteer-led cleanup model but with a beach/ocean focus rather than inland waterways.
• Keep America Beautiful: National umbrella nonprofit coordinating 700+ affiliates including KRB. Operates the Great American Cleanup campaign that KRB runs locally. Directly comparable as the parent affiliate network with shared mission, programs, and brand.

Direct peers

• Keep Hudson Valley Beautiful: Regional KAB affiliate serving the Hudson Valley with the same volunteer cleanup, education, and beautification model. Closest direct comparable in terms of geography, programs, and operating structure.
• Groundwork Hudson Valley: Existing KRB partner and fellow environmental nonprofit focused on environmental justice, youth leadership, and urban environmental programs in the Hudson Valley. Comparable mission, community-led model, and geography.
• Hackensack Riverkeeper: Existing KRB partner and regional waterway protection organization. Comparable in advocacy, volunteer engagement, and waterway cleanup focus, with overlapping regional sponsors and donor base.
• Cornell Cooperative Extension of Rockland County: Existing KRB partner providing environmental education workshops. Comparable in environmental education programming, free community resources, and Rockland County geographic footprint.
• Keep New York Beautiful: State-level KAB affiliate coordinating cleanups and education across New York. Same affiliate model, similar mission focus, and overlapping sponsor ecosystem.
• Rockland Green: Rockland County's solid waste management authority and existing KRB partner on composting and recycling education. Comparable public-facing environmental programming and direct overlap in waste reduction mission.
• Keep Westchester Beautiful: Adjacent-county KAB affiliate with nearly identical program offerings (cleanups, education, Adopt-A-Road). Most direct geographic neighbor and programmatic peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/company/keep-rockland-beautiful
• Facebookfacebook.com/krborg1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Rockland Beautiful Inc