Macommune.info

What Macommune.info does

Macommune.info is a French regional digital pure-player news publication founded in 2008 and headquartered at 11 rue Gambetta in Besançon, serving the Bourgogne-Franche-Comté region. The platform publishes continuous local news and practical information across categories including politics, economy, society, culture, sports, crime and justice, education, real estate, youth, health, nature, transport, and leisure, with dedicated regional editions for Besançon, Haut-Doubs, and Dijon. Distribution is multi-channel: a WordPress-based website, a newsletter subscription, social media accounts with over 30,000 Facebook fans and 40,000+ total social followers, and the Alerte Témoin feature that lets readers submit photos, videos, and news tips for editorial publication. The site reports 30,000–40,000 daily visitors.

The business model is built on three recurring advertising-led revenue streams. First, display and branded advertising sold through an in-house sales team (Régie publicitaire MACOMMUNE.INFO), with formats including site wrappings, banners, rectangles, skyscrapers, pub-infos, dedicated pages, video, social posts, and games or competitions, priced on a quote basis. Second, recruitment advertising via the monjob.info integration, a regional job-listing platform serving Doubs and Franche-Comté. Third, legal-announcement publishing through the dedicated subdomain annonces-legales.macommune.info at competitive pricing for Doubs and Territoire de Belfort. Content partnerships with Grand Besançon Métropole, Département du Doubs, Doubs Tourisme, and Crédit Agricole Franche-Comté provide both editorial supply and advertising demand.

The company operates with a 1–10 employee team and is part of the SMCI Groupe, which also houses related regional digital platforms (SMCI new-build real estate, SMCI Gestion Syndic property management) at the same Besançon address. There is no public funding history, no disclosed revenue, no API or developer-facing product, and no evidence of any AI/ML capability; the technology is a standard web publishing stack optimized for SEO, regional social reach, and multi-format advertising delivery.

Name

Macommune.info

Legal name

macommune.info

Website

https://macommune.info

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Macommune.info is a Besançon-based digital pure-player news platform, founded in 2008, that publishes 24/7 local news and practical information for residents and businesses across the Bourgogne-Franche-Comté region, monetizing through display advertising, job listings, and legal announcements.

Ownership category

akta.pro rank

Product category

Local Digital News

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Digital media platform
• Regional journalism
• Online advertising services
• Job board listings

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The platform sells various advertising formats including site wrappings, rectangles, banners, skyscrapers, pub-infos, dedicated pages, video content, social media posts, and games/competitions.
2. Job Listings: The platform publishes job offers from local employers, accessible through dedicated employment sections and monjob.info integration.
3. Legal Announcements: The platform publishes legal announcements through a dedicated subdomain (annonces-legales.macommune.info), offering competitive pricing for the Doubs and Territoire de Belfort regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Macommune.info operates a digital pure-player local news website covering Besançon and the Bourgogne-Franche-Comté region across categories including politics, economy, society, culture, sports, justice, education, real estate, and local events. Revenue is generated through a digital advertising régie offering multiple ad formats, a regional job board (monjob.info), and a legal-notices publishing service for the Doubs and Territoire de Belfort departments.

Product overview

Macommune.info is a pure-player local news platform covering the Besançon metropolitan area and the wider Bourgogne-Franche-Comté region. The platform operates as a unified news portal (macommune.info) supported by specialized services including monjob.info for job listings, annonces-legales.macommune.info for legal notices, digital advertising services, a citizen journalism feature (Alerte Témoin), and email newsletter subscriptions. The ecosystem targets local residents, businesses, and visitors with comprehensive coverage of regional news, events, weather, traffic updates, and community information.

Differentiator

Problem solved

Functional benefit

Products and services

• macommune.info local news website A pure-player local news website providing continuous coverage of Besançon and the Bourgogne-Franche-Comté region across categories including politics, economy, society, culture, sports, justice, education, real estate, health, transport, and leisure. Free to readers and monetized through advertising.
• monjob.info job board A regional job listing platform integrated with macommune.info, connecting local employers with job seekers in the Doubs and Franche-Comté area.
• annonces-legales.macommune.info legal-notices portal A dedicated platform for publishing legally required public notices, offering competitive pricing for businesses and organizations operating in the Doubs and Territoire de Belfort regions.
• Publicité / Régie publicitaire advertising services Digital advertising services offering multiple formats including site wrappings, rectangles, banners, skyscrapers, pub-infos, dedicated pages, video content, social media posts, and games/competitions, targeting 30,000–40,000 daily visitors on macommune.info. Pricing is quote-based.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SMCI GroupecoreOthersSMCI Groupe is the parent company and publisher of macommune.info. The group operates multiple digital platforms including SMCI (real estate publisher for new apartments in Besançon) and SMCI Gestion Syndic (property management and rental services in Besançon).
• Doubs TourismeminorGTM or Marketing PartnerContent partnership for tourism-related articles including hiking trails, regional attractions, and local events coverage.
• Grand Besançon MétropoleminorGTM or Marketing PartnerMunicipal information partnership for public service announcements, local government updates, and community events coverage.
• Credit Agricole Franche-ComtéminorGTM or Marketing PartnerAdvertising partner featured on the platform, targeting student and young adult audiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Actu.fr: France's largest network of hyperlocal digital news pure-players covering towns and regions across the country. Directly comparable to Macommune.info as a digital-native regional news publisher monetized via advertising and classifieds.
• Marsactu: Independent digital-native news outlet focused on the Marseille metropolitan area. Directly comparable as a hyperlocal pure-player with subscription and advertising monetization on a single French metro region.
• Mediacités: Digital-first investigative local journalism outlet operating across multiple French cities. Comparable as a French digital-native regional news model with reader-supported and advertising revenue.

Broad incumbents

• France Bleu: Public regional radio network (Radio France) producing local news and information across all French regions, including Bourgogne-Franche-Comté. Comparable as a regional public-information incumbent competing for the same local audience and advertisers.
• 20 Minutes: Major French free digital-first news outlet with national reach and local-city editions. Comparable as a digital news publisher with local coverage, classifieds and advertising monetization.
• Le Bien Public: Regional newspaper covering Dijon and Côte-d'Or within Bourgogne-Franche-Comté. Comparable as an incumbent regional press competitor targeting the same audience and advertiser base.
• La Voix du Nord: Major French regional newspaper (northern France) with strong digital audience development. Comparable as an established regional press group pivoting toward digital subscriptions and local advertising.
• L'Est Républicain: Established regional newspaper serving eastern France, including parts of Bourgogne-Franche-Comté. Comparable as a regional news incumbent with overlapping geographic coverage and a transition toward digital distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/macommune_info
• Facebookfacebook.com/macommune.info
• LinkedInlinkedin.com/company/macommune.info

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macommune.info