Kompania Per Sigurimin E Jetes Illyria - Life Sh.a

What Kompania Per Sigurimin E Jetes Illyria - Life Sh.a does

Kompania Per Sigurimin E Jetes Illyria - Life Sh.a, now operating under the brand SAVA Jetë, is a Pristina-based life insurance carrier founded in 2008 and domiciled in Kosovo under a joint-stock (Sh.a) legal structure. The company sells a portfolio of seven life insurance products: Classic Life Insurance, Mixed Life Insurance (protection plus savings), Scholarship Insurance (education funding), Group Life Insurance (employer-sponsored), Life Insurance with Serious Illness coverage, Debtor Life Insurance (credit protection), and an Online Life Insurance product accessed through a dedicated self-service platform. Its customer base spans individual and family policyholders, corporate group-life clients, parents funding education, and borrowers seeking debt protection.

The business runs a multi-channel distribution model combining a direct sales network across Kosovo, an online purchasing platform at online.illyrialife.com, and physical presence at shopping centers. Marketing channels include social media (Facebook, Instagram, LinkedIn), blog content, news/PR placements, and customer-survey feedback loops. Revenue is generated through recurring periodic premium payments across the product portfolio; pricing is quote-based and not publicly disclosed, with annual billing cadence indicated.

The company's technology footprint is modest: a consumer-facing online purchasing platform, a website calculator for preliminary estimates, and standard survey and appointment-booking tooling. There are no disclosed AI/ML capabilities, no proprietary data assets, no disclosed headcount or revenue figures, and no publicly stated ownership structure. The company recently completed a rebrand from Illyria Life to SAVA Jetë and continues active marketing, sponsorship, and employee-recognition programs through 2026.

Name

Kompania Per Sigurimin E Jetes Illyria - Life Sh.a

Legal name

Kompania Per Sigurimin E Jetes Illyria - Life Sh.a

Website

https://illyrialife.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

SAVA Jetë (formerly Illyria Life) is a Kosovo-based, privately held life insurance carrier founded in 2008 offering seven individual, group, and online life insurance products to retail and corporate clients via direct sales, digital, and shopping-center channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industry

Universal Life (UL) Insurance (FSAIABAB)

Keywords

• Life insurance
• Term life insurance
• Group life insurance
• Credit life insurance
• Critical illness insurance

Headquarters

HQ city

Pristina

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: The company generates revenue through various life insurance products including classic life insurance, mixed life insurance, group life insurance, scholarship insurance, debtor life insurance, and life insurance with serious illness coverage. Revenue is generated through periodic premium payments from policyholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SAVA JETË (formerly Illyria Life) is a Kosovo-based life insurance company that sells and underwrites life insurance policies to individuals and corporate clients. Its portfolio includes classic life insurance, mixed (protection plus savings) life insurance, scholarship/education life insurance, group life insurance for employer-sponsored benefits, critical illness life insurance, debtor/credit life insurance, and an online self-service life insurance channel.

Product overview

SAVA Jetë (formerly Illyria Life) operates as a life insurance company offering a portfolio of seven distinct life insurance products. The core offerings include traditional protection products (Classic Life Insurance, Mixed Life Insurance, Group Life Insurance, Debtor Life Insurance, and Critical Illness coverage), as well as specialized education-focused products (Scholarship Insurance) and a digitally-enabled self-service channel (Online Life Insurance). The product architecture follows a modular approach where customers can select from various coverage types based on their financial protection, savings, and family security needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Life Insurance (Sigurimi Klasik i Jetës)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Vienna Insurance Group (VIG): Parent of Sigal and other Balkan carriers; comparable as a multi-country life and P&C group with active Western Balkans presence competing for the same regional pool of policyholders.
• UNIQA Insurance Group: Austrian multi-line insurer with established operations across the Western Balkans, including life products; overlaps with Illyria Life's protection and group offerings through broader pan-regional distribution.
• Triglav Group: Slovenian insurance group with life and non-life operations across the former Yugoslav region; directly comparable as a regional life carrier with group, savings, and credit-life products in adjacent Balkans markets.
• Grawe Hrvatska / Grawe Group: Austrian-founded life insurer active across Croatia, Slovenia, and the Western Balkans, offering mixed/protection life products comparable to SAVA Jetë's mixed life and education policies.
• Generali (Balkans operations): Global insurance group with life and P&C operations across CEE and the Balkans; comparable as a competitor/peer in classic life, group, and credit-life offerings through regional subsidiaries.

Emerging players

• NN Insurance (CEE): Multi-line insurer with strong digital distribution in CEE; relevant comparable as a life carrier emphasising online onboarding, group, and credit-protection products in emerging European markets.

Others

• Sava Re Group: Slovenian reinsurer whose name aligns with SAVA Jetë's new brand; potentially the parent or strategic counterparty. Reinsurance capital and regional underwriting capability directly support solvency and product design for life carriers like Illyria Life.

Direct peers

• Sigal Life Insurance (Kosovo): Sigal operates life insurance lines in Kosovo and the wider Balkans through its Vienna Insurance Group affiliation, competing directly with Illyria Life on protection, group, and credit-life products in the same single-jurisdiction market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/illyrialife
• LinkedInlinkedin.com/company/illyria-life
• Instagraminstagram.com/illyrialife.ks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kompania Per Sigurimin E Jetes Illyria - Life Sh.a