What Keep Charlotte Beautiful, Inc. does

Keep Charlotte Beautiful, Inc. (KCB) is a 501(c)(3) nonprofit organization founded in 2001 and headquartered in Port Charlotte, Florida, operating exclusively within Charlotte County as an affiliate of Keep America Beautiful. The organization's mission is to inspire and educate people to take action every day to improve and beautify Charlotte County, organized around four program goals: Reducing Waste, Ending Littering, Improving the Quality of Recycling, and Greening the community. KCB serves local residents, students and schools, civic and community organizations, local businesses, and government agencies through programs such as the Great American Cleanup, International Coastal Cleanup, Adoption Programs (Adopt-A-Road, Adopt-A-Highway, Adopt-A-Shore), education outreach using the KAB Waste in Place curriculum, the Garden of Eatin' Community Garden, KCB Mini Grants, and the annual Think Green Golf Tournament. The organization is led by Director Rhonda Harvey and operates with a small staff, mobilizing 3,398 volunteers across 479 events and educating 2,266 students in the 2024-2025 reporting year.

KCB's underlying operating methodology is the Keep America Beautiful Behavior Change System, a behavioral change framework used to create lasting environmental improvements. The organization does not maintain a software product, mobile application, or API; its "technology" is the program methodology and event/delivery infrastructure. Its revenue model is a multi-stream nonprofit funding structure with no pricing for core program participation (most programs are free). Revenue is generated through donations (one-time and recurring monthly, $10 to $100 plus custom amounts), event sponsorships (Great American Cleanup and International Coastal Cleanup t-shirt sponsorships at $100-$200; golf tournament sponsorships from $100 to $5,000), annual memberships bundled with golf tournament entry, and golf tournament registration fees ($110 individual, $425 early bird team, $440 regular team). The go-to-market is community-driven and event-led, with distribution handled through direct community programming, the KCB website, email newsletter, and partnerships with Charlotte County Government, FDOT, Charlotte County Schools, and a broad network of civic and nonprofit partners.

KCB has received the Presidents Circle Recognition Award from Keep America Beautiful and the GuideStar Platinum Transparency Seal. In 2024-2025, the organization also extended significant operational capacity to Hurricane Ian debris cleanup, illustrating that physical environmental recovery in Charlotte County is a material part of its real-world workload. The organization is not a technology company and is not a typical PE/VC/M&A target; its ongoing viability is rooted in volunteer mobilization, county government alignment, and maintaining its affiliate relationship with the national Keep America Beautiful network.

Name

Keep Charlotte Beautiful, Inc.

Legal name

Keep Charlotte Beautiful, Inc.

Website

https://keepcharlottebeautiful.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Charlotte Beautiful, Inc. is a 501(c)(3) nonprofit founded in 2001 that serves Charlotte County, Florida as a Keep America Beautiful affiliate. It mobilizes volunteers and partners through cleanups, adoption programs, school education, and community gardens to reduce waste, end littering, and beautify the county.

Ownership category

akta.pro rank

Product category

Community Environmental Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Remediation and Other Waste Management Services (5629)

SIC

Refuse Systems (4953)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Street & Public Space Litter Collection (Municipal Cleaning) (BPALAAAE), Pollution Prevention & Toxics Reduction (BPAGAGAJ), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)

Keywords

• Community cleanup programs
• Environmental education
• Volunteer mobilization
• Litter prevention
• Recycling programs

Headquarters

HQ city

Port Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations: Individual donations from supporters, both one-time and recurring monthly contributions. Donation amounts range from $10 to $100 or custom 'Surprise Us' amounts.
2. Event Sponsorships: Corporate sponsorships for events including the Think Green Golf Tournament (tiers from $100 to $5,000), Great American Cleanup t-shirt sponsorship ($100-$200), and International Coastal Cleanup t-shirt sponsorship ($100+).
3. Memberships: Annual membership program offering free KCB membership with golf tournament entry and other benefits.
4. Golf Tournament Registration: Entry fees for the annual Think Green Golf Tournament: Early Bird Team $425, Regular Team $440, Individual Player $110.
5. Event Participation Fees: Some events offer premium participation such as Driving Range or Putting Green Sponsor at $100, with most community cleanup events offered free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Keep Charlotte Beautiful delivers free community environmental programs across Charlotte County, Florida, organizing annual cleanup events (Great American Cleanup, International Coastal Cleanup, E-Waste Recycling), adoption programs for roads, highways, and shorelines, and educational programming in schools and for civic groups. The organization mobilizes approximately 3,400 volunteers annually across nearly 500 events, supporting litter reduction, recycling improvement, and community greening initiatives funded by donations, sponsorships, and event fees.

Product overview

Keep Charlotte Beautiful, Inc. is a 501(c)(3) non-profit organization and affiliate of Keep America Beautiful that operates as a unified suite of community environmental programs rather than a technology product company. The organization's offerings center around four core program goals: Reducing Waste, Ending Littering, Improving the Quality of Recycling, and Greening the community. Core programs include Adoption Programs (Adopt-A-Road, Adopt-A-Highway, Adopt-A-Shore), Education & Outreach initiatives (presentations, KAB Waste in Place curriculum, Recycle Bowl, Calendar Art Contest), major cleanup events (Great American Cleanup, International Coastal Cleanup, E-Waste Recycling Event), Garden of Eatin' Community Garden, KCB Mini Grants for community spaces, Ambush Awards recognition program, and annual Think Green Golf Tournament fundraiser. The organization engages approximately 3,400 volunteers annually across 479 events focusing on environmental education, community beautification, and behavioral change through the Keep America Beautiful Behavior Change System.

Differentiator

Problem solved

Functional benefit

Products and services

• Great American Cleanup Annual community cleanup initiative with events including water cleanups, beach cleanups, and neighborhood cleanups, gathering over 1,600 volunteers and part of Keep America Beautiful's national effort engaging over 700 affiliates.
• International Coastal Cleanup Worldwide effort coordinated locally where volunteers remove debris from beaches and waterways while collecting data as citizen scientists to support policy changes globally. Held annually from September through November.
• Adoption Programs (Adopt-A-Road, Adopt-A-Highway, Adopt-A-Shore) Programs enabling organizations to adopt one-mile stretches of roads, highways, or shorelines for quarterly litter removal, with county-provided recognition signs and safety equipment. Engages 2,000+ volunteers across the programs.
• Adopt-A-Cemetery Program Cemetery adoption initiative enabling community groups to adopt and maintain historic or local cemeteries in Charlotte County as part of KCB's environmental stewardship programs.
• E-Waste Recycling Event Annual December event accepting electronics, medications, documents for shredding, and plastic films/bags for proper disposal and recycling. Co-hosted with Charlotte County Solid Waste Division.
• Think Green Golf Tournament Annual fundraising golf tournament featuring a 4-person scramble format with sponsorship tiers ranging from $100 to $5,000, including golf cart, meals, beverage tickets, team photo, green fees, practice range balls, sponsor goody bag, continental breakfast, lunch, awards presentation, and free KCB membership.
• Ambush Awards Annual recognition program honoring volunteers, students, and organizations for contributions to environmental stewardship, community greening, litter prevention, and recycling activities in Charlotte County.
• Garden of Eatin' Community Garden Community and pantry garden space featuring raised beds, food forest, and sensory garden that is open to the public and hosts monthly volunteer workdays on the second Saturday of each month.
• KCB Mini Grants Grant program providing funding ($3,278.75 distributed to 8 gardens in the 2024-2025 year) to support gardens and community spaces improvement projects throughout Charlotte County.
• Recycle Bowl School recycling competition program engaging students in hands-on classroom lessons about being better stewards of the environment through the Keep America Beautiful Waste in Place curriculum.
• Education & Outreach Presentations Complimentary educational presentations delivered by board members and the executive director to civic organizations, companies, schools, and homeowners associations about environmental issues in Charlotte County, along with school-based programs including KAB Waste in Place lessons, Recycle Bowl, and Calendar Art Contest.
• Cigarette Litter Prevention Program Prevention program aimed at reducing cigarette litter in the community, part of KCB's environmental programs to end littering and improve community cleanliness.

Quantifiable outcome

• 3,398 volunteers contributed 7,138 hours in 2024-2025
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Keep America BeautifulcoreStrategic or Co-development PartnerKCB is a proud affiliate of Keep America Beautiful, the nation's largest volunteer-based community action and education organization. This partnership provides access to national resources, proven programs, the Behavior Change System methodology, and connects KCB to a network of 700+ affiliates.
• Keep Florida BeautifulcoreStrategic or Co-development PartnerState-level affiliate partnership under the Keep America Beautiful national network, providing regional coordination and resources for Florida affiliates.
• Charlotte County Solid Waste DivisioncoreStrategic or Co-development PartnerKey government partner providing waste disposal support, funding for adoption program signs, and co-hosting recycling events including the E-Waste Recycling Event and America Recycles Day event.
• Charlotte County GovernmentcoreStrategic or Co-development PartnerMain government partner whose Board provides support. County installs adoption program signs and provides various resources for community programs.
• Charlotte County ParkscoreStrategic or Co-development PartnerPartnership for Adopt-A-Shore program allowing volunteers to adopt park areas with ponds or waterways for cleanup.
• Coastal & Heartland National Estuary Partnership (CHNEP)majorStrategic or Co-development PartnerRegional environmental partnership focused on protecting coastal and estuarine resources in the area.
• Florida Department of Transportation (FDOT)majorStrategic or Co-development PartnerFDOT program allows organizations to adopt highway sections. FDOT coordinates with KCB for Adopt-A-Highway program implementation.
• Charlotte County-Punta Gorda Metropolitan Planning Organization (MPO)minorStrategic or Co-development PartnerRegional planning organization partner supporting transportation and environmental planning initiatives.
• Charlotte County UtilitiesminorStrategic or Co-development PartnerCounty utilities department partner supporting environmental and water quality initiatives.
• Surfing's Evolution & Preservation FoundationminorStrategic or Co-development PartnerEnvironmental foundation focused on beach preservation with shared mission of protecting local waterways and beaches.
• Nextran Truck CentersminorGTM or Marketing PartnerCorporate sponsor partner supporting community environmental programs.
• WM (Waste Management)minorGTM or Marketing PartnerWaste management company partner providing support for disposal services and community events.
• SCS EngineersminorGTM or Marketing PartnerEnvironmental consulting firm partner supporting programs.
• Suncoast Credit UnionminorGTM or Marketing PartnerCredit union partner actively participating as Adopt-A-Road volunteer group.
• Jet Hauling, Inc.minorGTM or Marketing PartnerLocal hauling company partner supporting community programs.
• Englewood Sunset Rotary ClubminorStrategic or Co-development PartnerCivic organization partner participating in International Coastal Cleanup with kayaks and boats.
• Punta Gorda Boat ClubminorStrategic or Co-development PartnerBoat club partner for waterway cleanup events at Ponce Park.
• Englewood Community CoalitionminorStrategic or Co-development PartnerCommunity coalition partner for cleanup events at Bay Heights Rotary Park, working with Charlotte County Tobacco Free Partnership.
• Bocilla Island ConservancyminorStrategic or Co-development PartnerConservancy organization partner for Don Pedro Island cleanup.
• Charlotte County Tobacco Free PartnershipminorStrategic or Co-development PartnerHealth-focused partnership collaborating on Bay Heights Rotary Park cleanup.
• Peace River Audubon SocietyminorStrategic or Co-development PartnerAudubon Society partner with Master Gardeners supporting Audubon Pennington Nature Park and butterfly gardens.
• Coastal Wildlife ClubminorStrategic or Co-development PartnerWildlife conservation organization partner for environmental programs.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Keep America Beautiful: National parent organization of KCB and 700+ affiliates. Comparable as the umbrella entity that provides the Behavior Change System methodology, Presidents Circle Recognition, and national program infrastructure that KCB relies on.
• Ocean Conservancy: National nonprofit that coordinates the International Coastal Cleanup program that KCB executes locally. Comparable as a larger environmental organization running the citizen-science cleanup events KCB participates in.
• Sierra Club Florida Chapter: Regional chapter of a national environmental advocacy organization with comparable environmental education, conservation, and volunteer engagement programs operating across Florida.

Direct peers

• Surfrider Foundation: Volunteer-driven nonprofit focused on beach and waterway cleanups, coastal environmental education, and advocacy. Comparable mission overlap with KCB's coastal cleanup programs and citizen-science data collection.
• Audubon Western Everglades: Local Audubon Society chapter partnered with KCB on nature park stewardship. Comparable as a community-based conservation nonprofit in Southwest Florida focused on habitat preservation and volunteer-driven environmental programs.
• Keep Florida Beautiful: State-level Keep America Beautiful affiliate that coordinates and supports county-level affiliates including KCB. Highly comparable as a Florida-specific nonprofit environmental network offering the same volunteer mobilization and education framework.
• Keep Tampa Bay Beautiful: Direct peer affiliate of Keep America Beautiful serving the Tampa Bay region of Florida. Operates the same volunteer-driven cleanup, adoption programs, and education model at a larger metropolitan scale, making it the closest comparable for KCB's structure and programming.
• VolunteerCleanup.org: Florida-based nonprofit dedicated to organizing volunteer-driven coastal and waterway cleanups. Directly comparable as a community-organized litter-removal nonprofit operating in a similar Florida geography.

Regional players

• Clean Miami Beach: Florida-based volunteer organization focused on beach cleanups and environmental education in the Miami-Dade region. Comparable community-led cleanup and litter-collection model with a different Florida geography.

Others

• EarthShare: Workplace-giving federation connecting donors to environmental nonprofits including Keep America Beautiful affiliates. Comparable as an enabling infrastructure layer that channels corporate and employee donations into community environmental organizations like KCB.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keep-charlotte-beautiful-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Charlotte Beautiful, Inc.