Instituto Mara Gabrilli

What Instituto Mara Gabrilli does

Instituto Mara Gabrilli is a Brazilian non-profit organization founded in 1997 in São Paulo by Mara Gabrilli, a federal senator who became tetraplegic following a car accident. The institute's mission is to promote the inclusion and autonomy of people with disabilities through three interconnected programs. Projeto Cadê Você? is a community-based social-assistance initiative that uses mutirões (mass-service events) deploying multidisciplinary teams of psychologists, lawyers, occupational therapists, social workers, speech therapists, and physiotherapists to identify and serve people with disabilities in low-income communities; the program currently reaches more than 6,000 families and pivoted to nationwide online delivery during the COVID-19 pandemic. Projeto Próximo Passo provides high-performance training infrastructure, equipment, and technical support to 30 paralympic athletes across 10 sports modalities, including swimming, paracycling, athletics, and rugby. Guias e Publicações is a free, downloadable content library of disability-related guides covering topics from cerebral palsy to the Brazilian Inclusion Law, complemented by the Portal BPC educational resource.

The organization is funded entirely through donations and corporate sponsorships rather than product sales. Individual monthly contribution tiers range from R$100 to R$500, with corporate tiers from R$500 to R$3,000 and one-time donation options, processed through PagSeguro, Mercado Pago, bank transfer, and PIX on img.org.br. Named sponsors include Banco Itaú (strategic partner for Cadê Você?), Toyota, LATAM Airlines, BodyTech, MBM, SESVESP, NextMobilidade, and Fundação Prada, with public-sector and academic partners including the São Paulo Municipal Secretariat for Persons with Disabilities, UFSCar, the Brazilian Paralympic Committee, and Boehringer Ingelheim. The institute is led by President Elisabeth Ribeiro (since March 2023), supported by a small internal team of approximately 15–20 staff and volunteers. As a non-profit entity, Instituto Mara Gabrilli does not have traditional ownership; governance rests with a board and advisory council, and there are no disclosed funding rounds, acquisitions, or subsidiaries.

Name

Instituto Mara Gabrilli

Legal name

Instituto Mara Gabrilli

Website

https://img.org.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto Mara Gabrilli is a São Paulo-based Brazilian non-profit founded in 1997 that promotes disability inclusion through community mutirões, paralympic athlete support, and free educational guides, serving low-income families and athletes via donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Disability Inclusion Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGALAM

Disability Services & Assistive Solutions (Accessibility, Assistive Tech)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAGACAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYMPAKACAH

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAJAK

Adaptive & Para-Sport Training Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Disability inclusion services
• Paralympic sports support
• Social assistance programs
• Disability rights education
• Community accessibility outreach

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: The institute operates primarily through donations from individuals and corporate sponsors. Monthly contribution options range from R$100 to R$3000 for individuals and R$500 to R$3000 for legal entities, with one-time donation options also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Instituto Mara Gabrilli is a non-profit organization that delivers disability inclusion services through three programmatic pillars: Projeto Cadê Você? (multidisciplinary social assistance and public-policy access for people with disabilities in underserved communities), Projeto Próximo Passo (training infrastructure and technical support for high-performance paralympic athletes), and Guias e Publicações (free downloadable educational guides on disability topics). It also maintains an educational BPC portal explaining the Brazilian Benefício de Prestação Continuada benefit.

Product overview

Instituto Mara Gabrilli operates as a non-profit organization focused on inclusion and autonomy of people with disabilities through three main project pillars: Projeto Cadê Você? provides multidisciplinary social assistance and public policy access; Projeto Próximo Passo supports high-performance paralympic athletes with training infrastructure; and Guias e Publicações offers free educational publications. The organization also maintains a BPC information portal with video content. The portfolio operates as interconnected social programs rather than a unified technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Projeto Próximo Passo: Paradesportivo program investing in sports as a tool for social inclusion, supporting athletes with different types of disabilities. Currently supports 30 athletes in various modalities including swimming, triathlon, paracycling, rowing, table tennis, rugby, shooting, athletics, jiu jitsu, and ski cross country.
• Projeto Cadê Você?
• Guias e Publicações

Products and services

• Projeto Cadê Você? (Project Where Are You?) A pioneering social project in Brazil that delivers multidisciplinary assistance to people with disabilities in their territories, mapping their living conditions, socioeconomic status, accessibility needs, and other demands to connect them with public policies. Delivered through in-person mutirões (mass assistance events) and online consultations since 2020; serves more than 6,000 families.
• Projeto Próximo Passo (Project Next Step) A paradesporto program that offers structure and technical support for high-performance athletes with disabilities. Currently supports 30 athletes across 10 modalities including swimming, triathlon, paracycling, rowing, table tennis, rugby, shooting, athletics, jiu-jitsu, and cross-country skiing.
• Guias e Publicações (Guides and Publications) Free downloadable guides and publications that orient the population about disabilities, including materials on cerebral palsy, sexual orientation, health rights, spinal cord injuries, inclusive toys, BPC benefits, and the Brazilian Inclusion Law (Estatuto da Pessoa com Deficiência).
• Portal BPC - Tudo sobre o BPC para pessoa com deficiência Educational portal explaining the Benefício de Prestação Continuada (BPC) for people with disabilities, including step-by-step guides, video content on eligibility, appeals process, and COVID-19 changes.

Quantifiable outcome

• More than 6,000 families served in communities
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Banco ItaúcoreStrategic or Co-development Partner · 19 February 2019Banco Itaú sponsors Project Cadê Você? mutirões, enabling large-scale accessibility and inclusion events. Partnership includes mutirão events at Itaú facilities to serve employees with disabilities and their families.
• Secretaria Municipal da Pessoa com Deficiência de São PaulocoreStrategic or Co-development PartnerCollaboration with the Municipal Secretary for Persons with Disabilities for events like 'Inclui Sampa' to bring inclusion services to neighborhoods across São Paulo.
• UFSCarcoreStrategic or Co-development PartnerPartnership with Federal University of São Carlos for Project Cadê Você? activities, including mutirões and research on disability services.
• Ecossistema da DiversidademinorStrategic or Co-development PartnerFirst hub of companies offering solutions for inclusion processes in organizations. Instituto Mara Gabrilli is an integral member working to help organizations become more inclusive.
• Boehringer IngelheimminorStrategic or Co-development PartnerPharmaceutical company partnership to serve employees with disabilities through accessibility and inclusion dialogues with coordinators and interested staff.
• ONG AMARminorStrategic or Co-development PartnerPartnership with AMAR NGO in Recife for 'LBI de mães para mães' course on the Brazilian Inclusion Law, focused on rare diseases and maternal care.
• Associação Educacional para Múltipla Deficiência – AhimsaminorStrategic or Co-development PartnerMutirão partnerships with disability-focused organizations in São Paulo.
• AdefavminorStrategic or Co-development PartnerCentro de Recursos em Deficiência Múltipla, Surdocegueira e Deficiência Visual partnership for mutirão activities.
• Grupo Autismo ImportaminorStrategic or Co-development PartnerPartnership for autism awareness events and family support activities.
• SESVESPminorOthersCorporate sponsor of Instituto Mara Gabrilli projects.
• NextMobilidademinorOthersCorporate sponsor supporting IMG initiatives.
• BodyTechminorOthersFitness network sponsor supporting paralympic athletes and Project Próximo Passo.
• LATAM AirlinesminorOthersAirline sponsor providing travel support for athletes.
• Fundação PradaminorOthersFoundation supporting IMG projects and inclusion initiatives.
• MBMminorOthersCorporate sponsor of Instituto Mara Gabrilli.
• ASIDminorOthersAssociation partner supporting paralympic athletes.
• ToyotaminorOthersSponsor of Project Próximo Passo paralympic athlete program.
• METRAminorOthersSponsor of Project Próximo Passo.
• Comitê Paralímpico Brasileiro (CPB)coreStrategic or Co-development PartnerNational Paralympic Committee partnership for athlete development and competition support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ONG AMAR: Recife-based NGO and IMG partner delivering disability and rare-disease support in Northeast Brazil. Comparable nonprofit model with regional focus on vulnerable families.
• Laramara - Associação Brasileira de Assistência à Pessoa com Deficiência Visual: São Paulo-based NGO offering educational and social inclusion services for visually impaired people. Comparable disability-services nonprofit operating in IMG's home geography with a similar multi-pillar program structure.

Broad incumbents

• APAE - Associação de Pais e Amigos dos Excepcionais: Brazil's largest network of disability-focused NGOs, providing education, health, and social assistance to people with intellectual disabilities. Directly comparable mission of disability inclusion and support for vulnerable populations across Brazil.
• Instituto Jô Clemente: São Paulo-based nonprofit providing disability diagnosis, early intervention, and social inclusion programs nationally. Comparable in operating integrated health, education, and inclusion services for people with intellectual disabilities.
• AACD - Associação de Assistência à Criança Deficiente: Major Brazilian nonprofit providing rehabilitation, orthotics, and inclusion services for people with physical disabilities. Operates a national network of rehabilitation centers analogous to IMG's multidisciplinary service model.
• Fundação Dorina Nowill: Established Brazilian foundation producing accessible content (Braille, audio, large print) and providing services for the blind and visually impaired. Comparable in producing disability-focused educational publications and inclusion advocacy.

Direct peers

• Associação Educacional para Múltipla Deficiência – Ahimsa: São Paulo-based disability-services organization and an existing IMG partner (mutirão collaborations). Directly comparable mission of supporting people with multiple disabilities through community-based programs.
• Comitê Paralímpico Brasileiro (CPB): Brazil's national paralympic committee and a formal partner of IMG. CPB oversees elite paralympic athlete development nationally — directly aligned with IMG's Projeto Próximo Passo high-performance sports program.
• Associação Brasileira de Deficientes Visuais (ADEFAV): Centro de Recursos em Deficiência Múltipla, Surdocegueira e Deficiência Visual; another IMG mutirão partner delivering disability-focused social services in São Paulo.
• Special Olympics Brasil: Brazilian branch of Special Olympics, delivering sports training and competition for people with intellectual disabilities. Closely comparable to IMG's paralympic/adaptive-sport athlete development mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/institutomaragabrill
• Facebookfacebook.com/institutomaragabrilli
• LinkedInlinkedin.com/company/instituto-mara-gabrilli
• Instagraminstagram.com/institutomaragabrilli

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Mara Gabrilli