Love Swimming

What Love Swimming does

Love Swimming is a privately held, year-round indoor swimming school operating from a single facility at 5221 S. Front Street in Uptown New Orleans, Louisiana. Founded in 2002 by instructors who previously taught at Newman School, the company serves families with children aged 6 months through teens, with a secondary adult segment. The curriculum is structured progressively — from Parent-Tot (Water Babies) classes for ages 6 months to 2.5 years, through age-banded group lessons (Starfish 3-6, Shark 6-9, Dolphin 9+), to stroke school for competitive swim team preparation, with private and semi-private options layered on top.

The company operates two heated 90-degree saltwater pools with proprietary in-water islands designed for young swimmers to rest and push off during lessons. All instruction is delivered in person at the single facility, with student-to-teacher ratios ranging from 1:1 (private) to 3-4:1 (group). The business runs on a subscription model: students enroll with a one-time $50 fee and are billed monthly on the 1st, with tier pricing of $150 (group), $190 (semi-private), and $230 (private) per student per month. Ancillary revenue streams include drop-in lessons ($40-$60), Free Swim open sessions ($10/child), gift swim packages ($150-$500), and birthday party hosting. Distribution is direct-to-consumer, with registrations processed through the JackrabbitClass portal, supported by blog content, social media, postcard advertising, and Yelp-driven word-of-mouth referrals. Love Swimming employs 11-50 staff and has no disclosed outside investors, parent company, or franchise operations.

Name

Love Swimming

Legal name

Love Swimming

Website

https://loveswimming.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Love Swimming is a privately held, year-round indoor swim school in Uptown New Orleans serving families with children from 6 months old through teens, plus a small adult segment, operating from a single facility with heated saltwater pools and a subscription-based lesson model.

Ownership category

akta.pro rank

Product category

Swimming Instruction Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Swim lessons
• Swimming instruction
• Children's swim school
• Water safety training
• Infant swim classes

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Swim Lesson Memberships: Recurring monthly subscription for swim lessons billed on the 1st of each month. Customers pay a flat monthly rate based on lesson type (group, semi-private, or private) with additional charges for multiple lessons per week.
2. Drop-In Swim Lessons: Single session lessons available at $40 (group), $50 (semi-private), or $60 (private). Paid at time of scheduling.
3. Enrollment Fees: One-time $50 enrollment fee for new students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Love Swimming is a year-round, indoor swim school in Uptown New Orleans that delivers structured swimming lessons for ages 6 months to adult. Core offerings include Water Babies/Parent-Tot classes (parent-participation for ages 6 months–2.5 years), Group Lessons (ages 2.5+ in age-based tiers and skill levels, 3-4:1 ratio), and Private and Semi-Private lessons (1:1 and 2:1 ratios). Lessons are delivered in heated 90-degree saltwater pools with in-water island features and a progressive curriculum focused on breath control, water safety, and stroke development.

Product overview

Love Swimming is a year-round, indoor swimming school offering structured swim lessons for ages 6 months to adult. The core offering consists of three lesson types: Water Babies/Parent-Tot classes (parent-participation for 6 months-2.5 years), Group Lessons (ages 2.5+, with age-based tiers and skill levels), and Private/Semi-Private Lessons (ages 3+, for individualized instruction). The company differentiates through heated 90-degree saltwater pools, small class sizes, and a progression-based curriculum. Additional services include Free Swim (member open swim), Swim Packages (gift bundles), and Party hosting.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• JackrabbitClasscoreTechnology or IntegrationJackrabbitClass provides the online registration and parent portal system used by Love Swimming for enrollment, class scheduling, and billing management. Parents access their accounts through the Jackrabbit platform.
• US Swim SchoolsminorOthersLove Swimming is a member of US Swim Schools, an organization of swim schools. Membership provides affiliation with a broader network of swim schools.
• Lessons.comminorGTM or Marketing PartnerListed on Lessons.com directory for swimming lessons, driving discoverability for families searching for swim lessons in New Orleans.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/loveswimming2
• YouTubeyoutube.com/channel/UCVe_4ks0YBy08o_fx0tBsxA
• Facebookfacebook.com/pages/Love-Swimming/130304413673005
• Instagraminstagram.com/loveswimmingnola
• LinkedInlinkedin.com/company/loveswimming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Swimming