Maketto

What Maketto does

Maketto is a Dresden-based German AI consulting firm led by founder and managing director Thorsten Spröd, serving small and medium-sized enterprises (Mittelstand) with AI strategy advisory, custom AI implementation, and integrated marketing services. The firm employs 1-10 staff and operates from a headquarters in Dresden with regional offices in Chemnitz and Zwickau, focusing its commercial efforts on the German Mittelstand market. Customers cited as references include Aronia Original, Partyland, Cetex, Heydry, Donaubauer, Vegannett, Qio Quendt Bio, Scannery, Logopädie, LTS Presseshops, tierliebhaber, Passion Bio, and Veatzz, all SMBs across unrelated verticals.

The firm's productized offerings center on the AIRI free 2-3 minute AI readiness self-test (top-of-funnel lead generation), the AICO (AI Compass) strategic assessment framework, the GiKS Suite local AI deployment platform delivered in partnership with GiKS (Gesellschaft für Integrierte KI Systeme), the AI.CORE orchestration layer, and six AIMO modules (Targeting, Knowledge, Retailer, Talents, Lead, Crypto) for specific use cases. The GiKS Suite runs large language models locally on customer-owned hardware (Apple Mac Studio or NVIDIA workstations), eliminating cloud dependencies, token costs, and external data processing to ensure DSGVO compliance, and supports EU AI Act risk-classification workflows.

Maketto generates revenue through three streams: strategic consulting services (C-Level Strategy Quick-Check, 8h Tagesworkshop, 3-month Transformationsbegleitung subscription), bundled marketing services (strategy, content, social media, websites), and one-time hardware-inclusive sales of the GiKS Suite. Go-to-market is enterprise sales-led, with Thorsten Spröd as primary business development contact, supported by BAFA consultant registration enabling up to 80% subsidies for qualifying SMEs. All pricing is quote-based and not publicly disclosed. The firm claims 60+ AI Compass evaluations, 30+ AICOmpass analyses, and customer-reported ROI typically under 12 months.

Name

Maketto

Legal name

MAKETTO

Website

https://www.maketto.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maketto is a Dresden-based German AI consulting firm that helps Mittelstand SMEs adopt custom, DSGVO-compliant AI systems through strategic advisory (AICO), local AI deployment (GiKS Suite), and modular AI agents (AIMO).

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), DevOps Consulting & Transformation (BPAEAKAA)

Keywords

• AI consulting services
• AI readiness assessment
• Local AI deployment
• DSGVO-compliant AI
• Corporate AI strategy

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: AI strategy consulting including AICOmpass analysis, C-Level workshops, and transformation programs. Project-based engagements with clear deliverables.
2. Marketing Services: Marketing consulting, strategy, creative direction, content creation, social media management, website development. Bundled service offerings.
3. GiKS Suite AI Platform: Hardware and software platform for local AI deployment. Organization licensing model without per-user costs. Hardware options include Apple Mac Studio or NVIDIA workstations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Maketto provides AI strategy consulting for German SMEs using its proprietary AICO framework for readiness assessment and roadmap development. The company sells the GiKS Suite, an offline AI platform that runs local LLMs on customer-owned hardware, and delivers AI-powered marketing services and corporate strategy consulting. All offerings are designed around DSGVO compliance and elimination of cloud data transfer.

Product overview

MAKETTO is a German AI consulting and innovation platform for SMEs that offers a structured two-phase approach to enterprise AI integration. The core product portfolio consists of AIRI (free AI readiness self-test), AICO (AI Compass - strategic consulting framework for comprehensive AI readiness assessment and roadmap development), and the GiKS Suite (complete offline AI platform running on company's own hardware). The offering includes six pre-built AIMO modules (Targeting, Knowledge, Retailer, Talents, Lead, Crypto) for specific use cases, AI.CORE as an orchestration layer for managing multiple AI modules, and My AIMO for custom individual AI development. Services include corporate strategy consulting and AI-powered marketing services. All solutions emphasize DSGVO compliance, local data processing, and avoidance of cloud dependencies.

Differentiator

Problem solved

Functional benefit

Brands

• AICO: AI Compass - strategic consulting framework for AI readiness assessment and development for companies
• AIRI
• GiKS Suite
• AIMO
• AI.CORE

Products and services

• AICO (AI COmpass) Strategic AI readiness assessment and consulting framework that analyzes a company's strategy, processes, data landscape, automation degree, innovation culture, and AI maturity to produce a transformation roadmap and management report with priorities. Built for German SMEs evaluating AI adoption.
• AIRI (AI Readiness Index) Free online self-assessment tool that delivers a quick AI readiness evaluation in approximately 2-3 minutes with recommendations for first AI integration steps. Targeted at German SMEs considering AI adoption.
• GiKS Suite Complete offline AI platform running on customer hardware (Apple Mac Studio or NVIDIA workstations). Provides local LLMs, 5 pre-integrated Office AI agents, central user management, and full DSGVO compliance with no cloud or third-party data transfer. Sold via organization licensing without per-user costs.
• Corporate Strategy Consulting Strategic consulting engagements for SMEs covering AI integration analysis, strategy development, tactical planning, implementation support, and evaluation. Includes C-Level Strategy Quick-Check sessions, Tagesworkshop on-site workshops, and multi-month Transformationsbegleitung transformation programs focused on measurable ROI.
• Marketing Services AI-powered marketing services including market and competitive analysis, brand strategy, content creation, video and audio production, website development, and campaign management. Combines data analysis with creative execution for SMEs seeking integrated marketing support.

Quantifiable outcome

• ROI achievable from 2 months, average 6-8 months, with most implementations showing ROI under 12 months
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability16 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• GiKS - Gesellschaft für Integrierte KI SystemecoreStrategic or Co-development PartnerGiKS is the core technical partner for AI development and implementation. GiKS provides Data Science, AI development, and applied AI systems with proximity to research and industry. The partnership combines strategic AI consulting from Maketto with solid technical implementation from GiKS - enabling complete AI competence from strategy to production-ready systems.
• German AI ResearcherssupportingTechnology or IntegrationCollaboration with German AI researchers provides academic rigor and methodological foundation for the AICO framework and AI implementation methodologies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey QuantumBlack: Global management consulting firm's AI arm, serving enterprise and selected Mittelstand clients on AI strategy and transformation. Overlaps with Maketto on AI Compass-style readiness work but at vastly larger scale, broader geographic footprint, and higher price points.
• Accenture AI: Global consulting and systems integrator with a large European AI practice serving enterprise and mid-market clients on AI strategy and deployment. Comparable to Maketto on end-to-end AI consulting offerings but with much broader geographic and industry coverage.
• Deloitte AI & Data Practice: Big-four professional services firm's AI implementation arm, delivering AI strategy, regulatory compliance (including EU AI Act readiness), and managed services to German enterprise and upper Mittelstand. Direct overlap with Maketto's DSGVO/EU AI Act positioning at a much larger scale.
• BCG GAMMA: Boston Consulting Group's data science and AI consulting arm, competing for the same Mittelstand AI transformation mandates with global delivery capacity and proprietary platforms. Direct overlap with Maketto's AICO-style strategic AI engagements at the upper end of the Mittelstand segment.

Direct peers

• appliedAI Institute: Munich-based AI strategy and transformation consultancy spun out of UnternehmerTUM, serving German Mittelstand and enterprise with AI readiness assessments, training, and implementation support. Highly comparable to Maketto on AI Compass-style readiness methodology and DACH Mittelstand target market.
• inovex GmbH: Karlsruhe-based IT consultancy with a strong data and AI practice, offering strategy, platform engineering and ML implementation for German Mittelstand and enterprise. Comparable on the systems-integration side of Maketto's offering and on DACH enterprise sales motion.
• iteratec GmbH: Munich-based software and AI consultancy delivering custom development, platform engineering and AI-enabled digital products for German enterprise. Comparable to Maketto on custom AI implementation and DACH Mittelstand focus, with stronger engineering bench.
• Alexander Thamm GmbH: Munich-based AI and data consulting firm specializing in end-to-end data science and AI implementation for German enterprise. Directly comparable on AI consulting, custom AI solutions, and German-market focus; competes for the same Mittelstand transformation engagements.
• Statworx: Frankfurt-based AI and data science consulting firm offering strategy, implementation, and training services to enterprise and mid-market clients in DACH. Directly comparable to Maketto on Mittelstand AI consulting, custom AI solutions, and DACH-focused GTM, though at significantly larger scale.

Emerging players

• Merantix Labs: Berlin-based AI venture studio building and incubating AI products; adjacent to Maketto in applying AI to mid-market German industries but operating a product/venture model rather than consulting services. Comparable on AI capability stack but different business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/makettovertrieb/posts/?feedView=all

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maketto