Key Assets - Serving Children, Families & Communities (new Zealand)
Key Assets New Zealand is a not-for-profit NGO providing specialised, trauma-informed foster care (mātua whāngai) for children referred by Oranga Tamariki, with wrap-around training, therapeutic, education and whānau support services across Auckland, Hamilton, Tauranga and Christchurch.
- Company typePrivate
- Founded1994
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Key Assets - Serving Children, Families & Communities (new Zealand) does
Key Assets New Zealand, legally Key Assets The Children's Services Provider (New Zealand) Limited, is a not-for-profit non-governmental organisation and the Aotearoa New Zealand arm of the international Key Assets Group of fostering agencies established in 1994. The company provides specialised foster care (referred to as mātua whāngai) for mokopuna — children and young people referred by the New Zealand government ministry Oranga Tamariki who have experienced trauma, abuse, neglect, or separation from their birth whānau. It operates from three offices — Mount Wellington (Auckland, head office), Hamilton (recently expanded into the Te Whare o te Ora wellbeing hub) and Christchurch — with service regions spanning Te Tai Tokerau/Northland to Whāngarei, Tāmaki Makaurau/Auckland, Kirikiriroa/Hamilton, Tauranga, and Ōtautahi/Christchurch.
Its core product is foster placement supported by an integrated wrap-around service bundle: pre- and post-approval training delivered through the proprietary Rā Matua learning and development framework and the Waka Hourua strategic plan, monthly formal coaching, up to 20 nights of paid respite per year, a 24/7 on-call support service, dedicated social workers (kaiatawhai), youth workers (tuakana), education advisors, therapeutic support, and a Whānau Support Service for birth families. The underlying 'technology' is a trauma-informed, therapeutic, bicultural methodology grounded in Te Tiriti o Waitangi, delivered by a multi-disciplinary clinical and operational team.
The business model is government-funded through Oranga Tamariki contracting: foster care allowances of NZD 678 per mokopuna per week are paid to mātua whāngai/foster carers to cover the costs of caring for children, while Key Assets earns revenue via contracts for placement services and the surrounding clinical, educational, therapeutic and whānau support wrap-around. Customer acquisition is community-led — outreach at events such as the Big Gay Out, social media presence on Facebook, Instagram and LinkedIn, website enquiry forms, and information sessions — with prospective carers undergoing police checks, home visits, training and approval before being matched with mokopuna. Revenue figures are not publicly disclosed.
Key Assets - Serving Children, Families & Communities (new Zealand) firmographics
Firmographics- Name
- Key Assets - Serving Children, Families & Communities (new Zealand)
- Legal name
- Key Assets The Children's Services Provider (New Zealand) Limited
- Website
- https://keyassets.co.nz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Key Assets New Zealand is a not-for-profit NGO providing specialised, trauma-informed foster care (mātua whāngai) for children referred by Oranga Tamariki, with wrap-around training, therapeutic, education and whānau support services across Auckland, Hamilton, Tauranga and Christchurch.
- Ownership category
- akta.pro rank
Key Assets - Serving Children, Families & Communities (new Zealand) industry classification
Industry- Product category
- Foster Care Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
- akta.pro secondary industries
- Family & Parenting Support Services (BPAGAEAC), Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)
Keywords
Where Key Assets - Serving Children, Families & Communities (new Zealand) is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Key Assets - Serving Children, Families & Communities (new Zealand) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Government-funded foster care allowances: Key Assets, as a not-for-profit NGO, receives government funding to provide specialised foster care services. Foster care allowances ($678 per mokopuna per week) are paid to mātua whāngai/foster carers to cover the costs of caring for children referred by Oranga Tamariki.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Foster care allowance — $678 per mokopuna per week |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Key Assets - Serving Children, Families & Communities (new Zealand) product offering
Product offeringCore offering
Key Assets provides specialised foster care placement services (Mātua Whāngai) for mokopuna/children and young people referred by the New Zealand government ministry Oranga Tamariki. The organisation recruits, vets, trains, and supports foster carers through a multi-disciplinary team including social workers, youth workers, education advisors, and therapeutic support staff, with carers receiving a weekly allowance of $678 per mokopuna. Services are trauma-informed, bicultural, and grounded in Te Tiriti o Waitangi, aiming where possible for reunification with birth whānau.
Product overview
Key Assets is a not-for-profit non-governmental organization providing specialized foster care services across Aotearoa New Zealand. The core offering is foster care placement services (Mātua Whāngai), supported by an integrated suite of services including training programs (Rā Matua framework), therapeutic support, education support, whānau support service, 24/7 on-call support, and respite care. The organization operates collaboratively with Oranga Tamariki, social workers, therapists, health professionals, and cultural advisors to support mokopuna and their foster carers.
Differentiator
Problem solved
Functional benefit
Products and services
- Foster Care Services (Mātua Whāngai)
Quantifiable outcome
- Up to 20 nights of paid supportive respite per year per carer
- +1 more outcomes
Companies that use Key Assets - Serving Children, Families & Communities (new Zealand)
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Key Assets - Serving Children, Families & Communities (new Zealand) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Key Assets - Serving Children, Families & Communities (new Zealand) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Oranga TamarikicoreOranga Tamariki is the New Zealand government ministry responsible for children. They refer mokopuna/children requiring foster care to Key Assets for placement, and Key Assets works collaboratively with Oranga Tamariki social workers throughout the care process to create transition plans and ensure the wellbeing of children in care.
- VOYCE – Whakarongo MaiminorVOYCE – Whakarongo Mai is an independent advocacy organisation that ensures the voices of children in foster care are heard. Key Assets refers children and young people in their care to VOYCE advocates for help if they want support to express their views or concerns.
- Auckland South Corrections Facility (ASCF) – SERCOminorThrough the ASCF Christmas Toy Project, men in custody at Auckland South Corrections Facility handcrafted toys in the prison workshop to give to tamariki in Key Assets' foster care, demonstrating community generosity and second chances.
- Ngāti WairerecoreNgāti Wairere are mana whenua who led the blessing and opening ceremony of Key Assets' Hamilton site (Te Whare o te Ora). Their historian and cultural practitioner Wiremu Puke provided significant cultural narrative and guidance rooted in iwi history.
- Ngāti Hauā and Kāhui ArikicoreNgāti Hauā and Kāhui Ariki were part of the guided blessing and opening ceremony of the Hamilton site, alongside Ngāti Wairere, providing cultural leadership and presence.
- Edible SolutionsminorEdible Solutions provided the kai (food) for the opening and blessing ceremony of Te Whare o te Ora in Hamilton.
- HeartSync (Neufeld Institute)minorHeartSync provides attachment-based, trauma-informed training to Key Assets' teams on 'Using Play to Address Troubling Behaviour.' Their approach is inspired by the Neufeld Institute and focuses on using play as a bridge to connection and healing for mokopuna.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Key Assets - Serving Children, Families & Communities (new Zealand) competitors and assessment
Company assessmentDirect peers
- Caring Families Aotearoa: NZ foster care agency providing home-based placements, carer training, and 24/7 support. Direct peer operating under the same government-contracted model in overlapping regions.
- Barnardo's New Zealand: NZ arm of international Barnardo's charity, providing foster care, family services, and child welfare programmes. Directly comparable NGO foster provider with similar contract relationship to Oranga Tamariki and parallel wraparound services.
- Open Home Foundation: Large NZ Christian-based foster care agency providing home-based care, social work, and whānau support across multiple regions. Directly comparable to Key Assets as a contracted NGO foster care provider working with Oranga Tamariki referrals.
- Family Works (Presbyterian Support): Presbyterian Support NZ's social services arm delivering home-based and community services including foster care, family support, and counselling. Directly comparable NGO provider competing for the same Oranga Tamariki referrals.
Others
- Child, Youth and Family (historical) / NZ government care policy: Predecessor agency to Oranga Tamariki and ongoing policy framework for NZ state care. Relevant as the regulatory and contracting environment within which Key Assets operates, including current Section 7AA care partner arrangements.
- VOYCE – Whakarongo Mai: NZ independent advocacy organisation for children in care. Not a competitor but an adjacent ecosystem partner — Key Assets refers children to VOYCE advocates, making it a complementary service in the NZ care ecosystem.
Broad incumbents
- Foster Care Associates (UK): UK independent fostering agency operating within the same Key Assets international network. Closest international sister entity, providing direct insight into shared practice frameworks and operating model.
- National Fostering Group (UK): One of the UK's largest independent fostering agencies, owned by a private equity sponsor. Provides a benchmark for at-scale, professionally-run independent foster care agencies and an example of what a commercialised Key Assets Group could evolve into.
- Oranga Tamariki (in-house fostering): NZ government ministry responsible for children, including its own direct fostering service. Acts as both the primary customer and the dominant in-house competitor for placements outside the NGO-contracted model.
Emerging players
- St John of God Hauora Trust: NZ social services provider offering youth residential, home-based, and community support services. Emerging peer with partial overlap in trauma-informed youth care, though more focused on residential than foster placements.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Key Assets - Serving Children, Families & Communities (new Zealand) social profiles
Digital presenceKey Assets - Serving Children, Families & Communities (new Zealand) compliance and trust
Trust signalCompliance1 record
Key Assets - Serving Children, Families & Communities (new Zealand) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Assets - Serving Children, Families & Communities (new Zealand) leadership team
Management profileNumber of profiles
Profiles6 records
Key Assets - Serving Children, Families & Communities (new Zealand) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Assets - Serving Children, Families & Communities (new Zealand) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Assets - Serving Children, Families & Communities (new Zealand)
What does Key Assets - Serving Children, Families & Communities (new Zealand) do?
Key Assets provides specialised foster care placement services (Mātua Whāngai) for mokopuna/children and young people referred by the New Zealand government ministry Oranga Tamariki. The organisation recruits, vets, trains, and supports foster carers through a multi-disciplinary team including social workers, youth workers, education advisors, and therapeutic support staff, with carers receiving a weekly allowance of $678 per mokopuna. Services are trauma-informed, bicultural, and grounded in Te Tiriti o Waitangi, aiming where possible for reunification with birth whānau.
Is Key Assets - Serving Children, Families & Communities (new Zealand) a public or private company?
Key Assets - Serving Children, Families & Communities (new Zealand) is a private company. It is classified as corporate owned and is currently operating.
When was Key Assets - Serving Children, Families & Communities (new Zealand) founded?
Key Assets - Serving Children, Families & Communities (new Zealand) was founded in 1994. It employs 11 to 50 people.
Where is Key Assets - Serving Children, Families & Communities (new Zealand) based?
Key Assets - Serving Children, Families & Communities (new Zealand) is headquartered in Auckland, New Zealand, in the Oceania region.
How does Key Assets - Serving Children, Families & Communities (new Zealand) make money?
One revenue line is on record: government-funded foster care allowances.
Who are Key Assets - Serving Children, Families & Communities (new Zealand)'s main competitors?
Direct peers on record are Caring Families Aotearoa, Barnardo's New Zealand, Open Home Foundation and Family Works (Presbyterian Support). Others are Child, Youth and Family (historical) / NZ government care policy and VOYCE – Whakarongo Mai. Broad incumbents are Foster Care Associates (UK), National Fostering Group (UK) and Oranga Tamariki (in-house fostering). St John of God Hauora Trust is listed as an emerging player.
Does Key Assets - Serving Children, Families & Communities (new Zealand) have an API?
No public API is recorded for Key Assets - Serving Children, Families & Communities (new Zealand).
What industry is Key Assets - Serving Children, Families & Communities (new Zealand) in?
Key Assets - Serving Children, Families & Communities (new Zealand)'s product category is Foster Care Services. Its primary akta.pro industry code is BPAGADAO, Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 62411 and its SIC code is 8300.