Kik Textil And Non-food Cz/sk

What Kik Textil And Non-food Cz/sk does

KiK textil a Non-Food spol. s r.o. is the Czech Republic operating subsidiary of the German-headquartered KiK Group, a European discount fashion and non-food retailer. The company operates a network of physical retail stores across the Czech Republic selling affordable apparel for women, men, girls, and boys, plus a broad home and living assortment (d├⌐cor, kitchen and household goods, home textiles, stationery, garden and balcony, sports, toys, and pet supplies). Pricing is positioned at the low end of the market, with entry-level items around 59 CZK and a final clearance channel offering up to 70% off; selected children's textile ranges carry OEKO-TEX Standard 100 and GOTS organic certifications, and the assortment includes licensed character merchandise from Disney, Paw Patrol, Marvel, Hello Kitty, Pokémon, Barbie, Bluey, Minecraft, and others.

The technology layer is built around the myKiK loyalty program, which is available as both a physical card and a mobile application (iOS and Android) and is supported by Firebase Cloud Messaging for push notifications and Facebook Messenger for newsletter distribution. The kik.cz website functions primarily as a digital catalog and store locator rather than a direct e-commerce fulfillment channel, and incorporates Luigi's Box for AI-assisted product search and recommendation. Marketing and analytics infrastructure is broad, spanning Meta Pixel, Google Ads/Analytics/Tag Manager, Microsoft Advertising (UET), LinkedIn Insight Tag, and Reddit Pixel, with Usercentrics for GDPR-compliant cookie consent, Myra Security for CDN/WAF/SSL, and ALTCHA for bot protection. The company is registered as a Czech spol. s r.o. (I─îO 27875288), headquartered at Lihovarsk├í 1060/12, Prague 9, and managed by Martin ┼átný and Raluca Hartmann.

Revenue is generated almost entirely through brick-and-mortar store sales of one-off retail transactions at discount price points, with the myKiK loyalty program acting as a retention and frequency layer (offering 15% monthly rotating discounts and 20% after every fifth purchase). No direct revenue, GMV, or financial figures are disclosed; there is no public funding history, no M&A activity, and the entity operates as a wholly-owned subsidiary within the KiK Group rather than as a standalone investable company. Distribution is single-country (Czech Republic), targeting individual consumers across persona segments (women, men, children, parents/families) and use-case segments (home and living), with quality assurance signaled through approximately 12,000 items inspected annually before reaching sale.

Name

Kik Textil And Non-food Cz/sk

Legal name

KiK textil a Non-Food spol. s r.o.

Website

https://kik.cz

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KiK textil a Non-Food spol. s r.o. is the Czech subsidiary of the German KiK Group, operating discount retail stores across the Czech Republic selling affordable fashion for women, men, and children, plus home and non-food goods, supported by the myKiK loyalty program.

Ownership category

akta.pro rank

Product category

Discount Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), All Other Miscellaneous Retailers (45999)

SIC

Retail-Variety Stores (5331), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Discount retail
• Affordable fashion
• Home textiles
• Non-food goods
• Loyalty program

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from physical retail store sales of apparel, home goods, and non-food items. Focus on affordable fashion and household products at discount prices.
2. Loyalty Program Benefits: The myKiK loyalty program drives customer retention and increased purchase frequency through discounts (15% monthly offers, 20% after 5th purchase) and exclusive member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

KiK Textil and Non-Food CZ/SK operates a network of physical discount retail stores across the Czech Republic selling affordable everyday fashion (women's, men's, girls', and boys' clothing), home textiles, decorations, toys, and other non-food household goods. The company complements its physical stores with an online catalog that helps customers discover products and locate nearby stores, along with the myKiK loyalty program that offers regular discounts and personalized offers.

Product overview

KiK (KiK Textil a Non-Food) is a Czech discount fashion retailer operating both physical stores and an online catalog. The product portfolio centers on affordable fashion for women, men, girls, and boys, complemented by a comprehensive home and living department. The company's loyalty program, myKiK, consists of a physical loyalty card, mobile application, and various benefits including monthly discounts, birthday rewards, and prize drawings. The online presence includes an e-commerce catalog (www.kik.cz) featuring all product categories, a digital flyer, store locator, and the myKiK loyalty app available on both major mobile platforms. Licensed children's character products from Disney, Paw Patrol, Marvel, and other franchises are a notable product line. The company emphasizes quality control with approximately 12,000 items inspected annually and OEKO-TEX and GOTS certifications for certain textile products.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing (Dámy)

Quantifiable outcome

• Approximately 12,000 items undergo quality inspection annually

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meta Platforms (Facebook/Instagram)coreGTM or Marketing PartnerMeta provides advertising and audience targeting capabilities through Meta Pixel, enabling retargeting and custom audience campaigns. Also provides Facebook Messenger for customer communications and newsletter delivery.
• GooglecoreGTM or Marketing PartnerGoogle provides search advertising (AdWords), analytics (Google Analytics 4), tag management (Google Tag Manager), and mapping services for store locator functionality.
• LinkedIn IrelandminorGTM or Marketing PartnerLinkedIn provides LinkedIn Insight Tag for conversion tracking and professional audience targeting in advertising campaigns.
• RedditminorGTM or Marketing PartnerReddit provides advertising capabilities through Reddit Pixel for targeting Reddit users with relevant product promotions.
• MicrosoftminorGTM or Marketing PartnerMicrosoft provides advertising services through Microsoft Advertising (Bing Ads) with Universal Event Tracking for conversion optimization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action (Action Holding): Action is a fast-growing Dutch discount non-food variety retailer expanding aggressively across Europe, including the Czech Republic. Comparable in small-box discount format, mixed assortment of household and lifestyle goods, and aggressive everyday low-price positioning.
• Primark: Primark is a value fashion retailer selling affordable clothing, accessories, and home goods through large-format stores across Europe. Comparable in core apparel focus and budget-conscious value proposition, though with larger stores and a wider fashion assortment than KiK.
• New Yorker: New Yorker is a German-headquartered value fashion retailer operating multi-category apparel and lifestyle stores across Europe. Comparable in affordable fashion positioning and broad youth/family demographic targeting.
• TEDi: TEDi is a German-headquartered discount variety retailer offering low-priced non-food and seasonal goods across Europe, including Central European markets. Directly comparable in assortment breadth, value positioning, and discount-store format to KiK.
• Pepco Group: Pepco Group operates discount variety stores (Pepco, Poundland, Dealz) selling apparel, home goods, and household essentials across Central and Eastern Europe, including a sizable Czech footprint. Closest direct competitor in format, customer demographic, and price point.
• T.K. Maxx: T.K. Maxx operates an off-price retail model selling branded apparel, home, and gifts at discount prices across Europe. Comparable in discount value proposition and family/home assortment, though differentiated by off-price buying versus KiK's private-label approach.
• C&A: C&A is a Dutch-German affordable family fashion retailer with strong Central European presence. Comparable in family clothing focus and value positioning, though with a more apparel-centric assortment than KiK's home-goods breadth.
• Woolworth (Germany): Woolworth Germany operates small-format variety stores selling low-priced household goods, stationery, textiles, and seasonal items across Germany and neighboring markets. Closely comparable in format, assortment breadth, and value positioning, sharing the German retail heritage with KiK.

Broad incumbents

• Lidl (Schwarz Group): Lidl is a leading European hard-discount grocer with significant non-food and seasonal assortment rotation, operating widely in the Czech Republic. Comparable in discount value positioning and rotating non-food assortment, though primarily a food-led retailer rather than a non-food specialist like KiK.
• H&M: H&M is a global fast-fashion incumbent offering affordable apparel and home (H&M Home) across Europe, including the Czech Republic. Overlaps with KiK's value apparel segment but operates at larger scale, broader assortment, and a more trend-driven brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/kik.cz
• Instagraminstagram.com/kik.cz
• LinkedInlinkedin.com/company/kik-textil-and-non-food-cz-sk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kik Textil And Non-food Cz/sk