Mb Media Europe

Name

Mb Media Europe

Legal name

MB Media Europe Ltd

Website

https://mbmedia.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

MB Media Europe Ltd is a UK-based specialist DRTV media agency, founded in 2000, that brokers and sells longform teleshopping airtime across 50+ channels for advertisers and broadcasters, holding roughly 60% of UK teleshopping ad sales.

Ownership category

akta.pro rank

Product category

Television Advertising Sales

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

akta.pro primary industry

Broadcast Media Buying (TV & Radio) (BPAFABAA)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• DRTV advertising sales
• Teleshopping media buying
• Television airtime brokering
• Infomercial advertising
• Longform media planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Television Airtime Sales Commission: MB Media brokers, sells, manages, and schedules airtime on behalf of broadcasters. They undertake risk by securing airtime from media owners on long-term contracts, enabling customers to buy airtime monthly. Revenue is generated through commissions on airtime sales to advertisers seeking DRTV exposure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MB Media Europe is a specialist DRTV Media Agency that brokers, sells, manages, and schedules television airtime for teleshopping advertising across UK and European broadcasters. The company sells 30-minute infomercial slots as well as 12-minute and 3-minute airtime formats, and provides a full-service solution including media planning, scheduling, and copy coordination. It secures airtime from media owners on long-term contracts and resells to advertisers on flexible monthly plans, currently selling over 38,000 hours of prime Longform advertising annually.

Product overview

MB Media Europe is a specialist DRTV (Direct Response Television) Media Agency offering a full-service solution for teleshopping and infomercial advertising across UK and European broadcasters. The core portfolio consists of three teleshopping airtime products—30-minute longform slots, 12-minute mid-length slots, and 3-minute integrated slots—complemented by media planning and scheduling services. The company secures airtime through long-term contracts with media owners, enabling flexible monthly purchasing options for clients while managing the complete advertising workflow from media plans through broadcast scheduling. MB Media commands approximately 60% of the UK's total teleshopping advertising sales.

Differentiator

Problem solved

Functional benefit

Products and services

• 30-Minute Longform Teleshopping Airtime Primary 30-minute infomercial airtime slots scheduled in 3-hour blocks primarily overnight with some daytime availability, enabling comprehensive product demonstrations. Over 38,000 hours of prime Longform advertising are sold annually. Sold to brands and advertisers seeking direct response television exposure.
• 12-Minute Teleshopping Slots Mid-length teleshopping format integrated within programming, offering advertisers a shorter alternative to 30-minute infomercials while maintaining extended product demonstration capabilities. Sold to brands and advertisers seeking flexible DRTV airtime.
• 3-Minute Teleshopping Slots Shortest teleshopping format integrated within programming, designed for advertisers seeking brief but impactful product showcases within existing TV content. Sold to brands and advertisers seeking brief DRTV exposure.
• Media Planning and Scheduling Services Full-service media planning including monthly and quarterly media plans with marketplace-based pricing, schedule production, and copy coordination with broadcasters to ensure seamless campaign execution. MB Media undertakes the risk of securing airtime from Media Owners on long-term contracts, enabling customers to buy airtime monthly with flexibility to react to sales trends.

Quantifiable outcome

• 38,000+ hours of prime Longform advertising sold annually
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Channel 4coreChannel Partner/ Reseller/ DistributorChannel 4 is a key broadcast partner where MB Media represents and sells longform teleshopping. MB Media currently manages 15 hours a day across 3 channels for Channel 4 – Film4, More4, and 4Seven since 2015. This is a flagship relationship demonstrating MB Media's ability to manage premium broadcast inventory.
• Discovery / Sky MediacoreChannel Partner/ Reseller/ DistributorDiscovery and Sky Media channels including Discovery, Discovery History, Discovery ID, Discovery Science, Discovery Turbo, Dmax, Food Network, Quest, Quest Red, TLC, Sky Comedy, and Sky SciFi. Partnership spanning 10+ years with Discovery representing major portion of channel portfolio.
• UKTVcoreChannel Partner/ Reseller/ DistributorUKTV is a broadcast partner with channels including Dave, Drama, Eden, Gold, and W. MB Media provides teleshopping advertising sales representation for these channels.
• Warner-DiscoverycoreChannel Partner/ Reseller/ DistributorWarner-Discovery is a high-profile broadcast partner. MB Media manages teleshopping advertising sales for multiple channels including Discovery, Discovery History, Discovery ID, Discovery Science, Discovery Turbo, Dmax, Food Network, Quest, Quest Red, and TLC.
• Together TVmajorChannel Partner/ Reseller/ DistributorTogether TV is a specialist broadcast partner where MB Media sells teleshopping advertising. Together TV is listed as one of the high-profile broadcasters in MB Media's portfolio.
• NBC SkymajorChannel Partner/ Reseller/ DistributorNBC Sky is a high-profile broadcast partner included in MB Media's portfolio of broadcaster relationships for teleshopping advertising sales.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• UKTV: UK multi-channel broadcaster whose portfolio (Dave, Drama, Eden, Gold, W) is represented by MB Media for teleshopping sales. Comparable as a broadcaster monetising longform inventory through both MB Media and its own commercial team.
• Havas Media: Global media agency network operating in the UK with TV/video planning and buying capabilities. Comparable as an alternative media-buying partner for advertisers evaluating DRTV within a broader media mix.
• Zenith: Publicis-owned global media agency with strong UK TV/video buying capability. Comparable as a competitor for advertisers considering broader video media plans that include or replace DRTV longform investment.
• Sky Media: Sales house for Sky's owned channels; both an MB Media partner (NBC Sky channels in the broadcast portfolio) and a competitor in monetising its own longform ad inventory. Comparable as a TV airtime seller targeting the same advertiser base.
• GroupM: WPP-owned global media investment group encompassing Mindshare, Wavemaker, EssenceMediaCom and mSix&Partners. Comparable as a large-scale TV and video media buyer operating in the UK that competes for advertiser budgets MB Media also targets.
• Publicis Media: Global media agency network (Starcom, Zenith, Spark Foundry, Blue 449) with significant UK TV buying operations. Comparable as a full-service media buyer competing for direct-response advertiser budgets that also flow through MB Media.
• Channel 4 Sales: In-house sales arm of Channel 4, the UK's largest public-service broadcaster. MB Media already represents Channel 4's longform teleshopping since 2015, but Channel 4 Sales handles the broadcaster's broader TV advertising inventory and competes for the same advertiser budgets.
• PHD Media: Omnicom-owned global media agency with UK operations focused on data-driven planning and buying. Comparable as a competitor pitching for the same direct-response advertiser budgets, albeit with a digital-first orientation rather than longform DRTV specialism.
• ITV Commercial: Sales house for ITV, the UK's largest commercial broadcaster. Comparable as a TV airtime seller targeting UK advertisers and competing for share of television ad spend alongside MB Media's DRTV-focused offering.

Direct peers

• All Response Media: UK specialist DRTV and direct-response media buying agency; Sky Media's testimonial explicitly describes a 'client and competitor relationship' spanning 20+ years with MB Media, making it the closest direct competitor in longform DRTV airtime brokerage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mb-media-europe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mb Media Europe