Makinaccion

What Makinaccion does

Makinacción COOP. V. is a Spanish worker cooperative (Cooperativa de Trabajo Asociado) headquartered in Alicante, Spain, operating as a specialized communications agency focused on transmedia strategy, branding, and storytelling for organizations that aim to generate social impact. The cooperative is registered with CIF F54886171 and consists of a six-person core team led by two co-CEOs — Verónica Cerdán Molina (Project Director) and Mentxu Segura Díez (Creative Director) — supplemented by a flexible network of external freelancers and specialists. The agency's primary client base sits in the cooperative, social economy, and public administration sectors, with additional work for SMEs and NGOs across the Valencian Community, Castilla-La Mancha, and increasingly through European projects.

The agency's core offering is a four-phase methodology (Diagnosis → Creativity → Transmedia → Implementation) that combines participatory diagnostic tools with a transmedia storytelling framework designed to deploy coherent brand narratives across online and offline channels. The technology stack is conventional — WordPress, WooCommerce, HTML/CSS/JavaScript, Google Analytics, and the EqualWeb accessibility plugin — and the agency's competitive differentiation rests on methodology, sector specialization, and the cooperative identity itself rather than on proprietary technology. Makinacción also operates a small WooCommerce merchandise store selling branded notebooks, t-shirts, and mugs.

Revenue is generated from project-based professional services fees (transmedia strategies, brand identity, communication audits, digital transformation, audiovisual production, training), supplemented by direct-to-consumer merchandise sales and public grants including EU NextGenerationEU financing. Go-to-market is relationship-driven and community-led, leveraging membership and board-level positions in FEVECTA and COCETA, participation in European projects such as Bluedots, and thought leadership via the Multiverso blog and social channels. The agency has been a notable contributor to cooperative-sector policy advocacy, including a 2024 modification of the Ministry of Culture's grant eligibility criteria.

Name

Makinaccion

Legal name

MAKINACCIÓN COOP. V.

Website

https://makinaccion.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Makinacción is a Spanish worker cooperative communications agency in Alicante that provides transmedia strategy, branding, and storytelling services primarily to cooperatives, public administrations, and social economy organizations across the Valencian Community and Castilla-La Mancha.

Ownership category

akta.pro rank

Product category

Communication and Branding Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Transmedia storytelling services
• Cooperative communications agency
• Brand identity consulting
• Communication strategy services
• Audiovisual production services

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communication Services: Core revenue stream from providing fee-based consulting and project services including transmedia strategies, brand identity and naming, communication audits and diagnosis, internal communications, media planning, storytelling and content creation, creative workshops, digital transformation, information design, training, and audiovisual production. Projects are typically bespoke, scoped, and delivered to public administration, cooperatives, SMEs, and NGOs.
2. E-commerce Merchandise Sales: Revenue from the sale of branded merchandise (notebooks, t-shirts, mugs) through the agency's own WooCommerce-powered online store (tienda.makinaccion.com). Units are sold at fixed per-unit prices (e.g., Libreta A5 at €8, Camiseta at €15, Taza at €10).
3. Public Grants and Subsidies: Makinacción has been a recipient of public subsidies (Subvenciones Concedidas) and European funding. The website footer notes EU NextGenerationEU financing. The cooperative has also benefited from policy advocacy that improved its eligibility for public grants.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Makinacción is a cooperative communication agency that delivers transmedia strategy, brand identity and naming, communication audits, internal communications, storytelling and content creation, audiovisual production, digital transformation, information design, training, and creative workshops. Engagements are structured through a four-phase methodology (diagnosis, creativity, transmedia, implementation) and are delivered to cooperatives, public administrations, SMEs, NGOs, and social-economy entities. The agency also sells branded merchandise (t-shirts, notebooks, mugs) through its own WooCommerce online store.

Product overview

Makinaccion is a cooperative communication and transmedia agency that provides professional services organized around a four-phase methodology: diagnosis, creativity, transmedia storytelling, and implementation. The agency offers a comprehensive suite of communication services including transmedia strategies, brand identity development, naming, campaigns, storytelling, audiovisual production, digital transformation, and training. Their service portfolio spans consulting and diagnostic studies, internal communication, media planning, creative workshops, information design, and research. Additionally, the agency operates a merchandise store selling branded products including A5 notebooks, 'Creatividad o Barbarie' t-shirts, and mugs. The offering is structured as a service-based agency model rather than a software platform, with all services delivered through their multidisciplinary team using their distinctive transmedia methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Camiseta «Creatividad o Barbarie»

Quantifiable outcome

• The 'Cooperativas, la mejor suma' campaign for CONCOVAL produced the hashtag #cooperarsuma, which has been adopted organically by cooperatives and entities across different sectors and countries beyond the original campaign scope.
• +2 more outcomes

Named customers11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Bluedots European Project ConsortiumflagshipStrategic or Co-development Partner · 1 January 2024Bluedots is a European project on blue economy, digital transformation, and sustainable social economy, involving partners from 16 countries. Makinacción participates through its team member Laura Mirambell (chief of production), who attended the Bluedots Living Lab in Milan in March 2024 focused on blue economy and responsible tourism. The project is coordinated by DIESIS Foundation.
• FEVECTA (Federació de Cooperatives de Treball Associat de la Comunitat Valenciana)coreStrategic or Co-development PartnerMakinacción is an active member of FEVECTA's cooperative ecosystem. A team member (Verónica Cerdán) serves on FEVECTA's Board of Directors (Consejo Rector). The agency has conducted consultive studies for FEVECTA (e.g., the sectoral study on cultural cooperatives) and participates in FEVECTA-led initiatives and advocacy at regional and national levels.
• COCETA (Cooperativa de Treballadors/es)coreStrategic or Co-development PartnerCOCETA is the national confederation representing worker cooperatives in Spain. Makinacción collaborated with COCETA on policy advocacy that led to a 2024 modification of Ministry of Culture grant eligibility criteria benefiting cooperatives. The agency also represented FEVECTA at the CULTURACOOP Galicia 2025 event organized by COCETA.
• IMPULSO EMPRENDE, COOP. V.minorOthersIMPULSO EMPRENDE, COOP. V. serves as the Data Protection Delegate (Delegado de Protección de Datos / DPD) for Makinacción, as stated in the Privacy Policy. Their address (C/ Italia, 22, Alicante) matches Makinacción's registered office.
• Joan Rojeski EstudiminorStrategic or Co-development PartnerJoan Rojeski Estudi is a research and design studio that collaborated with Makinacción on the 'Marcas Ciudadanas' (Citizen Brands) social innovation research project. The collaboration was specifically in the context of Mentxu Segura's doctoral research on brand communication in the COVID-19 context, with Joan Rojeski contributing to the project design and execution.
• Ministerio de Trabajo y Economía Social / Ministerio de Cultura (Government of Spain)flagshipStrategic or Co-development PartnerIn April 2026, Makinacción participated in a joint encounter organized by Spain's Ministry of Labour and Social Economy and Ministry of Culture with social economy entities in the cultural sector. The objective was to contribute to the future Agenda de Economía Social en la Cultura under the Plan de Derechos Culturales, addressing public procurement, funding access, and cooperative worker recognition.
• Aguas de Alicante / MACA (Museo de Arte Contemporáneo de Alicante)minorStrategic or Co-development PartnerMakinacción founders Mentxu Segura Díez and Verónica Cerdán Molina participate as artists and researchers in 'Difracciones del Agua' (Diffractions of Water), a pioneering initiative led by artist Daniel García Andújar, promoted by Aguas de Alicante in collaboration with MACA. The project transforms water cycle data into artistic installations and cartographies, running from March to June 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BeRepublic: Spanish independent creative and digital agency with strategy, content, and brand experience capabilities. Comparable as a Spanish peer competing for similar brand storytelling and digital transformation briefs.
• Mucho Estudio: Barcelona-based creative studio with a strong identity, branding, and editorial design practice. Comparable as a Spanish creative/branding peer with overlapping brand identity and storytelling services.
• Tinkle: Spanish creative agency focused on branding, campaigns, and digital content for brands and institutions. Comparable as a Spanish competitor offering strategy, branding, and content delivery to overlapping customer segments.
• &Rosàs: Independent Spanish creative agency with strong transmedia and storytelling credentials (founded by Oriol Villar). Comparable in creative methodology and transmedia orientation, serving similar brand and institutional clients in Spain and Europe.
• Torres y Carrera: Spanish communications consultancy providing corporate communication, public affairs, and branding services across Spain. Directly comparable as a midsize Spanish creative/communications agency competing for similar corporate and institutional clients.

Broad incumbents

• Interbrand: Global brand consultancy with dedicated place-branding and cultural-sector practices. Comparable as a broad incumbent in brand strategy and storytelling that competes for the same institutional and place-branding briefs Makinacción serves.
• Saffron Brand Consultants: Global independent brand strategy consultancy with established sector and public-sector brand work. Comparable as a broad incumbent competing for place-branding, cultural, and public-sector mandates that Makinacción also targets.
• The Cocktail: Spanish-origin data-driven marketing and experience consultancy with broad communications capabilities. Comparable as a larger incumbent with overlap in communication strategy, digital transformation, and content production for Spanish and international clients.

Emerging players

• Domestic Data Streamers: Barcelona-based creative studio specialized in data narratives, transmedia installations, and audience-engagement formats. Comparable as an emerging Spanish player in transmedia and participatory storytelling targeting cultural and institutional clients.
• Grupo Cooperativo Tangente / Dinamia: Spanish cooperative consultancy operating in the social and solidarity economy space. Comparable as a fellow cooperative-model organization with overlap in serving cooperatives, public administrations, and social-economy entities in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/makinaccion
• YouTubeyoutube.com/@makinaccion2244
• Facebookfacebook.com/makinaccion
• LinkedInlinkedin.com/company/makinacci%C3%B3n
• Instagraminstagram.com/makinaccion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makinaccion