Leadingage Washington

What Leadingage Washington does

LeadingAge Washington (legal name: Aging Services of Washington, formerly WAHSA) is a nonprofit, membership-based trade association headquartered at 1102 Broadway, Suite 201, Tacoma, WA. It serves not-for-profit and mission-driven senior care and housing organizations operating across Washington state, including providers of skilled nursing, assisted living, independent living, memory care, continuing care retirement communities, and adult day services. The organization's central function is to act as the unified advocacy voice for this membership with state and federal policymakers, supplemented by an education, training, and shared-services portfolio.

The product and service portfolio spans advocacy representation, the LeadingAge National-affiliated Learning Hub, the Leadership Institute, Elevate assisted-living training, Aging Services Education, workforce-development resources, Group Retro (a workers' compensation group retrospective rating program), CMP Grants administration, and the newly launched LeadingCare consulting and training brand. Revenue is generated primarily through annual membership dues, conference and event registrations, sponsorships and advertising, and fee-based consulting. Pricing is quote-based and not publicly disclosed, with membership tiers scaled to organization size. Distribution is principally direct: in-person annual conference, Zoom-based virtual training, and direct B2B member engagement.

The organization maintains strategic partnerships with national LeadingAge, and operates Diamond-tier sponsorships with Ballard Spahr, Consonus Healthcare, the Washington State Housing Finance Commission, and Ziegler. Its technology footprint is conventional association infrastructure (WordPress CMS, member portal, Zoom, social platforms); no proprietary technology platform was identified. No funding rounds, M&A activity, or external equity backing were disclosed, consistent with a nonprofit trade-association operating model.

Name

Leadingage Washington

Legal name

Aging Services of Washington

Website

https://leadingagewa.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadingAge Washington is a nonprofit membership association providing advocacy, education, consulting, and shared services to not-for-profit senior care and housing organizations throughout Washington state.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from not-for-profit and mission-driven senior care and housing organizations in Washington state. Membership provides access to advocacy representation, educational resources, training programs, group purchasing discounts, and professional development opportunities.
2. Conference and Event Registration: Revenue generated from the annual conference and expo, training events, workshops, and professional certificate programs including the Leadership Institute and Social Services Bootcamp.
3. Consulting Services (LeadingCare): New consulting and training services offered under the LeadingCare brand, providing specialized expertise to member organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LeadingAge Washington is a nonprofit membership association that provides advocacy representation, education, training, consulting, group purchasing, workforce development, and member services to not-for-profit and mission-driven senior care and housing organizations across Washington State. It sells annual memberships, delivers the LeadingCare consulting and training brand, runs professional certificate programs such as the Leadership Institute and Elevate, administers the Group Retro workers' compensation program, and hosts an annual Conference & EXPO.

Product overview

LeadingAge Washington is a membership-based association serving not-for-profit and mission-driven senior care and housing organizations in Washington State. The organization offers a portfolio of member services centered around advocacy, education, and operational support. The core service offerings include LeadingCare (consulting and training services), the Leadership Institute (leadership development), and Elevate (assisted living training). Additional member tools encompass Group Retro (workers' compensation insurance), CMP Grants, Workforce Development resources, and Aging Services Education. The organization serves as the voice for aging services providers, advancing solutions for post-acute and long-term care supports and services.

Differentiator

Problem solved

Functional benefit

Products and services

• LeadingCare Consulting and training services brand offering professional development and operational guidance for not-for-profit aging services providers in Washington State.
• Leadership Institute Leadership development program providing education and training to build organizational leadership capacity for professionals in the aging services sector.
• Elevate Assisted living training program providing education and professional development for staff working in assisted living facilities.
• Group Retro Workers' compensation insurance group retrospective rating program offering premium savings for member nursing home and assisted living organizations.
• Workforce Development Comprehensive workforce resources including career development, job postings, scholarships, and training opportunities for aging services professionals.
• CMP Grants Civil Money Penalty grant program providing funding opportunities for quality improvement initiatives in nursing homes.
• Aging Services Education Educational programming and training courses for professionals working in aging services, including nursing homes and assisted living facilities.
• Annual Conference & EXPO Flagship annual in-person conference providing education, networking, and member engagement for aging services providers, including the 2026 Annual Conference & EXPO.
• LeadingAge Washington Membership Annual membership program for not-for-profit and mission-driven senior care and housing organizations, providing access to advocacy representation, educational resources, training programs, group purchasing discounts, and professional development opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered diamond sponsor and core.

• Ballard Spahrdiamond sponsorGTM or Marketing PartnerDiamond sponsor of LeadingAge Washington's events and programs. Ballard Spahr provides legal expertise and support for the aging services sector, contributing to the organization's conference and educational programming.
• Consonus Healthcarediamond sponsorGTM or Marketing PartnerDiamond sponsor providing therapy and rehabilitation services expertise to support member organizations. Contributes to conferences and professional development programs.
• Washington State Housing Finance Commission (WSHFC)diamond sponsorStrategic or Co-development PartnerState agency partner providing housing finance expertise and support for senior housing development. Diamond sponsor supporting the organization's advocacy and educational mission.
• LeadingAge NationalcoreStrategic or Co-development PartnerNational parent organization providing access to national advocacy resources, research, the Learning Hub, Nurse LEAD program, and the broader LeadingAge network of aging services providers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LeadingAge (National): The national parent/affiliate organization providing shared resources, advocacy, and brand framework for state-level chapters including LeadingAge Washington. Most directly comparable as the umbrella for the same membership base.

Direct peers

• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National trade association representing skilled nursing and assisted living providers (both for-profit and nonprofit). Directly comparable as a competing advocacy/education association for senior care providers, though broader in scope.
• Argentum: National association primarily serving senior living operators, offering advocacy, education, and operational resources. Comparable in mission and member services though more oriented to for-profit senior living.

Regional players

• Oregon Health Care Association: Oregon-based state association for skilled nursing, assisted living, and senior care providers. Closest geographic peer — same membership model, state-level advocacy focus, parallel programs.
• Care Providers of Minnesota: Minnesota state association for aging services providers. Comparable state-level nonprofit advocacy and education model serving skilled nursing, assisted living, and housing providers.
• Pennsylvania Health Care Association: State-level trade association serving Pennsylvania's senior care and long-term care providers. Comparable model of advocacy, education, group services, and member benefits.
• California Assisted Living Association (CALA): California statewide association for assisted living and senior care providers. Comparable state-level advocacy, education, and member services structure.

Others

• Ziegler: Specialty investment bank focused on senior living and healthcare; current Diamond sponsor of LeadingAge Washington. Comparable as an industry ecosystem participant providing financial advisory and research to the same member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LeadingAgeWA
• YouTubeyoutube.com/channel/UC-lFEWn39xw1Q3W3PyTjyig
• Facebookfacebook.com/LeadingAgeWashington
• LinkedInlinkedin.com/company/leadingage-washington
• Instagraminstagram.com/leadingagewashington

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadingage Washington