Formia®Design

What Formia®Design does

Formia®Design is a privately-held boutique jewelry and goldsmith business operating as Formia®Design LLC, domiciled in Charlottesville, Virginia. According to the source data, its core activity is the design and sale of custom and pre-designed fine jewelry, with stated use cases spanning engagement and wedding rings, bespoke pieces, and personalized goldsmith services for individual consumers. The company's product offering is built on traditional goldsmith craftsmanship rather than on any documented proprietary technology, platform, or digital tooling. Its distribution is conducted through a single physical retail showroom in Charlottesville, VA, where customers can browse in-store, consult with the goldsmith, and commission custom designs. The revenue model is described as one-time sales of jewelry pieces, with no pricing publicly disclosed and no indication of recurring service, subscription, or licensing revenue streams. There is no evidence of e-commerce, app, or API-based channels in the supplied data. The company presents as a small, locally-operated independent business with no institutional investors, parent company, or documented management team in the provided source material.

Name

Formia®Design

Legal name

Formia®Design LLC

Website

https://formiadesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Formia®Design is a boutique goldsmith jewelry store in Charlottesville, VA, offering custom-designed and bespoke fine jewelry to individual consumers through a single retail showroom.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)

Keywords

• Custom jewelry design
• Fine jewelry retail
• Goldsmith services
• Bespoke engagement rings
• Artisan jewelry crafting

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Jewelry Sales: Sale of custom and pre-designed jewelry pieces, likely including engagement rings, fine jewelry, and bespoke pieces crafted to customer specifications.

Distribution channels1 record

Core offering

Formia®Design LLC operates a boutique jewelry store in Charlottesville, VA, offering custom goldsmith craftsmanship and bespoke jewelry design services. The business creates and sells fine jewelry pieces, including engagement rings and other custom-crafted jewelry, to individual consumers seeking unique, artisanal pieces.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Brilliant Earth: Online-first jewelry retailer specializing in custom and ethically sourced engagement rings and fine jewelry. Directly comparable to Formia on bespoke bridal offering, though operating at national scale via e-commerce rather than a single showroom.
• Catbird: Independent Brooklyn-based boutique and online jewelry brand offering delicate, hand-crafted fine jewelry and custom options. Closely aligned with Formia's boutique goldsmith model and emphasis on small-batch, design-forward pieces.
• Mejuri: DTC fine jewelry brand offering everyday and occasion-driven pieces with an emphasis on craftsmanship and transparent pricing. Comparable to Formia on positioning around accessible fine jewelry and gift/milestone occasions.
• Blue Nile: Large online diamond and fine jewelry retailer with strong custom engagement-ring configurator offering. Comparable to Formia on the bridal and custom-design use case, though at significantly larger scale and fully digital.

Others

• Etsy (artisan jewelry sellers): Online marketplace hosting thousands of independent jewelry designers offering handmade and custom pieces. Comparable to Formia as a competing channel for buyers seeking artisan, bespoke jewelry, though Etsy is a platform rather than a producer.

Emerging players

• Alexis Bittar: Independent designer jewelry brand producing hand-crafted fine and demi-fine collections sold through boutique and department-store channels. Comparable to Formia on the independent-designer, artisan-craftsmanship positioning.

Regional players

• Robbins Brothers: West Coast–focused engagement ring and bridal jewelry retailer with in-store design consultations and custom work. Comparable to Formia on the engagement-ring and custom-design use case, though concentrated in a different US region.

Broad incumbents

• Kay Jewelers: National chain of mall-based jewelry stores offering engagement rings, fine jewelry, and custom design services at mass-market price points. Comparable to Formia on retail jewelry and custom offerings, but at significantly larger scale and with a different value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FormiaDesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formia®Design