Page Honda

What Page Honda does

Bill Page Honda is a privately-held, family-operated Honda franchise dealership founded in 1950 and headquartered at 6715 Arlington Blvd, Falls Church, Virginia. The dealership is one of the original Washington, DC-area Honda dealers and serves the broader DC metropolitan market, including Arlington, Tysons Corner, McLean, Fairfax, Alexandria, and Bethesda. Its core business is the retail sale of new Honda vehicles, encompassing the full OEM lineup across sedans (Accord, Civic), SUVs (CR-V, HR-V, Passport, Pilot), the Odyssey minivan, the Ridgeline pickup, and the Prologue electric SUV, supplemented by a deep pre-owned inventory spanning multiple manufacturers plus HondaTrue Certified Pre-Owned vehicles.

The dealership operates an integrated fixed-operations business alongside vehicle sales, including a factory-trained service department, an authorized parts department, and a finance department offering credit applications, Honda Financial Services leasing, and trade-in tools integrated with Kelley Blue Book and CarFax. Revenue is generated from new and pre-owned vehicle sales (one-time transactions), leasing (recurring monthly payments), and service/parts plus F&I (transaction-based). Customer segments are primarily individual retail buyers, with targeted programs for recent graduates and military personnel, and pricing varies by model, trim, and incentive (e.g., 0% APR, $750–$1,250 HFS lease cash, $500 loyalty/conquest incentives).

Go-to-market is a traditional direct-to-consumer retail model combining a physical showroom with digital buyer tools (online inventory search, credit applications, trade-in valuations, and service scheduling). The dealership maintains community ties through partnerships with local high schools and Little League, and participates in Honda-led promotional events. There is no indication of external investment, parent company ownership, subsidiaries, or expansion beyond the single Falls Church location.

Name

Page Honda

Legal name

Bill Page Honda

Website

https://billpagehonda.com

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Bill Page Honda is a privately-held Honda franchise dealership founded in 1950 in Falls Church, Virginia, selling new and pre-owned Honda vehicles, certified pre-owned inventory, financing, and factory-certified service and parts to retail customers across the Washington, DC metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including sedans (Accord, Civic), SUVs (CR-V, HR-V, Passport, Pilot), minivans (Odyssey), and trucks (Ridgeline). Also includes electric vehicle sales (Prologue).
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned Honda vehicles and general used vehicles from multiple manufacturers including Honda, Toyota, Lexus, Ford, Dodge, Chevrolet, Volvo, Hyundai, Acura, Genesis, Nissan, Subaru, Audi, Jeep, MINI, and others.
3. Vehicle Leasing: Vehicle leasing programs including Honda Financial Services captive leasing options. Example: Prologue lease at $195/month for 36 months.
4. Service and Parts: Automotive maintenance and repair services including oil changes, brake service, tire services, A/C cleaning, detailing, BG fluids, and Honda Racing Formula R oil. Parts department for ordering components.
5. Finance and Insurance: Auto loan financing assistance, credit applications, trade-in valuations (Kelley Blue Book Instant Cash Offer), payment calculators, and vehicle exchange programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bill Page Honda is a franchised Honda automobile dealership that sells new Honda vehicles, certified pre-owned and general pre-owned vehicles, and provides vehicle financing and leasing through Honda Financial Services. The dealership operates a factory-certified service department offering maintenance, repairs, and detailing, and a parts department supplying genuine Honda parts, Honda Tire Center products, and Honda Racing Formula R oil. All operations run from a single physical retail location in Falls Church, VA, serving the greater Washington, D.C. metropolitan area.

Product overview

Bill Page Honda operates as a full-service Honda automobile dealership offering new Honda vehicles, pre-owned vehicles from multiple manufacturers, and comprehensive automotive services. The core product is the sale of new Honda vehicles across multiple segments (sedans, SUVs, minivans, trucks, and electric vehicles), supported by Honda Certified Pre-Owned vehicles and general pre-owned inventory. The dealership provides integrated financing solutions, factory-trained maintenance and repair services, and genuine Honda parts. Additional programs include Honda Service Pass subscription maintenance, special financing programs for graduates and military members, and online purchasing capabilities. The Honda Prologue electric SUV represents the dealership's entry into EV sales.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sale of new Honda sedans (Accord, Civic), SUVs (CR-V, HR-V, Passport, Pilot), minivan (Odyssey), pickup truck (Ridgeline), and electric SUV (Prologue), available in multiple trims for purchase or lease, sold to individual consumers in the greater Washington, D.C. metropolitan area.
• Pre-Owned Vehicles Sale of pre-owned vehicles from multiple manufacturers including certified pre-owned Honda models and general used inventory, with pricing from under $10,000 to mid-$30,000s, targeted at value-conscious individual buyers in the D.C. metro area.
• HondaTrue Certified Pre-Owned Certified pre-owned Honda vehicles sold with limited warranty, multi-point inspection, roadside assistance, complimentary maintenance, and vehicle history report, targeted at buyers seeking used vehicles with manufacturer-backed warranty protection.
• Vehicle Financing and Leasing Auto loan financing, lease programs through Honda Financial Services, credit applications, payment calculators, and trade-in valuations via Kelley Blue Book Instant Cash Offer, available to individual vehicle purchasers.
• Vehicle Service and Maintenance Honda-trained service department performing oil changes, brake service, tire services, A/C cleaning, detailing, BG fluids services, and routine maintenance, with after-hours drop-off, available to Honda owners in the D.C. metro area.
• Parts Department Sales and ordering of genuine Honda parts, Honda Tire Center tires, and Honda Racing Formula R full synthetic motor oil for individual Honda owners and service customers.
• Honda Service Pass Subscription-based prepaid maintenance program covering routine service needs for Honda vehicles, sold to individual Honda owners as an ongoing maintenance package.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Honda Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Honda franchise dealership representing Honda Motor Company's vehicles, parts, and services. The dealership operates under Honda's brand and sells new Honda vehicles, certified pre-owned vehicles, and uses Honda Financial Services for financing and leasing options.
• Local High SchoolsminorOthersPartnership with multiple local high school programs to support youth enrichment opportunities in the Falls Church area.
• Local Little LeagueminorOthersPartnership with local Little League organization to provide youth sports enrichment opportunities in the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/bill-page-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Page Honda