Koninklijke Utermohlen N.v.

What Koninklijke Utermohlen N.v. does

Koninklijke Utermöhlen N.V. is a privately held Dutch self-care products company founded in 1880 by Carl Friedrich Utermöhlen in Amsterdam and currently headquartered in Wolvega, Netherlands. The company develops, manufactures, and distributes wound care, sports care, maternity care, and self-care products for minor skin ailments under the consumer brand HeltiQ, complemented by professional product lines for first aid (BHV/EHBO) resellers. Its core technology comprises patented cryotherapy products for the removal of warts, skin tags, and ticks, which are exported globally through a distributor network spanning more than 60 countries. The company holds the Royal (Koninklijk) designation awarded by Queen Wilhelmina in 1901 for the invention of the quick bandage.

The company operates under ISO 13485 and ISO 13485 MDSAP certifications for medical devices, with CE-marking for the European Union and country-specific registrations in Australia, Brazil, Canada, and the United States. Koninklijke Utermöhlen runs dual go-to-market channels: a consumer channel through Dutch retail chains (DA, Kruidvat, Etos, Bol.com), pharmacies (Service Apotheek, Alphega Apotheek, BENU Apotheek, Boots), and specialty retailers (Prenatal, Babydump), plus a dedicated professional ordering portal (utermohlenprofessioneel.nl) for BHV/EHBO wholesalers. Internationally, the company relies on licensed distributors and private-label arrangements for its cryotherapy line.

The business model combines one-time consumer product sales with B2B wholesale distribution and licensing/royalty arrangements for international distribution. The company holds the Royal (Koninklijk) designation and has won four consecutive annual innovation awards (2022-2025) plus DA's Supplier of the Year 2022. As of July 2024, operational leadership rests with CEO Erwin Diekman, COO Siebe van der Meer, and CFO Sjaak Pronk, while owners Martin Pereboom and Piet Bandell retain a supervisory role after acquiring the company in January 2018.

Name

Koninklijke Utermohlen N.v.

Legal name

Koninklijke Utermöhlen N.V.

Website

https://utermohlen.nl

Company type

Private

Founded year

1880

Operating status

Operating

Short description

Koninklijke Utermöhlen N.V. is a Dutch self-care products company that develops, manufactures, and distributes wound care, sports care, maternity care, and patented cryotherapy products under the HeltiQ consumer brand and professional BHV/EHBO lines across 60+ countries.

Ownership category

akta.pro rank

Product category

Self-care medical products

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

akta.pro secondary industry

Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Wound care products
• Cryotherapy medical devices
• First aid supplies
• Maternity care products
• Self-care medical supplies

Headquarters

HQ city

Wolvega

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consumer Healthcare Products: Sale of consumer self-care products under the HeltiQ brand through retail chains, pharmacies, and e-commerce platforms. Products include wound care, first aid, sports care, maternity care, insect care, and skin care items.
2. Professional/B2B Medical Products: Sale of an extensive product assortment to BHV (Occupational Health and Safety) and EHBO (First Aid) wholesalers and resellers through a dedicated professional customer portal.
3. International Export/Distribution: Export of cryotherapy products worldwide through licensed distributors. After obtaining country registrations, products can be distributed under brand or private label through licensing arrangements.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Koninklijke Utermöhlen is a Dutch manufacturer of self-care medical products for minor skin ailments, specializing in wound care, sports care, maternity care, and skin care items. The company operates two main channels: a consumer brand HeltiQ sold through drugstore and pharmacy retail chains in the Netherlands, and a professional channel supplying BHV/EHBO resellers and international distributors with patented cryotherapy products for wart and tick removal.

Product overview

Koninklijke Utermöhlen N.V. is a Royal (Koninklijk) Dutch company specializing in self-care products for minor skin ailments. The company operates with two main channels: a consumer brand HeltiQ and professional BHV/EHBO product sales. HeltiQ encompasses four color-coded product categories (Red: EHBO & Sport, Purple: Pregnancy, Blue: Skin, Green: Insects) and includes innovative products like Pak & Plak Pleister (one-handed application plaster), Honing Wondpleister/Wondgel (honey-based wound care), and Zoogkompressen (nursing pads). The company's core expertise lies in cryotherapy products (wart and tick removal) which are patented and exported worldwide. Professional offerings include modular first aid boxes, training sets, and a comprehensive product assortment for BHV and EHBO resellers, accessible through the Utermöhlen Professioneel online portal.

Differentiator

Problem solved

Functional benefit

Brands

• HeltiQ: Consumer brand for self-care products including EHBO and sports care, skin care, insect care, and pregnancy products. Founded in 2005.
• HeltiQ Steelwratjes
• HeltiQ Teekweg
• HeltiQ Zoogkompressen
• HeltiQ Pak & Plak Pleister
• HeltiQ Honing Wondpleister
• HeltiQ Wondzorg+

Products and services

• HeltiQ Pak & Plak Pleister Innovative plaster concept that can be picked up and applied with one hand in three simple steps. Available in textile and kids (pink and green) versions with 20 plasters per pack. Winner of the Care Innovation Award 2023.
• HeltiQ Honing Wondpleister Hydro-active hydrogel plaster containing 30% medical honey for treatment of chronic wounds (pressure ulcers, diabetic foot ulcers) and acute wounds (cuts, scrapes, first and second degree burns). Promotes wound healing and prevents infections.
• HeltiQ Honing Wondgel Gel consisting of 40% medical honey for treatment of chronic and acute wounds. Creates a moist wound environment, prevents infections, reduces pain and scarring.
• HeltiQ Zoogkompressen Superabsorbent nursing pads with special gel technology for breastfeeding mothers. Available in white and black variants. The black variant is discreet under dark clothing. Winner of the 2025 Drogisterijbranche Innovation Award for the fourth consecutive year.
• HeltiQ Wondzorg+ Concept Wound care product line including Hydrocolloid Plaster, XXL Island Plasters, Netverband, Buisverband and Volume Packs. Targets demand for long-term and post-operative wound care products. Winner of the Careality Care Award 2024.
• HeltiQ Hydrocolloïd Pleister Hydrocolloid plaster suitable for chronic wounds (open leg, pressure ulcers) and acute wounds (surgical, scrapes, superficial burns). Absorbs wound fluid forming gel that creates moist wound environment.
• HeltiQ Eilandpleisters XXL Large sterile plasters providing protection against moisture, dirt and bacteria for larger wounds. Suitable for cuts, scrapes, sutured wounds or post-operative wounds.
• HeltiQ Netverband Highly elastic bandage for easily fixing wound dressings or compresses in place. Adapts to any body shape due to its elasticity and flexibility.
• HeltiQ Buisverband Circular woven elastic bandage for fixing wound compresses or dressings by sliding over the limb. Has closed structure making it suitable for protecting skin under casts or clothing from ointment.
• HeltiQ Wratweg Cryotherapy product for wart removal. The first cryotherapy product developed by Koninklijke Utermöhlen in 1988, enabling easy and safe wart removal based on the general practitioner approach. Patented.
• HeltiQ Steelwratjes Cryotherapy product for removal of skin tags. Developed in 2013 as the second cryotherapy product following HeltiQ Wratweg.
• HeltiQ Teekweg Cryotherapy product for tick removal. Launched in 2022 as the third cryotherapy product in the portfolio. Patented.
• HeltiQ Verbanddoos Onderweg Cardboard first aid kit for on-the-go use. Made from sturdy FSC-certified cardboard as part of plastic reduction initiative.
• HeltiQ Verbanddoos In en Om Huis Cardboard first aid kit for home use. Made from sturdy FSC-certified cardboard as part of plastic reduction initiative.
• HeltiQ BHV-Trainingsset First aid training set delivered in cardboard packaging with FSC sustainability label as part of plastic reduction initiative. Used by BHV and EHBO trainers and organizations.
• HeltiQ (Consumer Self-Care Brand) Consumer self-care brand offering products for EHBO and sports care, skin care, insect bites, and pregnancy under four color-coded categories (Red: EHBO & Sport, Purple: Pregnancy, Blue: Skin, Green: Insects). Founded in 2005.
• Utermöhlen Professioneel Portal Online ordering portal for professional customers (BHV and EHBO resellers) enabling easier, faster, and more organized ordering. Includes invoice viewing/downloading, easy repeat orders, and order status tracking.

Quantifiable outcome

• 30% increase in category sales at DA pharmacies
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rode Kruis Nederland (Netherlands Red Cross)coreStrategic or Co-development Partner · 1 January 2022Strategic partnership between two organizations with nearly 300 years of combined experience in wound care. The collaboration aims to support patients, consumers, and caregivers with high-quality self-care products. Products are made broadly available through the Red Cross network.
• China DistributorcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Distribution partnership for cryotherapy products in China. The Cryo Wart Freezer is sold in China since 2022, representing a significant market expansion.
• Stichting Star of LifeminorOthers · 1 January 2022Charitable partnership with foundation providing acute medical assistance during major sports events, specializing in trauma care in cycling sports. They ensure athletes receive the best care to recover and continue.
• Stichting Studiezalen / FRIS SupermarktminorOthers · 1 January 2022Social partnership providing free products to FRIS Supermarkt in Amsterdam, which allows families in financially vulnerable situations to shop for free and receive support through LifeCoach programs for structural improvements in their lives.
• DA (Nederlandse Drogisterij Service)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Major Dutch retail pharmacy chain and key sales channel for HeltiQ products. Collaborative relationship including joint TV campaigns, vision trajectory for wound care, and named Supplier of the Year 2022. DA stores feature dedicated HeltiQ shelving with step-by-step plan guidance.
• Advisory Board (Medical Experts)coreStrategic or Co-development Partner · 1 January 2020Advisory Board consisting of a general practitioner, dermatologist, vascular surgeon, and wound biologist. Provides insights into relevant trends and medical knowledge to support product development and innovation.
• AmforiminorStrategic or Co-development Partner · 1 January 2020Member of amfori, a leading international business association for sustainable trade. Supports environmental, social, and governance performance improvement. Zero tolerance policy for child labor, forced labor, unsafe working conditions, bribery, or inhumane treatments.
• FB Oranjewoud Export AcademycoreStrategic or Co-development Partner · 1 January 2018Export academy partnership that helped facilitate market entry to China. Through this collaboration, a Chinese-speaking colleague was hired to bridge cultural and linguistic gaps, opening doors that would otherwise have remained closed.
• Stichting Baby HopeminorOthers · 1 January 2015Charitable partnership supporting the collection of maternity materials for mothers in Africa, India, South America, and Eastern Europe to enable hygienic childbirth and healthy births.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ConvaTec: Medical products and technologies company with an advanced wound care franchise (Aquacel, DuoDERM). Comparable to Utermöhlen in advanced wound care products targeting chronic and post-operative wounds.
• Beiersdorf AG: Global consumer healthcare company (Hansaplast/Curad, Eucerit) operating a large wound care and first aid portfolio alongside skincare. Directly comparable to Utermöhlen's HeltiQ brand in first aid and wound care, but at vastly greater scale and international reach.
• Coloplast: Danish medical device company with a significant wound care business (Biatain, Conveen). Comparable to Utermöhlen's advanced wound care ambitions, particularly in the Wondzorg+ and chronic wound space.
• Mölnlycke Health Care: Swedish wound care and surgical solutions specialist (Mepilex, Mepitac). Closely comparable to Utermöhlen's professional wound care and BHV/EHBO offering, with stronger hospital channel and similar focus on quality clinical products.
• 3M Health Care: Diversified health care business with a substantial wound care and first aid franchise (e.g., 3M Nexcare, surgical supplies). Comparable to Utermöhlen in wound care and first aid product categories, serving both consumer and professional/B2B channels.
• Church & Dwight: US consumer products company with first aid and personal care products (e.g., First Aid Only). Comparable to Utermöhlen's HeltiQ consumer first aid portfolio, though at much larger scale and broader scope.
• Smith & Nephew: Global medical device company with a leading advanced wound care portfolio (Allevyn, Iodosorb). Comparable to Utermöhlen's Wondzorg+ and medical honey wound care expansion in advanced wound care, though several tiers larger and more clinical.

Emerging players

• Hra Pharma: European consumer healthcare company with focused OTC/self-care products across dermatology and minor ailments. Comparable to Utermöhlen in being a mid-sized European OTC specialist with export ambitions.

Direct peers

• Urgo Medical: French wound care specialist (UrgoStart, UrgoTul) with both consumer and clinical wound care products. Comparable to Utermöhlen in positioning as a focused wound care player across OTC and professional channels.
• Hartmann Group: German family-owned medical and consumer health company with strong wound care, first aid, and disinfection portfolios. Highly comparable to Utermöhlen in business model (family-owned, OTC wound care, B2B professional channel) and category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HeltiQNederland/videos
• LinkedInlinkedin.com/company/koninklijke-utermohlen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Utermohlen N.v.