NATDIS
NATDIS is a Danish provider of customized UVC-based chemical-free disinfection systems for air, water, liquids, and surfaces, serving food production, pharmaceutical, healthcare, agriculture, and industrial customers across the Nordics and select international markets.
- Company typePrivate
- Founded2012
- HeadquartersHaderslev, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NATDIS does
NATDIS is a privately held Danish company, founded in 2012 as Naturlig Desinfektion and rebranded to NATDIS in October 2021, that designs and manufactures UVC-based chemical-free disinfection systems for air, water, liquids, and surfaces. Its product portfolio is organized into three categories — surface systems (Tunnel-C, ND Surface 360, CleanAccess-C, CleanBox-C, Move-C, Lamp-C, Wall-C, LED-C modules), air systems (Air-C Active, Air-C Steril, BuildIn-C, ND Air 9020), and liquid systems (Water-C, Water-C Hot for Legionella, Water-C PearlAqua for drinking water, Water-C Pro for wastewater, ND Water 4000 HHC) — combining traditional UVC lamp technology with newer UVC LED modules. The company also offers hand hygiene training, UVC measurement equipment, material testing, and CE-marking consultancy as professional services, with documented disinfection efficacy up to 99.999% validated by third-party labs including HouseTest for Corona CoV-2.
The business operates a consultative, sales-led go-to-market model: NATDIS sends technical experts to customer facilities to map critical zones, performs material compatibility and dosing calculations for specific pathogens, delivers customized systems including installation and validation, and supports multi-year service relationships. Pricing is quote-based and customized; the company also offers equipment rental as a trial pathway. NATDIS holds ISO 9001:2015 and ISO 14001:2015 certifications (October 2024) and is approved for use in food production environments. Customers span food production and processing (Danish Crown, Aarstiderne, Hjem-Fisk, Fipros Nutrition), pharmaceutical and healthcare (a major hospital pharmacy, Slagelse Sygehus), agriculture and livestock (LDA Group in Latvia and Lithuania, Molsgaard pig farm), and industrial/maritime sectors (Molslinjen ferries, Semi Stål laundry). Distribution combines direct sales with exclusive Nordic distribution rights for AquiSense UV LED liquid products and a strategic partnership with Silanna UV (Australia) for UVC LED solutions in Europe, giving NATDIS a footprint across Denmark, Norway, Sweden, Finland, Mexico, Latvia, and Lithuania. The company is family-controlled by the Snitkjær family (CEO Pernille Snitkjær and CTO Karsten Snitkjær as co-founders, with additional family members in marketing, procurement, and production), has no disclosed external institutional or VC/PE backing, and operates from newly expanded headquarters in Haderslev, Denmark following an October 2025 relocation.
NATDIS firmographics
Firmographics- Name
- NATDIS
- Legal name
- NATDIS
- Website
- https://natdis.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NATDIS is a Danish provider of customized UVC-based chemical-free disinfection systems for air, water, liquids, and surfaces, serving food production, pharmaceutical, healthcare, agriculture, and industrial customers across the Nordics and select international markets.
- Ownership category
- akta.pro rank
NATDIS industry classification
Industry- Product category
- UV Disinfection Equipment
- NAICS
- Irradiation Apparatus Manufacturing (334517), Polish and Other Sanitation Good Manufacturing (325612), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)
- akta.pro secondary industries
- Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP) (EUANABAD), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF)
Keywords
Where NATDIS is headquartered
LocationHeadquarters
- HQ city
- Haderslev
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
NATDIS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- UVC Disinfection Equipment Sales: Sale of UVC disinfection hardware including surface systems (Move-C, CleanBox, CleanAccess, Tunnel-C, Lamp-C, Wall-C, LED-C modules), air systems (Air-C Active, Air-C Steril, BuildIn-C), and liquid systems (Water-C for process water, Water-C Hot for Legionella, Water-C PearlAqua for drinking water). Equipment ranges from mobile units to large custom-built tunnel systems.
- Customized System Solutions: Design and delivery of tailored UVC disinfection systems for specific customer applications, including consultancy, material testing, installation, and validation. Systems are dimensioned for specific pathogens and customer processes.
- Equipment Rental: Rental of UVC disinfection equipment for customers who want to trial the technology or have temporary needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized quotation-based pricing for tailored UVC disinfection solutions. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NATDIS product offering
Product offeringCore offering
NATDIS designs, manufactures, and installs UVC-based disinfection systems that chemically treat air, water, liquids, and surfaces for industrial, agricultural, pharmaceutical, healthcare, food production and maritime customers. Solutions are custom-dimensioned to specific pathogens and customer processes and delivered with consultancy, installation, and validation. The offering spans traditional UVC lamp systems and newer UVC LED-based modules, complemented by hand hygiene training, UVC measurement equipment and material testing services.
Product overview
NATDIS is a Danish company specializing in natural disinfection solutions using UVC light technology. The product portfolio is organized into three main categories: Surface Disinfection (including tunnels like Tunnel-C and ND Surface 360, airlocks like CleanAccess-C and CleanBox-C, mobile units like Move-C, and fixed systems like Lamp-C and Wall-C), Air Disinfection (including Air-C Active with HEPA filters, Air-C Steril for process air, and BuildIn-C for equipment integration), and Liquid Disinfection (Water-C series for process water, Legionella control, drinking water, and wastewater treatment). The company also offers related services including hand hygiene training, UVC measurement equipment, and material compatibility testing. Products are available in both traditional UVC lamp and newer UVC LED variants, with LED technology offering benefits like instant on/off, directional light, and compact integration options. The solutions target industries including food production, pharmaceuticals, agriculture, healthcare, and clean rooms, with a focus on chemical-free, automated, and environmentally sustainable disinfection.
Differentiator
Problem solved
Functional benefit
Products and services
- Move-C – Mobil UVC
- CleanBox-C
- CleanAccess-C
- Tunnel-C
- ND Surface 360
- Lamp-C
- Wall-C
- LED-C – UVC LED Modules
- ND Floor400
- Air-C Active
- Air-C Steril
- BuildIn-C
- Water-C
- Water-C Hot
- Water-C PearlAqua
- ND Water 4000 HHC
- Water-C Pro
- Hand Hygiene Training System
- UVC Measurement Equipment
- Material Testing Service
- LAQUAtwin Nitrate Meter
- UVC Equipment Rental
Quantifiable outcome
- Annual operational savings of over 2 million DKK at hospital pharmacy with under 1 year payback
- +3 more outcomes
Companies that use NATDIS
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
NATDIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NATDIS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Silanna UVcoreStrategic collaboration between NATDIS (Haderslev, Denmark) and Silanna UV (Brisbane, Australia) to accelerate the development and adoption of advanced UVC LED solutions. Silanna UV is one of the world's leading manufacturers of UVC LED technology. The partnership aims to bring state-of-the-art, environmentally friendly, compact, efficient and sustainable UVC LED solutions for surface and air disinfection to the European market.
- AquiSense TechnologiescorePartnership with AquiSense for application of UV LED technology for liquid disinfection and distribution of AquiSense products throughout the Nordic region (Denmark, Norway, Sweden, Finland). Expands NATDIS product range of UV systems for liquid treatment to include the latest LED technology.
- Semi StålminorJoint project with Semi Stål to replace steam and chemical-based bed and mattress washing tunnels with UVC systems for more energy-efficient disinfection solutions.
- SKOVminorCollaboration with SKOV for ventilation systems with UVC treatment of incoming air. 53 UVC-equipped chimneys installed at Molsgaard pig farm for airborne disease protection.
- NorlysminorEnergy partnership through which NATDIS invested in CO2 neutral wind energy to minimize their environmental footprint. NATDIS uses only CO2 neutral renewable wind energy.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
NATDIS competitors and assessment
Company assessmentDirect peers
- AquiSense Technologies: Specialist in UV-C LED water disinfection systems for municipal, industrial and consumer applications. Both a direct competitor and NATDIS's Nordic distribution partner, making it a clear comparable for UV-C LED water product positioning.
- Xenex Disinfection Services: Pioneer of pulsed xenon UV-C disinfection robots for hospital rooms and healthcare environments. Directly comparable to NATDIS's healthcare and cleanroom disinfection offerings (e.g., ND Floor400), with a similar capital-equipment, validated-disinfection value proposition.
- UVD Robots (Blue Ocean Robotics): Manufacturer of autonomous UV-C disinfection robots sold globally to hospitals, hotels and offices. Competes head-on with NATDIS's surface and air disinfection systems in regulated healthcare and hospitality environments.
- Steril-Aire: Manufacturer of UV-C germicidal fixtures for HVAC and air-handling systems used in healthcare, food production and commercial buildings. Closely comparable to NATDIS's Air-C and BuildIn-C products integrated into ventilation systems (e.g., Molslinjen ferries, Molsgaard pig barns).
- Atlantic Ultraviolet Corporation: US manufacturer of UV-C water, air and surface disinfection equipment serving industrial, commercial and residential customers. Comparable product breadth to NATDIS's Water-C, Air-C and surface lines with a longer-established US distribution.
- Silanna UV: Australian manufacturer of UVC LED chips and modules used in surface, air and water disinfection. Both a strategic partner and competitor for NATDIS, particularly relevant as UVC LED technology replaces mercury-lamp-based systems.
Broad incumbents
- Xylem Inc. Global water technology major with significant UV disinfection exposure through Trojan Technologies and Wedeco. Directly comparable to NATDIS's industrial/pharma water treatment systems but operating at vastly greater scale and with municipal and industrial breadth beyond UVC.
- Bioquell (Ecolab): Hydrogen peroxide vapor and UV-C disinfection specialist for pharma, healthcare and life sciences, now part of Ecolab. Competes with NATDIS in pharma cleanroom and hospital disinfection but operates as part of a much larger portfolio.
- Halma plc (UV brands incl. Hanovia, Berson): FTSE-listed group owning multiple UV disinfection brands (Hanovia for industrial water, Berson for municipal, etc.). Comparable to NATDIS across water, air and surface disinfection but with much broader geographic reach and recurring service revenue.
- Trojan Technologies (Xylem): Global leader in UV water treatment for municipal and industrial markets, owned by Xylem. Directly comparable to NATDIS's Water-C and Water-C Pro product lines for process and drinking water disinfection, with global scale and municipal focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NATDIS social profiles
Digital presenceNATDIS compliance and trust
Trust signalCompliance3 records
NATDIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NATDIS leadership team
Management profileNumber of profiles
Profiles7 records
NATDIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NATDIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NATDIS
What does NATDIS do?
NATDIS designs, manufactures, and installs UVC-based disinfection systems that chemically treat air, water, liquids, and surfaces for industrial, agricultural, pharmaceutical, healthcare, food production and maritime customers. Solutions are custom-dimensioned to specific pathogens and customer processes and delivered with consultancy, installation, and validation. The offering spans traditional UVC lamp systems and newer UVC LED-based modules, complemented by hand hygiene training, UVC measurement equipment and material testing services.
Is NATDIS a public or private company?
NATDIS is a private company. It is classified as family owned and is currently operating.
When was NATDIS founded?
NATDIS was founded in 2012. It employs 1 to 10 people.
Where is NATDIS based?
NATDIS is headquartered in Haderslev, Denmark, in the Europe region.
How does NATDIS make money?
Three revenue lines are on record. UVC Disinfection Equipment Sales are the primary driver. The others are customized System Solutions and equipment Rental.
Who are NATDIS's main competitors?
Direct peers on record are AquiSense Technologies, Xenex Disinfection Services, UVD Robots (Blue Ocean Robotics), Steril-Aire, Atlantic Ultraviolet Corporation and Silanna UV. Broad incumbents are Xylem Inc., Bioquell (Ecolab), Halma plc (UV brands incl. Hanovia, Berson) and Trojan Technologies (Xylem).
Does NATDIS have an API?
No public API is recorded for NATDIS.
What industry is NATDIS in?
NATDIS's product category is UV Disinfection Equipment. Its primary akta.pro industry code is HLAHANAD, Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots), with a secondary code of EUANABAD, Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP). Its NAICS code is 334517 and its SIC code is 2842.