Moov Fit Pro
Moov Fit Pro is a Brazilian fitness franchise offering 25-minute whole-body electrostimulation (EMS) training sessions via its proprietary Bio-jacket system, delivered semi-personally across three studio locations with active franchise expansion.
- Company typePrivate
- Founded2020
- HeadquartersSorocaba, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
What Moov Fit Pro does
Moov Fit Pro (legal entity WDB FITNESS LTDA) is a Brazilian fitness studio franchise operating in the electrostimulation (EMS) training segment. Founded circa 2020 and headquartered in Sorocaba, São Paulo, the company delivers 25-minute whole-body EMS training sessions using proprietary 'Bio-jacket' equipment that emits low-frequency electrical impulses reaching up to the fourth muscle layer, claiming equivalence to two hours of conventional gym training and 300–500 kcal expenditure per session. The service is delivered semi-personally with a maximum of two students per coach, supplemented by bioimpedance body-composition tracking every 60 days, and is offered across three subscription tiers (MOOV Silver, Gold, Black) differentiated by weekly session frequency.
The company's technology stack centers on the Bio-jacket EMS hardware and a supporting mobile application published on both iOS and Android, used for customer engagement and session scheduling. The core 'product' is the codified training methodology itself — a service bundle combining EMS hardware, semi-personalized coaching, and progress measurement — rather than a standalone software or hardware SKU. No proprietary AI/ML capabilities, patents, or third-party integrations are disclosed.
Commercially, Moov Fit Pro generates revenue through two mechanics: (1) recurring monthly subscription fees from end-consumer memberships at company-operated studios, and (2) franchise fees and royalties from licensed operators recruited via a dedicated 'Seja um Franqueado' page and WhatsApp lead capture. As of the latest available data, the brand operates three confirmed studio locations across Goiânia (Goiás), Sorocaba (São Paulo), and Reserva do Paiva (Pernambuco), with active franchisee recruitment signaling a national rollout ambition. The company is privately held, founder/owner-operated, and has not raised external funding.
Moov Fit Pro firmographics
Firmographics- Name
- Moov Fit Pro
- Legal name
- WDB FITNESS LTDA
- Website
- https://moovfitpro.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Moov Fit Pro is a Brazilian fitness franchise offering 25-minute whole-body electrostimulation (EMS) training sessions via its proprietary Bio-jacket system, delivered semi-personally across three studio locations with active franchise expansion.
- Ownership category
- akta.pro rank
Moov Fit Pro industry classification
Industry- Product category
- Electrostimulation Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Small-Group Personal Training (Semi-Private) (HSADAAAN)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where Moov Fit Pro is headquartered
LocationHeadquarters
- HQ city
- Sorocaba
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Moov Fit Pro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Gym Membership Subscriptions: Three-tier subscription model (MOOV Silver, Gold, Black) offering 25-minute electrostimulation sessions with personalized coaching and bioimpedance tracking. Memberships based on training frequency (2-3x/week to 6x/week).
- Franchise Fees: Moov Fit Pro operates a franchise model, recruiting franchisees through their 'Seja um Franqueado' page with franchise inquiries handled via WhatsApp.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MOOV Silver: 25min sessions, 2-3x per week with bioimpedance every 60 days and personalized coaching |
| Subscription | Monthly | MOOV Gold: 25min sessions, details not fully disclosed |
| Subscription | Monthly | MOOV Black: 25min sessions, 6x per week with bioimpedance every 60 days and personalized coaching |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Moov Fit Pro product offering
Product offeringCore offering
Moov Fit Pro operates fitness studios in Brazil that deliver whole-body electrostimulation (EMS) training sessions using proprietary Bio-jacket equipment, with each 25-minute session claiming to equate to 2 hours of conventional gym training. The offering is sold via recurring monthly memberships (Silver, Gold, Black) that include scheduled sessions, semi-personalized coaching (max 2 students per coach), and bioimpedance body-composition tracking every 60 days. Revenue is supplemented by a franchise program ('Seja um Franqueado') actively recruiting new franchisees for national expansion.
Product overview
Moov Fit Pro is a fitness studio franchise offering whole-body electrostimulation training services. The core offering is the Moov Fit Pro Training Method using Bio-jacket technology, delivering 25-minute sessions equivalent to 2 hours of conventional training. The portfolio includes three membership tiers (MOOV SILVER, MOOV GOLD, MOOV BLACK) with varying session frequencies, complemented by a mobile app for iOS and Android. A Bioimpedance Service for body composition tracking every 60 days is included across all plans. The company also operates a franchise model with locations in Goiânia, Sorocaba, and Reserva do Paiva.
Differentiator
Problem solved
Functional benefit
Products and services
- Moov Fit Pro Training Method (Bio-jacket EMS Training) Whole-body electrostimulation fitness training using Bio-jacket technology, delivering 25-minute sessions that activate approximately 350 muscles deeply and replicate the brain-muscle interaction of conventional training. Sold to adult consumers seeking efficient fitness outcomes.
- Moov Fit Pro Mobile App iOS and Android mobile application that connects users to Moov Fit Pro studios for workout scheduling and fitness tracking.
- MOOV SILVER Membership Entry-level monthly subscription offering 25-minute EMS sessions 2-3 times per week, bioimpedance tracking every 60 days, and personalized coaching.
- MOOV GOLD Membership Mid-tier monthly subscription offering 25-minute EMS sessions multiple times per week, bioimpedance tracking every 60 days, and personalized coaching.
- MOOV BLACK Membership Premium monthly subscription offering 25-minute EMS sessions up to 6 times per week, bioimpedance tracking every 60 days, and personalized coaching.
- Bioimpedance Body Composition Service Body composition analysis service using bioimpedance technology, conducted every 60 days to track client progress including muscle mass, fat percentage, and hydration levels.
- Moov Fit Pro Franchise Program Franchise opportunity for entrepreneurs to operate a Moov Fit Pro electrostimulation studio under the company's brand and operating model, with inquiries handled via WhatsApp.
Quantifiable outcome
- 300-500 kcal burn per 25-minute session
- +3 more outcomes
Companies that use Moov Fit Pro
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Moov Fit Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moov Fit Pro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Espaço LaserminorPartner business displayed in 'Conheça nossos parceiros' section. No specific partnership details provided in source material.
- Austin SiteminorPartner business displayed in 'Conheça nossos parceiros' section. No specific partnership details provided in source material.
- Buda SpaminorPartner business displayed in 'Conheça nossos parceiros' section. No specific partnership details provided in source material.
- BodyForSureminorPartner business displayed in 'Conheça nossos parceiros' section. No specific partnership details provided in source material.
- SodieeeeminorPartner business displayed in 'Conheça nossos parceiros' section. No specific partnership details provided in source material.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Moov Fit Pro competitors and assessment
Company assessmentDirect peers
- SpeedFit: Brazilian EMS-based fitness studio franchise offering short, semi-private electrostimulation sessions. Directly competes with Moov Fit Pro on modality, time-efficient value proposition, and franchise expansion strategy in Brazil.
- Bodystreet: EMS-only micro-studio franchise originating in Germany and expanding globally. Closely mirrors Moov Fit Pro's 20-25 minute EMS sessions and semi-private coaching model, though operating in different geographies.
Broad incumbents
- Miha bodytec: One of the largest global EMS equipment manufacturers and training providers, with its own network of branded studios. Comparable as the incumbent in whole-body EMS that defines the technology category Moov operates in.
- Bio Ritmo: Premium Brazilian fitness chain offering group classes, equipment, and personal training. Overlaps with Moov on the higher-end consumer segment seeking structured coaching, but without EMS technology.
- Just Fit (formerly Companhia Athletica): Brazilian premium fitness chain offering personal training, group classes, and specialty programs. Comparable as a competitor for the affluent urban professional segment Moov targets.
- Bodytech (Brazil): Premium Brazilian fitness chain with strong personal-training and assessment offerings including body composition analysis. Overlaps with Moov on the segment seeking measurement-based training progress.
- Smart Fit: Largest low-cost fitness chain in Brazil with hundreds of units. Competes for the same health-conscious, time-sensitive consumer wallet but on price, scale, and accessibility rather than EMS modality.
- XBody: Global EMS equipment maker with a network of partner studios using its suits and protocols. Comparable as an established EMS training provider that Moov would compete with as the category matures.
Regional players
- BlueFit: Brazilian mid-market fitness chain with strong presence in São Paulo state. Competes for value-conscious members in geographies overlapping Moov's Sorocaba studio.
Emerging players
- EMS Training / TTB (The Training Box): EMS-focused boutique fitness concept in the US/EU that combines EMS with traditional strength work. Comparable niche positioning and semi-private format, useful benchmark for Moov's format evolution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights1 record
Customer concentration
Moov Fit Pro social profiles
Digital presenceMoov Fit Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moov Fit Pro leadership team
Management profileNumber of profiles
Moov Fit Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moov Fit Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moov Fit Pro
What does Moov Fit Pro do?
Moov Fit Pro operates fitness studios in Brazil that deliver whole-body electrostimulation (EMS) training sessions using proprietary Bio-jacket equipment, with each 25-minute session claiming to equate to 2 hours of conventional gym training. The offering is sold via recurring monthly memberships (Silver, Gold, Black) that include scheduled sessions, semi-personalized coaching (max 2 students per coach), and bioimpedance body-composition tracking every 60 days. Revenue is supplemented by a franchise program ('Seja um Franqueado') actively recruiting new franchisees for national expansion.
Is Moov Fit Pro a public or private company?
Moov Fit Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moov Fit Pro founded?
Moov Fit Pro was founded in 2020.
Where is Moov Fit Pro based?
Moov Fit Pro is headquartered in Sorocaba, Brazil, in the Latin America region.
How does Moov Fit Pro make money?
Two revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are franchise Fees.
Who are Moov Fit Pro's main competitors?
Direct peers on record are SpeedFit and Bodystreet. Broad incumbents are Miha bodytec, Bio Ritmo, Just Fit (formerly Companhia Athletica), Bodytech (Brazil), Smart Fit and XBody. BlueFit is listed as a regional player. EMS Training / TTB (The Training Box) is listed as an emerging player.
Does Moov Fit Pro have an API?
No public API is recorded for Moov Fit Pro.
What industry is Moov Fit Pro in?
Moov Fit Pro's product category is Electrostimulation Fitness Services. Its primary akta.pro industry code is HSADAAAN, Small-Group Personal Training (Semi-Private), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7997.