Mars Innovation Labs

What Mars Innovation Labs does

Mars Innovation Labs (legal entity: Mars Innovation & Technology) is a Brazilian private enterprise software company founded in 2023 and headquartered in Indaiatuba, Brazil. The company builds Mars Signals, an AI-powered enterprise intelligence platform that connects to live enterprise data sources (ERP, CRM, supply chain, and financial systems) and delivers real-time answers through natural language queries. The platform is structured around three specialized agents — Data Intelligence, Finance Intelligence, and Supply Chain Intelligence — that operate on a unified neural architecture and iterate through an agentic loop until the analytical task is complete, producing both text analysis and on-demand visualizations.

The underlying technology emphasizes context-specific intelligence formed from each customer's proprietary operational data rather than generic internet knowledge, with architectural features including real-time PII masking, full audit trails, SSO and granular permissions (Google Workspace and Microsoft 365), and LGPD compliance designed from the first line of code. The company is a Preferred Services Partner in Anthropic's Claude Partner Network and a member of NVIDIA's Inception Program, with additional partnerships with Oracle and Nespon.

The business model is a subscription-based enterprise SaaS delivered through a direct enterprise field sales motion, with quote-based pricing and consultation-based entry points (30-minute and 1-hour sessions). The company targets finance, supply chain, and data teams within large enterprises primarily in Brazil, with language indicating global expansion potential. Revenue, funding, and headcount figures are not disclosed; the company operates with 11-50 employees.

Name

Mars Innovation Labs

Legal name

Mars Innovation & Technology

Website

https://marsinnolabs.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Mars Innovation Labs is a Brazilian private enterprise software company that builds Mars Signals, an AI-powered enterprise intelligence platform with specialized agents for data, finance, and supply chain decisions, serving large organizations in Brazil with global expansion potential.

Ownership category

akta.pro rank

Product category

Enterprise AI Analytics Platform

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Enterprise AI analytics
• Agentic intelligence platform
• Real-time decision intelligence
• Supply chain AI agent
• Finance intelligence agent

Headquarters

HQ city

Indaiatuba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mars Signals Platform Subscription: AI-powered analytics platform delivered as a subscription service, connecting to enterprise data sources (ERP, CRM, supply chain, financials) and providing real-time decision intelligence. Revenue generated through software licensing and implementation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mars Innovation Labs provides Mars Signals, an AI-powered Enterprise Intelligence platform built on an agentic architecture with three specialized agents (Data Intelligence, Finance Intelligence, and Supply Chain Intelligence). The platform connects to live enterprise data sources (ERP, CRM, supply chain, financials) and delivers real-time decisions through natural language queries, with on-demand analysis and visualizations generated at the moment of each question.

Product overview

Mars Signals is a unified AI-powered analytics platform comprising three specialized agents (Data Intelligence, Finance Intelligence, and Supply Chain Intelligence) operating on a unified neural brain. The platform transforms complexity into clarity by connecting to live enterprise data sources (ERP, CRM, supply chain, finance) and delivering real-time decisions through natural language queries with on-demand analysis and visualizations.

Differentiator

Problem solved

Functional benefit

Brands

• Mars Signals: AI-powered analytics platform with three specialized agents (Data Intelligence, Finance Intelligence, Supply Chain Intelligence) that deliver real-time business decisions from corporate data.

Products and services

• Mars Signals Unified AI-powered analytics platform comprising three specialized agents (Data Intelligence, Finance Intelligence, and Supply Chain Intelligence) operating on a unified neural brain. Connects to live enterprise data sources (ERP, CRM, supply chain, finance) and delivers real-time decisions through natural language queries with on-demand analysis and visualizations. Designed for enterprise teams in finance, supply chain, and data analytics who need real-time operational intelligence with native LGPD compliance, zero PII exposure, SSO, and full audit trails.

Quantifiable outcome

• R$16M in hidden profit revealed by crossing data from different systems in three questions

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Claude (Anthropic)coreTechnology or IntegrationMars Innovation & Technology is a Preferred Services Partner in the Claude Partner Network. The partnership involves enterprise AI implementation using Claude technology, from pilot to production. Mars has Preferred Services Partner status recognized by the official Claude network for projects in Brazil and worldwide with governance and real context.
• NVIDIAcoreTechnology or IntegrationMember of the NVIDIA Inception Program, a global NVIDIA program for advanced technology startups. Provides access to accelerated computing and NVIDIA AI platforms, specialized technical support and resources to scale models in production, and connection to the global AI ecosystem, partners, and investors.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@hellomarsai
• LinkedInlinkedin.com/company/hellomarsai
• Instagraminstagram.com/hellomarsai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mars Innovation Labs