What Maisons Blavier does

Maisons Blavier is a Belgian private limited company (Maisons Blavier NV / BLAVIER S.A.) founded on December 30, 1994, and headquartered in Saint-Georges-sur-Meuse, Belgium. The company designs and builds 100% custom turnkey (clé sur porte) single-family homes for individual buyers across Belgium, excluding the Brussels Ring area. Its core product is a fully personalized, fixed-price construction service covering design, permitting, construction, and handover, delivered under a single point-of-contact model. Homes are built using traditional masonry construction with integrated energy-efficient systems as standard, including Vaillant aroTHERM air-to-water heat pumps, monocrystalline solar panels, Renson C+ Evo III Healthbox ventilation, high-performance insulation (24 cm mineral wool roofs, 12 cm polyurethane walls), BlowerDoor air tightness testing, and 5,000-liter rainwater tanks. Window and facade hardware come from established Belgian suppliers (Schücco, Veka, Wienerberger, Vandersanden, Nelissen).

The company operates a sales-led go-to-market model with field construction advisors who manage customer relationships across Belgian regions, supported by 10 show homes (maisons témoins/kijkwoningen) distributed across Wallonia and Flanders, a free 164+ page catalog with 100+ inspiration models, and active event marketing including open house days and the annual Salon Habitat trade fair in Liège. Pricing is fully custom and project-specific, with no standard price per square meter offered; quotes are detailed line by line, with fixed price guaranteed during construction. Categories range from budget homes (€170,000–€200,000) through mid-range (€200,000–€250,000), premium mid (€250,000–€400,000), to luxury (€400,000+), all excluding VAT, land, and additional costs. Multi-year contracts are standard, with revenue generated through one-time construction agreements and a real estate development division established in 2009.

The company has completed over 6,500 homes since 1994, sustains customer satisfaction above 9/10, and operates as a member of the Charte des Constructeurs d'Habitations Individuelles under Belgium's Loi Breyne, which mandates fixed pricing, staged invoicing, two-step delivery, and financial guarantees. The company is privately held with no disclosed revenue, no institutional investors identified, and an ownership structure that transitioned to full independence under Louis Amory in December 2007.

Name

Maisons Blavier

Legal name

Maisons Blavier NV (BLAVIER S.A.)

Website

https://blavier.be

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Maisons Blavier is a Belgian turnkey construction company founded in 1994 that designs and builds 100% custom single-family homes for individual buyers across Belgium, excluding the Brussels Ring area. It has completed over 6,500 homes with a customer satisfaction score above 9/10, operating through 10 show homes and a sales-led field advisor model under Loi Breyne guarantees.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home construction
• Turnkey housing
• Residential construction
• Single-family homes
• Home building services

Headquarters

HQ city

Saint-georges-sur-loire

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom turnkey (clé sur porte) residential construction: 100% custom-built single-family homes sold as complete turnkey projects. Customers choose from inspiration models or start from scratch. Pricing is project-specific, detailed line by line. Revenue is generated through one-time construction contracts, with optional additions and variations managed through a detailed quote system. The company also generates revenue through a real estate development division established in 2009.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Maisons Blavier is a Belgian home builder that designs and constructs 100% custom turnkey (clé sur porte) single-family houses. The company manages the full project from architectural design, permits and earthworks through structural build, electrical, plumbing, heating, interior finishes and outdoor landscaping, handing over a finished home to the buyer. Operations are limited to Belgium, with 10 show homes across the country and more than 100 inspiration models to help customers configure their projects.

Product overview

Maisons Blavier is a Belgian turnkey construction company specializing in 100% custom-built homes across Belgium. The core offering is the 'clé sur porte' (turnkey construction) service, which provides end-to-end project management from land selection through design, permitting, construction, and final handover, with fixed pricing and a single contact person. This is complemented by 'modèles d'inspiration' (inspiration models) that serve as starting points for custom designs, a catalog of over 100 models, and access to 10 model homes ('maisons témoins') across Belgium for in-person evaluation. The company also organizes regular open house events for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Custom Home Construction (Maison clé sur porte)
• Real Estate Development (Projets en vente)

Quantifiable outcome

• 6,500+ custom turnkey homes completed since 1994
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• La Charte des Constructeurs d'Habitations Individuelles (Charter of Individual Housing Builders)coreStrategic or Co-development PartnerBlavier is a member of the Charter of Individual Housing Builders (Charte des Constructeurs d'Habitations Individuelles), a Belgian industry association that guarantees customers a reliable builder with solid guarantees. Membership provides customers with the benefits of the Loi Breyne including fixed pricing, staged invoicing, two-step delivery, and financial guarantees.
• Wienerberger, Vandersanden & Nelissen (brick suppliers)minorOthersBlavier offers more than 150 brick types from these Belgian suppliers for home facades. Bricks are hand-made, format 21/10/6.5, with a reference price of €45/m² excl. VAT.
• VAILLANT (heat pumps)coreTechnology or IntegrationBlavier installs VAILLANT aroTHERM air-to-water heat pumps with included cooling module as standard in all homes. Floor heating on ground floor, hallway, and bathrooms powered by the heat pump system.
• Renson (ventilation)coreTechnology or IntegrationBlavier installs Renson C+ Evo III Healthbox mechanical ventilation systems as standard, providing optimal indoor air quality and energy-efficient ventilation.
• Desco (sanitary equipment)minorOthersDesco supplies basic sanitary equipment including acrylic baths up to 80×180, flat shower trays up to 160×90, washbasin vanity units, towel radiator, and wall-mounted toilets.
• Quick Step (flooring)minorOthersQuick Step laminate flooring type Quick Step Classic (or equivalent) is installed in bedrooms and dressing rooms as standard.
• Schüco / Veka (PVC windows)coreTechnology or IntegrationBlavier installs energy-efficient PVC windows in color from Schüco, Veka or equivalent, with 5-chamber profiles, Roto hardware, and super-insulating glazing 1.0. All Belgian suppliers.
• Isover / Knauf (insulation)minorOthersMineral wool insulation type Isover or Knauf with minimum 24 cm thickness for roofs. Gypsum plaster from Knauf used for interior finishing.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Thomas & Piron: Major Belgian construction group active in custom and turnkey single-family housing, with comparable project-management-based delivery, show-home presence, and Loi Breyne-style guarantees. One of the largest scale-based direct competitors in Belgium.
• Maisons Compère: Belgian custom turnkey home builder offering 100% bespoke single-family homes with fixed pricing and end-to-end project management, directly overlapping Maisons Blavier's value proposition, geography, and customer segment.
• Depre Construct: Belgian turnkey home builder focused on individualized single-family construction, similar fixed-price offering and regional showroom strategy, competing in overlapping Walloon and Flemish markets.
• Maisons Baijot: Belgian turnkey (clé sur porte) custom home builder with a comparable sales-led model, fixed-price contracts, and show-home network across Wallonia and Brussels. Direct head-to-head competitor for the same customer profile and price bands.

Broad incumbents

• Matexi: Belgium's largest residential project developer; while primarily a developer, it delivers custom and turnkey homes across regions and overlaps with Blavier on customer segments, land acquisition, and showroom-driven sales.
• Willy Naessens: Large Belgian construction group with industrial and residential divisions, including turnkey homes; operates at significantly greater scale than Blavier across Belgium and neighboring countries, providing a broad incumbent benchmark on price and capacity.
• Bostoen: Established Belgian residential builder and developer offering both new-build and turnkey homes; broader geographic footprint and larger development pipeline make it an incumbent comparable, though it mixes speculative and contract-based sales.

Others

• Wienerberger: Major Belgian and European brick supplier partnered with Blavier for facade materials; included as an ecosystem participant rather than a competitor, reflecting the supplier side of Blavier's standard specification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blavierBE
• LinkedInlinkedin.com/company/maisons-blavier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisons Blavier