Office De Tourisme Des Monts Du Genevois

What Office De Tourisme Des Monts Du Genevois does

The Office de Tourisme des Monts du Genevois is a public destination management organization serving the Monts du Genevois territory in Haute-Savoie, France, headquartered at the Maison de la Mobilité et du Tourisme in Annemasse (2 Esplanade François-Mitterrand). It functions as the official tourism office for 29 communes plus Geneva, operating under a public mandate conferred through partnerships with Annemasse Agglo, Communauté de communes du Genevois, and Communauté de communes du Pays de Cruseilles. The organization is accredited under France's national Qualité Tourisme label and is a member of the Office de tourisme de France federation.

Its core product is a multi-language tourism destination portal (French, English, German, Spanish, Italian) at montsdugenevois.com that aggregates accommodations (hotels, résidences de tourisme, campings, meublés, chambres d'hôtes, unusual lodgings), dining, activities, events, and practical travel information for the region. The underlying technology stack comprises a content management system with embedded mapping integrations (Google Maps, Apple Plans, Waze, Mappy), social sharing integrations (Facebook, X, LinkedIn, Pinterest, WhatsApp), image CDN delivery (Cloudly Space), an event agenda with submission and filtering capabilities, and transport ticketing integrations with TAC Mobilités, TPG Geneva, and SNCF. The office also operates a physical visitor center and boutique at the MMT location in Annemasse.

Commercially, the office's direct revenue streams are limited to boutique merchandise sales, event promotion and submission fees from local organizers, and facilitation of activity bookings (e.g., UCPA Vitam water park, Salève cable car reservations). The flagship destination asset — the Téléphérique du Salève cable car, which saw 290,000 trips in 2018 vs. 90,000 in 2005 — is managed through the cross-border GLCT cooperation entity, not the tourism office's balance sheet. The office serves multiple visitor segments including nature and outdoor enthusiasts, families, music and culture enthusiasts (via the annual Guitare en Scène festival), business travelers (via Archamps Technopole), and visitors with reduced mobility under the Tourisme Adapté program.

Name

Office De Tourisme Des Monts Du Genevois

Legal name

Office de Tourisme des Monts du Genevois

Website

https://montsdugenevois.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Public destination management organization for the Monts du Genevois in Haute-Savoie, France, operating a 5-language tourism portal and visitor center that aggregates accommodations, activities, events, and transport for 29 communes near Geneva.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Tourism information services
• Destination marketing
• Visitor information center
• Local event promotion
• Travel accommodation assistance

Headquarters

HQ city

Annemasse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tourism Information Services: The tourism office provides information services to visitors and residents about accommodation, activities, restaurants, and events in the Monts du Genevois region.
2. Event and Activity Bookings: The office facilitates bookings for activities and events, including UCPA Vitam water park admissions at 13.50€ to 26.00€ for adults and 9.50€ to 15.00€ for children.
3. Event Promotion Services: Local event organizers can submit events to the tourism office agenda for a fee or inclusion, with prerequisites requiring 15-day advance notice and event validation.
4. Retail Sales: The office operates a boutique shop (La boutique) selling tourism merchandise and local products at their Maison de la Mobilité et du Tourisme location.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Office de Tourisme des Monts du Genevois is a public destination management organization serving the Monts du Genevois region (encompassing the Salève, Voirons, and Vuache massifs) in Haute-Savoie, France. It provides visitor information, promotes local events and activities, and supports tourism development in coordination with Annemasse Agglo and partner communities. Services are delivered through a physical visitor center, a multilingual website, and partnerships with local accommodation providers and activity operators.

Product overview

Office de Tourisme des Monts du Genevois operates a comprehensive digital tourism platform serving the Haute-Savoie region near Geneva, Switzerland. The offering consists of a multi-language web portal (French, English, German, Spanish, Italian) that aggregates tourism information across accommodations, activities, dining, events, and practical travel guidance. The core platform connects visitors with partner services including the renovated Téléphérique du Salève (cable car), UCPA Vitam recreation center, and the annual Guitare en Scène festival. Key features include online booking integration for lodging, event submission tools for local organizers, real-time weather forecasts, and sustainable mobility guidance promoting public transport and car-free exploration. Physical visitor services are provided at the Maison de la Mobilité et du Tourisme in Annemasse.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Information Service

Quantifiable outcome

• 290,000 cable car trips in 2018 (up from 90,000 in 2005) following infrastructure improvements and cross-border cooperation
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Annemasse AgglocoreStrategic or Co-development PartnerUrban community serving as a key territorial partner, collaborating on destination development and tourism promotion for the Annemasse metropolitan area.
• Communauté de communes du GenévoiscoreStrategic or Co-development PartnerCommunity of communes covering the Genevois area, working together on cross-border tourism initiatives and regional marketing.
• Communauté de communes du Pays de CruseillescoreStrategic or Co-development PartnerCommunity of communes focused on the Cruseilles area, contributing to the territorial tourism network and visitor services.
• Atout FrancesupportingOthersFrench tourism development agency providing national-level marketing support and resources for international tourism promotion.
• Office de tourisme de FrancesupportingOthersNational federation of French tourist offices, providing standards, best practices, and coordinated marketing campaigns.
• Qualité TourismecoreStrategic or Co-development PartnerFrench national quality label for tourism services, demonstrating commitment to service excellence and visitor satisfaction standards.
• TAC MobilitéssupportingChannel Partner/ Reseller/ DistributorLocal public transport authority providing bus connections to tourist sites including the Salève cable car with combined ticketing options.
• GLCT (Groupement Local de Coopération Transfrontalière)coreStrategic or Co-development PartnerCross-border cooperation group formed in 2007 by Geneva canton, Annemasse Agglo, and Monnetier-Mornex municipality to jointly manage and promote the Salève cable car, resulting in visitor growth from 90,000 to 290,000 trips.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Val d'Isère Tourisme: Alpine destination office in the Savoie department running a major ski/mountain tourism operation. Comparable Office de Tourisme model with strong digital platform, event programming, and cable-car/lift-based attraction management — competing in the broader French Alpine tourism market.
• Office de Tourisme d'Évian-les-Bains: Lake Geneva-facing destination office in Haute-Savoie. Comparable in organizational structure and service portfolio (multi-language portal, accommodation booking, events), sharing the cross-border Geneva catchment but with a lake rather than mountain primary positioning.

Broad incumbents

• Haute-Savoie Tourisme: Departmental-level tourism body coordinating promotion across all Haute-Savoie destinations including Monts du Genevois. Functions as the umbrella marketing layer above the Office de Tourisme and sets standards, campaigns, and cross-destination initiatives that the Monts du Genevois office participates in.
• Switzerland Tourism (Schweiz Tourismus): National tourism organization for Switzerland. Cross-border counterpart and indirect competitor for Geneva-area international visitors; operates multi-language destination marketing and event promotion at a scale that frames the competitive landscape for Monts du Genevois's Swiss-source demand.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism committee for the Auvergne-Rhône-Alpes region. Provides broader marketing framework and funding context in which the Monts du Genevois office operates, and shares the same destination-management model applied at regional scale.
• Atout France: France's national tourism development agency. Listed as a supporting partner of the Monts du Genevois office and operates the same destination-promotion charter at the national level, providing international campaign infrastructure and standards reference.

Direct peers

• Office de Tourisme de Chamonix-Mont-Blanc: Benchmark Alpine destination office in Haute-Savoie operating iconic cable cars (Aiguille du Midi, Montenvers) and a year-round mountain tourism offering. Comparable as a French Office de Tourisme running multi-language digital platforms, signature events, and cable-car-anchored visitor experiences.
• Office de Tourisme de Megève: Premium Alpine destination office in Haute-Savoie. Comparable as a French Office de Tourisme targeting affluent families and outdoor/cultural visitors with multi-language portals, accommodation booking, and event-driven demand — competing for the same Geneva-area and inbound traveler pool.
• Office de Tourisme du Lac d'Annecy: Regional French tourism office covering the Annecy lake and mountain basin in Haute-Savoie. Same organizational structure (Office de Tourisme), overlapping customer segments (nature, families, culture), competing for Geneva-driven and domestic French visitor flows with a similar multi-language portal and event-driven marketing model.
• Visit Geneva (Genève Tourisme): The official destination marketing organization for Geneva, Switzerland. Directly comparable cross-border peer: both organizations serve the same Geneva-area visitor pool, operate multi-language portals, and coordinate promotion across the France-Switzerland border with overlapping transit (TPG) and event partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/montsdugenevois
• LinkedInlinkedin.com/company/office-de-tourisme-des-monts-du-genevois

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office De Tourisme Des Monts Du Genevois