Oriel Partners Limited

What Oriel Partners Limited does

Oriel Partners Limited is a London-headquartered, founder-led specialist recruitment consultancy focused exclusively on PA, EA and administrative support roles. Founded in 2018 by Auria Heanley and Olivia Coughtrie, the firm serves corporate and private clients across the UK — with some cross-border mandates into continental Europe, the Middle East and offshore jurisdictions — spanning Finance, Banking and Private Equity (its primary vertical), Executive Search, UHNW Private Household and Family Office, Tech and Fintech, Media and Creative, Property, Management Consultancy, and Luxury. The company operates from a co-working space at Eccleston Yards in Victoria, with a deliberately small (1-10) consultant bench that works a limited number of briefs at any one time.

The firm's product surface is centred on two revenue streams: contingency permanent placement fees for roles ranging from graduate administrator to C-suite Executive Assistant and Chief of Staff, and hourly billing for temporary and contract cover. Specialist offerings include Virtual Assistant recruitment (added to address remote-work demand), Private Household PA and Family Office placement for UHNW clients, and a graduate pipeline. Supporting (non-revenue) assets include The PA Podcast, an annual Salary Survey, a downloadable Hiring Guide, and an online Job Board, used primarily for candidate attraction and brand positioning rather than as transactional platforms.

Oriel makes money through traditional professional-services fees with no proprietary technology platform, no software product, and no external investment. Its go-to-market is sales-led via direct consultant engagement (phone and website forms) augmented by content-led community building. The firm is a member of the Recruitment & Employment Confederation since 2019, has been shortlisted for Recruiter Awards in 2024 and 2026, and holds a 4.9/5 Google rating from nearly 200 reviews — supported by self-reported KPIs of 90% 12-month placement retention and approximately 50% 12-month client return rate.

Name

Oriel Partners Limited

Legal name

Oriel Partners Limited

Website

https://orielpartners.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Oriel Partners Limited is a London-based specialist recruitment consultancy placing permanent and temporary Personal Assistants, Executive Assistants, Chief of Staff and administrative support professionals for corporate and UHNW private clients across the UK and select international markets.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Remote & Global/Multilingual Direct Hire (BPACAFAO)

Keywords

• PA recruitment services
• Executive assistant staffing
• Administrative support hiring
• Temporary contract staffing
• Private household recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Permanent Placement Recruitment: Contingency-based placement fees for permanent PA, EA and admin support roles. Consultants manage the search from brief through shortlist, interviews and offer stage, supporting both parties through onboarding.
2. Temporary/Contract Recruitment: Hourly rate billing for temporary candidates. Clients pay only for hours worked. Weekly payout to temps in arrears.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Oriel Partners Limited is a London-based specialist recruitment consultancy that sources, screens, and places Personal Assistants, Executive Assistants, and administrative support professionals into corporate and private household roles. The firm delivers both permanent placements (contingency-based search from brief through shortlist, interviews and offer) and temporary/contract staffing (hourly-billed cover with rapid turnaround), serving UK employers from SME startups through large financial institutions and UHNW private clients.

Product overview

Oriel Partners Limited is a specialist London-headquartered PA, EA, and administrative support recruitment consultancy with UK-wide reach. The company operates as a single-product service firm offering specialized recruitment solutions rather than a software platform. Core services include permanent and temporary recruitment for PAs, Executive Assistants, Virtual Assistants, Office Managers, Receptionists, and administrative staff across corporate and private household environments. The company also provides specialized services for Family Office placements, Chief of Staff roles, and graduate-level recruitment. Supporting resources include a downloadable PA Hiring Guide, annual Salary Survey, PA Podcast content platform, an online Job Board, and CV advice resources. The company serves all industry sectors including finance, private equity, banking, consulting, executive search, property, hospitality, luxury retail, media, technology, and charity sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent PA & EA Recruitment Contingency-based permanent recruitment for Personal Assistants, Executive Assistants, and administrative support professionals across corporate London and the UK, covering entry-level through C-suite executive support.
• Temporary & Contract Recruitment Temporary, contract, and temp-to-perm staffing for PA and administrative support coverage with hourly rate billing and weekly pay-as-you-go invoicing.
• Virtual Assistant Recruitment Recruitment for remote Virtual Assistants enabling companies to access talent pools beyond geographic limitations.
• Private Household PA Recruitment Discreet recruitment placing Private PAs for ultra-high-net-worth individuals, high-profile principals, politicians, and private family offices.
• Family Office Recruitment Specialist recruitment for family office environments, placing administrative professionals who understand the unique requirements of private family offices.
• Office Manager & Receptionist Recruitment Recruitment for Office Managers, Receptionists, and front-of-house administrative positions across various sectors.
• Graduate & Entry-Level Recruitment Entry-level recruitment placing graduates and junior administrative candidates into PA and support roles.
• Chief of Staff Recruitment Senior-level recruitment for Chief of Staff and senior EA positions supporting C-suite executives.

Quantifiable outcome

• 90% of permanent placements still in post at 12 months
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cobalt Recruitment: Larger UK recruitment firm covering property, construction and business support, including PA/EA roles. Overlaps with Oriel's real estate and admin support verticals but at broader scale and across more sectors.
• Office Angels: Established UK-wide staffing brand placing administrative, PA and office support staff. Competes with Oriel's temp/perm offering at the volume end of the market, lacking Oriel's specialist niche focus.
• Robert Half: Global staffing firm with a dedicated administrative and office support practice. Competes with Oriel on temporary and permanent EA placements for mid-to-large enterprises.
• Reed: Large UK generalist recruiter with admin and secretarial coverage. Competes with Oriel on temporary admin staffing and broader volume recruitment, with national brand reach Oriel lacks.
• Hays: Global recruitment firm with a UK office support practice. Represents the scaled, multi-sector competitor that captures large enterprise mandates Oriel cannot service.

Direct peers

• Tiger Recruitment: London-headquartered boutique recruitment firm specialising in PA, EA, and business support roles. Highly comparable specialist focus, similar customer base and similar fee model to Oriel Partners.
• Bain & Gray: London boutique recruiter focused on PA, EA and office support placements, including private household roles. Directly competes with Oriel in the same niche across similar UHNW and corporate clients.
• Love Success: London-based specialist PA, EA and secretarial recruitment consultancy. Operates in the same vertical niche as Oriel with similar permanent and temporary placement offerings.
• Angela Mortimer: Long-established London recruitment agency placing PAs, EAs and office support staff across corporate and private clients. Comparable specialist focus with a longer operating history than Oriel.

Emerging players

• Aspire: Specialist London recruitment firm placing business support and EA roles with a growing digital presence. Comparable niche focus and target customer set to Oriel at a similar boutique scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oriel-partners-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriel Partners Limited