Name

P-Wave

Legal name

P-Wave (brand of Robert Scott)

Website

https://p-wave.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Washroom Hygiene Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (325620)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bathroom-Specific Air Care & Toilet Rim/Drop-In Deodorizers (CRAJAEAI)

akta.pro secondary industries

Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Commercial washroom hygiene
• Urinal screens
• Air fresheners
• Toilet care products
• Biodegradable hygiene products

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Urinal Screen Sales: P-Wave generates revenue primarily through the sale of urinal screens including Slant6, Trough, 360, and Orbit models. These products are sold in packs with prices ranging from £29.99 to £49.99, with NHS-branded versions available at premium pricing.
2. Air Freshener Sales: Revenue from passive and active air fresheners including Bowl Clip, Curve, Eco Air, Hang Tag, Easy Fresh, MyFresh, OurFresh-e, and OurFresh 2.0. Products sold as units or refill packs with pricing from £6.99 to £41.99.
3. Refill and Accessory Sales: Recurring revenue from replacement refills for air fresheners and accessories. Products like Easy Fresh covers, MyFresh refills, and Scentaura BT aroma cartridges generate repeat purchases.
4. Toilet Care Products: Ultra Big Blue toilet tank cleaner providing up to 900 flushes per tablet, sold in multi-packs at £55.20.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

P-Wave manufactures and supplies commercial washroom hygiene products, principally urinal screens (Slant6, Trough, 360, Orbit variants) and air fresheners (passive Bowl Clip, Curve, Eco Air, Hang Tag; active Easy Fresh, MyFresh, OurFresh-e, OurFresh 2.0; plus the Scentaura BT Bluetooth diffuser), along with the Ultra Big Blue toilet tank cleaner. The brand operates as part of the Robert Scott family and distributes through a UK & Ireland network including phs Group, Bunzl, Rawlins, Lyreco and Brakes, with NHS England-branded variants carrying cancer awareness messaging.

Product overview

P-Wave is a manufacturer of commercial washroom hygiene and air freshening products, operating as part of the Robert Scott family. The product portfolio consists of urinal screens (Slant6, Trough, 360, and Orbit variants) and air fresheners (passive systems including Bowl Clip, Curve, Eco Air, Hang Tag; active systems including Easy Fresh, MyFresh, OurFresh-e, OurFresh 2.0, and Scentaura BT), plus toilet care products (Ultra Big Blue). Products are categorized into NHS Partnership variants with health awareness messaging, and standard commercial versions. The company emphasizes sustainability through EcoPure additive for biodegradation, recyclable materials (EVA, up to 15% recycled content), low VOC formulations, and extended-use products reducing change-out frequency. Key differentiators include patented fragrance technology, enzymatic odor neutralization, splash control engineering, and NHS England health partnership for cancer awareness campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Scentaura BT: Bluetooth-enabled smart fragrance diffuser with customizable scent strength and programmable schedules, covering spaces up to 200m³
• EcoPure®
• Slant6
• Trough
• 360
• Eco Air
• Curve
• Bowl Clip
• Hang Tag
• Easy Fresh
• MyFresh
• OurFresh
• Ultra Big Blue

Products and services

• P-Wave Slant6 Urinal Screen High-performance urinal screen delivering up to 5x fragrance power of competing products with virtually zero-splash angled bristle design. Features double-sided 'anyway up' construction, EcoPure® additive for accelerated biodegradation, and 30-day minimum performance. Sold in packs of 10 for commercial washroom operators.
• P-Wave NHS Slant6 Urinal Screen NHS England partnership version of the Slant6 urinal screen featuring cancer awareness health messaging. Combines splash control, fragrance performance, and EcoPure® sustainability features with a public health campaign promoting early cancer detection. Sold in packs of 10.
• P-Wave Trough Urinal Screen UK's first urinal screen developed specifically for trough urinals, designed to prevent debris blockages while maintaining 30-day freshness. Features hundreds of flexible bristles for splash minimisation and can be linked for full trough coverage. Sold in packs of 6.
• P-Wave NHS Trough Urinal Screen NHS-branded version of the Trough Urinal Screen carrying cancer awareness messaging, offering splash control, odour management and debris prevention for trough urinals with recyclable EVA material and EcoPure® additive.
• P-Wave 360 Urinal Screen 60-day urinal screen with highest splash diffusion level among 60-day screens. Features unique two-sided design with vertical and horizontal protrusions for superior urine deflection and fewer change-outs. Sold in packs of 5.
• P-Wave Slant6 Orbit NHS Urinal Screen Compact Slant6 variant with removable centre hole designed for waterless urinals with cartridges and biological urinal caps. Delivers 5x fragrance power with virtually zero splash; removable centre piece can freshen bins or vacuum cleaners.
• P-Wave Bowl Clip Air Freshener Versatile passive air freshener delivering up to 40x more fragrance than conventional toilet rim sticks for 30 days. Clips discreetly to toilet rim underside or can be placed in vehicles, office spaces and doors; no batteries or aerosols required. Sold in packs of 12.
• P-Wave Curve Air Freshener Passive air freshener delivering up to 50x more fragrance than conventional rim sticks. Features versatile placement on doors, bins, desks and surfaces with branded Curve holder system and date tabs for tracking replacement. Sold in packs of 10 including 5 holders.
• P-Wave Eco Air Freshener Passive air freshener using dry fragrance technology for clean, spill-free scenting. Open-air design maximises airflow for efficient fragrance release over 30+ days, covering areas up to 16m². Compatible with or without wall holder. Sold in packs of 6 refills.
• P-Wave Hang Tag Air Freshener Compact passive air freshener for cloakrooms, wardrobes, vehicles and vacuum cleaner bags. Provides 30 days of consistent freshness with flexible installation via suction cups, cable ties or hooks. Sold in packs of 12.
• P-Wave Easy Fresh Air Freshener Active fan-based air freshener with light-activated FreshFan fragrance distribution for up to 30 days. Covers areas up to 25m² with recyclable fragrance cover; intelligent fan increases output near end-of-life and powers down when lights are off.
• P-Wave MyFresh Air Freshener Motion-activated personal air freshener using FreshFan 2.0 technology for small spaces. Features lockable unit, LCD status display, adjustable fan frequency (Hi/Lo), charcoal filters, and operates on a single AA battery with refill.
• P-Wave OurFresh-e Plug-in Air Freshener Professional plug-in air freshener delivering 3-5x more fragrance than standard plug-ins for spaces up to 50m². Features rotating plug, adjustable intensity control, high-speed fan with charcoal filter, and screw-free installation.
• P-Wave OurFresh 2.0 Air Freshener Battery-powered professional air freshener for larger spaces up to 50m² with 3-5x fragrance power. Features adjustable intensity control, high-speed fan with charcoal filter, LED indicator, and 30-day progressive fan speed program for consistent fragrance.
• Scentaura BT Diffuser Bluetooth-enabled smart diffuser for personalised aromatic experience via smartphone or tablet. Covers spaces up to 200m³ with advanced micro-diffusion technology; features customisable scent strength, programmable schedules, and 50ml cartridges lasting up to 90 days.
• Ultra Big Blue Toilet Tank Cleaner Toilet tank cleaner tablet providing up to 900 flushes per tablet. Simply placed in cistern for automatic cleaning with each flush; contains beneficial bacteria and enzymes for grime and odour control, leaving toilets hygienically fresh. Sold in packs of 12.
• Midnight Coast Slant6 Urinal Screen (Limited Edition) Limited edition Slant6 variant featuring a coastal aquatic fragrance signature, targeted at high-end hospitality venues.

Quantifiable outcome

• 90% biodegradation achieved in 7 years for products containing EcoPure®
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• NHS EnglandflagshipStrategic or Co-development Partner · 1 January 2024P-Wave partners with NHS England to deliver cancer awareness messaging through NHS-branded urinal screens. The 'Blood in your pee' campaign encourages men to check for blood in urine and contact GP if spotted. Over 1 million NHS-branded mats have been placed in venues across the UK. Campaign supports NHS target of diagnosing 75% of cancers at stage 1 or 2 by 2028.
• Source SuppliesminorStrategic or Co-development Partner · 1 January 2024Collaborated with Ollie Rastall at Source Supplies to produce video showcasing the NHS partnership impact in its first year.
• EcoPure® American ManufacturercoreTechnology or Integration · 1 January 2019Partnership with American manufacturer to include EcoPure® organic biodegradation additive in P-Wave urinal screens. Independent testing conducted at Eden Research Laboratory under ASTM D5511 standard showing 90% biodegradation in 7 years.
• Eden Research LaboratorycoreStrategic or Co-development Partner · 1 January 2019US-based independent testing laboratory conducting ASTM D5511 biodegradation testing on P-Wave EcoPure® treated products since 2019. Results show progressive biodegradation: 25% (2020), 40%+ (2022), 90% (2026).
• Fight Bladder CancerminorStrategic or Co-development PartnerCharity founded by Michael, a cancer survivor diagnosed after noticing blood in his pee, who now works at Fight Bladder Cancer to help highlight this vital cancer sign.
• Robert ScottflagshipStrategic or Co-development PartnerP-Wave is part of the Robert Scott family of companies, built on quality, reliability, and trust. Robert Scott provides the foundation for P-Wave's operations and brand development over 17 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vectair Systems: UK-headquartered manufacturer of washroom hygiene and air freshening systems, including urinal screens and programmable dispensers. Directly comparable product portfolio, UK customer base, and B2B janitorial distribution model.
• Fresh Products: US-based manufacturer of urinal screens, air fresheners, and restroom hygiene products sold to janitorial and FM channels. Closely comparable product category and commercial-washroom target customer, with a broader US footprint.
• Impact Products: Manufacturer and distributor of urinal screens, mats, and restroom hygiene consumables serving janitorial and FM channels. Directly comparable core product (urinal screens) and B2B distribution model.
• Hospeco (Health Gards): Manufacturer of restroom hygiene products including urinal screens and deodorizing mats, sold through janitorial distributors. Overlapping product line and similar B2B commercial-washroom go-to-market.

Broad incumbents

• Rubbermaid Commercial Products / TCell: Major commercial-products manufacturer whose TCell line competes in fan-based fragrance dispensers and washroom consumables. Larger, broader portfolio with overlapping air-freshener technology serving FM buyers.
• Georgia-Pacific Professional: Large commercial washroom and janitorial supplier offering air care systems, dispensers, and consumables to FM and enterprise customers. Wide portfolio with overlapping air-freshener and washroom categories.
• SC Johnson (Glade Professional): Global consumer-products company with a professional division offering Glade air-care solutions to commercial customers. Overlaps in air-freshener category at larger scale and broader geographic reach.
• Reckitt Benckiser (Air Wick/Lysol): Global FMCG major with Air Wick air fresheners and Lysol hygiene products spanning consumer and professional channels. Competes in air-care with much larger scale and brand spend.
• Procter & Gamble (Febreze/Ambi Pur): Global FMCG major whose Febreze brand dominates the air-freshener category across consumer and professional segments. Overlaps with P-Wave's active and passive air-freshener lines at far larger scale.

Others

• Robert Scott (parent group): Parent family of companies for P-Wave, focused on janitorial and cleaning products. Comparable as the corporate parent and adjacent janitorial-product manufacturer, but not a direct competitive peer to the P-Wave brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P-Wave