Fatima Fertiliser Company

What Fatima Fertiliser Company does

Fatima Fertilizer Company Limited is a private Pakistani fertilizer manufacturer established in 2003 and headquartered in Lahore. It operates as a joint venture between Fatima Group and Arif Habib Group, with Mr. Fawad Ahmed Mukhtar as CEO and Mr. Arif Habib as Chairman. The company is the largest fertilizer manufacturer in Pakistan, running three integrated production complexes — FFL Sadiqabad (1.46 million tons annual output), Fatimafert Sheikhupura (446,000 MT Urea under the Bubber Sher brand), and Pakarab Fertilizers Multan — producing urea, calcium ammonium nitrate (CAN), nitrophosphate (NP), and DAP under the Sarsabz and Bubber Sher brands. Its process technology includes ammonia and nitric acid production, with a DuPont-compliant Process Safety Management system, a tertiary catalytic N2O abatement reactor achieving 98% N2O and >99% NOx reduction, and a Guinness World Record for 60,220,000 safe man-hours without lost-time injury.

The company's revenue model is anchored in domestic fertilizer sales (Rs.170 billion in 2025, a 28.67% YoY decline) under government-regulated pricing, with secondary income from specialty-chemical by-products where Fatima holds dominant market share: Liquid CO2 (45%+), Nitric Acid (80%), Anhydrous Ammonia (70%), and Ammonium Nitrate Crystal (32%, sole producer in Pakistan) — sold to industrial customers including Coca-Cola, Pepsi-Cola, BIAFO Industries, and Medigas. Go-to-market runs through nationwide Sarsabz and Bubber Sher dealer networks reaching 1.7 million farmers across 10+ million acres, supplemented by the Sarsabz Pakistan Farmer App (AgriTech advisory), farmer education programs via the Pakarab Technical Training Institute, and the FasalPay agri-fintech closed-loop lending platform. Marketing has earned over 20 international awards including a Drum Award (2025), MAD Stars (2024), and consecutive British Safety Council and RoSPA Gold awards.

Fatima Fertilizer sits within the broader Fatima Group conglomerate, which generated $1.5B in consolidated annual revenue across 10+ industries including sugar, textiles, energy, mining, cement, healthcare, and fintech. Recent strategic activity includes a US$60 million IFC liquidity facility (December 2025), participation in the Arif Habib consortium's Rs135 billion acquisition of a 75% stake in Pakistan International Airlines (December 2025), joint project agreements with Mari Energies for Pressure Enhancement Facilities at the Mari gas field (March 2026), the launch of Globacore Minerals and a Mari Minerals joint venture for copper/gold/critical-mineral exploration, and diversification into digital financial services through Buraq Digital Bank and the Fatima Gobi Ventures fund. The company also became the first private-sector firm in Pakistan to adopt the UNDP SDG Impact Framework.

Name

Fatima Fertiliser Company

Legal name

Fatima Fertilizer Company Limited

Website

https://fatima-group.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Fatima Fertilizer Company Limited is Pakistan's largest fertilizer manufacturer, producing urea, CAN, NP, and DAP under the Sarsabz and Bubber Sher brands across three integrated plants, serving 1.7 million farmers nationwide alongside industrial specialty-chemical customers.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312), Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Nitrogen Fertilizers (Ammonia/Urea/UAN) (IMAEAEAA)

akta.pro secondary industries

Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA), Phosphate Fertilizers (MAP/DAP/TSP) (IMAEAEAB), Phosphate Fertilizers (MAP, DAP, TSP, SSP) (AFABABAB), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Fertilizer Raw Materials & Intermediates (Phosphate Rock, Sulfuric/Phosphoric Acid, Potash Ore/Brines) (AFABABAH)

Keywords

• Nitrogenous fertilizers
• Phosphate fertilizers
• Agricultural chemicals
• Specialty industrial chemicals
• Agri-fintech services

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fertilizer Sales: Primary revenue from manufacturing and selling nitrogenous and phosphatic fertilizers including Urea, CAN, NP, and DAP under Sarsabz brand. Net sales reported at Rs.170 billion for 2025 with 28.67% decline driven by poor farm economics.
2. Specialty Chemicals: Sale of by-products and intermediary products from fertilizer manufacturing including Liquid CO2 (45% market share), Nitric Acid (80% market share, 8,000 MTPA), Anhydrous Ammonia (70% market share), and Ammonium Nitrate Crystal (32% market share)
3. DAP Imports and Trading: Fatimafert imports DAP (Di-Ammonium Phosphate) fertilizer for sale across Pakistan

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fatima Fertiliser Company manufactures nitrogenous and phosphatic fertilizers (Urea, CAN, NP, and DAP) under the Sarsabz and Bubber Sher brands across three integrated production facilities in Pakistan. The company also produces specialty chemical by-products including Liquid Carbon Dioxide (45%+ market share), Nitric Acid (80% market share), Anhydrous Ammonia (70% market share), and Ammonium Nitrate Crystal (sole producer in Pakistan). It complements its fertilizer business with digital agriculture platforms including the Sarsabz Farmer App for agronomic advisory and the FasalPay agri-fintech platform for farmer credit and engagement.

Product overview

Fatima Fertilizer Company operates as a multi-plant fertilizer manufacturer producing compound nitrogen and phosphate-based fertilizers as balanced nutrient solutions distributed throughout Pakistan. The core product portfolio includes the Sarsabz brand (Sarsabz NP, Sarsabz CAN, Sarsabz Urea, Sarsabz DAP), Pakarab CAN, and Bubber Sher (Urea and DAP) brands. The company has diversified into digital agri-tech services through the FasalPay platform (agri-fintech for farmer credit and services), Sarsabz Pakistan Farmer App (AgriTech advisory), Sarsabz Connect (HSE mobile app), and AI-powered marketing campaigns including Salam Kissan and Sarsabz Tabeer. Additionally, the chemical business produces industrial by-products including Carbon Dioxide, Nitric Acid, Ammonia, and Ammonium Nitrate Crystal. Annual production capacities include 1,045,000 MT Urea, 920,000 MT CAN, 820,000 MT NP, with combined fertilizer output of approximately 1.46 million tons sustaining national food security.

Differentiator

Problem solved

Functional benefit

Brands

• Sarsabz: Flagship fertilizer brand producing NP, CAN, Urea, and DAP products for Pakistani agriculture
• Bubber Sher

Products and services

• Sarsabz NP (Nitrophos) Acidic phosphatic fertilizer (P2O5 20%) chemically fused with balanced 50:50 Nitrate and Ammonical nitrogen (total N 22%), designed as the most use-efficient source of Phosphatic fertilizer for saline soils in Pakistan.
• Sarsabz CAN Highly use-efficient, slow-release nitrogenous fertilizer (N 26%) chemically balanced with 50:50 Nitrate and Ammonical forms of nitrogen by fusion in soluble calcium, with neutral pH 7; available in granular and prilled forms.
• Sarsabz Urea Highly concentrated nitrogenous fertilizer with 46% Ammonical nitrogen designed to promote vegetative growth; excellent solubility for broadcasting or fertigation application.
• Sarsabz DAP Compound fertilizer with 46% P2O5 and 18% nitrogen used as basal application, promoting root development, supporting plant energy processes, and ensuring balanced vegetative and reproductive growth.
• Pakarab CAN Efficient nitrogenous fertilizer providing 26% N (Dual Nitrogen with 13% Nitrate and 13% Ammoniacal) plus additional mandatory elements including Potassium, Calcium, Magnesium, Sulfur, and Copper for crop growth.
• Bubber Sher Urea Premium quality Urea (46% Nitrogen) manufactured at Fatimafert plant in Sheikhupura; one of the oldest and most trusted fertilizer brands in Pakistan.
• Bubber Sher DAP Premium phosphate fertilizer (46% Phosphate, 18% Nitrogen) imported from trusted global sources, alkaline in nature providing primary nutrients Phosphate and Nitrogen.
• Carbon Dioxide (LC02) Refrigerated liquid CO2 with 99.9%+ purity from the largest production plant in Pakistan (192 MT/day capacity), holding 45%+ market share; used in carbonated beverages, fire extinguishers, food refrigeration, and casting.
• Nitric Acid 60% concentration nitric acid produced using Uhde Technology with 1,500 MTPD designed capacity, holding 80% market share (8,000 MTPA); used in fertilizer production, rocket fuels, metal etching, and chemical synthesis.
• Ammonia Anhydrous Ammonia with 99.90% composition, produced at three facilities with combined capacity of 2,500 MTPD, commanding 70% market share (8,100 MTPA); used in agriculture as nitrogen source and industrial applications.
• Ammonium Nitrate Crystal AN Crystal with 99.99% purity grade; sole producer in Pakistan with 2,000 MT/year capacity, holding 32% market share; used in medical industry for anesthesia and civil grade explosives.
• FasalPay Agri-fintech platform connecting farmers and retailers with banks and agri-businesses to maximize crop yields and profitability through aggregation and end-to-end engagement; provides Closed Loop Lending Assistance Program (CLAP) for crop production loans in the form of agri-inputs, mechanization, and precision agri-services.
• Sarsabz Pakistan Farmer App Agricultural technology (AgriTech) mobile application delivering real-time advisory and climate-smart agricultural practices to farmers; winner in Agricultural Technology category at Global Tech Awards 2025 (USA).

Quantifiable outcome

• 60,220,000 safe man-hours without Lost Time Injury - Guinness World Record
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Mari Energies LimitedcoreStrategic or Co-development Partner · 24 March 2026Fauji Fertiliser, Engro Fertilisers, and Fatima Fertiliser executed project agreements with Mari Energies to develop Pressure Enhancement Facilities at Mari gas field in Daharki, Sindh. Project aims to address natural pressure decline in Habib Rahi Limestone reservoir, one of Pakistan's key gas sources for the fertiliser sector, to ensure uninterrupted gas supply for urea manufacturing.
• Arif Habib ConsortiumflagshipStrategic or Co-development Partner · 22 December 2025Consortium comprising Arif Habib Corporation Limited, Fatima Fertilizer Company Limited, City Schools (Private) Limited, and Lake City Holdings (Private) Limited acquired 75% equity stake in Pakistan International Airlines (PIA) for Rs135 billion. Fatima Fertilizer joined as part of strategic diversification.
• Arif Habib GroupflagshipStrategic or Co-development PartnerJoint venture partnership for Fatima Fertilizer Company Limited. Arif Habib serves as Chairman of Fatima Fertilizer Company Limited. Arif Habib Group consortium partner in PIA privatization.
• UNDP (United Nations Development Programme)coreStrategic or Co-development PartnerFatima Fertilizer is Pakistan's first private-sector company to adopt the UNDP SDG Impact Framework, integrating global sustainability standards into its business model. Partnership through UNDP Business Call to Action (Impact Lab) with 15 SDGs and 49 targets mapped across operations.
• United Nations Global Compact (UNGC)coreStrategic or Co-development PartnerFatima Fertilizer became a participant of UNGC, the world's largest corporate sustainability initiative, reaffirming commitment to responsible business practices.
• Pakistan Corporate ConsortiumminorStrategic or Co-development PartnerGlobacore Minerals Limited owned by Pakistan Corporate Consortium comprising Fatima Group, Arif Habib Group, Lake City, Hilton Pharma, Soorty Group, and DIN Group. Focus on large-scale mining sector development in Pakistan.
• Mari MineralsminorStrategic or Co-development PartnerStrategic joint venture with Mari Minerals covering over 964 sq.km across two license areas in the Chagai Magmatic Belt for copper, gold, and critical mineral exploration. Exploration has progressed to drilling stage.
• World Wildlife Fund (WWF)minorStrategic or Co-development PartnerWWF Green Office Certification program for sustainable workplace practices. FFL Sadiqabad, FFT Sheikhupura and PFL maintain Green Office certification across plant site office buildings.

Scale indicators12 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• ICI Pakistan Limited: Diversified Pakistani chemicals manufacturer producing fertilizers, polyesters, and soda ash. ICI Pakistan is a broader incumbent that overlaps with Fatima in fertilizer markets but also operates across multiple industrial chemical categories.
• ICL Group Ltd: Israel-based specialty fertilizer and phosphate producer with global reach. Comparable in its focus on specialty plant nutrition products and its integration into specialty chemicals (including potash and phosphate derivatives).
• Yara International ASA: Global nitrogen fertilizer leader with worldwide production and distribution. While operating at much greater scale internationally, Yara competes with Fatima in product categories (urea, CAN, compound NPK) and sets global benchmark pricing that influences regional markets.
• OCI Global N.V. Netherlands-based nitrogen and methanol producer with large-scale ammonia and urea operations. Comparable in its focus on nitrogenous fertilizer production and ammonia as a core product, including specialty derivatives.
• Nutrien Ltd: World's largest fertilizer producer offering nitrogen, phosphate, and potash products globally. Comparable as a vertically integrated fertilizer producer with retail and digital agronomy services, mirroring Fatima's combination of bulk fertilizer production and Sarsabz digital farmer platform.

Direct peers

• Fauji Fertiliser Company Limited (FFC): One of the largest fertilizer manufacturers in Pakistan, producing urea and DAP. FFC is also part of the Mari Energies gas-supply partnership with Fatima, making it a direct competitor in domestic urea production and a partner in securing gas feedstock.
• Engro Fertilisers Limited: Pakistan's largest urea producer and Fatima Fertilizer's primary domestic competitor in nitrogenous and phosphatic fertilizers. Engro Fertilisers is part of the same Mari Energies gas-supply consortium and competes directly with Sarsabz and Bubber Sher brands across Pakistan's agricultural market.
• Fauji Fertilizer Bin Qasim Limited (FFBL): Subsidiary of Fauji Group producing DAP and NP/NPK fertilizers in Pakistan. Direct competitor in the phosphatic and compound fertilizer market where Fatima competes via Sarsabz NP and Sarsabz DAP products.

Others

• Topsoe A/S: Danish catalysis and process technology provider to fertilizer and chemical industries. Mrs. Julie Jannerup, a Fatima Fertilizer Director, is a former Topsoe Business Manager, indicating technology adjacency and supply chain relevance to Fatima's ammonia and nitric acid operations.

Regional players

• Arab Potash Company: Jordan-based potash producer serving Middle East and South Asian markets. Regional player in the broader fertilizer value chain serving similar geographies, though focused on potash rather than nitrogen/phosphate produced by Fatima.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/globacore-minerals-limited

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatima Fertiliser Company