Fun 2 Dive Llc

What Fun 2 Dive Llc does

Fun 2 Dive LLC operates the SeaDaddy's Adventures (also branded as SeaDaddy's Dive Center) eco-tourism business out of Crystal River, Florida, in the Kings Bay manatee zone. The company sells guided in-water manatee snorkeling tours, wildlife excursions, scuba diving trips, PADI-style scuba certification courses, and private fishing charters, generally limiting group sizes to six guests. It also operates the Nature Adventure Center Aquarium as an on-site conservation-education attraction. Customers are predominantly individual leisure travelers, ecotourists, and small private groups visiting the Crystal River area, a destination recognized for year-round West Indian manatee populations.

Bookings are processed through the FareHarbor reservation platform, and the company maintains a WordPress-based web presence with published per-guest pricing ranging from approximately $56 for snorkel-only excursions up to $549 for premium private and certification products. Operations are gated by federal and state wildlife authorizations, including a U.S. Fish and Wildlife Service permit and Florida Fish and Wildlife Conservation Commission licensing for manatee interaction. Ancillary revenue is generated from equipment rental, retail, and aquarium admissions.

Revenue mechanics are purely transactional on a per-tour basis, with no disclosed enterprise contracts, subscription, or recurring revenue components. The business has operated continuously since the late 1990s to early 2000s and is structured as a small, family-owned local operator with 1–10 employees, no institutional capital, and no multi-site footprint. The model is therefore best characterized as a stable, mature lifestyle-scale tourism business rather than a venture-stage growth company.

Name

Fun 2 Dive Llc

Legal name

SeaDaddy's Adventures

Website

https://seadaddysdivecenter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Fun 2 Dive LLC operates SeaDaddy's Adventures, a small eco-tourism business in Crystal River, Florida, offering guided manatee snorkeling tours, scuba certification, wildlife excursions, and a conservation aquarium for individual tourists and small private groups.

Ownership category

akta.pro rank

Product category

Eco-Tourism and Guided Wildlife Tours

NAICS

Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)

akta.pro secondary industries

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Snorkeling Tours & Reef Experiences (THAJAJAE), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Guided manatee tours
• Scuba diving certification
• Wildlife snorkeling tours
• Scalloping charters
• Eco-tourism experiences

Headquarters

HQ city

Crystal River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guided Tour Services: Revenue from manatee snorkeling tours, scallop tours, private boat tours, wildlife viewing tours, and fishing charters. Tour prices range from $56 to $549 depending on duration and group size.
2. Scuba Certification and Training: Revenue from PADI and NAUI scuba certification courses, discover scuba experiences, and cave/cavern diving trips including Devils Den, Blue Grotto, and Grotto-Den dives.
3. Aquarium Admission: Nature Adventure Center Aquarium general admission fees: $5 for adults (ages 13+), $2.50 for children (ages 3-12), free for Citrus County residents. Revenue from ticket sales and optional boat tours to Kings Bay Animal Refuge.
4. Equipment Rentals and Add-ons: Revenue from optional photography/video packages, gear rentals for divers, and guide packages with complimentary photos that can be purchased in advance.
5. Scalloping Charters: All-inclusive scalloping charter services including gear, fishing license, snorkel equipment, scallop bags, floating flags, and coolers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Fun 2 Dive LLC, operating as SeaDaddy's Adventures / SeaDaddy's Dive Center, provides guided small-group eco-tourism experiences in Crystal River, Florida. Its core offerings include manatee snorkel tours, private manatee boat tours, spring and scallop snorkeling trips, inshore fishing charters, NAUI and PADI scuba certification courses, guided cavern/cave dives at Blue Grotto and Devils Den, and general admission to the Nature Adventure Center Aquarium. Tours are capped at six guests for personalized service and include gear, wetsuits, parking, shuttle service, and access to indoor heated showers and changing rooms.

Product overview

SeaDaddy's Adventures (operated by Fun 2 Dive LLC) is a Crystal River, Florida-based eco-tourism company offering a portfolio of aquatic adventure experiences centered around manatee encounters, scuba diving, and scallop snorkeling. The core product lineup includes guided manatee swimming tours (Manatee Snorkel Experience, Private Manatee Snorkel Boat Tour), spring snorkeling (Splish Splash Springs Snorkel Tour), scallop adventures (Small-Group Scallop Snorkel Tour), fishing charters, scuba certification and dive trips (Blue Grotto, Devils Den, Grotto-Den), and a conservation-focused public aquarium. The company differentiates through small-group, personalized approaches, indoor heated facilities, and strong conservation ethics with U.S. Fish and Wildlife Service permitting.

Differentiator

Problem solved

Functional benefit

Brands

• Nature Adventure Center Aquarium: Conservation-focused aquarium at 308 SE US Highway 19 featuring manatee protection efforts, local wildlife, interactive exhibits, and educational displays about seagrass ecosystems and invasive species.

Products and services

• Manatee Snorkel Experience A guided 3-4 hour small-group snorkeling tour in Kings Bay, Crystal River where guests swim with wild manatees in crystal-clear waters. Includes gear, wetsuit, optional VIP upgrade with photos; limited to 6 guests. Priced from $80.60 per person.
• Private Manatee Snorkel Boat Tour A private 3-hour Crystal River manatee boat tour for up to six guests including wetsuits, snorkel gear, parking, shuttle service, lockers, showers, and aquarium admission with optional in-water guide and photo/video. Priced at $450 total.
• Splish Splash Springs Snorkel Tour Up to 3-hour snorkeling tour visiting 2+ natural springs for swimming, exploring, and relaxing. Accommodates up to 13 guests. Priced at $56 per person.
• Small-Group Crystal River Scallop Snorkel Tour 4-hour scallop snorkeling adventure in the Gulf of Mexico for up to six guests. Includes aquarium admission, free parking, shuttle service, gear, license, and marina entry. Priced from $110 per person.
• Half Day Family Inshore Fishing Charter 5-hour inshore saltwater fishing charter for up to six guests featuring low-pressure inland fishing. Priced at $549 total.
• Nature Adventure Center Aquarium General Admission General admission to the conservation-focused Nature Adventure Center Aquarium in Crystal River featuring manatee protection exhibits, local wildlife, turtle species, invasive species, and seagrass ecosystems. Adults (13+) $5, children (3-12) $2.50, free for Citrus County residents.
• NAUI Open Water Scuba Certification NAUI-certified open water scuba diving certification course in Crystal River, Florida for beginner divers seeking professional credentials.
• Discover Scuba Two-day introductory scuba diving experience for non-divers to explore the underwater world. Priced at $128.
• Blue Grotto 2-Tank Dive Spring-fed cavern dive at Blue Grotto featuring a large open water basin about 40ft deep with 3 platforms and an upper cavern. Minimum 2 divers required. Priced at $216.
• Grotto-Den 2 Location Dive Two-location dive package combining Blue Grotto and a second dive site with one tank per location. Priced at $167.
• Devils Den Dive 2-Tank Dive Two-tank dive at Devils Den featuring spring, cavern, and cave environments. Includes 2 tank dive and weights; gear package available separately. Priced at $68.90 per person.

Quantifiable outcome

• Small-group tours limited to 6 guests for personalized experiences
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. Fish and Wildlife ServicecoreStrategic or Co-development PartnerSeaDaddy's operates under federal permits from U.S. Fish and Wildlife Service and strictly follows all wildlife protection guidelines. This regulatory partnership ensures legal and ethical manatee tours in Crystal River's protected waters.
• Nature's Adventure CentercoreStrategic or Co-development PartnerRelated company offering the Nature Center Aquarium at the same Crystal River location. Aquarium admission is included with participating SeaDaddy's tours, providing combined wildlife and conservation experiences.
• Kings Bay Animal RefugeminorStrategic or Co-development PartnerOptional boat tours available to the Kings Bay Animal Refuge for additional nature viewing. Partnership with federal wildlife refuge for expanded wildlife experiences.
• Florida Fish and Wildlife Conservation CommissioncoreStrategic or Co-development PartnerOperates under state wildlife regulations and guidelines. Follows Florida Manatee Sanctuary Act requirements and coordinates with FWC on conservation efforts.
• The Freezer HomosassaminorGTM or Marketing PartnerLocal seafood restaurant recommended to tour guests as a post-tour dining destination. Partnership supports local businesses and enhances customer experience.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Dive Center at Rainbow River: Florida freshwater dive operator offering guided dives and snorkeling experiences in nearby Rainbow River — adjacent comparable offering for divers seeking spring and cavern experiences beyond Crystal River.
• Three Sisters Springs (springs-based tour operators): Crystal River-area operators running kayak, paddleboard, and snorkel tours around Three Sisters Springs — adjacent product offering targeting the same wildlife-focused tourist base.
• Homosassa Springs Wildlife State Park: Adjacent state park offering wildlife viewing and manatee encounters in the same Homosassa/Crystal River region — competes for the same eco-tourist demand though it does not offer in-water swims.

Direct peers

• American Pro Diving Center: Crystal River dive center offering scuba certification, cavern dives at Devils Den and Blue Grotto, and manatee snorkel tours — overlapping SeaDaddy's diving certification and cave/cavern dive products.
• Crystal River Watersports: Local Crystal River operator offering manatee snorkel tours, scalloping trips, and kayak rentals — directly overlapping SeaDaddy's core manatee and scalloping products in the same geography.
• Captain Mike's Swimming with the Manatees: Long-established Crystal River manatee tour operator offering guided in-water encounters and boat tours with similar pricing, group sizes, and federal permitting profile as SeaDaddy's.
• Plantation on Crystal River: Resort and tour operator in Crystal River offering manatee swim and snorkel tours out of the same Kings Bay area, bundling lodging with wildlife experiences in a similar end-market.
• River Ventures: Crystal River, FL-based manatee swim, snorkel, and scallop tour operator directly competing with SeaDaddy's in the same Kings Bay waters with comparable group-size tours and similar permitting footprint.
• Bird's Underwater: Crystal River dive shop offering scuba training, equipment, and guided dives including Devils Den and Blue Grotto — directly comparable to SeaDaddy's scuba certification and cavern dive offerings.

Others

• TripAdvisor / GetYourGuide: OTAs and tour aggregator platforms that influence discovery and pricing for small tour operators like SeaDaddy's, where TripAdvisor reviews and aggregator listings materially drive conversion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seadaddys
• Instagraminstagram.com/seadaddys?igshid=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr
• TikToktiktok.com/@seadaddysdivecenter
• LinkedInlinkedin.com/company/seadaddys-dive-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun 2 Dive Llc