CERTIVET

What CERTIVET does

Certivet is a French veterinary laboratory founded in 2005 and headquartered in Le Mans, where it manufactures 100% of its products. The company develops and sells veterinary-formulated pet nutrition, dietary supplements, and hygiene/care products for dogs, cats, and horses through a direct-to-consumer e-commerce channel at certivet.com with home or parcel-point delivery across France within 24-48 hours. The product portfolio spans four main categories — regular and dietetic kibble foods, nutritional supplements (including the proprietary Ysonis line of pre/postbiotics targeting the gut-brain axis, the Vetoxil joint supplement line, and the Gastricalm G+ equine gastric supplement), and hygiene/care products covering dental, ear, eye, and skin use cases. The company holds registered patents on its proprietary ingredients including the Gastricalm patented active, the Yang® postbiotic, and a Boswellia serrata extraction method used in Vetoxil.

The underlying technology stack is formulation-led rather than software-led: products are built around patented actives (Boswellia serrata for joints, pre/probiotic complexes for digestion, Yang® postbiotic for the gut-brain axis) and are positioned as veterinary-formulated and recommended by veterinary professionals, with cited observational/clinical outcomes such as 83% mobility improvement in dogs on Vetoxil, 98% satisfaction on Ysonis Protect, and 94% satisfaction on Ysonis Calm. Customer reviews on the Avis Vérifiés platform average 4.9/5 across 1,617 verified reviews, providing social proof supporting the premium-veterinary positioning.

The business model is a privately held, bootstrapped direct-to-consumer operation with no disclosed funding rounds, parent company, or institutional investment. Revenue is generated through one-time unit-priced e-commerce sales, with product prices ranging from approximately €14 for small supplements to €159.49 for the largest Gastricalm horse format, plus a 5% first-order newsletter discount. Marketing is conducted through the company website, email/newsletter, and organic social channels (Facebook, Instagram, YouTube, LinkedIn). There are no documented B2B, wholesale, or veterinary-clinic distribution channels and no international geographic footprint beyond France.

Name

CERTIVET

Legal name

Certivet

Website

https://certivet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Certivet is a French veterinary laboratory that manufactures and sells proprietary, veterinary-formulated pet nutrition, supplements, and care products for dogs, cats, and horses directly to consumers through its own e-commerce website, with all production at its Le Mans facility.

Ownership category

akta.pro rank

Product category

Pet Nutrition and Animal Health Products

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Functional & Veterinary Diet Pet Food (CRADAFAF)

akta.pro secondary industries

Veterinary Clinical Nutrition Services & Consulting (HLAMAHAC), Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH)

Keywords

• Pet nutrition supplements
• Veterinary dietetic food
• Animal health products
• Pet joint care
• Pet digestive supplements

Headquarters

HQ city

Sargé-lès-le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Certivet generates revenue through direct-to-consumer sales of veterinary-formulated pet products including croquettes (dry food), dietary croquettes, dietary supplements, and hygiene/care products. Sales occur through their e-commerce website with products shipped directly to customers in France with 24-48h delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Certivet is a French veterinary laboratory that develops, manufactures, and sells veterinary-formulated pet health products for dogs, cats, and horses. The portfolio spans regular and dietetic dry kibble foods, nutritional supplements (digestive, joint, behavioral, neurological), and hygiene/care products. All products are manufactured in France at the company's Le Mans headquarters, leveraging proprietary patented active ingredients developed with veterinarians.

Product overview

CERTIVET is a French veterinary laboratory offering a comprehensive range of 100% made-in-France pet health products for dogs, cats, and horses. The portfolio spans four main categories: dry kibble foods (regular and dietetic formulations), nutritional supplements (digestive, joint, behavioral, neurological), and hygiene care products (dental, ear, eye, skin). Dog products include VETOXIL (joint supplements), YSONIS product line (digestive, calming, neurological support), and specialized kibble for various life stages. Cat offerings feature dietetic kibble for urinary, renal, and obesity issues. Horse products center on GASTRICALM G+ (gastric health) and VETOXIL FLASH (joint support). All products are developed in partnership with veterinarians and manufactured at the company's headquarters in Le Mans, France.

Differentiator

Problem solved

Functional benefit

Products and services

• GASTRICALM G+ 25 000 MG Digestive supplement for horses with a patented active ingredient combined with prebiotic and probiotic to regulate gastric acidity and stabilize intestinal flora. Recommended for horses with gastric sensitivity or intense physical activity; LCH anti-doping controlled.
• VETOXIL (Dog Joint Supplement) Veterinary supplement for dogs supporting joint mobility and cartilage health. Contains patented Boswellia serrata extract, omega-3, vitamin E, and natural antioxidants for daily joint comfort.
• VETOXIL GRAND CHIEN Joint supplement specifically formulated for large breed dogs with proprietary Boswellia serrata extraction, natural antioxidants, and egg membrane providing chondroprotectors (hyaluronic acid, glucosamine, chondroitin).
• VETOXIL FLASH Fast-acting liquid joint supplement for horses and dogs supporting joint comfort during intense physical activity. Contains patented Boswellia serrata extract with turmeric; LCH anti-doping controlled for competition use.
• YSONIS PROTECT Digestive supplement for dogs and cats with patented pre- and postbiotic complex combined with clay digestive dressing. Supports digestive health from stomach to large intestine and maintains healthy intestinal transit.
• YSONIS CALM Calming supplement for dogs and cats combining prebiotic (Oligofructose) and patented postbiotic (Yang®) with Lemon Balm-Magnesium synergy. Supports gut-brain axis and emotional wellbeing without habituation.
• YSONIS NEURO Neurological support supplement for dogs and cats, particularly for aging animals showing behavioral changes or those who have suffered acute neurological events. Combines patented probiotic on gut-brain axis with patented hemp extract for neuronal health.
• ALGYS Omega-3 supplement from microalgae culture (100% plant-based) providing EPA and DHA for joint, cardiac, renal, and skin health in dogs and cats. Each capsule contains a minimum of 50mg EPA and 250mg DHA.
• CARBOCARE SOLUTION Digestive recovery supplement combining charcoal with layer clay (bentonite) and honeycomb clay (clinoptilolite) for symptomatic management of diarrhea in pets.
• PSYLAX Digestive supplement with mucilaginous psyllium seed husks forming prebiotic gel in digestive tracts, combined with micronized gentian root to stimulate physiological digestive transit.
• CHAT ADULTE STÉRILISÉ (Sterilized Adult Cat Dry Food) Dry food for sterilized adult cats with high-quality proteins and controlled mineral content contributing to urinary balance. Contains omega-3, omega-6, fibers, vitamins, antioxidants, prebiotics and postbiotics.
• BIOTINOL (Equine Hoof and Coat Supplement) Veterinary supplement in granule form for horses supporting hoof horn production and coat quality. Provides 30mg D-biotin per daily dose along with copper and zinc supplementation.
• OROSYL SPRAY (Dental Hygiene) Dental health supplement spray for dogs and cats used for management of periodontal disease and gingivitis; prevents tartar accumulation and bad breath when sprayed on food.
• DERMIDOL CICA (Skin Care) Animal hygiene product for skin healing management with thyme honey, royal jelly, aloe vera, caesalpinia sappan, and calendula working synergistically for comprehensive care of weakened skin areas.
• EYIOS (Eye Cleanser) Physiological eye cleanser for cats, dogs, and horses enriched with Calendula officinalis extract. Supports ocular microbial flora and soothes conjunctivae; adapted for sensitive eyes and regular hygiene or ophthalmological treatment preparation.
• OLINE SOLUTION (Ear Hygiene) Veterinary ear hygiene product for sensitized and disturbed ear canals of dogs and cats. Sodium bicarbonate eliminates excess cerumen while turmeric extract soothes sensitive ear canals.
• OLICARE (Ear Hygiene) Veterinary ear hygiene product for sensitized ear canals. Amazonian frankincense resin soothes sensitive ears while tea tree and clove essential oils protect the physiological flora of the ear canal.
• CHIEN ADULTE MOYENNE ET GRANDE RACE (Adult Dog Dry Food) Dry food for adult medium and large breed dogs formulated by veterinarians. Contains quality proteins, omega-3 and omega-6 fatty acids, fruits and vegetables, with pre- and postbiotic blend for digestive health.
• CHIEN ADULTE PETITE RACE (Adult Small Breed Dog Dry Food) Dry food for adult small breed dogs formulated by veterinarians with quality proteins, omega fatty acids, and pre/postbiotics for digestive support.
• CHIEN SENIOR (Senior Dog Dry Food) Dry food for senior dogs (over 7 years) with quality proteins, omega fatty acids, and pre/postbiotic blend for digestive health.
• CROQUETTE DIÉTÉTIQUE - ARTICULATION CHIEN Veterinary dietetic food for dogs suffering from osteoarthritis. Formulation supports metabolism of animals with joint disorders while providing daily nutritional needs.
• CROQUETTE DIÉTÉTIQUE - OBÉSITÉ CHIEN Veterinary dietetic food specifically formulated for obese dogs to provide complete nutritional needs while reducing excess weight.
• CROQUETTE DIÉTÉTIQUE - OBÉSITÉ CHAT Veterinary kibble for obese cats specially formulated to meet needs of overweight cats. Adapted composition promotes weight loss while providing optimal nutrition.
• CROQUETTE DIÉTÉTIQUE - URINAIRE CHAT Veterinary kibble specially designed for cats suffering from urinary disorders. Adapted high-quality composition provides comfort for the cat.
• CROQUETTE DIÉTÉTIQUE - RÉNAL CHAT Veterinary kibble formulated to support kidney function, particularly in cases of chronic renal insufficiency. Contains Ysonis Protect (patented prebiotic), high-quality proteins, adapted protein and mineral content, plant complex, and omega-3 fatty acids.

Quantifiable outcome

• 83% of dogs showed significant improvement in mobility with decreased pain in Vetoxil clinical study
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Virbac: French animal health company specializing in veterinary pharmaceuticals, vaccines, and pet nutrition. Closest direct peer given shared French veterinary heritage, animal nutrition focus, and breadth of therapeutic product lines spanning companion animals.
• Ceva Santé Animale: French multinational animal health company with strong presence in companion animal pharmaceuticals, nutraceuticals, and specialty nutrition. Comparable as a France-headquartered player offering veterinary-formulated health products to pet owners and veterinarians.
• Nutravet: UK manufacturer of veterinary-formulated supplements for dogs, cats, and horses sold primarily through vet recommendation. Highly comparable business model combining proprietary formulations with multi-species therapeutic positioning.
• VetPlus: UK-based veterinary nutraceutical company producing supplements for dogs, cats, and horses through veterinary channels. Closely comparable product mix (joint, digestive, behavioral supplements) and similar emphasis on patented proprietary formulations.
• Dechra Veterinary Products: Specialty veterinary pharmaceuticals and nutraceuticals company focused on companion animals, including therapeutic diet and supplement categories. Comparable through shared emphasis on prescription and veterinary-recommended therapeutic products.

Broad incumbents

• Vetoquinol: Independent French veterinary pharmaceutical company with a portfolio that includes therapeutic diets and supplements for companion animals. Overlaps with Certivet on veterinary-formulated nutrition but operates at significantly larger scale with global distribution.
• Elanco Animal Health: Global animal health company (including the Dechra acquisition) covering companion animal pharmaceuticals and nutrition. Overlaps with Certivet's therapeutic positioning through veterinary channel presence but operates across much broader categories.
• Hill's Pet Nutrition: Colgate-Palmolive subsidiary and major therapeutic/prescription diet brand for dogs and cats. Competes in the same veterinary-formulated nutrition category as Certivet but with established global distribution and veterinary clinic partnerships.
• Zoetis: Largest global animal health company offering pharmaceuticals, diagnostics, vaccines, and nutritional products. Comparable on the veterinary-formulated therapeutics axis but at substantially larger scale and broader portfolio scope.
• Royal Canin: Mars-owned global leader in breed- and life-stage-specific pet nutrition including therapeutic veterinary diets. Competes directly in Certivet's dietetic croquette segment but with vastly larger scale, broader retail distribution, and stronger veterinary endorsement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@C_Veto
• Facebookfacebook.com/certivet72
• LinkedInlinkedin.com/company/laboratoire-certivet
• Instagraminstagram.com/certivet_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERTIVET