Vanguard Total Stock Market ETF

What Vanguard Total Stock Market ETF does

Vanguard Total Stock Market ETF (VTI) is an exchange-traded fund that tracks the MSCI US Broad Market Index, holding approximately 3,500-3,600 U.S. stocks across all market capitalizations and representing approximately 99.5% of total U.S. stock market capitalization. The ETF is listed on NYSE Arca under ticker VTI and has a market capitalization of approximately $660-688 billion as of Q2 2026 filings, with a P/E ratio of approximately 24.26. VTI charges an ultra-low 0.03% annual expense ratio, which is approximately 84% below the industry average ETF/mutual fund expense ratio of 0.44%. The fund is managed by The Vanguard Group, Inc., a mutual company founded in 1975 and headquartered in Malvern, Pennsylvania, with CEO Salim Ramji. Institutional investors hold approximately 28.92% of the ETF, with significant positions including Vanguard Group Inc. ($20.99 billion), Auto Owners Insurance Co. ($4.1 billion), and State of New Jersey Common Pension Fund D ($666.1 million). The fund serves both individual investors seeking foundational portfolio diversification and institutional entities including pension funds, hedge funds, wealth management firms, and insurance companies. VTI is distributed through Vanguard Brokerage Services (with commission-free online trading and a $1 minimum investment), third-party brokerage platforms, and Vanguard Personal Advisor managed portfolios. The fund's revenue model is subscription-based, collecting 0.03% of AUM annually, with revenue scaling proportionally to AUM through market appreciation and net inflows. Performance has been strong, with the fund up 9%+ year-to-date through July 2026, 22.8% over 1-year, and 65.88% over 5-year.

Name

Vanguard Total Stock Market ETF

Legal name

The Vanguard Group, Inc.

Website

https://vanguard.com

Company type

Public

Founded year

1975

Operating status

Operating

Short description

Vanguard Total Stock Market ETF (VTI) is a passive exchange-traded fund tracking the MSCI US Broad Market Index, holding approximately 3,500 U.S. stocks with a 0.03% expense ratio. It serves individual and institutional investors seeking low-cost, broad U.S. equity market exposure, with approximately $660-688 billion in AUM.

Ownership category

akta.pro rank

Product category

Passive Equity Index ETF

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Broad Market Equity ETFs (FSAAAFAA)

Keywords

• Passive index ETF
• Broad market equity fund
• Total stock market
• Low cost indexing
• Exchange traded funds

Headquarters

HQ city

Malvern

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Others, Marketing or Sales, Infrastructure

Revenue model

1. Expense Ratio Management Fees: VTI charges a 0.03% annual expense ratio on assets under management. As assets grow through market appreciation and net inflows, Vanguard generates revenue proportionally. The ETF's low expense ratio is a key differentiator versus actively managed funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Vanguard Total Stock Market ETF (VTI) is a passively managed exchange-traded fund that tracks the MSCI US Broad Market Index. It holds approximately 3,500–3,600 U.S. stocks spanning large-, mid-, and small-cap market capitalizations and represents roughly 99.5% of total U.S. stock market capitalization. The fund charges a 0.03% annual expense ratio and trades on NYSE Arca under ticker VTI.

Product overview

Vanguard Total Stock Market ETF (VTI) is a single, passively managed exchange-traded fund designed to track the MSCI US Broad Market Index. It offers investors broad diversification across approximately 3,500 U.S. stocks spanning all market capitalizations (large-cap, mid-cap, and small-cap), representing approximately 99.5% of total U.S. stock market capitalization. The fund is known for its ultra-low expense ratio (0.03%) and is traded on NYSE Arca under the ticker symbol VTI. As of recent data, the ETF has a market capitalization of approximately $680 billion and holds a price-to-earnings ratio of approximately 24.26. Institutional investors collectively own approximately 28.92% of the ETF. The fund's top holdings include NVIDIA, Apple, Microsoft, Amazon, and Alphabet, with technology comprising approximately 36% of the fund. Vanguard offers VTI as part of its Personal Advisor investment options alongside other core funds including BND (Total Bond Market ETF), BNDX (Total International Bond ETF), and VXUS (Total International Stock ETF).

Differentiator

Problem solved

Functional benefit

Products and services

• Vanguard Total Stock Market ETF (VTI) A broad-market passively managed exchange-traded fund that tracks the MSCI US Broad Market Index, holding approximately 3,500 U.S. stocks across large-, mid-, and small-cap market capitalizations and representing roughly 99.5% of total U.S. stock market capitalization. It is designed for individual and institutional investors seeking comprehensive, low-cost U.S. equity diversification in a single trade, with a 0.03% annual expense ratio and trading on NYSE Arca under ticker VTI.

Quantifiable outcome

• 0.03% expense ratio (84% below industry average of 0.44%)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MSCI Inc.coreTechnology or IntegrationMSCI Inc. serves as the index provider for VTI. The ETF tracks the MSCI US Broad Market Index, which defines the fund's holdings and investment mandate. This licensing relationship is fundamental to VTI's index-tracking strategy.

Scale indicators7 records

Recent moves2 records

Expansion highlights8 records

Direct peers

• Vanguard Total World Stock ETF: Vanguard's VT provides global equity exposure including the U.S., using the same low-cost passive index approach. Same family, same distribution, comparable fee structure.
• Fidelity Total Market Index Fund: Fidelity's FSKAX is a mutual fund version of broad U.S. total market exposure, offered at a 0.015% expense ratio. Competes for the same retail and institutional core-allocation dollars as VTI.
• iShares Core S&P Total U.S. Stock Market ETF: BlackRock's ITOT tracks the S&P Total Market Index, the closest direct competitor to VTI, offering broad U.S. equity exposure with a similarly low expense ratio. Comparable in mandate, customer base, and distribution.
• SPDR Portfolio S&P 1500 Composite Stock Market ETF: State Street's SPTM tracks the S&P 1500, combining large-, mid-, and small-cap U.S. equities in a single ETF. Comparable broad-market mandate and institutional distribution.
• Schwab U.S. Broad Market ETF: Charles Schwab's SCHB tracks the Dow Jones U.S. Broad Stock Market Index, providing broad U.S. equity exposure at a 0.03% expense ratio. Direct competitor in both product and target market.
• Vanguard S&P 500 ETF: Vanguard's VOO tracks the S&P 500 Index within the same product family. While narrower in mandate, it competes directly with VTI for core U.S. equity allocations and uses the same Vanguard distribution platform.
• iShares Core S&P 500 ETF: BlackRock's IVV is the largest S&P 500 ETF and a primary alternative for investors considering broad U.S. equity exposure. Direct overlap in target market and competitive overlap with VTI for core portfolio holdings.

Emerging players

• Invesco S&P 500 Equal Weight ETF: Invesco's RSP offers an alternative S&P 500 exposure with equal-weighting methodology. Targets investors seeking U.S. large-cap exposure with reduced concentration versus market-cap weighted approaches like VTI.
• JPMorgan U.S. Equity Research Enhanced ETF: JPMorgan's JUSA is a fundamentally-weighted active ETF competing for low-cost broad U.S. equity allocations. Emerging alternative for cost-conscious investors comparing VTI against quasi-passive enhanced-index products.

Broad incumbents

• SPDR S&P 500 ETF Trust: State Street's SPY is the original and most-traded S&P 500 ETF. While narrower than VTI, it competes for the same core U.S. equity allocation slot and is a benchmark product in the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/vanguard
• Facebookfacebook.com/vanguard
• LinkedInlinkedin.com/company/vanguard
• Instagraminstagram.com/vanguard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanguard Total Stock Market ETF