Lake Ann Camp

What Lake Ann Camp does

Lake Ann Camp is a private, nonprofit Christian camp and retreat center established in 1946 and headquartered in Lake Ann, Michigan. It operates a 340+ acre campus near Sleeping Bear Dunes National Lakeshore that includes seven named villages, a 700-seat chapel, a 400-seat dining hall, waterfront facilities, high-adventure elements, and a dedicated special-diets kitchen, supporting more than 2,000 meals per day during peak season. The organization runs a portfolio of programs: week-long summer camps for grades 4 through 12 (Juniors, Jump Start, Junior High, Fresh Start, Senior High, and the nomination-only Reborne Rangers leadership track), year-round themed retreats (Marriage, Father-Son, Mother-Daughter, Ladies, Man Camp, Freeze Out, Ignite, and The Break for young adults), and full-service event hosting for external groups of 25-500+.

The underlying technology stack is non-proprietary and third-party: CampBrain handles online registration, health forms, payments, and SMS; Subsplash powers the iOS/Android mobile app; Mailchimp manages email; Google Analytics and Meta Pixel instrument marketing; and Payhip runs the digital media store. There is no proprietary AI/ML or custom platform. Revenue is generated through per-camper and per-couple registration fees, lodging-tiered retreat pricing (RV sites at $250 to Platinum Plus cabins at $460/couple), on-site retail at the Red Canoe camp store, digital media sales, and group event contracts, with scholarship subsidies ($100-$375 per child) and church sponsorship codes used to broaden access. Go-to-market combines a direct-to-consumer online registration funnel with church and youth-group referral partnerships and direct sales into the corporate retreat segment.

Name

Lake Ann Camp

Legal name

Lake Ann Camp

Website

https://lakeanncamp.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake Ann Camp is a nonprofit Christian camp and retreat center on a 340+ acre campus in Lake Ann, Michigan, serving youth grades 4-12, families, couples, men's and women's groups, young adults, and outside organizations through summer camps, themed weekend retreats, and year-round group event hosting.

Ownership category

akta.pro rank

Product category

Christian Camp and Retreat Center

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cabin & Cottage Campgrounds (THAMAJAD)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Christian summer camp
• Retreat center hosting
• Youth ministry programs
• Faith-based hospitality
• Family camp experiences

Headquarters

HQ city

Lake Ann

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Summer Camp Registration: Week-long Christian summer camp programs for campers entering 4th grade through high school graduates. Pricing varies by program and week, with early bird and multi-child discounts available.
2. Retreat Programs: Weekend retreats including Marriage Retreat, Ladies Retreat, Father Son Retreat, Mother Daughter Retreat, Man Camp, Freeze Out, Ignite, and The Break. Priced per couple or per person with various lodging tiers.
3. Red Canoe Camp Store: On-site camp store offering Lake Ann Camp apparel, water bottles, hats, snacks, ice cream, coffee, and souvenirs. Revenue supports camper scholarships.
4. Group Event Hosting: Year-round retreat center hosting corporate retreats, sports camps, and group events for groups of 25-500+. Includes lodging, meals, meeting spaces, and optional activities.
5. Special Diets Program: Dedicated special diets kitchen accommodating gluten-free, dairy-free, vegan, and allergen-free meals. Purple color-coded equipment system for allergen handling.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lake Ann Camp operates a Christian summer camp and year-round retreat center on a 340+ acre northwoods Michigan campus, delivering week-long summer camp programs for youth in grades 4-12 and weekend retreats for couples, families, men's groups, women's groups, young adults, and church/school/corporate groups. It also runs the Red Canoe retail camp store, an online media store for photos and chapel recordings, and group event/conference hosting for parties of 25-500+.

Product overview

Lake Ann Camp is a Christian camp and retreat center in Michigan offering a unified portfolio of summer camp programs (Juniors, Jump Start, Junior High, Fresh Start, Senior High, and Reborne Rangers leadership program), year-round retreat experiences (Marriage, Mother Daughter, Father Son, Ladies, Man Camp, Freeze Out Winter, Ignite Fall, and The Break young adult retreats), group event hosting, and retail/media operations (Red Canoe store, Media Store). The camp spans 340+ acres with diverse lodging, waterfront, high adventure, dining, and meeting facilities. Supporting services include scholarship assistance, on-site food service with special dietary accommodations, and a mobile app for camper and family engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp Programs Week-long Christian summer camp programs for campers entering 4th grade through high school graduates, featuring high-energy activities, faith-building chapel sessions, and intentional programming designed to build confidence and biblical impact.
• Jump Start Camp Summer camp program for 6th graders featuring outdoor adventures including River Walk, Tube Float, The Bog, Pyramid Point, and Flying Squirrel activities in treehouse-style Tamarack cabins.
• Junior High Camp Summer camp program for 7th and 8th graders featuring activities like Night Hike, Thunderkarts, Doughboys, Sleeping Bear Dunes, and The Leap with increased freedom within clear expectations.
• Fresh Start Camp Three-day, two-night river adventure for rising 9th graders featuring campstove cooking, Jacob's Ladder, Trust Initiatives, River Living, and a Pine River rafting trip with tent/yurt accommodations.
• Senior High Camp High-energy summer camp for 9th-12th graders featuring Fight Night, Paintball, 4-Way Volleyball, Challenge Course, and Quaker Fires with counselor-guided worship and Scripture exploration.
• Reborne Rangers Leadership Camp Intensive leadership program by nomination only for high schoolers, featuring demanding challenges, Lake Michigan reflection, Traverse City service, Christ-like leadership practice, and high-adventure activities.
• Juniors Camp Summer camp program for 4th and 5th graders featuring fast-paced drama, chapel sessions, zip line, Zorbs, and LAVINRAC activities in a well-supervised environment.
• Marriage Retreat Weekend retreat for married couples featuring biblical teaching, guided conversations, shared activities, and high adventure in lodging options ranging from Platinum Plus cabins to RV sites.
• Mother Daughter Retreat Weekend retreat for mothers and daughters (including grandmothers) featuring cake decorating, crafts, axe throwing, worship, and faith-building conversations in cozy cabin accommodations.
• Father Son Retreat Weekend retreat for fathers and sons featuring fire building, laser tag, competitions, and biblical teaching with cabin accommodations for quality bonding time.
• Ladies Retreat Weekend women's retreat featuring bog walk, northwoods hikes, worship, and teaching from speakers like Angela Johnson, Rachel Wojo, and Cindy Bultema in heated cabin lodging.
• Man Camp Men's retreat featuring shooting range, disc golf, fishing, and biblical teaching on faith, leadership, and relationships with speaker Dr. Bobby Lewis.
• Freeze Out Winter Retreat Winter retreat for 6th-12th graders featuring tubing hill, broomball, snowshoeing, high adventure, biblical teaching, and authentic worship in heated cabin accommodations.
• Ignite Fall Youth Retreat Fall youth retreat for 6th-8th graders featuring big group games, dodgeball, worship, and teaching with small group time and counselor-led activities.
• The Break Young Adult Retreat Retreat for college students and young adults ages 18-29 featuring biblical teaching, small groups, engaging downtime, and tournaments in January.
• Group Event Hosting Year-round retreat, conference, sports camp, and leadership offsite hosting for groups of 25-500+ including lodging, meals, meeting spaces, and customizable activities.
• Red Canoe Camp Store On-site and online camp store offering Lake Ann Camp apparel, water bottles, hats, ice cream, coffee, snacks, and souvenirs, with revenue supporting camper scholarships.
• Media Store Digital media store for purchasing camp photos, videos, and chapel session recordings.

Quantifiable outcome

• Full camper fee refund guarantee if Lake Ann Camp is not the finest investment made in child for the summer (written request required)

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CampBraincoreTechnology or IntegrationThird-party registration platform handling summer camp registration, retreat inquiries, health forms, medical information, payment processing, and SMS communications. Lake Ann Camp's registration system operates through CampBrain.
• Meta Pixel (Facebook and Instagram)minorGTM or Marketing PartnerAdvertising tracking pixel for measuring ad effectiveness on Facebook and Instagram, building audiences, and serving interest-based advertising to site visitors.
• MailchimpminorGTM or Marketing PartnerEmail marketing platform managing subscriber list and sending communications including program updates, newsletters, and seasonal promotions to opted-in recipients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kanakuk Kamps: Missouri-based network of Christian summer camps with multi-week youth programs, leadership tracks, and family camp options. Comparable in tiered age-group programming and elite leadership-track offerings (similar to Reborne Rangers).
• Timber Wolf Lake: Michigan-based Christian summer camp with youth programs and family retreats on a multi-acre residential campus. Comparable in faith-based youth and family programming within the same regional market.
• SpringHill Camps: Michigan-based Christian summer camp and retreat center operating multiple programs for youth, families, and groups on a similar multi-village residential campus. Closely comparable mission, programming structure, and regional market to Lake Ann Camp.
• Pine Cove: Multi-location Christian summer camp operator running week-long youth programs, family camps, and retreats across Texas and the Southeast. Comparable in faith-based programming tiers, counselor training intensity, and church-group channel model.
• Camp Geneva: Michigan-based Christian camp and retreat center offering summer youth programs and year-round retreat hosting on a lakeside residential campus. Direct regional and programming overlap.
• Cran-Hill Ranch: Michigan Christian family campground and retreat center with year-round programming, RV sites, and cabin lodging. Directly comparable in faith-based positioning, Michigan geography, and amenitized overnight offerings.
• WinShape Retreat: Georgia-based Christian retreat and conference center hosting marriage, family, and youth retreats along with group events on a multi-acre campus. Comparable in year-round retreat and group-event hosting motion.
• Hume Lake Christian Camps: California-based Christian summer camp and retreat operator with week-long youth programs, family camps, and church-group hosting. Comparable faith-based residential programming and group-retail mix.
• Forest Home: California-based Christian camp and retreat center offering summer youth camps, family retreats, and corporate group hosting on a multi-acre residential campus. Comparable scope of year-round programming and lodging tiers.
• Mount Hermon Christian Camps & Conference Center: California-based Christian camp and conference center with summer youth programs, family camps, and year-round retreat hosting. Comparable multi-program, multi-segment structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LakeAnnCamp
• Instagraminstagram.com/lakeanncamp
• LinkedInlinkedin.com/company/lake-ann-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Ann Camp