Hebe Sp Z O O
Hebe Sp Z O O is a Polish online and physical drugstore operating hebe.pl, a mobile app, and physical stores to sell cosmetics, personal care, fragrance, health products, and accessories to Polish mass-market consumers, backed by the Jeronimo Martins retail group.
- Company typePrivate
- Founded2011
- HeadquartersWarsaw, Poland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Hebe Sp Z O O firmographics
Firmographics- Name
- Hebe Sp Z O O
- Legal name
- Jeronimo Martins Drogerie i Farmacja Spółka z ograniczoną odpowiedzialnością
- Website
- https://hebe.pl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hebe Sp Z O O is a Polish online and physical drugstore operating hebe.pl, a mobile app, and physical stores to sell cosmetics, personal care, fragrance, health products, and accessories to Polish mass-market consumers, backed by the Jeronimo Martins retail group.
- Ownership category
- akta.pro rank
Where Hebe Sp Z O O is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Hebe Sp Z O O business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (B2C Retail): Direct-to-consumer sales of cosmetics, health, and beauty products through online platform and mobile application. Revenue generated from transaction fees and product margins across multiple categories including makeup, skincare, haircare, body care, fragrances, nails, hygiene, health supplements, and electronics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hebe Sp Z O O product offering
Product offeringCore offering
Hebe Sp Z O O is a Polish drugstore retailer that sells cosmetics, personal care, fragrance, health products, and accessories through both physical drugstores and an online store at hebe.pl. The assortment is organized into dedicated segments for women, men, children/babies, health and wellness, K-Beauty, and dermatocosmetics, supported by the "my hebe" loyalty program. The legal operating entity is Jeronimo Martins Drogerie i Farmacja Sp. z o.o., making Hebe a subsidiary of the Portuguese conglomerate Jeronimo Martins.
Product overview
Hebe Sp Z O O operates Hebe.pl, a comprehensive Polish online drugstore and pharmacy platform owned by Jeronimo Martins Drogerie i Farmacja Sp. z o.o. The platform functions as a multi-category e-commerce site combining a core online store offering cosmetics, health products, beauty items, and wellness products with an integrated online pharmacy (Hebe Apteka). The ecosystem includes loyalty program my hebe, own-brand lines (Hebe Collection, Hebe Professional), content hub (Hebe Studio), and specialized categories (K-Beauty, J-Beauty, Viral Shop). Products span face care, makeup, hair care, body care, fragrances, nail care, hygiene, health supplements, dermocosmetics, natural/vegan products, electronics, and lifestyle items, supported by third-party integrations for personalization, analytics, and customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetics range Assortment of cosmetic products organized around segments for women, men, and K-Beauty enthusiasts, sold to individual consumers in Poland through physical drugstores and the hebe.pl online store.
- Personal care products Personal care assortment for everyday use, marketed to women, men, and children/babies, available across Hebe's physical drugstores and online at hebe.pl.
- Fragrance range Fragrance products sold to individual consumers through Hebe's physical drugstores and online store.
- Health and wellness products Health and wellness assortment, including vitamins, supplements, and dermatocosmetics, aimed at health-conscious Polish consumers and available in-store and online.
- Accessories Accessories complementing Hebe's beauty, personal care, and health offerings, sold through the same physical and online drugstore channels.
- "my hebe" loyalty program Brand loyalty program that lets registered Polish consumers earn rewards, access personalized offers, and engage with Hebe across both physical stores and the hebe.pl online store.
- Hebe.pl online drugstore Online drugstore at hebe.pl that lets Polish consumers purchase Hebe's full cosmetics, personal care, fragrance, health, and accessories assortment remotely, complementing the physical store network.
Companies that use Hebe Sp Z O O
Customer profileSegments6 records
Ideal customer profiles1 record
Hebe Sp Z O O technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Hebe Sp Z O O partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreGoogle Analytics for web analytics, Google advertising platform for paid search/marketing campaigns, and DoubleClick for ad targeting and measurement.
- SalesforcecoreE-commerce platform built on Salesforce Commerce Cloud (Demandware) with additional Salesforce Analytics for customer behavior tracking and personalization.
- InsidercoreMarketing automation and personalization platform providing customer journey tracking, product recommendations, push notifications, and email marketing capabilities.
- YouTubeminorVideo content platform for brand presence and marketing, with YouTube tracking pixels for engagement measurement.
- InstagramminorSocial media platform for visual marketing and brand awareness campaigns.
- DPD PickupcoreParcel locker network providing delivery to automated pickup points. Free delivery offered for orders starting at 40 PLN to DPD Pickup locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hebe Sp Z O O competitors and assessment
Company assessmentBroad incumbents
- Douglas: Douglas is Europe's largest perfumery and beauty retailer with a Polish online and store presence, competing with Hebe on premium fragrance and cosmetics as part of a broader multi-category portfolio.
Direct peers
- Marionnaud: Marionnaud is a European perfumery and beauty chain with Polish retail and online presence, competing directly with Hebe on fragrance, makeup, and skincare categories.
- Sephora: Sephora operates prestige beauty retail in Poland online and through physical stores, directly competing with Hebe in makeup, skincare, and fragrance. Both retailers target similar beauty consumers with comparable brand assortments.
- Rossmann: Rossmann is the leading drugstore chain in Poland and a direct competitor to Hebe, operating physical stores and online channels across cosmetics, health, and personal care. Both retailers compete on the same assortment and customer base in the Polish market.
- Flaconi: Flaconi is an online beauty pure-play active in Poland, directly competing with Hebe.pl on premium cosmetics and fragrance assortment via a similar DTC e-commerce model.
- Notino: Notino is a major European online beauty and fragrance retailer with strong Polish presence, directly competing with Hebe.pl on cosmetics, perfume, and skincare assortment, with a similar DTC e-commerce-led model.
- Super-Pharm: Super-Pharm is a Polish drugstore and pharmacy chain with both physical stores and online channels, overlapping with Hebe on cosmetics, health supplements, and pharmacy categories.
Regional players
- Dr. Max: Dr. Max is a Central European pharmacy chain with Polish operations, overlapping with Hebe Apteka on health supplements, OTC medications, and pharmacy retail, though it is pharmacy-led rather than beauty-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hebe Sp Z O O social profiles
Digital presenceHebe Sp Z O O financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hebe Sp Z O O leadership team
Management profileNumber of profiles
Hebe Sp Z O O funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hebe Sp Z O O M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hebe Sp Z O O
What does Hebe Sp Z O O do?
Hebe Sp Z O O is a Polish drugstore retailer that sells cosmetics, personal care, fragrance, health products, and accessories through both physical drugstores and an online store at hebe.pl. The assortment is organized into dedicated segments for women, men, children/babies, health and wellness, K-Beauty, and dermatocosmetics, supported by the "my hebe" loyalty program. The legal operating entity is Jeronimo Martins Drogerie i Farmacja Sp. z o.o., making Hebe a subsidiary of the Portuguese conglomerate Jeronimo Martins.
Is Hebe Sp Z O O a public or private company?
Hebe Sp Z O O is a private company. It is classified as corporate owned and is currently operating.
When was Hebe Sp Z O O founded?
Hebe Sp Z O O was founded in 2011. It employs 1,001 to 5,000 people.
Where is Hebe Sp Z O O based?
Hebe Sp Z O O is headquartered in Warsaw, Poland, in the Europe region.
How does Hebe Sp Z O O make money?
One revenue line is on record: product Sales (B2C Retail).
Who are Hebe Sp Z O O's main competitors?
Douglas is listed as a broad incumbent. Direct peers are Marionnaud, Sephora, Rossmann, Flaconi, Notino and Super-Pharm. Dr. Max is listed as a regional player.
Does Hebe Sp Z O O have an API?
No public API is recorded for Hebe Sp Z O O.