Humankind Research Limited
Humankind Research Limited is a Brighton-based UK market research agency providing qualitative and quantitative research services to commercial brands, charities, government bodies and NGOs, with specialist expertise in sensitive research involving children, disabled people and marginalised communities.
- Company typePrivate
- Founded2017
- HeadquartersBrighton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Humankind Research Limited does
Humankind Research Limited is a UK-based market research agency headquartered in Brighton that delivers qualitative and quantitative research services to commercial and not-for-profit clients. The firm operates a professional services model, conducting surveys, depth interviews, focus groups, ethnographic and self-ethnography research, co-creation workshops, lived experience panels, semiotics, and behaviour-change frameworks (including COM-B), with work delivered under project-based, quote-priced, multi-year contracts.
The company's competitive positioning rests on specialist expertise in sensitive and safeguarding-led research, with codified practices across six verticals: Charity & Non-profit, Children & Young People, Health & Disability, Sports Recreation & Outdoors, Communities Experiencing Inequality, and Sustainability & Environment. Named clients include Wellcome, Nike, Unilever, LEGO, Netflix, Pearson, Cancer Research UK, Macmillan Cancer Support, the Gambling Commission, the Office for National Statistics, Save the Children, RSPB, Battersea, Amnesty International UK, and Sport England, with work delivered across the UK, the US and additional international markets.
Go-to-market is primarily direct consultative sales supported by a content-driven Squarespace website featuring case studies, client testimonials and a blog. Revenue mechanics are professional services fees with flexible, budget-friendly arrangements for smaller non-profit budgets; no software product, platform, or API is offered. There is no disclosed funding, no parent company, no M&A activity, and no AI or machine-learning capability referenced in the source material.
Humankind Research Limited firmographics
Firmographics- Name
- Humankind Research Limited
- Legal name
- Humankind Research
- Website
- https://humankind-research.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Humankind Research Limited is a Brighton-based UK market research agency providing qualitative and quantitative research services to commercial brands, charities, government bodies and NGOs, with specialist expertise in sensitive research involving children, disabled people and marginalised communities.
- Ownership category
- akta.pro rank
Where Humankind Research Limited is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Humankind Research Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Market Research Services: Humankind Research provides qualitative and quantitative market research services to both commercial and not-for-profit clients. The company conducts surveys, interviews, lived experience research, and other research methodologies on behalf of clients. Revenue is generated through project-based professional services contracts with organizations seeking consumer and stakeholder insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for non-profit and commercial clients |
Distribution channels1 record
Marketing channels2 records
Humankind Research Limited product offering
Product offeringCore offering
Humankind Research Limited is a UK-based market research agency that delivers qualitative and quantitative research for commercial and not-for-profit clients. Services include depth interviews, focus groups, ethnographic research, mobile self-ethnography, participatory panels, co-creation workshops, surveys, and Kano analysis, along with strategic deliverables such as audience segmentation, behaviour change frameworks (e.g., COM-B), message framing and testing, and brand strategy.
Product overview
Humankind Research Limited is a UK-based market research agency offering qualitative and quantitative research services. They do not offer a software product, platform, or named product suite. Their services are delivered as consulting engagements and include: qualitative research methodologies (depth interviews, focus groups, ethnographic research, mobile self-ethnography, participatory panels, co-creation workshops); quantitative research (surveys, Kano analysis); specialist research approaches (lived experience research, sensitive moderation, safeguarding-first approaches, semiotics); and strategic services (audience segmentation, behaviour change frameworks such as COM-B, message framing and testing, brand strategy). Research is conducted across six core sectors: Charity & Non-profit, Children & Young People, Health & Disability, Sports Recreation & Outdoors, Communities Experiencing Inequality, and Sustainability & Environment. Clients include Wellcome, Nike, ONS, Save the Children, Macmillan Cancer Support, Unilever, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Qualitative research methodologies including depth interviews, focus groups, ethnographic research, mobile self-ethnography, participatory panels, and co-creation workshops for commercial and not-for-profit clients.
- Quantitative Research Quantitative research services including surveys and Kano analysis delivered to commercial and not-for-profit clients.
- Lived Experience Research Specialist research approach centred on participants with lived experience of conditions, inequality or hardship, employing sensitive moderation and safeguarding-first methods.
- Behaviour Change Research Research grounded in behaviour change models such as COM-B, supporting organisations in shifting attitudes and actions across sport participation, health, and sustainability.
- Audience Segmentation & Brand Strategy Strategic research services including audience segmentation, brand strategy development, and message framing/testing for charities and commercial brands.
Quantifiable outcome
- Research findings have shaped strategy at the highest levels for organizations including Wellcome (CEO and Executive Committee), Nike (global participation programmes), and Pearson (brand and creative development)
- +2 more outcomes
Companies that use Humankind Research Limited
Customer profileNamed customers30 records
Segments7 records
Ideal customer profiles4 records
Humankind Research Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Humankind Research Limited partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Humankind Research Limited competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Humankind Research Limited social profiles
Digital presenceHumankind Research Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humankind Research Limited leadership team
Management profileNumber of profiles
Humankind Research Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humankind Research Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humankind Research Limited
What does Humankind Research Limited do?
Humankind Research Limited is a UK-based market research agency that delivers qualitative and quantitative research for commercial and not-for-profit clients. Services include depth interviews, focus groups, ethnographic research, mobile self-ethnography, participatory panels, co-creation workshops, surveys, and Kano analysis, along with strategic deliverables such as audience segmentation, behaviour change frameworks (e.g., COM-B), message framing and testing, and brand strategy.
Is Humankind Research Limited a public or private company?
Humankind Research Limited is a private company. It is classified as unknown and is currently operating.
When was Humankind Research Limited founded?
Humankind Research Limited was founded in 2017. It employs 11 to 50 people.
Where is Humankind Research Limited based?
Humankind Research Limited is headquartered in Brighton, United Kingdom, in the Europe region.
How does Humankind Research Limited make money?
One revenue line is on record: market Research Services.
Does Humankind Research Limited have an API?
No public API is recorded for Humankind Research Limited.