Les Yachts De Lyon Evenementiel

What Les Yachts De Lyon Evenementiel does

Les Yachts de Lyon Evenementiel, legally operated as PROACTIVE S.A.S., is a Lyon-based private river cruise and event company founded in 1999 that operates a three-vessel fleet — Le Volupté (up to 120 cocktail guests), L'Officiel (up to 150), and Confluence (up to 70/50) — on the Saône and Rhône rivers. The company serves two primary customer segments: corporate/enterprise clients booking privatized boats for seminars, product launches, cocktails, and year-end celebrations, and private individuals booking weddings, birthdays, and family events. A third, non-primary segment is the general public, served through recurring ticketed ephemeral events such as Apéritos du Vaporetto (€38/person), Brunch sur la Saône, DÉRIVE DJ night cruises, and the annual Soirée Blanche (15th edition in 2025).

Each vessel is equipped with climate control, 2000-watt professional sound systems, lighting (SCAN MARTINS, laser), wireless microphones, flat screens, projectors, and photo booths, with customization layers including DJs, live musicians, casino, wine education, tour guides, scenography, and lighting design. The underlying platform is a turnkey event service rather than a software product: revenue is generated per event through full-boat privatization (quote-based, full prepayment), exclusive catering partnerships with referenced Lyonnais traiteurs, and ticketed public events. The Soirée Blanche 2025 was celebrated as the company's 15th edition, signaling long-running brand equity.

Distribution is direct-only and geography-constrained to the Lyon metropolitan area. The go-to-market combines a sales-led B2B/B2C approach (website quote form, phone, email) with event-driven demand generation through ephemeral public events and a content/blog presence. Recent strategic activity (2025–2026) includes launching Brunch and Apéritos products with online ticketing, a Bernachon chocolate partnership, a DÉRIVE nightlife cruise, and an RSE reforestation partnership with Forestor targeting 10,000 m² by 2030.

Name

Les Yachts De Lyon Evenementiel

Legal name

PROACTIVE S.A.S.

Website

https://lesyachtsdelyon.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Yachts de Lyon is a privately held Lyon-based event boat operator (PROACTIVE S.A.S.) running three vessels on the Saône and Rhône since 1999, serving corporate clients and private individuals with privatized cruises for seminars, weddings, and celebrations.

Ownership category

akta.pro rank

Product category

River Cruise Event Hospitality

NAICS

Scenic and Sightseeing Transportation, Water (487210), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Day & Short-Horizon Private Cruises (Half-Day/Day/Overnight) (THAEAEAF), Specialty-Themed Private Cruises (Wellness, Diving, Culinary, etc.) (THAEAEAG), Boutique Small-Ship River Cruises (THAEACAC)

Keywords

• River cruise events
• Boat privatization services
• Corporate event cruises
• Private celebration charters
• Lyon river hospitality

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Boat Privatization Services: Full privatization of yachts for corporate or private events including crew, navigation, and catering services. Revenue generated per event with pricing based on boat selected, duration, guest count, and service level. Payment required in full at booking.
2. Catering and Beverage Services: Exclusive catering through referenced partner traiteurs, with beverages from company-provided references only. Corkage rights not accepted for logistical reasons.
3. Ephemeral Public Events: Ticketed public events including brunch cruises (38€/person), Aperitivos du Vaporetto (38€/person), DÉRIVE night cruises, and Cocktail cruises for July 14th, generating direct consumer revenue through online booking systems.
4. Additional Services: Hourly surcharges for client installations or decorations outside contracted hours, charged at hourly rate per boat. Additional services include guide tourist services, external security agents, wardrobe attendant, and projector rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Les Yachts de Lyon operates a three-vessel river cruise fleet (Le Volupté, L'Officiel, Confluence) on the Saône and Rhône rivers in Lyon, offering fully privatized event cruises for corporate functions (seminars, cocktails, product launches) and private celebrations (weddings, birthdays, anniversaries). The company delivers turnkey event experiences including crew, navigation, catering coordination with referenced Lyonnais traiteurs, sound/lighting/projection equipment, and optional entertainment (DJs, live bands, casino, photo booths). It also runs ticketed ephemeral public events such as the annual Soirée Blanche, Aperitivos du Vaporetto, Brunch sur la Saône, and DÉRIVE DJ set cruises.

Product overview

Les Yachts de Lyon operates a fleet of three event boats—Le Volupté (54-120 persons), L'Officiel (92-150 persons), and Confluence (40-70 persons)—offering privatized river cruises on the Saône and Rhône for corporate and private events. Services include cocktail cruises, dinner cruises, seminars/meetings, weddings, birthdays, and public ephemeral events. Founded in 1999, the company delivers bespoke event experiences with partner caterers, DJs, musicians, and guides, navigating from Lyon with up to 150 guests per boat or 300 combined.

Differentiator

Problem solved

Functional benefit

Brands

• Le Volupté: The first and elegant vessel of the fleet with wooden interior, 150m² terrace, suitable for up to 120 guests
• L'Officiel
• Le Confluence

Products and services

• Le Volupté (event yacht) Elegant wooden-interior event yacht with modular salon spaces (Salon Rhône 75m², Salon Saône 35m²), 150m² terrace, climate control, 2000W sound system, SCAN MARTINS lighting, laser, wireless microphones, flat screens, projector, and selfie photo booth. Used as the flagship venue for corporate and private privatized events including cocktail cruises, dinners, and the signature Soirée Blanche.
• L'Officiel (event yacht) Largest vessel in the fleet with 80m² terrace, 110m² salon, central bar, vestiaire with flat screens, selfie photo booth and karaoke, video projector, 2000W professional sound system, wireless microphones, and lighting games. Designed for large corporate events and private celebrations up to 150 guests.
• Confluence (event yacht) Intimate boat with 24m² terrace and 50m² interior salon, featuring a bar, vestiaire, flat screen, professional sound system, lighting, wireless microphones, and paper board. Suitable for smaller private events up to 70 transfer guests or 50 cocktail guests.
• Cocktail Croisière Privatized cocktail cruise service on the Saône or Rhône rivers including welcome reception, navigation, and customizable catering options for up to 120 guests per boat. Designed for corporate receptions and private celebrations.
• Dîner Croisière Seated dinner cruise service with cuisine from referenced partner caterers, navigation along the Saône or Rhône, and full service suitable for corporate galas and private celebrations.
• Séminaire & Réunion Corporate seminar and meeting service aboard privatized boats, equipped with projectors, paperboards, sound systems, and combined with coffee breaks, lunches, cocktails, or dinners for full-day work events.
• Événements Privés (Mariages, Anniversaires) Private event services for weddings, anniversaries, and family celebrations aboard privatized yachts with customizable animations, partner catering, decoration, scenography, and photography.
• Soirée Blanche (annual signature event) Annual iconic white-dress-code summer event aboard Le Volupté featuring a refined cocktail dinner and panoramic cruise on the Saône, celebrating Lyonnais art de vivre and serving as both a recurring public product and brand signature.
• Les Apéritivos du Vaporetto Weekly all-inclusive aperitivo cruise (38€/person) featuring a charcuterie/cheese board, one glass of wine or soft drink, and a 1.5-hour Wednesday evening cruise. Targets the general public and showcases the fleet to prospective private clients.
• Brunch sur la Saône Ticketed brunch cruise on the Saône offering a gourmet charcuterie and cheese board, wine or soft drink, hot beverage, and a 1h30 cruise with departure from quai Antoine Riboud at 11h00.
• DÉRIVE DJ SET Cruise Festive ticketed DJ SET night cruise featuring BELIM MUSIC (house music), bar and food service, 2.5-hour navigation from 21h to 23h30, and dock after-party until 01h00. Targets nightlife-seeking general public attendees.

Quantifiable outcome

• Capacity to host up to 150 guests per boat, 300 combined
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Maison BernachonminorStrategic or Co-development Partner · 19 February 2026Exclusive collaboration with prestigious Lyonnais artisan chocolate maker for Easter events and premium celebrations. Bernachon chocolates offered to guests during cocktail cruises, dinner cruises, or professional receptions. Represents authentic Lyonnais excellence and artisanal quality.
• ForestorcoreStrategic or Co-development Partner · 15 September 2025RSE partnership for local reforestation initiative. Les Yachts de Lyon committed to planting trees to compensate environmental impact of river cruise operations. Target of 10,000 m² of reforestation by end of 2030. Partnership supports biodiversity, climate regulation, and protection of local terroir and jobs.
• Referenced Caterers (Traiteurs Lyonnais)coreStrategic or Co-development PartnerExclusive partnerships with referenced Lyonnais caterers who have perfect knowledge of boat facilities, ensuring seamless event execution. Only referenced caterers allowed on board; corkage rights not accepted.
• NAVIGONES (RATP)minorOthersRATP river shuttle service that replaced the Vaporetto service in May 2025. Operates regular service 7h-21h from June 18, 2025. Related through shared river infrastructure and Lyonnais waterway ecosystem.
• Lyon Hotels and RestaurantsminorGTM or Marketing PartnerPartnerships with Lyonnais hotels for accommodating guests/members of CODIR, and local restaurants for post-cruise dining experiences. Enables complete event packages for corporate clients.
• Lyonnais Cultural Festivals and InstitutionsminorGTM or Marketing PartnerStrong anchoring in Lyonnais cultural and artistic life through partnerships with festivals and cultural institutions, providing unique perspective on city events from the water.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compagnie du Ponant: France-based luxury cruise line offering premium small-ship and expedition cruises globally. Comparable French-origin luxury cruise brand positioning, though operating at much larger scale and on ocean voyages rather than urban rivers.
• Viking River Cruises: Global leader in river cruising, operating a large fleet across European and Asian rivers including the Saône/Rhône. Provides the upper bound of scale in the river-cruise category and serves as a comparable for premium river tourism demand.
• CroisiEurope: Largest French river cruise operator, headquartered in Strasbourg, with a broad European fleet. Operates multi-day itineraries rather than urban event cruises, but shares the French river-cruise commercial infrastructure, regulatory environment, and target demographic.
• AmaWaterways: Premium river cruise line operating across European rivers including France. Indirectly comparable through shared river-cruise demand drivers and premium customer base, though at materially larger scale.
• Scenic Luxury Cruises & Tours: Premium river cruise operator with all-inclusive European itineraries including France. Comparable only as a category incumbent in luxury river tourism — operates at substantially larger scale than Les Yachts de Lyon.

Direct peers

• Bateaux Parisiens: Iconic Parisian sightseeing and dining cruise operator at the foot of the Eiffel Tower, offering both ticketed public cruises and privatized events. Comparable product mix of leisure cruises and private charters to Les Yachts de Lyon.
• Ducasse sur Seine: Electric-powered luxury dining cruise on the Seine by the Ducasse group, offering gastronomic seated dinners and privatized events. Comparable premium positioning, fleet-based event service, and reliance on iconic urban riverfront location.
• Bateaux Mouches: Paris-based river cruise event operator offering privatized dinner cruises, sightseeing, and corporate/private events on the Seine. Closely comparable business model (boat privatization + public cruises) in a different geography, making it a benchmark for the French urban event-cruise category.

Emerging players

• Marin d'Eau Douce: Self-drive electric boat rental operator present in Lyon and other French cities. Represents the lower-touch leisure alternative competing for the same Lyon river leisure spend, particularly for the general-public segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Les-Yachts-de-Lyon-100063768571670
• LinkedInlinkedin.com/company/les-yachts-de-lyon-evenementiel
• Instagraminstagram.com/lesyachtsdelyon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Yachts De Lyon Evenementiel