Laguna del Sol

What Laguna del Sol does

Founded in 1961, Laguna del Sol is a privately held, 250-acre clothing-optional resort in Wilton, California, near Sacramento. It serves day visitors, overnight guests, singles, couples, families, annual members, and a smaller permanent or semi-permanent resident community. Offerings include standard and luxury rooms, park-model cottages, tent and RV camping, four pool and spa areas, a 25-acre lake, sports and fitness facilities, dining, a bar, boutique retail, hiking, and recurring social events.

Operationally, the company is an asset-based hospitality business rather than a software platform. The materials disclose no proprietary technology, patents, applications, APIs, or AI/ML capabilities; the described technology base is limited to conventional property-management, reservation, and point-of-sale systems. Product differentiation is therefore physical and experiential, based on the property footprint, Lake Archie, pool and recreation infrastructure, accommodation mix, and event calendar.

Revenue comes from day-use admissions, annual Gold and Associate memberships, overnight rooms and cottages, tent and RV sites, food and beverage, retail, events, and site leasing associated with permanent residents. Disclosed pricing includes $0-$42 day admission by membership or visitor status, $229-$1,301 annual memberships, $95-$172 rooms and cottages, and $17-$36 campsites, generally plus applicable taxes. The resort sells directly through its website, phone and email reservations, review platforms, social channels, and newsletters; first-time orientation tours and coupons, AANR and TNS affiliations, a travel partner, and the reciprocal relationship with Mira Vista Resort support community-led acquisition and member retention.

Name

Laguna del Sol

Legal name

Laguna Del Sol Inc.

Website

https://lagunadelsol.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Laguna del Sol operates a 250-acre clothing-optional resort near Sacramento, serving day visitors, overnight guests, naturist enthusiasts, families, and permanent residents with lodging, camping, recreation, dining, retail, memberships, and events.

Ownership category

akta.pro rank

Product category

Clothing-Optional Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Campgrounds (721211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Clothing-optional resort
• Nudist resort
• Naturist recreation
• RV camping resort
• Resort accommodations

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Day Use Fees: Visitors pay day use admission fees upon arrival. Rates vary by membership status: $0 for Gold Members, $20 for Associate Members, $34 for AANR/TNS Members, and $42 for regular visitors. Rate is half price after 4pm with the next day paid.
2. Annual Memberships: Gold and Associate memberships provide annual access with tiered pricing. Gold membership eliminates day fees entirely; Associate membership reduces them. All annual memberships include AANR membership.
3. Overnight Accommodations: Revenue from rooms ($95), luxury rooms ($162-$172), park model cottages ($152-$172), and camping sites ($17-$36 per night). Additional pet fee of $49 minimum for pets in select park models.
4. Food & Beverage: The Lakeside Inn restaurant provides breakfast, lunch, and dinner service. The Moonshadow Lounge offers full bar service on Friday and Saturday nights. Poolside snack bar operates on summer weekends. Cash or on-account charging only.
5. Retail: The Lla Sole' boutique sells jewelry, sarongs, casual clothing, hats, beach towels, and sundries. Open on summer weekends and event weekends.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Laguna del Sol operates a 250-acre clothing-optional resort near Sacramento, California, offering overnight accommodations (rooms, luxury rooms, and park model cottages), RV and tent camping, day-use passes, and annual memberships. The resort provides recreational amenities including four pool and spa areas, a 25-acre lake, sports courts, a full-service restaurant, a nightclub/lounge, and a fitness center. It also hosts annual events such as the Nudestock music festival and themed weekends, catering to naturist recreation in a family-friendly environment.

Product overview

Laguna del Sol is a premier 250-acre clothing-optional nudist resort located near Sacramento, California, established as a nudist club since 1961 (previously known as Rawhide Ranch from 1970s-1991). The resort operates as a hospitality business offering overnight accommodations (rooms, luxury rooms, and park model cottages), RV and tent camping, dining at the Lakeside Inn restaurant, nightlife at Moonshadow Lounge, and diverse recreational activities. Core amenities include three nude-use pool areas, a 25-acre Lake Archie with complimentary water activities, sports facilities (tennis, volleyball, pickleball, archery), a fitness center, boutique shop, and dog park. The resort offers membership tiers (Gold and Associate) through affiliation with AANR, plus day-use passes for visitors. Major annual events include Nudestock music festival and the NAKED MAN theme weekend.

Differentiator

Problem solved

Functional benefit

Products and services

• Overnight Accommodations Lodging options including standard rooms ($95), luxury rooms ($162-$172) with lake views, and park model cottages ($152-$172) with full kitchens. All units include private baths. Pets allowed in specific park models with $49 minimum pet charge.
• RV and Tent Camping Camping facilities including lakefront tent sites ($17/night), RV sites with electric and water ($29/night), and full hookup sites ($36/night). Features include 4 shower/bathroom facilities, 2 sanitary dump stations, 30/50 amp electric, laundromats, and RV storage.
• Gold Membership Annual membership with no day fees for the entire year. Couple: $1001 renewal/$1301 new. Single: $500 renewal/$650 new. Includes AANR membership and 14 days/year at Mira Vista Resort in Tucson, Arizona.
• Associate Membership Annual membership with reduced day fees. Couple: $458 renewal/$608 new. Single: $229 renewal/$304 new. Includes AANR membership.
• Day Use Passes Day admission rates: Gold Member $0, Associate Member $20, AANR/TNS Member $34, Visitor $42. Half price after 4pm with next day paid. Accompanied children under 18 free.
• Lakeside Inn Restaurant Full-service restaurant overlooking Lake Archie offering breakfast, lunch, and dinner. Open Friday through Sunday with additional hours during holidays and summer season. Cash or account charging only.
• Moonshadow Lounge Nightclub with full bar and dance music, open every Friday and Saturday night plus holiday and theme weekends. Cash or account charging only.
• Nudestock Festival Annual music festival featuring multiple bands. Held over 4 days with live performances on main stage.

Quantifiable outcome

• Several dozen people have made permanent homes at the resort, indicating strong community retention
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Mira Vista ResortcoreStrategic or Co-development PartnerMira Vista Resort in Tucson, Arizona is described as a 'sister resort.' Gold members of Laguna del Sol receive 14 days per year of full membership privileges at Mira Vista Resort at no additional cost. This reciprocal arrangement provides members access to two premier clothing-optional resorts in different regions.
• American Association for Nude Recreation (AANR)coreGTM or Marketing PartnerAll annual memberships at Laguna del Sol include membership in The American Association for Nude Recreation (AANR). This affiliation provides members with the monthly Bulletin newspaper, discounts at other clubs, and industry advocacy for nude recreation. The resort hosts AANR West Annual Conference.
• AANR WestmajorGTM or Marketing PartnerAANR West is a regional organization of AANR. The resort hosted the AANR West Annual Conference (August 7-9, 2026), bringing regional membership and industry attention to the property.
• The Naturist Society (TNS)majorGTM or Marketing PartnerThe Naturist Society is a major nudist/naturist organization. AANR/TNS members receive discounted day rates ($34 vs $42 visitor rate) at Laguna del Sol, creating a direct financial incentive for TNS members to visit.
• Bare Necessities Tour & TravelminorChannel Partner/ Reseller/ DistributorA travel company specializing in naturist destinations. Listed as a partner link on Laguna del Sol's website, suggesting they refer customers or book stays at the resort.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glen Eden Nudist Resort: Family-oriented nudist resort in Corona, California (Southern California). Same California geography and naturist customer base; offers day use, memberships, and accommodations, though smaller footprint than Laguna del Sol.
• Mira Vista Resort: Clothing-optional resort in Tucson, Arizona explicitly identified as Laguna del Sol's 'sister resort,' with reciprocal 14-day member access. Most directly comparable peer given identical product, customer base, and partnership relationship.
• Cypress Cove Nudist Resort: Large clothing-optional resort in Kissimmee, Florida offering lodging, RV sites, dining, pools, and extensive recreation. Closest U.S. peer in scale and amenity breadth to Laguna del Sol, serving the same naturist community.
• Sun Valley Fun Resort: Clothing-optional resort in Mesa, Arizona with pools, RV sites, and social events. Comparable Southwestern U.S. naturist destination serving overlapping membership and visitor base.
• Paradise Lakes Resort: Clothing-optional resort in Kissimmee, Florida offering lodging, multiple pools, dining, and social events. Direct competitor for U.S. naturist travelers seeking multi-amenity resort experiences.
• Sea Mountain Resort: Clothing-optional resort in Desert Hot Springs, California. Same California market geography and clothing-optional niche, though smaller scale and more hotel-style versus the campground-RV mix at Laguna del Sol.
• Lupin Lodge: Clothing-optional resort in Los Gatos, California (San Francisco Bay Area). Overlapping Northern California naturist market with Laguna del Sol, offering accommodations and recreational amenities at smaller scale.
• Caliente Resort & Spa: Clothing-optional resort in Land O' Lakes, Florida with pools, dining, accommodations, and event programming. Comparable upscale naturist destination competing for the same membership-driven guest segment.

Others

• American Association for Nude Recreation (AANR): Industry association for nude recreation; included in all Laguna del Sol memberships. Not a competitor but the primary ecosystem/marketing partner and industry-data reference point for sizing the naturist market.

Broad incumbents

• KOA (Kampgrounds of America): Large franchised campground/RV park network. Comparable on the RV/camping operational side but lacks the clothing-optional positioning; serves as a broad-incumbent benchmark for campground site economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/LagunadelSolResort
• Instagraminstagram.com/lagunadelsol
• LinkedInlinkedin.com/company/laguna-del-sol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna del Sol